Listening to them, you instantly get why they’re one of the best! @markwilliamscook.com @lilyray.nyc

If resilience were a KPI, SEOs would be outperforming every other profession.

I ran a small experiment with EmbeddingGemma to see how embeddings might apply to SEO. It’s a simple test, but it gave me a better sense of how content might really be matched to queries by meaning, not just keywords. Full write-up here: rushangpatel.com/2025/09/11/t... #seo #google #python

AI isn’t hallucinating. It’s just that kid in class who didn’t study but still answers confidently. I tried to break down the recent OpenAI paper "Why Language Models Hallucinate" in plain-ish language here: rushangpatel.com/2025/09/07/w...

I just love this time of year in Mumbai!

Google services are apparently facing outages in parts of Europe.

Remember how Arsenal used to rave about the "English Core" back in 2013-14? It is a norm nowadays. In fact, Arsenal got arguably the best set of English talents out of all of the PL clubs.

I do this weird thing to escape. I open Google Maps. I zoom out. I pick a country at random. Then I click somewhere, anywhere. If Street View shows up, I drop in. I let the Google car move a few metres at a time. I look around. I breathe. It makes me feel calm.

"What's your career path?" Data entry → E-commerce → Writing → SEO. "That makes no sense." It didn't. For years. Until suddenly it did. Every detour was actually directions. rushangpatel.com/2025/08/11/w...

OpenAI releases GPT-OSS AI models for devices. *stares at my work laptop* My work laptop: “Sorry, I only speak Excel and Chrome. Please leave me out of this."

As a DC fan, I'm offended on levels I didn't even know I had.

Came across this masterpiece after almost a decade! Damn what a time we used to live in. Hope Charles is doing great wherever he is right now. What a legend. youtu.be/t6ZHZodoDgY?...

Got access to Comet and it greeted me like it’s been waiting centuries just to meet me. I’m emotionally invested now. Gonna use this bad boy for a week and see how it goes. Don’t disappoint me, Perplexity.

When you’re hurting, it’s tempting to reach for instant responses. But ChatGPT doesn’t understand pain. Your secret might just end up as anonymized training data or more. Please don’t confuse automated replies with genuine care or professional counsel. Use it VERY cautiously.

I think Claude has had enough of my shit.

Why is my OnePlus app store giving me a discount on MBs??

Honestly? Most of us are way more resilient than we give ourselves credit for.

About time I check out what all the fuss is about. And obviously fix my communication while I'm at it. #booksky

Technical SEO is my villain origin story.

SEO is powerful, but it's only as good or evil as we choose to make it. Some chose exploitation, short-term gains, and soulless quantity. Some can choose something better, something more human, something more fucking sustainable. Choose your player.

You know what's sad? Some of us are wired to chase the next big thing. Because hype is a hell of a drug. Because when they see everyone else running in one direction, it feels safer to follow than to stop and ask, “Wait… is this even the right direction?”

I was bored, so I created this. Now, I'm bored AND sad. #seo #aimode #google

I have problems communicating and putting my ideas across. So, I've decided to do something about it (about f'n time). While I’m not entirely sure why this happens, I’ve come up with a few theories:

Really enjoyed @dr-pete.bsky.social’s take on Google’s volatility. IMO AI-generated content seems like a major factor in "Google warming" but there’s a lot going on. Definitely worth a read.

We need Saka and Martinelli back ASAP. We aren’t winning anything with this slow front three. Football intelligence alone isn’t enough here. We need pace, and no one in this team has it right now. #ARSWHU

Remind me again why David Moyes was sacked by West Ham? The guy is one of the best managers a mid-table team could have.

I keep my to-read/to-watch list in a WhatsApp chat with myself. Super easy to copy, paste, and come back to whenever I feel like it. Nothing fancy, no lost bookmarks - just me, my future self, and an endless list of things I swear I’ll get around to someday.

Love Is Blind is such a guilty pleasure show.

Life is like a game of musical chairs. Just when you think you've found your seat, the music stops and you're left standing awkwardly. But don't worry, the game will start again and you'll have another chance to grab a seat. Or, you know, you could just sit down on the floor and enjoy the music.

Love how a new work setup can boost productivity by at least 1454%. Definitely need to make this a biweekly thing.

I think I just gave my wife's teddy a bloody nose. Gotta fix this before I get a bloody nose. 🥲

The dinner party test. Would anyone give a shit about your content? Most content is so forgettable, even the person who wrote it wouldn’t ever bring it up. And if you wouldn’t? Why the fuck would anyone else care?

Without UTF-8, normal text turns into something like this: “Mörtál WÆrrior” “Dëath CÃhâøs” Great if you're starting a band. Terrible if you’re running an e-commerce site. I’ve learned it the hard way. Make sure your page has UTF-8 encoding not only in the HTML but also on the server side.

I recently started working with Adobe Analytics. I don't like it. I really don't.

I don't get people who hate mornings. You lot are weird.

In this day and age, you don’t do SEO to be seen. Oh no no. You do SEO so you’re slightly less invisible than the guy beneath you.

Now, I understand writers are just trying to eat, can't hate on that hustle. But I think SOME of you should start writing what needs to be said, no more, no less. Quality > quantity.

I hope I can finish this in one sitting. 15 mins in. So far, so good.

It’s been a hectic week outside of work, and I haven’t had the chance to keep up with all the SEO chatter. Nothing major has happened, but in this field, even missing out on a single conversation, post, or article feels like falling behind. The FOMO is real and wild!

Being stuck in this loop where the fear of not achieving enough fast enough actually prevents you from achieving anything at all. The irony would be funny if it wasn't so frustrating.

Woke up to a sudden longing for Old School Runescape.

@randfish.bsky.social mentioning palak paneer (my fav dish) was not on my Indian bingo card.

Wait I thought Hubspot was a spot for all the hubs? Clear intent issues.

Matchday. Easy 3 points. Don't make it difficult, please @arsenalfc.bsky.social. (I know they will) #COYG

Lazy afternoon read.

I don't care about AGI. I just want my AI "agent" to generate me an all-ready PPT deck. I think that will make this world a better place to live in.

I've started preemptively closing all my fun chrome tabs as a natural response to the phrase "quick call?".

If you're feeling behind, remember this - there's no timeline for success. Your journey is valid, no matter how long it takes. Embrace your quirks, your passions, and your unique timeline. The world needs more late bloomers like us.

I'm not too overly fond of this new Instagram grid layout.

TikTok banned in the US. Indians: