The protein transition via the supermarket shelves - Madre Brava open.substack.com/pub/futureof... @madrebrava.bsky.social @gfieurope.org @oxfutureoffood.bsky.social

Animal agriculture has a little known link to Thailand's smogs, and people like Aom are suffering because of it. Read her story in the post below, and our report here: madrebrava.org/media/pages/...

📉 Tariffs are dominating the news, which is a good excuse to re-up this thorough piece from Anay Mridul of Green Queen Media on their possible effect on food tech and alt protein. TLDR (although I highly recommend you read it): It's not good. www.greenqueen.com.hk/trump-tariff...

Great news for us at Madre Brava!

Britain’s net zero economy is booming, CBI says Green sector growing at triple the rate of the UK economy, providing high-wage jobs and increasing energy security #netzero #cimatecrisis Story by me www.theguardian.com/environment/...

Shifting the protein they offer to more plants and less meat is a way for food retailers to hit emissions targets and give their customers a healthier choice. Rewe, Germany's second-biggest retailer, has committed to doing just that in a move that will help shape the food system across Europe.

The LA fires provided another deluge of apocalyptic photos of the terrible destruction turbocharged by climate change. Madre Brava's @emilyarmistead.bsky.social picked out one which highlighted our inability (so far) to tackle the impact on the planet of what we eat.

New @gfieurope.bsky.social report says: 💶 Alternative proteins could add €65 billion to Germany’s economy by 2045 👩‍💼 Up to 250,000 future-proof jobs could be created 🇩🇪 High-ambition could defend Germany’s global role in protein innovation Our Senior Associate in Germany, Florian Wall, reacts 👇

Two stories today catch the eye: Record January temps and cultivated meat pet food. The potential of the latter to affect the former is huge. The UK's first cultivated meat dog treats produce far fewer emissions than raising and slaughtering animals. www.theguardian.com/environment/...

Great piece here on plant-based defaults by Emily Chung at CBC: www.cbc.ca/news/science... It recognises that our food choices are already influenced by what we're offered as default options in restaurants, events, even hospitals, and asks what would happen if we played with those defaults.

🚨 More than 130 organisations have called for an EU Action Plan on Plant-based Foods by 2026 🚨 Representing farmers, health professionals and consumers among others, they wrote to EU Commissioner Christophe Hansen this morning. @beuc.bsky.social has the details: www.beuc.eu/tools/eu-act...

Not sure labelling people who give a sh*t about the natural world and our climate as blockers is the strongest route to 'growth'. www.theguardian.com/politics/202...

Our Interim Executive Director @emilyarmistead.bsky.social argues that groundbreaking weight-loss drugs are welcome but can't solve our obesity crisis alone. madrebrava.org/insight/the-... Versions of this piece were published in @latimes.com and @projectsyndicate.bsky.social.

Overlapping crises caused by our broken food system cannot be wished away. What is needed is a major shift in dietary habits toward foods that nourish both people and the environment, writes @madrebrava.bsky.social's @emilyarmistead.bsky.social. bit.ly/4fpIezN

"Defusing the time bombs of ill health and environmental catastrophe requires fast, decisive action to remake our dysfunctional food system."

Well this certainly stirred up a hornets nest. Besides the straw man arguments (Sri Lanka proves organic ag doesn't work 😂), I think the piece is based on a false premise: 'Factory farming is efficient'. It's not. The inefficiencies are externalised, that's all: www.nytimes.com/2024/12/13/o...

Good, short piece here on #cultivatedmeat - the potential benefits and current challenges, from @arjunkharpal.bsky.social www.cnbc.com/video/2024/1...

Troubling that the gap based on income is not closing to any recognisable degree.

This, from @mark--watts.bsky.social at @c40cities.bsky.social is bang on. We focus very much on intl. agreements, which are essential, but there is so much impactful work that can be done, and is being done, at city level to mitigate and adapt to #climatechange: www.context.news/green-cities...

Did you know the EU could slash 48 million tonnes of emissions and save €2.8 billion annually with healthier ready meals? Check out the study here: https://buff.ly/3CKE9IU #protein #foodsystems #climatechange

This is a fascinating piece by Sophie Attwood PhD on leveraging people's food preferences over seasons, days, even hours to help them eat more healthily and sustainably. www.psychologytoday.com/intl/blog/nu... #HealthyEating #SustainableFood #FoodSystems

There are HUGE economic and environmental benefits for Thailand if it moves part of its protein production from animals to plants, including a THB 1.3 economic boost and more than one million additional jobs. Read our recent report with Asia Research & Engagement here:

There are loads of innovative and interesting proposals to tackle food systems' impact on the planet. A new one to me is a #PlantBased treaty. This Al-Jazeera podcast was an interesting introduction: www.aljazeera.com/podcasts/202... #ClimateChange #FoodSystems

This lecture by @paulbehrens.bsky.social is a must watch for anyone interested in our food systems, their impact and how we fix them. https://buff.ly/3Z9d6i5 Madre Brava advocates for rebalancing the protein we produce and consume, increasing the share of plants for our health and the planet.

Me watching US cabinet nominations and what's coming out of COP this week.