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Why It’s Time To De-Commodify Food - PopularResistance.Org The myth that the consumer is in command is an essential part of capitalist ideology. It portrays the market as a democratic institution which people can control by “voting with their wallets”. And, if markets are democratic, the best is to let markets take care of as much as possible – so the story goes. Regardless of the fact that some people have many more dollars in their wallet than others, it gives a totally distorted view of how markets work. Steve Jobs said “People don’t know what they want until you show it to them” and proved it with the iPhone. https://popularresistance.org/why-its-time-to-de-commodify-food/