When light becomes heavy... www.linkedin.com/posts/ulrik-...

The future of safety is design — not decoration. We created the N1neo to prove that protection can be sleek, elegant, and human. Its timeless form conceals patented technology that redefines impact absorption. Semi-soft couture, sculpted for purpose — making the helmet an intelligent desire.

In a time of seemingly endless challenges and bad news, it's important to remember that a better world is possible.

"Analyse zeigt, dass Unternehmen den Wandel in der Mobilität zunehmend aufgreifen. Während der Dienstwagen an Strahlkraft verliert, entwickelt sich das Jobrad zu einer attraktiven Alternative, die für Nachhaltigkeit, Gesundheit und moderne Arbeitskultur steht": www.velobiz.de/news/das-die... #MdRzA

Utrecht shows us what the European Cycling Declaration looks like in real life. 📍46% of weekday trips by bike 📍Almost 80% via active modes -Just 17% by car Proof that with the right urban planning and investment, the shift to sustainable mobility isn’t theoretical — it’s happening.

In Europe we love cycling and we will improve conditions... newton-rider.com/blogs/news/w...

Copenhagen in September

Life...

Who shall adapt...

Concussions and bicycle helmets -why it's important. newton-rider.com/blogs/news/t...

The N1neo -for a life considered

The N1neo in Nordic Sand -A tone shaped by coastal silence and Scandinavian restraint — designed to move with the modern world.

The N1neo helmet is the world's first semi-soft and flexible helmet with linear protection, designed to better mitigate concussion risk in real-world cycling accidents.

We invite you to feel why we chose to reimagine the bicycle helmet — to design and engineer not just better protection, but something more beautiful, more thoughtful, more human. Our film "life/" is a reflection of this vision. What you’ll see is more than design newton-rider.com/en-dk/blogs/...

Fewer cars, lots of bicycle lanes…

I ride my bike mostly for transportation... but also for the physical & mental health benefits. And I'm not alone. Look at all of the bikes I passed on my joyride yesterday. If you build it (a safe, comprehensive & connected network of bike infrastructure) more people will bike for more trips.

To have manifests is good...

The choices we make...

Leadership.

Dutch Cycling 🇳🇱 is appealing because it looks normal. No wind-tunnel bikes or spandex kits. Just regular people, dressed for the day, riding simple bikes from A to B, like it’s no big deal. Because it isn’t. 1/3

"The bicycle, the bicycle surely, should always be the vehicle of novelists and poets." —Christopher Morley, Parnassus on Wheels, 1917. (Photo: Alfred Jarry) 🚲🧵

Progressives win...

Dear USA and Americans, We love you very much—just not right now. Let’s talk in two—maybe four—years. Best, Europe and the rest of the world (except Russia).

Adapt... The N1neo -world's only semi-soft and flexible bicycle helmet

True…

Delightful…

Video of the cycle lane of Rue de Rivoli tonight

If there can be an effective policy to ban TikTok, there can definitely be one to support separated bike lanes.

I'm precious FFS! newton-rider.com/en-dk/blogs/...

Multimodal life... newton-rider.com/blogs/news/m...

🚴🏼🚴🏼🚴🏼 biking never not in fashion 🚴🏼🚴🏼🚴🏼 plz consider this my homage to the NUMTOTS (new urbanist memes for transportation oriented teens) 🫂🫂🫂 V happy to appear in @voguefrance lead by @clairethomsonjonville 2000s supermodel portfolio biking as my signature walk

Before & After: I don’t think people realize the extent to which parked cars degrade public space.

Copenhagen, 1960 / 2020.

True...

Cyclists -who are they? newton-rider.com/en-dk/blogs/...

Be Bold...

Only the N1neo can let you... newton-rider.com/en-dk/blogs/...

Hello Bsky –finally we can start to build on a Musk free platform.