Engaging Youth this week has the latest Girls Attitude report from Girl Guiding, a fascinating report on the values gap betweeen Gen Z and hiring managers, a new Office for Students survey on sexual violence/harassment and lots more engagingyouth.substack.com/p/girls-on-s...

Making a return here, we still around? Engaging Youth is a bumper one this week looking at Clearing & Freshers (and the nose dive into 90s lad culture on campus), what brands are Alpha's liking, the Covid Pause and more engagingyouth.substack.com/p/clearing-a...

Not sure anyone is still checking Bsky on the reg any more... but just shared latest Engaging Youth update and it's packed with reports and articles on children and young people this week - if youth audiences are your thing engagingyouth.substack.com/p/nepo-sport...

Do we have a news inheritance crisis pending? Latest Ofcom and Ipsos Mori data tells us more about news media habits among children and young people. Social first is here to stay but trust is the biggest cost - its news via family that has the most reliability www.threadandfable.com/post/do-we-h...

Latest episode is out - we're talking about Moral Panics and Gen Z - why headlines love to jump on a stereotype and why you absolutely have to dig into the data to better understand youth audiences open.spotify.com/show/16Pi1C1...

This was such a great conversation. I interviewed @lyndsaymcdade.bsky.social from Fearless Scotland, @crimestoppersuk.bsky.social about their successful sextortion campaign aimed at helping young victims. podcasts.apple.com/gb/podcast/r...

New episode out podcasts.apple.com/gb/podcast/t...

Testing the Hear It Podcast out on TikTok. 4 days in, around 12k views and a few hundred likes, it’s interesting figuring out what is/isn’t working on there. Since X became the worst place, I’ve needed to think about other platforms. Have a look/follow/feedback etc 🙌 www.tiktok.com/@thehearitpo...

Loved chatting with the @rspb.bsky.social on their approach to TikTok. Flying start to the new season of the Hear It Podcast, pun totally intended podcasts.apple.com/gb/podcast/r...

Love having a chat with Yas from @rspb.bsky.social on their approach to TikTok. As a long standing bird of the week fan- it was great to chat communities, youth audiences and what measures really count podcasts.apple.com/gb/podcast/t...

Season 6 of the Hear It Podcast lands tomorrow - some great guests coming on and sharing their wisdom and ideas of how to better engage youth audiences #engagingyouth #youthvoice #youthmarketing #genz podcasts.apple.com/gb/podcast/t...

Latest Engaging Youth - modern masculinity, a look at Gen Alpha as consumers, should we scrap GCSE's, lockdown impact and the Gen Z uniform... engagingyouth.substack.com/p/modern-mas...

Lots shared on Engaging Youth this week; hotel of mum and dad, lost boys, is being online a human right?, is a happy youth a thing of the past, IWD campaigns, live music dips, ASMR interest and the #9to5 productivity maxing proving increasingly popular engagingyouth.substack.com/p/iwd-unhapp...

Zebra-striping, brainrot, dating and goth revival - plus some interesting Gen Z insights on political views of young men in the US and Germany, plus (cue Mail uproar) on UK youth view on Britain as a nation. open.substack.com/pub/engaging...

Masks-off vibe shift in the US? School phone bans and text msg scams, how to get teen girls into entrepreneurship and the Millennial pause... vs the Gen Z shake. Lots in this weeks Engaging Youth update open.substack.com/pub/engaging...

Why do run clubs have a grip on Gen Z? *plot spoiler* for friends, dates and fun www.threadandfable.com/post/why-do-...

"It'll become more difficult to distinguish professionally-verified information from other types of content on social media. Trust will be weakened," says Brazilian fact-checker @tainalon.bsky.social in this piece on Meta's U-turn on fact-checking reutersinstitute.politics.ox.ac.uk/news/amid-wa...

"Gen Z want dictators"... the challenge with headlines from surveys is they'll get the click bait. There's a lot going on for youth audiences in the UK and as Channel 4 prepares to share findings in full this week, it's this label that's been publicised the most.

I've published All About Alphas today, a look at what life is like growing up in the UK. It's a sobering read, built on more than 30 research reports from the last year or so (so lots of links to more indepth data). Let me know what you think and feel free to share it www.canva.com/design/DAGcQ...

I'm launching 'All About Alphas' next week, a report taking a look at what growing up in the UK is like and what more than 30 research reports over the last year tell us about their lives and things to consider for 2025. engagingyouth.substack.com

Er yep 🙄

Here’s all the things we learned from the 9 hour TikTok ban;

“Get over it” Linda, traitor, 2025 😂 Fozia giving sad little life Jane vibes #traitors #linda

I did not have “masculine energy” on my 2025 ‘in’ list, wow

2025... the beginning of the Beta babies. What things are set to define this new generation that are important to consider? I shared a few thoughts www.threadandfable.com/post/2025-th...

I chatted to the BBC just now about the impact of removing user opt-outs from political content on Instagram and Threads, while also disbanding fact-checking. www.bbc.co.uk/news/article...

Absolutely obsessed with this line from Linda. Incredible. #TheTraitors

Linda being asked for an opinion on #thetraitors What an episode

Linda all episode #TheTraitors

Just about wrapped up for the year. Full festive excitement with the kids incoming 🎄

Make it stop 😩

93% of children in the UK play online games and 40% of them have used loot boxes... I was curious as to what data was out there on things like loot boxes and skins trading as they've always given off gambling 🚩 When I say we don't talk about this enough....😮 www.threadandfable.com/post/how-in-...

Why an eye on demographic patterns is useful.... particularly in higher education. A look ahead at UK Gen Alpha population numbers. Everything from the education gap through to course development may just become more important than ever www.threadandfable.com/post/age-ain...

Having just spent 24hrs in/out of hospital with my daughter, this is very timely. Both her and another young teen were in with similar symptoms, both clearly in agony. After a series of tests one consultant concluded it “might be one of those things”

Such a great piece with BBC Sport and Ilona Maher - people assume she’s not serious about the sport but as a female athlete she has to do more, financially and profile wise. Her approach to content and raising awareness of the sport is 👌 vm.tiktok.com/ZGdMqbMhD/

Instagram rolls out ‘trial reels’ that aren’t shown to a creator’s followers

Is masculine anxiety spurring support for Trump among Gen Z?

Lovely day celebrating great Communications at @comms2point0.bsky.social UNAWARDS. Great to be shortlisted in best practitioner/agency and even better to catch up with and meet some great people.

If you’ve spoken to one young person…. You’ve spoken to one young person. It’s not representative of all young people and youth audiences at large. Thanks for coming to my TED talk 😂🤪

Hardship is making school absence worse amid big increases in absence rates among children receiving free school meals - new @cfyounglives.bsky.social report warns. Some children are missing school because their families can’t afford travel or the cost of correct school uniform. 🧵 1/3

Why demographics aren’t a personality – so stop trying to recruit students like they are?! Despite the number of middle class women of a certain age causing HAVOC this week, most prospective students don't identify as their demographics either. Why understanding fandoms and niches can help...

Gregg Wallace taking charge of his own PR.

I’m so over the tender process tbh 😑

TikTok will block beauty filters for teens over mental health concerns

I spoke with Dereck Marumba from Tapin Media on Gen Z talent, stereotypes of young people at work and how recruits are gaining an inside track on how authentic organisations are beyond just having a DEI policy podcasts.apple.com/gb/podcast/t...

Looking for a child welfare organisation/charity to comment on some research #PRrequest #Journorequest

I analysed 1000 articles on Gen Z from the Mail. In short 🤩They kind of love celebrating negative stereotypes 🤑 They're obsessed about Gen Z and work (lazy, woke, unrealistic used a lot) 😡 Little based in data, a lot based on generational difference www.threadandfable.com/post/do-the-...

As some of the most prolific travellers in the UK, not least we expect because of missed experiences during lockdown, the latest Hear It Podcast episode we speak with Student Travel Tips on the growing community wanting to explore the world link.chtbl.com/hearitpodcas...

Another episode of the Hear It Podcast is out today, this time hear from creator turned community founder Alfie Laurence on student travel and why Gen Z are set to be the UK's biggest travellers in 2024 link.chtbl.com/hearitpodcas... 20 mins including some tips on student travel content

Portugal is rapidly losing its young people. Will this new scheme convince them to stay? | Adam Almeida