It happened. $500 MRR. 🚀 15 months ago I launched Steps & Beasts - a gamified step tracker in a crowded market. Now 346 people are paying for it, and that still blows my mind. This feels like just the beginning. Where are you on your MRR journey? #IndieDev #BuildInPublic #Flutter #MRR

Today’s user story reminded me why I build. A user from France uses Steps & Beasts with her daughter and asked for a discount code. I ended up gifting her daughter a lifetime subscription. Asked for a review. Got two. One from mom, one from daughter. Kindness wins. ❤️ #IndieDev #BuildInPublic

I changed my onboarding - and revenue grew by 40%. Instead of explaining the app, I added a storyline: pick an egg, hatch it at the end. A/B tested it. Results: +7% reach the paywall +65% buy during onboarding +100% trial conversion Don’t guess. Test. #IndieDev #BuildInPublic

Gut feeling is great - but numbers decide. I’m A/B testing a new Steps & Beasts onboarding right now. I like the new version, but does it actually convert better? Don’t guess. Test. What are you testing next? #IndieDev #BuildInPublic #ABTesting

Celebrating 100 US ratings for Steps & Beasts! 🇺🇸⭐️ Toughest market, huge competitors - but I’m here for the long run. There’s a niche for a gamified step tracker, and social proof will get me there. If I can grow organic US traffic, it’ll take off. Let’s go. 🚀 #IndieDev #BuildInPublic

Had an amazing Black November for Steps & Beasts. First time running a Black Friday sale: 17% off yearly, 33% off lifetime. Results: lots of lifetime buys - even from long-time users who never paid before. Discounts work. Will definitely do it again. 🤝 #IndieDev #BuildInPublic #AppDev

Arabic, German, Chinese, English - my last four reviews. ❤️ I love reaching people around the world. If my little playful app makes someone smile, that’s everything. Reviews matter a lot, so finding ways to encourage them is key. How do you get users to leave reviews? #IndieDev #BuildInPublic

Running a 33% off deal on my gamified step tracker Steps & Beasts until the end of November! 🎉 If you’ve got a second, an upvote on my Reddit post would help me a lot: www.reddit.com/r/AppHookup/... Thanks for the support! 💜

Hey indie devs: are you paid subscribers of your own app? There are workarounds (offer codes, skip buttons, @revenuecat.com entitlements), and financially it makes no sense. But maybe you do it for conviction? Or the little dopamine boost in the stats? How do you handle it? #IndieDev #BuildInPublic

One year of Steps & Beasts — in numbers 🐾 9,000 downloads (half from lifetime free) 1,800 active users (30d) 165 subscribers + 43 lifetime purchases $205 MRR • $3,267 total revenue Built it for myself - now thousands enjoy it. Grateful and excited for year two! 🚀 #IndieDev #BuildInPublic #Flutter

Always remember: you are not your customer. A new user spent $30+ in Steps & Beasts - just 40 seconds after installing. 🤯 I’d never do that myself… but that’s exactly the point: you are not your customer. #IndieDev #BuildInPublic #StepsAndBeasts #AppMarketing #UserBehavior #Flutter #RevenueCat

Redesigned the Steps & Beasts paywall! 🎨 It now fits the app much better. Also added social proof for the first time — everyone says it helps with conversions, so let’s see. 👀 Thanks @alekseyrozh.bsky.social for the inspiration! 🙏 #IndieDev #BuildInPublic #Flutter #Paywall

1/ 📊 App Store data doesn’t have to feel like a jungle. That’s what Malte Peters @ptrs.dev, one of our users discovered with his app, Steps & Beasts:

Update 1.3.7 is live! 🚀 Steps & Beasts now has a 3D tilt effect — layered Beasts, animated particles (like leaves 🍃), and a parallax motion that reacts to your phone’s tilt. Took some time, but… tada! ✨ What do you think? #IndieDev #BuildInPublic #StepsAndBeasts #Flutter #AppUpdate #3DEffect

Your app updates should be fun — not just functional. This Monday, Steps & Beasts gets its first ever “What’s New” screen 🐾 A place to share personality, highlight features, and show I’m listening to feedback. How do you highlight new features in your updates? #IndieDev #BuildInPublic #Flutter

I’m not a UI designer. But as an indie dev you can still build beautiful UIs. Look at what you like → rebuild it → tweak it → repeat. Focus on consistency. Iterate. Bit by bit you’ll get faster, better — and proud of your designs. 🙂 #IndieDev #BuildInPublic #UIDesign #StepsAndBeasts #Flutter

Wondering if you’re “good enough” as a dev? Start a personal project. I’ve learned more from side projects than anything else - even the ones I never released. You touch every part: concept, design, code, release. Doesn’t matter if it goes live. You’ll grow a ton. 🚀 #DevJourney #KeepBuilding #Dev

70% of my subs come right after onboarding. Make users excited first (personal goals, motivation, personalization), then show a soft paywall - works especially well with a free trial. Indie devs: Don’t forget to sell. 🙂 #IndieDev #BuildInPublic #AppMarketing #Paywall #StepsAndBeasts #Flutter

300+ App Store ratings in 10 months 🎉 That’s ~1 per day — with a 4.8⭐️ average across 53 countries. 🌍 I ask right after a successful transaction, and again later if users skip. Works well for me. Curious: how do you collect more (and better) reviews? #IndieDev #BuildInPublic #AppGrowth #Flutter

“I mean even God rested once a week.” Got this as user feedback for Steps & Beasts — and it made me smile. Listening to users is key. I’ve heard this request a few times now… so the next feature is set: Lazy Days. 🐾 #IndieDev #BuildInPublic #StepsAndBeasts #AppDev #CustomerFeedback #Flutter

Paid user acquisition as an indie is tough. Under €1 per install? Rare. More like €2–3. Which means: your revenue per user has to beat that. Strong conversion and solid value are key. Or… find a niche where installs are cheaper. #IndieDev #BuildInPublic #AppMarketing #UserAcquisition #PaidAds

Indie app life isn’t for everyone — and that’s okay. I went full-time indie in 2014. Built a lot, but growth was slow and pressure high. Later that year I took on part-time freelance work — and suddenly, I enjoyed building again. Security helps (my) creativity. #BuildInPublic #MentalHealth

You are not your customer. I’d never pay for an app without trying it. But many users do — right after onboarding. That’s why I show the paywall early in Steps & Beasts. And yes, people buy. Even the €30 lifetime. #IndieDev #BuildInPublic #AppMarketing #Monetization #StepsAndBeasts #Flutter

Turned off cancellation & refund push notifications for my app. Not ideal business-wise — but much better for my brain. 😅 I still check stats regularly, just on my terms. Dopamine is exhausting in both directions. #IndieDev #BuildInPublic #MentalHealth #StepsAndBeasts #AppDev #Flutter

The best apps don’t win because of features — they win because of marketing. But as devs, we often focus too much on building and too little on visibility. Reminder: ship earlier, talk about it more. #BuildInPublic #AppMarketing #IndieAppDev I am building a cute step counter app: stepsandbeasts.app

🚀 Did you know you can A/B test your app icon? I’ve been running tests on the App Store to optimize conversions. My latest test proved me wrong—my original icon outperformed the new designs! A/B testing is powerful, so start experimenting today! Try my app: stepsandbeasts.app #IndieAppDev #AppGrowth

Every app review boosts visibility! 🎉 Ratings build trust & improve App Store rankings — so prompt users after a positive interaction! More ratings → more downloads → more ratings. It’s all connected! My app stepsandbeasts.app just hit 200 ratings 🚀 #IndieAppDev #AppMarketing #BuildInPublic

Blog marketing works! For Steps & Beasts, I pitched German iPhone blogs—3/5 replied, 2 featured it. ✅ 300 downloads ✅ ~$250 revenue ✅ ASO boost 2h well spent! Try it—it’s free. Support me on my Indie app dev journey: stepsandbeasts.app 🚀 #IndieAppDev #AppMarketing #BuildInPublic