@revenuecat.com
📤 521
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📝 289
RevenueCat now integrates with Appstack. Send subscription events from RevenueCat straight into your Appstack tools — no extra setup. Read more:
www.revenuecat.com/blog/enginee...
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RevenueCat now integrates with Appstack
Connect Appstack attribution data with RevenueCat subscription events. Measure campaign LTV, target paywalls by acquisition source, and close the loop on paid UA.
https://www.revenuecat.com/blog/engineering/revenuecat-now-integrates-with-appstack/
5 days ago
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Paywalls keeps improving at such a dramatic pace it's hard to keep up! 😄
@charliemchapman.com
's got you with a roundup of all the coolest features we've shipped the last couple months you can try RIGHT NOW 🔥
youtu.be/PqCz5Yy7nyQ
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What's new in RevenueCat Paywalls - March 2026
YouTube video by RevenueCat
https://youtu.be/PqCz5Yy7nyQ
7 days ago
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Personalize your paywalls in React Native with custom variables. Pass app data to your RevenueCat Paywall and dynamically adjust messaging for each user. Guide:
www.revenuecat.com/blog/enginee...
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How to personalize your paywalls with Custom Variables in React Native
Learn how to use RevenueCat's Custom Variables to personalize paywalls in React Native. Pass customer data from your app to create tailored paywall experiences that convert better.
https://www.revenuecat.com/blog/engineering/how-to-personalize-your-paywalls-with-custom-variables-in-react-native/
12 days ago
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We're hiring Developer Advocates at RevenueCat! 🥑 If you love helping developers succeed with in-app subscriptions and enjoy creating technical content — blog posts, videos, talks — you might be a perfect fit. 📱 iOS Specialist →
rev.cat/advocate-ios
🤖 Android Specialist →
rev.cat/advocate-droid
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Senior Developer Advocate (iOS Specialist)
RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newl...
https://rev.cat/advocate-ios
13 days ago
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Our partners at Neon Apps are launching the Türkiye App Growth Championship 2026 🇹🇷 20 teams. 48-hour hackathon + 6-week Growth Lab. Up to $500k potential funding on the table. And the winner gets a trip to NYC for App Growth Annual 2026 ✈️ 📆 Applications close March 2 🔗
appgrowthchampionship.com
21 days ago
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Sometimes you want to have a RevenueCat powered paywall and a custom built paywall in your app. Use: - Placement to control where each shows - Offering metadata to keep logic aligned Here’s how 👇
www.revenuecat.com/blog/enginee...
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Running custom paywalls alongside RevenueCat Paywalls
Learn how to run a custom paywall alongside RevenueCat paywalls to enable A/B testing, targeted offers, and advanced onboarding logic while keeping entitlements and purchases fully managed by…
https://www.revenuecat.com/blog/engineering/running-custom-paywalls-alongside-revenuecat-paywalls/
about 1 month ago
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Still building for
#Shipyard2026
? You've got this! 💪 The fleet is getting ready to dock, but there's still time to get your app on board. Submissions close Feb 12th! Here's
@lahteenlahti.com
with a final boost of motivation:
www.revenuecat.com/blog/enginee...
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You can still win Shipyard — multiply your changes by shipping to another brief
Less than a week left to Shipyard? You’re not too late. Explore practical app ideas for three creator briefs, learn how AI tooling speeds up development, and see how to ship a competitive MVP before…
https://www.revenuecat.com/blog/engineering/you-can-still-win-shipyard/
about 1 month ago
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React Native apps now get subscriptions on iOS, Android, and web with a single SDK. Web purchases run through RevenueCat Web Billing (Stripe, Paddle) and unlock access instantly on mobile and web
www.revenuecat.com/blog/enginee...
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RevenueCat React Native SDK adds React Native Web support
React Native apps can now handle subscriptions across iOS, Android, and web using a single RevenueCat SDK and entitlements system. With React Native Web support, web purchases flow through RevenueCat…
https://www.revenuecat.com/blog/engineering/revenuecat-react-native-sdk-adds-react-native-web-support/
about 1 month ago
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Need an extra motivation boost to get you over the
#Shipyard2026
finish line? Well, don’t say we never give you anything… All submissions will now be entered into a bonus prize draw: five lucky participants will win $5k (plus some stylish RevenueCat swag, of course) 🎁💰 Take part →
shipyard.fyi
about 1 month ago
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You’re not too late for Shipyard. A focused MVP can still ship this week — and be competitive. Even better: you can submit one app per brief. Already shipped one? Build a second and double your odds. AI tooling + tight scoping make this realistic. 👉
www.revenuecat.com/blog/enginee...
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You can still win Shipyard — multiply your changes by shipping to another brief
Less than a week left to Shipyard? You’re not too late. Explore practical app ideas for three creator briefs, learn how AI tooling speeds up development, and see how to ship a competitive MVP before…
https://www.revenuecat.com/blog/engineering/you-can-still-win-shipyard/
about 1 month ago
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In 2022, Thomas Petit predicted hybrid monetization. In 2026, AI made it the default. Costly AI-based features + a flooded app market = a perfect storm ⛈️ Here’s where we’ve come from and how subscription apps need to adapt 🔗
www.revenuecat.com/blog/growth/...
about 1 month ago
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It’s almost time to cast off for our Shipyard LIVE: 🍿 Streaming on YouTube and X 📆 11.30am EST / 8.30am PST / 5.30pm CET today We’ll have appearances from some of the Shipyard creator partners to discuss their briefs, plus Q&A with the Shipyard crew and judges. 🔗⤵
www.youtube.com/live/0VemUbP...
about 1 month ago
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We've just added a new partner to our Shipping Containers for
#Shipyard2026
🏗️📦 Grab 1 month free of the Starter Plan from
Blink.new
, or $25 off any other plan! Your goody bag of discounts will be emailed within 48 hours after registering 💌 Learn more at
shipyard.fyi
.
about 2 months ago
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Hot take 🌶️ Most ‘activation metrics’ aren’t actually activation. Signups, onboarding completion, session length → they measure volume, not whether users found real value or will stick around. Here’s Daphne Tideman’s guide to better activation signals ⤵️🔗
www.revenuecat.com/blog/growth/...
about 2 months ago
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We're almost two weeks into Shipyard: Creator Contest and the urge to slow down might be strong, but don't let the waves pull you under 🌊 Here's everything you need to know to win. You got this 💪
#Shipyard2026
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How to win Shipyard
Build a winning MVP for RevenueCat’s Shipyard hackathon. Learn how to pick the right idea, ship fast, get users, and pitch your app.
https://www.revenuecat.com/blog/engineering/how-to-win-shipyard/
about 2 months ago
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Tune into our live Office Hours later today ⏯️ 👉 Latest updates on RevenueCat 👉 Ask the team your platform questions 👉 Demos with real app Dipsea Watch here ⤵️
x.com/i/broadcasts...
about 2 months ago
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Waiting for ✨perfect✨ before you ship is a trap. Fast feedback beats false certainty, and speed only works if you don’t break trust along the way. Speed by default. Perfection selectively. 👀 👇
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Speed as a strategy for early-stage app growth
Why early-stage teams learn faster by shipping early, using proxy metrics, killing weak experiments quickly, and slowing down only for irreversible decisions.
https://www.revenuecat.com/blog/growth/fast-shipping/
about 2 months ago
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Subscriptions aren’t one-size-fits-all 👉 power users hit ceilings, casual users won’t commit. Hybrid monetization helps: 💡 Use subs to anchor value 💡 Add consumables to raise the ceiling 💡 And one-offs to lower the floor Thomas Petit explains 🔗
www.revenuecat.com/blog/growth/...
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How subscription apps can use hybrid monetization to capture more revenue
Discover the benefits of hybrid monetization and how it can complement subscriptions by capturing more users effectively.
https://www.revenuecat.com/blog/growth/hybrid-monetization-techniques/
about 2 months ago
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How RevenueCat’s Shipyard hackathon works, in 3 simple steps: Step 1: Build an app for an influencer’s audience Step 2: Win $20k Step 3: Bask in glory ☀️🏆😎💰 Get involved →
rev.cat/shipyard
#Shipyard2026
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about 2 months ago
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Most web-to-app funnels fail because they rush the app. Here's 5 types of funnel doing it right, ft. examples from Calm, Blinkist, PlantIn, YNAB, and Photoroom. Read the full breakdown 🔗 👇https://www.revenuecat.com/blog/growth/web-to-app-funnel-examples/
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5 web-to-app funnel examples that actually convert
Real web-to-app funnel examples from Calm, Blinkist, YNAB, PlantIn, and Photoroom, showing how quizzes, content, and free tools drive app installs and subscriptions.
https://www.revenuecat.com/blog/growth/web-to-app-funnel-examples/
2 months ago
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Vibecoding means anyone can build an app. But getting it in real users’ hands is still the biggest barrier. Winning apps don’t have better code — they have a proven audience. Communities, fandoms, followings. Builders 🤝 creators is the opportunity. Learn more 🔗
www.revenuecat.com/blog/enginee...
2 months ago
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1 month. 7 creator briefs. $140k. Our new hackathon, Shipyard: Creator Contest, starts on January 15! Captain
@charliemchapman.com
is here to set the scene. More info shipping soon 🚢🏗️📦 Head to
rev.cat/shippingsoon
to register first.
#Shipyard2026
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2 months ago
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What does “adding monetization” actually look like in practice? In this walkthrough, Perttu and Charlie: – Add RevenueCat to an app created with Vibecode – Create subscriptions and paywalls – Set up App Store Connect – Handle an App Store rejection
www.youtube.com/watch?v=WcpO...
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How to add RevenueCat to your Vibecode-made app and publish it to App Store
In this video Perttu and Charlie go through the steps of adding monetization with RevenueCat to an app built with Vibecode, and submitting it for a review in App Store. We cover all off the following…
https://www.youtube.com/watch?v=WcpOuc9TMp8
2 months ago
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From love-at-first-bike to canceling a loyal subscription, Daphne Tideman breaks down her experience with Peloton, and what could have kept her engaged — even through a price increase 🚴
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How Peloton could have kept me subscribed despite a price hike
9 lessons on retaining loyal users for subscription apps, taken from a first-hand Peloton cancellation story.
https://www.revenuecat.com/blog/growth/peloton-retention-takeaways/
2 months ago
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New Year, same commitment to building great apps that make you money. Happy New Year from all of us at RevenueCat! 🎉 Thanks for building with us this year 🫶 Here’s to shipping more and earning big in 2026!
2 months ago
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RevenueCat is growing — and you could be our next Developer Support Engineer! 💪 📍 APAC + Americas (PST only) 💰 Salary $120k, full time role 📪 Apply here →
rev.cat/DSE
Learn what it’s like to be a DSE, direct from the team 📘
rev.cat/DSEstory
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Life as a Developer Support Engineer at RevenueCat: Stories and Insights
Curious about life as a Developer Support Engineer (DSE) at RevenueCat? Hear firsthand from current and former DSEs about their experiences, growth, and why this role is a launchpad for your career…
https://rev.cat/DSEstory
3 months ago
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Happy holidays and merry Christmas to everyone who celebrates! 🎄🍻✨ Whether today’s a day off with loved ones or just a regular Thursday (with better snacks), we hope you enjoy a well-earned break. We'll see you in the New Year!
3 months ago
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One of the biggest myths about selling an app? That buyers want perfection. They don’t; they want low friction and clear signals: predictable revenue, transparent numbers, real PMF, and a growth story. We spoke to app buyers to learn how they really decide 🔗
rev.cat/AppSellingGuide
3 months ago
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We’re hiring a Developer Support Engineer at RevenueCat! 👋 If you love helping developers succeed, you might be the perfect fit. 🌏 We’re looking for folks in APAC + Americas (PST only) 💰 Salary $120k, full time role 📌 Apply here →
rev.cat/DSE
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Developer Support Engineer
RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of…
http://rev.cat/DSE
3 months ago
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“How did you hear about us?” sounds perfect for attribution, but self-reported data is a double-edged sword ⚔️ Here’s David Vargas’s breakdown of when to use (or avoid) HDYHAU attribution 🔗
www.revenuecat.com/blog/growth/...
3 months ago
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Web-to-app isn’t a hack, it’s a different acquisition model with its own benefits and trade-offs ⚖ Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗
www.revenuecat.com/blog/growth/...
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Web-to-App Funnels: Pros & Cons, Setup, Testing, Web vs. In-App Flow
Clear guidance on how web-to-app funnels work, their pros and cons, ideal use cases, offer structures, and testing strategies.
https://www.revenuecat.com/blog/growth/web-to-app-funnels/
3 months ago
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We enjoyed App Growth Annual 2025 so much we’re doing it again (again). 📅 October 21, 2026 📍 New York 🎟️ Free, online + IRL Same great vibes, even more insights. Save the date →
appgrowthannual.com
3 months ago
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Rather than asking “Which channel should we pursue next?”, ask if you’re actually ready to diversify your ad channels 🏁 Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗
www.revenuecat.com/blog/growth/...
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Ad Channel Diversification for Apps: When More Channels ≠ Less Risk
Clear guidance on ad channel diversification and signals you're ready for multi-channel user acquisition.
https://www.revenuecat.com/blog/growth/ad-channel-diversification/
3 months ago
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reposted by
ContextSDK
3 months ago
Paywalls don’t fail because of design - they fail because of timing. Together with
@revenuecat.com
we unpack why context (motion, timing, mindset) changes everything. New article by our very own
@krausefx.com
👇
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Paywall conversions aren’t just about design — they’re about timing ⏳ A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results. Learn more ⤵️
www.revenuecat.com/blog/growth/...
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Contextual Paywall Targeting: How Context Wins Conversion
Context-aware paywall targeting uses real-time signals to trigger prompts when users are most receptive—boosting conversion, reducing churn, and improving LTV.
https://www.revenuecat.com/blog/growth/contextual-paywall-targeting/
3 months ago
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Old-school UGC just isn't cutting it anymore. Users can spot scripted 'authenticity' instantly, and CAC is on the rise. Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗
www.revenuecat.com/blog/growth/...
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UGC Ads for Apps: Which Formats Drive Conversion in 2026
Why testimonial-style UGC stopped converting and which UGC creative formats now drive lower CAC, higher intent, and stronger retention for subscription apps.
https://www.revenuecat.com/blog/growth/ugc-ads-apps/
3 months ago
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Scrambling to set up a Black Friday promo? 🛍️ To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web. Head to our study guide for promos, holiday sales, and seasonal offers →
rev.cat/blackfriday
📚
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Black Friday, holiday sales and promotional offers for apps
Your guide to planning and launching Black Friday offers and holiday sales across iOS, Android, and web — plus how to implement them in RevenueCat.
https://www.revenuecat.com/blog/growth/promotional-offers-sales-app/
4 months ago
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🧑🎨 Designers: your paywall workflow just got way better. With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance! Details in the 🧵👇
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4 months ago
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Dogo grows ARPU by ~15% every quarter by running monthly monetization experiments with Applica. In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results. Live Nov 25.
4 months ago
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Apple’s new Mini Apps program is a big shift: third-party HTML/JS micro-experiences can run inside a host app with no install, and qualifying teams keep 85% of revenue. The change also cleans up a grey zone and pushes Apple’s modern commerce stack. Learn more ➡️ 🔗
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App Store Mini Apps Partner Program: What you need to know
Apple’s new Mini Apps Partner Program offers a 15% IAP rate for apps hosting third-party mini apps. Here’s what changed and what app teams should know.
https://www.revenuecat.com/blog/engineering/apple-mini-apps-partner-program/
4 months ago
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82% of app trials start right after install. So those first two minutes of your app decide everything. Many onboarding flows do too much, yet still don’t show value fast enough. Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗
www.revenuecat.com/blog/growth/...
4 months ago
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Discover what’s new in RevenueCat, and help us shape what comes next 🔮 Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A. 👉 Register here:
rev.cat/launchparty-...
4 months ago
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One week to go! 🎉 Don’t miss the final RevenueCat Launch Party of 2025. ✅ Feature demos ✅ Q&A with our product team ✅ Product announcements Register now:
rev.cat/launchparty-...
4 months ago
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Thinking about adding a lifetime plan to your app? It can boost cash fast.... or hurt your long-term revenue. • Best for early, low-cost apps • Risky if you rely on upsells or have high AI costs • Price high (5–12× annual) Smart guidance from Daphne Tideman 👇
www.revenuecat.com/blog/growth/...
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A guide to lifetime subscriptions: are they right for your app?
Thinking about offering a lifetime subscription for your app? Discover how common lifetime offers really are, their pros and cons, pricing strategies, and when they make sense for your business —…
https://www.revenuecat.com/blog/growth/lifetime-subscriptions/
4 months ago
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🎊 RevenueCat’s November Launch Party is happening November 19! See demos of the newest features and ask our PMs and engineers your burning questions 🔥 🎟️ Register here:
rev.cat/launchparty-nov
4 months ago
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Product–market fit isn’t ‘one and done’ — it’s a moving target 🎯 Look for: ✅ Users return on their own ✅ They tell others ✅ They pay without discounts ✅ Retention flattens after ~4–8 weeks To get there: 🔍 Find user pains 🧪 Test and observe 🗑 Kill what doesn’t work Read the full blog 🔗
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Finding Product-Market Fit: A Guide for Subscription Apps
Discover techniques to identify product-market fit for your subscription app, including how to balance growth with finding your PMF in a competitive market.
https://www.revenuecat.com/blog/growth/product-market-fit-subscription-apps/
4 months ago
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Is everyone finally recovered from
#AppGrowthAnnual
and
#NYAW
? 💤 Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve got you covered. Here are the 11 top lessons on app growth and monetization from RAGA 🔗
rev.cat/RAGA-lessons
4 months ago
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TL;DR on subscription app OKRs: 🌠 Start with your North Star Metric 💡 Define OKRs that lead up to that 🗺️ Map relevant KPIs to show progress 🚦 Regularly track, review, and score KPIs Get a full breakdown of what to track, when, and how in our complete guide 🔗
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The complete guide to OKRs and KPIs for subscription apps
Learn how subscription apps can use OKRs and KPIs to drive growth. Define your north star metric, choose meaningful performance indicators, and track acquisition, activation, retention, and…
https://www.revenuecat.com/blog/growth/okrs-kpis-subscription-apps/
4 months ago
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AI broke the math behind subscription pricing models. Every generation, query, or render costs GPU — so each user has a different price tag. If you’re building an AI app, you need to rethinking pricing before it’s too late. Here's the tactics you need to know 👇
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How to Build a Sustainable AI Subscription App Pricing Model
AI subscription apps pay for every user interaction, driving up costs and ending flat-rate pricing. Here's how app teams are rethinking pricing models for sustainable growth.
https://www.revenuecat.com/blog/growth/ai-subscription-app-pricing/
5 months ago
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If your paywall feels like a web page, you’ve already lost. Here’s why we built RevenueCat Paywalls to render natively instead of in a WebView: ⚡ Instant load, no “blank states” ♿ Built-in accessibility + Dynamic Type 💪 Stable, versioned, remotely configurable
www.revenuecat.com/blog/enginee...
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Why we chose native paywalls
Why RevenueCat Paywalls are fully native — not WebViews. Faster load times, better accessibility, safer purchasing, and remote configuration without compromise.
https://www.revenuecat.com/blog/engineering/why-we-chose-native-paywalls/
5 months ago
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