RevenueCat now integrates with Appstack. Send subscription events from RevenueCat straight into your Appstack tools — no extra setup. Read more: www.revenuecat.com/blog/enginee...

Paywalls keeps improving at such a dramatic pace it's hard to keep up! 😄 @charliemchapman.com's got you with a roundup of all the coolest features we've shipped the last couple months you can try RIGHT NOW 🔥 youtu.be/PqCz5Yy7nyQ

Personalize your paywalls in React Native with custom variables. Pass app data to your RevenueCat Paywall and dynamically adjust messaging for each user. Guide: www.revenuecat.com/blog/enginee...

We're hiring Developer Advocates at RevenueCat! 🥑 If you love helping developers succeed with in-app subscriptions and enjoy creating technical content — blog posts, videos, talks — you might be a perfect fit. 📱 iOS Specialist → rev.cat/advocate-ios 🤖 Android Specialist → rev.cat/advocate-droid

Our partners at Neon Apps are launching the Türkiye App Growth Championship 2026 🇹🇷 20 teams. 48-hour hackathon + 6-week Growth Lab. Up to $500k potential funding on the table. And the winner gets a trip to NYC for App Growth Annual 2026 ✈️ 📆 Applications close March 2 🔗 appgrowthchampionship.com

Sometimes you want to have a RevenueCat powered paywall and a custom built paywall in your app. Use: - Placement to control where each shows - Offering metadata to keep logic aligned Here’s how 👇 www.revenuecat.com/blog/enginee...

Still building for #Shipyard2026? You've got this! 💪 The fleet is getting ready to dock, but there's still time to get your app on board. Submissions close Feb 12th! Here's @lahteenlahti.com with a final boost of motivation: www.revenuecat.com/blog/enginee...

React Native apps now get subscriptions on iOS, Android, and web with a single SDK. Web purchases run through RevenueCat Web Billing (Stripe, Paddle) and unlock access instantly on mobile and web www.revenuecat.com/blog/enginee...

Need an extra motivation boost to get you over the #Shipyard2026 finish line? Well, don’t say we never give you anything… All submissions will now be entered into a bonus prize draw: five lucky participants will win $5k (plus some stylish RevenueCat swag, of course) 🎁💰 Take part → shipyard.fyi

You’re not too late for Shipyard. A focused MVP can still ship this week — and be competitive. Even better: you can submit one app per brief. Already shipped one? Build a second and double your odds. AI tooling + tight scoping make this realistic. 👉 www.revenuecat.com/blog/enginee...

In 2022, Thomas Petit predicted hybrid monetization. In 2026, AI made it the default. Costly AI-based features + a flooded app market = a perfect storm ⛈️ Here’s where we’ve come from and how subscription apps need to adapt 🔗 www.revenuecat.com/blog/growth/...

It’s almost time to cast off for our Shipyard LIVE: 🍿 Streaming on YouTube and X 📆 11.30am EST / 8.30am PST / 5.30pm CET today We’ll have appearances from some of the Shipyard creator partners to discuss their briefs, plus Q&A with the Shipyard crew and judges. 🔗⤵ www.youtube.com/live/0VemUbP...

We've just added a new partner to our Shipping Containers for #Shipyard2026 🏗️📦 Grab 1 month free of the Starter Plan from Blink.new, or $25 off any other plan! Your goody bag of discounts will be emailed within 48 hours after registering 💌 Learn more at shipyard.fyi.

Hot take 🌶️ Most ‘activation metrics’ aren’t actually activation. Signups, onboarding completion, session length → they measure volume, not whether users found real value or will stick around. Here’s Daphne Tideman’s guide to better activation signals ⤵️🔗 www.revenuecat.com/blog/growth/...

We're almost two weeks into Shipyard: Creator Contest and the urge to slow down might be strong, but don't let the waves pull you under 🌊 Here's everything you need to know to win. You got this 💪 #Shipyard2026

Tune into our live Office Hours later today ⏯️ 👉 Latest updates on RevenueCat 👉 Ask the team your platform questions 👉 Demos with real app Dipsea Watch here ⤵️ x.com/i/broadcasts...

Waiting for ✨perfect✨ before you ship is a trap. Fast feedback beats false certainty, and speed only works if you don’t break trust along the way. Speed by default. Perfection selectively. 👀 👇

Subscriptions aren’t one-size-fits-all 👉 power users hit ceilings, casual users won’t commit. Hybrid monetization helps: 💡 Use subs to anchor value 💡 Add consumables to raise the ceiling 💡 And one-offs to lower the floor Thomas Petit explains 🔗 www.revenuecat.com/blog/growth/...

How RevenueCat’s Shipyard hackathon works, in 3 simple steps: Step 1: Build an app for an influencer’s audience Step 2: Win $20k Step 3: Bask in glory ☀️🏆😎💰 Get involved → rev.cat/shipyard #Shipyard2026

Most web-to-app funnels fail because they rush the app. Here's 5 types of funnel doing it right, ft. examples from Calm, Blinkist, PlantIn, YNAB, and Photoroom. Read the full breakdown 🔗 👇https://www.revenuecat.com/blog/growth/web-to-app-funnel-examples/

Vibecoding means anyone can build an app. But getting it in real users’ hands is still the biggest barrier. Winning apps don’t have better code — they have a proven audience. Communities, fandoms, followings. Builders 🤝 creators is the opportunity. Learn more 🔗 www.revenuecat.com/blog/enginee...

1 month. 7 creator briefs. $140k. Our new hackathon, Shipyard: Creator Contest, starts on January 15! Captain @charliemchapman.com is here to set the scene. More info shipping soon 🚢🏗️📦 Head to rev.cat/shippingsoon to register first. #Shipyard2026

What does “adding monetization” actually look like in practice? In this walkthrough, Perttu and Charlie: – Add RevenueCat to an app created with Vibecode – Create subscriptions and paywalls – Set up App Store Connect – Handle an App Store rejection www.youtube.com/watch?v=WcpO...

From love-at-first-bike to canceling a loyal subscription, Daphne Tideman breaks down her experience with Peloton, and what could have kept her engaged — even through a price increase 🚴

New Year, same commitment to building great apps that make you money. Happy New Year from all of us at RevenueCat! 🎉 Thanks for building with us this year 🫶 Here’s to shipping more and earning big in 2026!

RevenueCat is growing — and you could be our next Developer Support Engineer! 💪 📍 APAC + Americas (PST only) 💰 Salary $120k, full time role 📪 Apply here → rev.cat/DSE Learn what it’s like to be a DSE, direct from the team 📘 rev.cat/DSEstory

Happy holidays and merry Christmas to everyone who celebrates! 🎄🍻✨ Whether today’s a day off with loved ones or just a regular Thursday (with better snacks), we hope you enjoy a well-earned break. We'll see you in the New Year!

One of the biggest myths about selling an app? That buyers want perfection. They don’t; they want low friction and clear signals: predictable revenue, transparent numbers, real PMF, and a growth story. We spoke to app buyers to learn how they really decide 🔗 rev.cat/AppSellingGuide

We’re hiring a Developer Support Engineer at RevenueCat! 👋 If you love helping developers succeed, you might be the perfect fit. 🌏 We’re looking for folks in APAC + Americas (PST only) 💰 Salary $120k, full time role 📌 Apply here → rev.cat/DSE

“How did you hear about us?” sounds perfect for attribution, but self-reported data is a double-edged sword ⚔️ Here’s David Vargas’s breakdown of when to use (or avoid) HDYHAU attribution 🔗 www.revenuecat.com/blog/growth/...

Web-to-app isn’t a hack, it’s a different acquisition model with its own benefits and trade-offs ⚖ Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗 www.revenuecat.com/blog/growth/...

We enjoyed App Growth Annual 2025 so much we’re doing it again (again). 📅 October 21, 2026 📍 New York 🎟️ Free, online + IRL Same great vibes, even more insights. Save the date → appgrowthannual.com

Rather than asking “Which channel should we pursue next?”, ask if you’re actually ready to diversify your ad channels 🏁 Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗 www.revenuecat.com/blog/growth/...

Paywalls don’t fail because of design - they fail because of timing. Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything. New article by our very own @krausefx.com 👇

Paywall conversions aren’t just about design — they’re about timing ⏳ A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results. Learn more ⤵️ www.revenuecat.com/blog/growth/...

Old-school UGC just isn't cutting it anymore. Users can spot scripted 'authenticity' instantly, and CAC is on the rise. Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗 www.revenuecat.com/blog/growth/...

Scrambling to set up a Black Friday promo? 🛍️ To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web. Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚

🧑‍🎨 Designers: your paywall workflow just got way better. With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance! Details in the 🧵👇

Dogo grows ARPU by ~15% every quarter by running monthly monetization experiments with Applica. In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results. Live Nov 25.

Apple’s new Mini Apps program is a big shift: third-party HTML/JS micro-experiences can run inside a host app with no install, and qualifying teams keep 85% of revenue. The change also cleans up a grey zone and pushes Apple’s modern commerce stack. Learn more ➡️ 🔗

82% of app trials start right after install. So those first two minutes of your app decide everything. Many onboarding flows do too much, yet still don’t show value fast enough. Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗 www.revenuecat.com/blog/growth/...

Discover what’s new in RevenueCat, and help us shape what comes next 🔮 Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A. 👉 Register here: rev.cat/launchparty-...

One week to go! 🎉 Don’t miss the final RevenueCat Launch Party of 2025. ✅ Feature demos ✅ Q&A with our product team ✅ Product announcements Register now: rev.cat/launchparty-...

Thinking about adding a lifetime plan to your app? It can boost cash fast.... or hurt your long-term revenue. • Best for early, low-cost apps • Risky if you rely on upsells or have high AI costs • Price high (5–12× annual) Smart guidance from Daphne Tideman 👇 www.revenuecat.com/blog/growth/...

🎊 RevenueCat’s November Launch Party is happening November 19! See demos of the newest features and ask our PMs and engineers your burning questions 🔥 🎟️ Register here: rev.cat/launchparty-nov

Product–market fit isn’t ‘one and done’ — it’s a moving target 🎯 Look for: ✅ Users return on their own ✅ They tell others ✅ They pay without discounts ✅ Retention flattens after ~4–8 weeks To get there: 🔍 Find user pains 🧪 Test and observe 🗑 Kill what doesn’t work Read the full blog 🔗

Is everyone finally recovered from #AppGrowthAnnual and #NYAW? 💤 Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve got you covered. Here are the 11 top lessons on app growth and monetization from RAGA 🔗 rev.cat/RAGA-lessons

TL;DR on subscription app OKRs: 🌠 Start with your North Star Metric 💡 Define OKRs that lead up to that 🗺️ Map relevant KPIs to show progress 🚦 Regularly track, review, and score KPIs Get a full breakdown of what to track, when, and how in our complete guide 🔗

AI broke the math behind subscription pricing models. Every generation, query, or render costs GPU — so each user has a different price tag. If you’re building an AI app, you need to rethinking pricing before it’s too late. Here's the tactics you need to know 👇

If your paywall feels like a web page, you’ve already lost. Here’s why we built RevenueCat Paywalls to render natively instead of in a WebView: ⚡ Instant load, no “blank states” ♿ Built-in accessibility + Dynamic Type 💪 Stable, versioned, remotely configurable www.revenuecat.com/blog/enginee...