From love-at-first-bike to canceling a loyal subscription, Daphne Tideman breaks down her experience with Peloton, and what could have kept her engaged — even through a price increase 🚴

New Year, same commitment to building great apps that make you money. Happy New Year from all of us at RevenueCat! 🎉 Thanks for building with us this year 🫶 Here’s to shipping more and earning big in 2026!

RevenueCat is growing — and you could be our next Developer Support Engineer! 💪 📍 APAC + Americas (PST only) 💰 Salary $120k, full time role 📪 Apply here → rev.cat/DSE Learn what it’s like to be a DSE, direct from the team 📘 rev.cat/DSEstory

Happy holidays and merry Christmas to everyone who celebrates! 🎄🍻✨ Whether today’s a day off with loved ones or just a regular Thursday (with better snacks), we hope you enjoy a well-earned break. We'll see you in the New Year!

One of the biggest myths about selling an app? That buyers want perfection. They don’t; they want low friction and clear signals: predictable revenue, transparent numbers, real PMF, and a growth story. We spoke to app buyers to learn how they really decide 🔗 rev.cat/AppSellingGuide

We’re hiring a Developer Support Engineer at RevenueCat! 👋 If you love helping developers succeed, you might be the perfect fit. 🌏 We’re looking for folks in APAC + Americas (PST only) 💰 Salary $120k, full time role 📌 Apply here → rev.cat/DSE

“How did you hear about us?” sounds perfect for attribution, but self-reported data is a double-edged sword ⚔️ Here’s David Vargas’s breakdown of when to use (or avoid) HDYHAU attribution 🔗 www.revenuecat.com/blog/growth/...

Web-to-app isn’t a hack, it’s a different acquisition model with its own benefits and trade-offs ⚖ Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗 www.revenuecat.com/blog/growth/...

We enjoyed App Growth Annual 2025 so much we’re doing it again (again). 📅 October 21, 2026 📍 New York 🎟️ Free, online + IRL Same great vibes, even more insights. Save the date → appgrowthannual.com

Rather than asking “Which channel should we pursue next?”, ask if you’re actually ready to diversify your ad channels 🏁 Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗 www.revenuecat.com/blog/growth/...

Paywalls don’t fail because of design - they fail because of timing. Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything. New article by our very own @krausefx.com 👇

Paywall conversions aren’t just about design — they’re about timing ⏳ A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results. Learn more ⤵️ www.revenuecat.com/blog/growth/...

Old-school UGC just isn't cutting it anymore. Users can spot scripted 'authenticity' instantly, and CAC is on the rise. Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗 www.revenuecat.com/blog/growth/...

Scrambling to set up a Black Friday promo? 🛍️ To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web. Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚

🧑‍🎨 Designers: your paywall workflow just got way better. With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance! Details in the 🧵👇

Dogo grows ARPU by ~15% every quarter by running monthly monetization experiments with Applica. In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results. Live Nov 25.

Apple’s new Mini Apps program is a big shift: third-party HTML/JS micro-experiences can run inside a host app with no install, and qualifying teams keep 85% of revenue. The change also cleans up a grey zone and pushes Apple’s modern commerce stack. Learn more ➡️ 🔗

82% of app trials start right after install. So those first two minutes of your app decide everything. Many onboarding flows do too much, yet still don’t show value fast enough. Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗 www.revenuecat.com/blog/growth/...

Discover what’s new in RevenueCat, and help us shape what comes next 🔮 Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A. 👉 Register here: rev.cat/launchparty-...

One week to go! 🎉 Don’t miss the final RevenueCat Launch Party of 2025. ✅ Feature demos ✅ Q&A with our product team ✅ Product announcements Register now: rev.cat/launchparty-...

Thinking about adding a lifetime plan to your app? It can boost cash fast.... or hurt your long-term revenue. • Best for early, low-cost apps • Risky if you rely on upsells or have high AI costs • Price high (5–12× annual) Smart guidance from Daphne Tideman 👇 www.revenuecat.com/blog/growth/...

🎊 RevenueCat’s November Launch Party is happening November 19! See demos of the newest features and ask our PMs and engineers your burning questions 🔥 🎟️ Register here: rev.cat/launchparty-nov

Product–market fit isn’t ‘one and done’ — it’s a moving target 🎯 Look for: ✅ Users return on their own ✅ They tell others ✅ They pay without discounts ✅ Retention flattens after ~4–8 weeks To get there: 🔍 Find user pains 🧪 Test and observe 🗑 Kill what doesn’t work Read the full blog 🔗

Is everyone finally recovered from #AppGrowthAnnual and #NYAW? 💤 Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve got you covered. Here are the 11 top lessons on app growth and monetization from RAGA 🔗 rev.cat/RAGA-lessons

TL;DR on subscription app OKRs: 🌠 Start with your North Star Metric 💡 Define OKRs that lead up to that 🗺️ Map relevant KPIs to show progress 🚦 Regularly track, review, and score KPIs Get a full breakdown of what to track, when, and how in our complete guide 🔗

AI broke the math behind subscription pricing models. Every generation, query, or render costs GPU — so each user has a different price tag. If you’re building an AI app, you need to rethinking pricing before it’s too late. Here's the tactics you need to know 👇

If your paywall feels like a web page, you’ve already lost. Here’s why we built RevenueCat Paywalls to render natively instead of in a WebView: ⚡ Instant load, no “blank states” ♿ Built-in accessibility + Dynamic Type 💪 Stable, versioned, remotely configurable www.revenuecat.com/blog/enginee...

Ad creative isn’t a variable you can isolate — it’s a system input. Creatives don't win because of the color palette or CTA, they win through timing, message, audience... Good creative analysis isn’t about perfection; it’s about learning fast enough to ship again tomorrow. Read the breakdown 🔗

Many indie apps are “too simple” for subscriptions — but that doesn’t mean they can’t monetize. In this new guide, @lahteelahti.com shows how to build a tip jar feature using RevenueCat’s Test Store + Paywalls — no App Store setup required. Read the article www.revenuecat.com/blog/enginee...

Thinking about adding ads to your app but worried about tanking user trust? The key is timing and balance. ✅ Wait until you’ve hit scale — around 10K+ DAUs ✅ Keep subscriptions as your main revenue driver ✅ Adjust ads served based on your geos and category Full framework to monetize free users 👇

Running a small app team? You already have a growth team — you just might not call it that. When product, marketing, and support work together to keep users happy and coming back, that’s growth. This guide breaks down how to scale that mindset (without becoming a corporate org chart). 👇

🚀 Subscription changes in RevenueCat Web Enable self-serve downgrades in the Web Billing Customer Portal. Let customers switch to lower tiers smoothly: ✨ Changes take effect at period end ✨ Clear timing for feature access updates ✨ Cancel pending downgrades anytime More flexibility, fewer tickets.

Anchors away, it’s time to celebrate winners of #Shipaton 2025 and announce the winners of The Shippies! 🏆⚓️ Explore the winning Shipaton apps → rev.cat/shipatonwin25 and follow the thread for our Shippies winners. #TheShippies #AppGrowthAnnual

Live from NYC, here’s what’s in store for RevenueCat customers: ⏳ Charts are going real-time — in beta, rolling out by the end of 2025 💰 RC Capital: access 80% of your App Store proceeds the following day 🌐 Funnels: leverage the web for UA through fully-hosted web onboarding, coming 2026

Today is App Growth Annual 2025! 🍎 We’re broadcasting the action live from NYC; tune in wherever you are to be part of the day in real-time alongside 2,500 attendees. . If you’ve just emerged from a post-Shipaton fugue state, you can still sign up, just hit ‘register now’ → rev.cat/raga-virtual ⏯️

Where can you watch paywall speed-building AND get tips from the biggest apps? App Growth Annual 2025 — happening TOMORROW! 🎤 Keynotes: Duolingo, Lose It!, Ladder & more ⚡️ Paywall Speed-building Champs 🗺️ RevenueCat roadmap 🏆 The Shippies × #Shipaton awards Register for free → appgrowthannual.com

Shipaton 2025 brought together tens of thousands of participants from around the world and resulted in some of the most impressive apps we've ever seen. Now it’s time to announce the winners! Full list of winners here 👉 www.revenuecat.com/blog/company...

🚀 New PODCAST! We’re thrilled to welcome @LaunchedFM — hosted by @CharlieChapman — to the RevenueCat family of podcasts. While @SubClubHQ explores how big apps scale, Launched zooms in on how great apps begin👇

Updated for 2026: your single resource for getting paid on time 📅💰 Mark your calendars (or use our pre-populated Google Calendar links) because Apple’s 2026 fiscal calendar and App Store payout dates are here. 🔖 Bookmark it: rev.cat/applefiscal26

🔥 Hot take: app store reviews are the most underutilized growth channel you have Here's how Daphne Tideman and Juliana Jackson use review mining for product optimization 🧵

The best tip for validating your subscription app? 👉 Remember that interest ≠ commitment. Most subscription apps fail not because they can’t build, but because they didn’t validate the right thing. Here’s how you should be testing demand, according to Daphne Tideman 🧵

🚀 Your AI assistant can now connect directly to your subscription data with RevenueCat MCP Server! Ask your AI: • "Create a premium monthly subscription for my iOS app" • "Set up an entitlement called 'premium_features'" • "Configure offerings with monthly and annual packages" Try the beta now 👇

Tired of tweaking paywall colors and copy? Léa Samrani’s JTBD playbook helps you optimize paywalls based on what users actually want from your app — pushing those conversions from plateaued to profit. 💸

Thinking about your first growth hire? Pause before posting that job ad. Make sure you already have: ✅ Product–market fit ✅ Basic data infrastructure ✅ Early retention signals Without these, you’ll waste money, time, your hire’s skills.

Churn doesn’t have to mean the end. With the right win-back campaigns, you can: 🔄 Re-engage lost subscribers 💳 Test tailored offers with web billing 📈 Unlock higher LTV from users who already know your value 👉 www.revenuecat.com/blog/growth/...

Most indie devs never cross $1K MRR. If you want to get there, what's your best bet? 🔂 Go all in on one app 🔀 Expand to a portfolio Get quickfire lessons from real builders Lucas Moscon, Nathan Hudson, and Vahe Baghdasaryan here 👇🔗

New to app growth and monetization? Start here 🧠 Our new study guides get you up to speed fast. 📖 Volume #1: paywalls 💰🧱 30+ resources on design, placement, and optimization — including real case studies and examples. 🔗 Dive in:

In freemium apps, 90%+ of installs are low-intent users. Don’t ignore them — one-time unlocks, short plans, and referrals can still drive revenue. Read more: www.revenuecat.com/blog/growth/...

Our next livestream "So you want to sell your app? How to Get Your App Acquired with Evelin Herrera (EHVM Capital)" starts in 10 minutes! 🚨🚨🚨 Register to join here: app.livestorm.co/revenuecat/s...

Testing 100s of Meta ads a week? 🚨 Nathan Hudson says it’s not the growth hack you think. When volume becomes the goal, you get: ⚠️ Copy-paste variants instead of bold ideas ⚠️ Creative burnout ⚠️ Ad accounts filled with noise, not insights