Discover what’s new in RevenueCat, and help us shape what comes next 🔮 Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A. 👉 Register here: rev.cat/launchparty-...

One week to go! 🎉 Don’t miss the final RevenueCat Launch Party of 2025. ✅ Feature demos ✅ Q&A with our product team ✅ Product announcements Register now: rev.cat/launchparty-...

Thinking about adding a lifetime plan to your app? It can boost cash fast.... or hurt your long-term revenue. • Best for early, low-cost apps • Risky if you rely on upsells or have high AI costs • Price high (5–12× annual) Smart guidance from Daphne Tideman 👇 www.revenuecat.com/blog/growth/...

🎊 RevenueCat’s November Launch Party is happening November 19! See demos of the newest features and ask our PMs and engineers your burning questions 🔥 🎟️ Register here: rev.cat/launchparty-nov

Product–market fit isn’t ‘one and done’ — it’s a moving target 🎯 Look for: ✅ Users return on their own ✅ They tell others ✅ They pay without discounts ✅ Retention flattens after ~4–8 weeks To get there: 🔍 Find user pains 🧪 Test and observe 🗑 Kill what doesn’t work Read the full blog 🔗

Is everyone finally recovered from #AppGrowthAnnual and #NYAW? 💤 Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve got you covered. Here are the 11 top lessons on app growth and monetization from RAGA 🔗 rev.cat/RAGA-lessons

TL;DR on subscription app OKRs: 🌠 Start with your North Star Metric 💡 Define OKRs that lead up to that 🗺️ Map relevant KPIs to show progress 🚦 Regularly track, review, and score KPIs Get a full breakdown of what to track, when, and how in our complete guide 🔗

AI broke the math behind subscription pricing models. Every generation, query, or render costs GPU — so each user has a different price tag. If you’re building an AI app, you need to rethinking pricing before it’s too late. Here's the tactics you need to know 👇

If your paywall feels like a web page, you’ve already lost. Here’s why we built RevenueCat Paywalls to render natively instead of in a WebView: ⚡ Instant load, no “blank states” ♿ Built-in accessibility + Dynamic Type 💪 Stable, versioned, remotely configurable www.revenuecat.com/blog/enginee...

Ad creative isn’t a variable you can isolate — it’s a system input. Creatives don't win because of the color palette or CTA, they win through timing, message, audience... Good creative analysis isn’t about perfection; it’s about learning fast enough to ship again tomorrow. Read the breakdown 🔗

Many indie apps are “too simple” for subscriptions — but that doesn’t mean they can’t monetize. In this new guide, @lahteelahti.com shows how to build a tip jar feature using RevenueCat’s Test Store + Paywalls — no App Store setup required. Read the article www.revenuecat.com/blog/enginee...

Thinking about adding ads to your app but worried about tanking user trust? The key is timing and balance. ✅ Wait until you’ve hit scale — around 10K+ DAUs ✅ Keep subscriptions as your main revenue driver ✅ Adjust ads served based on your geos and category Full framework to monetize free users 👇

Running a small app team? You already have a growth team — you just might not call it that. When product, marketing, and support work together to keep users happy and coming back, that’s growth. This guide breaks down how to scale that mindset (without becoming a corporate org chart). 👇

🚀 Subscription changes in RevenueCat Web Enable self-serve downgrades in the Web Billing Customer Portal. Let customers switch to lower tiers smoothly: ✨ Changes take effect at period end ✨ Clear timing for feature access updates ✨ Cancel pending downgrades anytime More flexibility, fewer tickets.

Anchors away, it’s time to celebrate winners of #Shipaton 2025 and announce the winners of The Shippies! 🏆⚓️ Explore the winning Shipaton apps → rev.cat/shipatonwin25 and follow the thread for our Shippies winners. #TheShippies #AppGrowthAnnual

Live from NYC, here’s what’s in store for RevenueCat customers: ⏳ Charts are going real-time — in beta, rolling out by the end of 2025 💰 RC Capital: access 80% of your App Store proceeds the following day 🌐 Funnels: leverage the web for UA through fully-hosted web onboarding, coming 2026

Today is App Growth Annual 2025! 🍎 We’re broadcasting the action live from NYC; tune in wherever you are to be part of the day in real-time alongside 2,500 attendees. . If you’ve just emerged from a post-Shipaton fugue state, you can still sign up, just hit ‘register now’ → rev.cat/raga-virtual ⏯️

Where can you watch paywall speed-building AND get tips from the biggest apps? App Growth Annual 2025 — happening TOMORROW! 🎤 Keynotes: Duolingo, Lose It!, Ladder & more ⚡️ Paywall Speed-building Champs 🗺️ RevenueCat roadmap 🏆 The Shippies × #Shipaton awards Register for free → appgrowthannual.com

Shipaton 2025 brought together tens of thousands of participants from around the world and resulted in some of the most impressive apps we've ever seen. Now it’s time to announce the winners! Full list of winners here 👉 www.revenuecat.com/blog/company...

🚀 New PODCAST! We’re thrilled to welcome @LaunchedFM — hosted by @CharlieChapman — to the RevenueCat family of podcasts. While @SubClubHQ explores how big apps scale, Launched zooms in on how great apps begin👇

Updated for 2026: your single resource for getting paid on time 📅💰 Mark your calendars (or use our pre-populated Google Calendar links) because Apple’s 2026 fiscal calendar and App Store payout dates are here. 🔖 Bookmark it: rev.cat/applefiscal26

🔥 Hot take: app store reviews are the most underutilized growth channel you have Here's how Daphne Tideman and Juliana Jackson use review mining for product optimization 🧵

The best tip for validating your subscription app? 👉 Remember that interest ≠ commitment. Most subscription apps fail not because they can’t build, but because they didn’t validate the right thing. Here’s how you should be testing demand, according to Daphne Tideman 🧵

🚀 Your AI assistant can now connect directly to your subscription data with RevenueCat MCP Server! Ask your AI: • "Create a premium monthly subscription for my iOS app" • "Set up an entitlement called 'premium_features'" • "Configure offerings with monthly and annual packages" Try the beta now 👇

Tired of tweaking paywall colors and copy? Léa Samrani’s JTBD playbook helps you optimize paywalls based on what users actually want from your app — pushing those conversions from plateaued to profit. 💸

Thinking about your first growth hire? Pause before posting that job ad. Make sure you already have: ✅ Product–market fit ✅ Basic data infrastructure ✅ Early retention signals Without these, you’ll waste money, time, your hire’s skills.

Churn doesn’t have to mean the end. With the right win-back campaigns, you can: 🔄 Re-engage lost subscribers 💳 Test tailored offers with web billing 📈 Unlock higher LTV from users who already know your value 👉 www.revenuecat.com/blog/growth/...

Most indie devs never cross $1K MRR. If you want to get there, what's your best bet? 🔂 Go all in on one app 🔀 Expand to a portfolio Get quickfire lessons from real builders Lucas Moscon, Nathan Hudson, and Vahe Baghdasaryan here 👇🔗

New to app growth and monetization? Start here 🧠 Our new study guides get you up to speed fast. 📖 Volume #1: paywalls 💰🧱 30+ resources on design, placement, and optimization — including real case studies and examples. 🔗 Dive in:

In freemium apps, 90%+ of installs are low-intent users. Don’t ignore them — one-time unlocks, short plans, and referrals can still drive revenue. Read more: www.revenuecat.com/blog/growth/...

Our next livestream "So you want to sell your app? How to Get Your App Acquired with Evelin Herrera (EHVM Capital)" starts in 10 minutes! 🚨🚨🚨 Register to join here: app.livestorm.co/revenuecat/s...

Testing 100s of Meta ads a week? 🚨 Nathan Hudson says it’s not the growth hack you think. When volume becomes the goal, you get: ⚠️ Copy-paste variants instead of bold ideas ⚠️ Creative burnout ⚠️ Ad accounts filled with noise, not insights

Support shouldn’t feel like detective work. 🕵️ With our new Zendesk integration, your team can see subscription data instantly in tickets, no more endless tab-switching or ID lookups. 🔗 www.revenuecat.com/integrations...

When you hear 'retention', you probably think functionality. But users don’t just use your app. They turn to it when they’re: 🧘 Seeking calm 💪 Chasing progress 🎢 Looking for a thrill 👯 Wanting community When your app speaks to feelings, not just features, it evolves from tool → habit → need. 🧵⬇️

About to ship your iOS 26 update to the App Store? 👀 If you're using RevenueCat's Customer Center to easily add a subscription management page to your app, make sure to update to the latest iOS SDK (5.38.1) to get the new iOS 26 liquid glass design!

In the final part of his How to Win Shipaton series, our developer advocate @lahteenlahti.com breaks down how to: 🎯 Meet Devpost submission requirements without missing details 📖 Use Dan Harmon’s Story Circle to turn a feature list into a memorable pitch 👉 www.revenuecat.com/blog/enginee...

Our next livestream "Tips & Tricks for effective paywall design" starts in 30 minutes! 🚨🚨🚨 Get all of your paywall and design questions answered live on the show by our paywall expert Vahe Bagdasar and design expert Jovi from Mobbin!! Register to join here: app.livestorm.co/revenuecat/s...

Apple/Google defaults localize prices with taxes + exchange rates, not customer value. 🇮🇳 India: Apple –21% vs. top apps –50–80% 🇬🇧 UK: Apple +26% vs. top apps –10% Smarter play: build your own index + adjust by market. Read the full guide 👇 www.revenuecat.com/blog/growth/...

Eric Seufert’s 5 growth lessons: 1️⃣ Broken measurement kills faster than bad creative 2️⃣ Don’t diversify too early 3️⃣ Focus on systems, not single ad wins 4️⃣ Speed > certainty in testing 5️⃣ Better signals = better customers www.youtube.com/watch?v=0dZ-...

🚀 Subscription changes in RevenueCat Web Enable product upgrades in the Customer Portal for Web! Let customers move to higher tiers with: ✨ Immediate access to new plans ✨ Partial refunds for unused time ⚠️ Downgrades are coming soon. Get started: www.revenuecat.com/docs/web/web...

🚀 From hobby project → global app business At last year's #Shipaton, Mansour Mahamat built BJJ Evolve to track his jiu-jitsu training. 12 months later, it's powering gyms worldwide Read his story 👉 www.revenuecat.com/blog/enginee...

In part 1, you learned how to come up with an idea. In part 2, you learned how to build it fast. Now in part 3 of our “How to Win Shipaton” series, you’ll learn how to grow it. 🚀 Read now 👉 www.revenuecat.com/blog/enginee...

Are you coming to the next #Shipaton livestream? It's in just 30 minutes! Charlie and ElevenLabs' Thor Schaeff will dive into how to integrate lifelike, responsive voice into your app using ElevenLabs’ Conversational AI. app.livestorm.co/revenuecat/s...

🚀 Introducing: Introductory Offers for Web 🚀 Run promos like: ✅ “First month for $0.99” ✅ “3 months at 50% off” ✅ Auto-transition to full price Configure once in the dashboard. RevenueCat handles the rest. Blog →

🚀 New sponsor: Astro joins #Shipaton 2025! Astro is an app store optimization tool built for Apple developers, now giving Shipaton participants 30% off your first year. Track keywords, get App Store insights, and discover new ways to boost your app’s visibility.

Is your paywall boring? Sometimes the best ones are downright 𝒘𝒆𝒊𝒓𝒅. From meme-driven animations to swipe-to-reveal discounts, the apps experimenting with playful, unconventional paywalls are the ones seeing the biggest lifts. Examples + inspiration here www.revenuecat.com/blog/growth/...

Mobbin has joined #Shipaton 2025 as our newest sponsor! And a new Ship Kit perk is unlocked. Mobbin gives you instant access to 80,000+ real app screens and design patterns, so you can find inspiration, avoid blank-canvas moments, and ship with confidence.

Tomorrow @drbarnard is joining the #Shipaton livestream to discuss "Deciding when, and how much, to charge for your app" Throw your questions in the replies below and we'll answer them live on the show! Register to join here: app.livestorm.co/revenuecat/s...

🚢 Shipaton is all about shipping, but to ship you need to build In part 2 of our "How to Win Shipaton" series, our developer advocate Perttu shares the 4-8-24 method to go from idea → prototype → launch without drowning in scope creep. Read now 👉 www.revenuecat.com/blog/enginee...

App Growth Annual is back — bigger, bolder, and landing in New York City! Oct 14, The Glasshouse becomes the hub for subscription app growth: 🐈 hands-on workshops 🐈 live talks 🐈 awards 🐈 paywall battles 🐈 afterparty (special guest!) Registration is open! 👇🧵 youtu.be/5NgImDYUDGo