Recognize the seriousness of the moment but also recognize that one of the best ways to fight a fascist is to make sure that everyone sees them for the weak, laughable little shits they are

Super easy A/B testing to try today: People are used to being asked to "Donate”. Here are a few CTA’s you can try instead: ☑️ Make a direct impact today ☑️ Give hope in just one click ☑️ Fuel the fight for justice ☑️ Help a family rebuild ☑️ Join Team [Org] Test these against “Donate Now”

Appeals hack: Replace adjectives for verbs in your copy. Instead of: 🛑 “We are dedicated to fighting hunger.” Say: ✅ “We feed families every day.” Action > Description.

Fundraisers, Here’s a list of power words you can use to increase your copy’s conversions: - Community-driven - Impactful - Hope - Ethical - Today - Together - Breakthrough - Progress - Gift - Immediate - Accountable - Now Use them!

👉🏼 3 -step ChatGPT writing hack: 1- Gather all your favorite writing samples 2 - Go to chatgpt.com/gpts/editor and upload them.

12 things needed to easily convert donors on your website: - Donate button in header - Donation ask above the fold - Charity story (5W1H) - Impact story (how was one person helped) - Newsletter signup on homepage - Charitable Reg. Number - Impact stats - Social media linked in footer or header

👉🏼 ChatGPT prompt of the day: [PASTE YOUR APPEAL DRAFT] Use the listed cognitive biases to recommend improvements to the above: thedecisionlab.com/biases. Apply the suggestions.

If you: + Determine 1-2 priorities + Automate manual tasks. + Make data-driven adjustments. You can say goodbye to feeling you can’t keep your head above water.

What you need to start building your donor list: - Email collection - Impact stats/stories - Solicitation - A donation page - A way to track donors That’s about it. Resist the urge to overcomplicate.

Donors don’t fund you because they believe you need support. They fund you because they believe in the impact you make in the community. Keep this in mind when doing any comms or fundraising work.

More nonprofits should create a unique brand voice. It's not as risky as you think. 💩 Worst case: It ends up not being a fit and you revert to what you were doing before. 🥳 Best case: You stand out in a crowded space, getting more eyes on your cause. Feels riskier never to try.

In the beginning, don’t judge yourself on ❌ Number of “closed” gifts Instead judge your progress by tracking: ✔️ Number of meetings booked ✔️ Number of asks made ✔️ Number of stewardship touch points Results always lag behind habits.

Overlooking data hygiene is a great way to destroy confidence in projections. Avoid.

Many orgs overvalue corporate dollars and undervalue what they bring to the table. Big mistake. HUGE.

Before you decide to throw an event, ask if you ❓Have a plan to convert participants into long term donors ❓Know events is the best investment/highest ROI strategy for your org ❓Have staff with capacity to run the event ❓Are clear about the goals ❓Can dedicate time to its success

Calling strangers is uncomfortable 😬 Facing a deficit is uncomfortable 😬 Some uncomfortable calls come with upside. Others do not. Choose wisely.

Fundraising is 10% asking for money💰, 20% tracking data📈 , and 70% deepening relationships🥰.

🌱 Stages of Community-Centric Fundraising: Beginner: Asking for donations Intermediate: Talking about systemic issues Advanced: Educating donors Master: Changing policy

99% of boards that refuse to fundraise: 👎🏼 Lose opportunities to engage the broader community 👎🏼 Have members that don’t know how to read the budget 👎🏼 Put excessive pressure on the ED. Too much fear of fundraising. Not enough curiosity or understanding.

Every ED who wants to fundraise better should study - Body language - Negotiation - Trauma informed storytelling - Rapport building - Reading and writing budgets - Copywriting - Public speaking - Managing up I’m sure there’s more, but these came to mind.

💡 Don’t forget to thank your volunteers. 💡 Don’t overlook their contributions. 💡 Don’t forget to ask them for monthly and planned gifts. It’s about leading with gratitude and partnership, not an ask.

Everyday: ➜ Check who made a gift and call to thank them ➜ Find opportunities to deepen relationships ➜ Follow up with personalized touch points For 30 days. No chance you don’t get more mid level gifts.

There is a goldmine in: - clickthrough rates - comments on socials - donor journey data It’s your donors telling you how engaging your organization is. Get those numbers up = get more donations.

Recipe to lose your Director of Development: Not keeping expenses in check. We can’t fundraise our way off the Titanic. 😒😒😒

How to be an ED who fundraises well: - Build the muscle - Allocate calendar time - Get coaching - Talk to donors - Listen to fundraising podcasts - Be curious ⚡My top tip⚡: Understand relationship building comes before money. What’s yours?

The four pillars of acquisition: ➡️ Values ➡️ Engagement ➡️ Automation ➡️ Impact

Bad way: - Tiering donors - Positioning them as heroes - Using deficit-based language Good way: - Partnership with donors - Partnership with community - Dignified storytelling

New fundraiser: “Please consider giving to [Org]” Pro fundraiser: “Do you think the Ford government will help people escape poverty? Me neither. So I am counting on dedicated donors like you to [X].

Trust me when I say: - Building infrastructure - Having a reasonable budget - Storytelling Will make it 100x easier to actually get new donors. Not addressing the above is costing you opportunities.

Reasons to use Linkedin for fundraising: → meet cool and inspiring donors → bypass gatekeepers → great funnel to your site Don’t sleep on fundraising on this platform. Who else has tried it?

How to get more donors: Old way - Start an event - Spray and pray - Tell sad stories New way - Lead generators - A/B testing - Partnerships Strategizing>Hoping

We really can't lose sight of the issues in Ontario at this time, even with the wildness of the States. Opportunity for systemic change is here. VOTE. And read Against The People: How Doug Ford is Dismantling Ontario.

So incredibly proud of my partner @furthertogether.bsky.social for getting published in an incredibly timely book

Saturday | 10:05 PT Ryan Kelpin, contributing author to Against the People: How Ford Nation is Dismantling Ontario, on Doug Ford’s radical restructuring of municipal governments. @fernpub.bsky.social @ryankelpin.bsky.social @johncke.bsky.social @aylanx.ca @furthertogether.bsky.social #canPoli

Jim Acosta announces on air that he's leaving CNN and says, "it is never a good time to bow down to a tyrant ... don't give in to the lies."

🚨 Ontario's NEW LIVING WAGE Rate 2024: The gap widens 🚨

Tonight on The Agenda @tvotoday.bsky.social - should minimum wage be indexed to the cost of living?

🔥 THREAD: I read Storybrand so you don't have to. Here are the key takeaways👇

🌟 Heyyyy BlueSky fam! Just landed here and hoping this isn’t Twitter 2.0’s wild cousin 🤪. Let’s see how y’all vibe…