I wrote a little something about my TV idol, the late, great Huell Howser. open.substack.com/pub/jacobsob...

“This guy in the White House does not intend to allow free and fair elections just to take away his power... we’ve got to be organizing right now.” thanks @ezralevin.bsky.social of @indivisible.org for joining our special @ms.now No Kings Day coverage.

thank you to everyone who came by our special @ms.now broadcast from DTLA on No Kings Day. was awesome for me to spend it with all of you. extra gratitude to the great Gary Leonard for documenting the day.

“we’re going to have to keep fighting.” thank you @l-toczylowski.bsky.social and @eltragon.bsky.social for joining me in DTLA.

19 years ago I covered my first protest against anti-immigrant policies in Los Angeles, as a freelancer making YouTube videos. the great Gary Leonard found this photo he took from that day — May 1, 2007.

No Kings Day organizers say *8 million* people came out to protest Trump on Saturday, a movement that continues to grow as I discussed recently on @talkeasypod.bsky.social.

thank you @ezralevin.bsky.social. youtu.be/CFQ25Fndr50?...

the signs of life at a protest. maybe the best part of today.

I love reporting from the streets on days like today.

amazing turnout in DTLA and it’s just getting started.

thank you for tuning into our special No Kings Day broadcast from Los Angeles. about to hit the streets. stay tuned to MS NOW all night. youtube.com/watch?v=Hv5O...

see you at 4ET live from L.A.

Are you in Los Angeles? If so, join me today for a very special LIVE broadcast on @ms.now from the No Kings Day protest in Gloria Molina Grand Park in DTLA. I'll be anchoring starting at 1PM PT ahead of the march. Hope you can make it, and if not, watch along with us at 4PM ET / 1PM PT.

Los Angeles! join me Saturday at 1PM in DTLA for a special live @ms.now broadcast.

“To sum it up,” Pete Curran, a staff meteorologist for Watch Duty, a nonprofit that tracks wildfires live and sends updates to users in real time, and former chief of the Orange County Fire Department, put it bluntly: “We are scared shitless.” wapo.st/4uMpUd1

see you Saturday on @ms.now from the streets 🫡

Acknowledgements: Baba Onochie Chukwura. “If you have, I have” were the five simple words he spoke to me just one week after the Eaton Fire devastated Rhythms of the Village in Altadena. Words I will never forget. It was incredible to see Professor Chukwura again and give him a copy of FIRESTORM.

would love to hear from TSA agents about how ICE is “assisting” you. please.

ICE walking around airports is “assisting” TSA agents? come on.

so… I need a name for my new show on MS NOW. any ideas?

I love human beings and to have three hours on Saturday and three hours on Sunday connecting with them is the biggest blessing I could ask for, sincerely. See you weekend mornings on @ms.now starting in June.

Your “aww” moment of the week. Ali Velshi gives @jacobsoboroff.bsky.social a warm welcome as he prepares to take the helm of the weekend show this summer. “We are not just buddies– you are a role model for me,” says Soboroff. “And so, I love you, I love this show, I love this network.” #Velshi

thank you @velshi.com 🙏🏻

ok, promise. no suit no haircut for the new @ms.now show. you heard it here first.

true story: being a red carpet correspondent is how I learned to be a political reporter. 🙃

nearly 200 employees of Jet Propulsion Laboratory in La Cañada Flintridge lost homes or were displaced in the Eaton Fire. looking forward to taking part in the One City One Book event there on Sunday and discussing FIRESTORM. rsvp: www.eventbrite.com/e/firestorm-...

I am getting my own show on @ms.now. mind blown. grateful doesn’t cut it. sending love, my profound thanks and max respect to everyone for the years of support. more soon.

protest works. www.ms.now/news/greg-bo...

this was fun. loved surprising Dee and meeting so many of you in Tucson. ❤️

thank you Tucson! especially FIRESTORM and SEPARATED readers. this festival is amazing.

Tucson! see you today at 10, 1 and 4 with signings after each talk.

on the occasion of Ric Grenell departing as the head of the Kennedy Center… youtu.be/zS8rykvotEQ?...

“There’s another young boy I met last time whose name is Liam Nias,” @joaquincastrotx.bsky.social said. “He’s 7, from Honduras, I believe. He reminded me of Liam Ramos, except no one knows this other boy — he’s just unknown and sitting there in this prison.” www.nytimes.com/2026/03/13/u...

but what are they going to do with all the “mass deportation now” signs? www.axios.com/2026/03/10/w...

I’m often asked what I tell our kids about FIRESTORM and the great Los Angeles fires of 2025. This is my answer. I talk about the people and how they gave me hope. 🥹

FIRESTORM is back on @latimes.com bestsellers list. sixth week. thank you! see you in Tucson this weekend. tickets to La Cañada Flintridge March 22 available here: www.eventbrite.com/e/firestorm-...

see you in Tucson on Saturday! can't wait.

Acknowledgements: Tim Larson. As you’ll learn in FIRESTORM, the men and women of the massive mutual aid effort to save Los Angeles left an indelible mark on me. It was an honor to drop off a copy of the book with Firefighter Larson at Station 23 in the Palisades.

"worst of the worst" www.nytimes.com/2026/03/08/u...

see you in Tucson this weekend! www.kjzz.org/the-show/202...

I continue to be blown away by everyone who shows up for FIRESTORM. we had an overflow crowd in Santa Monica this week. unbelievable, emotional night. thank you to everyone who came out, and to L.A. legends Alex Cohen for moderating and Gary Leonard for these photos.

"ICE arrested a journalist working for local news outlet Nashville Noticias without an arrest warrant during a March 4 traffic stop in South Nashville, according to an emergency petition filed by her attorneys in federal court." eu.tennessean.com/story/news/l...

I've got laryngitis so I'm not on TV today. but if I was, I'd remind everybody that mass deportation *remains* family separation, whether Noem or Mullin or anyone else is Trump's DHS Secretary. and that policy has not changed.

Noem out. www.ms.now/news/kristi-...

thank you Santa Monica for this amazing FIRESTORM crowd tonight. sorry for my hoarse voice — I blame James Talarico!

We are heartbroken by the passing of Emmanuel Damas in ICE custody. We do not have any information on Mr. Damas’ specific case at this time beyond that which has been publicly reported, but we do know ICE custody.

vibes were strong at Talarico HQ last night in Austin.

“Your shot looked like this,” texted an @ms.now colleague last night who shall remain nameless about my reports from Talarico HQ, with Jon Hamm screen grab attached.

talking to people in line to vote is my happy place. I always learn something. thank you, Austin.

massive voting line at @utaustin.bsky.social. see you for our @ms.now special coverage at 7PM ET with @maddow.bsky.social at the helm.