CONGRATS REI SAN DIEGO!!! Our coworkers in SD just voted Union Yes and are set to join our movement as the 12th unionized REI store! This decisive victory shows REI that we’re not slowing down our fight for a better REI.

HAPPENING NOW: Our coworkers at Durham walked out ON STRIKE and are reminding Co-op members to boycott REI through the end of their Anniversary Sale!

An REI co-op member sitting peacefully in her camp chair -- reading a book, wearing a hand-painted "Boycott REI" shirt, warmly greeting customers -- got arrested by six police officers yesterday at REI's Seattle flagship. That's who REI called the cops on.

We’re well into Day 4 of our boycott, and we wanted to share an action checklist with additional ways for Co-op members to support us until the 25th! Swipe through above to read about how you can get plugged in and send REI a strong message while we’re boycotting.

This past May Day, we took action across the country to send a resounding message: Co-op members and shoppers won’t stand for any more union busting at REI. Check out a few photo highlights from our rallies nationwide and a snapshot of our biggest banner yet outside the Seattle flagship!

We’ve made a way for our co-op members to show support for REI Union on every trail they walk, every track they run: introducing the REI Union Gear Shop. Visit our link in bio to take a look at our Spring / Summer lineup. reiuniongear.org

Over the years, REI has made a commitment to increase diversity at their stores, but they’re failing to fulfill that promise. A survey by @nelp.org collected responses from 219 REI employees across 10 unionized stores and found widespread discrimination and racial inequality 👇

IT'S OFFICIAL: @aflcio.org has endorsed the @REI Anniversary Sale boycott! Huge thank you to the House of Labor for having our backs.

This week, we delivered our first round of Co-op member boycott pledges to REI’s corporate headquarters outside Seattle. Turns out - 20,000 pledge cards are really heavy! Make sure you sign the pledge at BoycottREI.com by next Wednesday to have your name included in the next batch!

Here’s what your favorite outdoor Co-op doesn’t want you to know 👇 REI presents itself as value-driven and sustainable — but their supply chain tells a different story.

TAKE ACTION: Pledge to support our boycott at REI Last week, REI Union workers voted overwhelmingly to approve a boycott of this year’s anniversary sale. Here’s why, and how you can support us: 👇

Outdoorsy types & lovers of merino socks: The Union of REI workers is asking us to pledge to join a worker lead boycott during the company’s big annual spring sale. Sign the pledge @reiunion.bsky.social 💪🏻 #UnionStrong

That's right!

🧵THREAD: REI refused to reach a contract with our union after 6 months of negotiations. They also broke their promise to members and workers - revealing their true colors as an anti-union company. Read the full story below of how REI is continually failing to act like the Co-op they claim to be.

You can go to www.REIvote.com to vote in REl's annual board of directors election, now until January 31st.

CALLING ALL REI WORKERS: make your voice heard, tell us what matters most to you in our National Wages & Benefits Survey! Here’s what early polling from our coworkers across the country is looking like for top priorities at REI.

Last week, our National Bargaining Committee met with REI to kick off the first round of our national bargaining process!!✊ Our bargaining committee is made of 22 coworkers from all 11 of our union stores, and it was so empowering to sit down with REI as one and negotiate over our Co-op’s future.

We're excited to share an update on our progress in bargaining with REI! This past week the national bargaining committee and REI came to an agreement to establish a national bargaining structure to inform store-level collective bargaining agreements for the 11 unionized REI stores.

Last year, we unveiled our Ten Essentials for a Better Co-op. Since then, we’ve added more stores to our movement, plus we’ve seen some big changes to REI’s leadership, so we wanted to revisit some these essentials and discuss how pivotal they are to the future of our Co-op. 🧵👇

POV: We’re hard at work printing, packaging up, and mailing out over a thousand letters featuring YOUR messages to REI’s leadership! It’s so empowering to see so many REI members all sharing the same vision for our Co-op, and it’s even more impactful to see everything here on paper.

A group of REI Union workers recently attended the 2025 Anderson Awards to connect with other green vests about what it’s going to take for REI to restore trust this summer. Here’s what this opportunity meant to our coworker Ashley from REI Greensboro 👇

We’ve been encouraging REI members to write to our new CEO Mary Beth Laughton about the changes we need to see in order for REI to be a more democratic and progressive Co-op. We’ve already received over a thousand submissions, with more and more coming in every day!

Check out this great episode from Rock Fight Podcast reflecting on our victory in REI’s board election and what REI should reasonably do next, given that they’re under scrutiny from thousands of Co-op members who all want to see real reform across our Cooperative.

We recently played a game of “True or False” with REI members to see how much people know about REI’s track record of anti-worker behavior! Members were frustrated to hear that REI isn’t the Co-op they thought it was, but it’s not too late for us to turn things around.

BREAKING: A longtime REI member from Seattle is suing REI to demand they release the FULL vote count from this year’s board election. 🧵👇 www.cascadepbs.org/news/2025/06...

Our coworker Sam from REI Berkeley is dropping by to share his reflections on why our victory last month in REI’s board election is such a milestone for our movement! He has a clear vision for what we need to see next from REI’s leadership - and how we can get there together.

How are REI members feeling about REI’s long track record of union busting and corporate decision making? Sad, disappointed, and frustrated are what we heard most while chatting with Co-op members and union supporters at the Outside Festival this past weekend.

We recently stopped by REI’s Outside Festival to chat with hundreds of Co-op members about how we can keep working together to return REI to its roots! The union solidarity was strong, and we had lots of productive convos about what it’s going to take for REI to restore trust this summer.

Chicago is a Union Town! Last weekend, we rallied outside the Chicago REI store to stand up against union busting and demand that REI bargain a fair contract. ✊🔥

Long-time REI members like Carla from Bellingham, WA, recognize how important it is for us to ensure REI continues to live out its founding values - especially as our public lands and the future of our planet are under attack.

Today we stood with the members of @reiunion.bsky.social SoHo to call out management and demand they reach a fair contract with the their workers before the end of 2025. Solidarity with these brave REI workers standing strong for their rights at work.

This Saturday come out and support @reiunion.bsky.social workers as they continue to demand a fair contract in Chicago. #Solidarity

REI’s Anniversary sale kicked off this past weekend, so we rallied outside REI Durham to celebrate OUR two-year union anniversary and stand up against union busting! The energy was electric, the solidarity was strong, and what’s a union rally without a working-class anthem? ✊🤠

IMPORTANT: An alarming report from the National Employment Law Project (NELP) reveals that REI workers of color are often subject to racial and other kinds of discrimination - both in their schedules and while doing their jobs. 🧵👇 www.nelp.org/insights-res...

Our big win made it into the headlines across a few different publications! In this new piece from @huffpost.com, we see some inspiring words from our coworker Megan at REI Union Durham as they reflect on what our victory means for REI green vests nationwide: www.huffpost.com/entry/rei-me...

BREAKING: REI Co-op members voted to reject the slate of candidates put forward by the company in this year’s Board of Directors elections. The results represent a victory for the REI Union, which urged members to vote against the uncontested slate of board candidates.

WE DID IT! We won REI's board election!! REI just confirmed the news in their annual member meeting, and we couldn’t be more thrilled and empowered! This victory is a massive step forward for our movement and for the future of our Co-op.

REI is holding their annual member meeting tomorrow, and we’re demanding they release the FULL results of the Board election so members can see how many people are ready for reform! Can you go drop a comment on their Instagram posts or reshare this demand full transparency?

ACTION: Go to REI’s insta page, comment “Release the Vote!” on their recent posts, and demand they show us the full vote count at this year’s annual member meeting👇 instagram.com/rei/

REI’s board election ended yesterday, and we wanted to send out a sincere thank you to every Co-op member who voted NO this year! Tens of thousands of you rejected REI’s board candidates and took a decisive stand against REI’s anti-worker, anti-climate track record. 🤯✊

It’s official - today is the LAST DAY of REI’s Board election!! We know tens of thousands of you have already voted, but if you haven’t had a chance yet, please head to VoteNOREI.com and take 5 minutes to make your voice heard!

Have you run into issues while trying to cast your vote in REI’s Board election? We’ve gotten some concerning reports from REI members who are having a surprisingly hard time confirming their member info, getting past glitches, and getting a response from REI’s support team.

ICYMI, tomorrow is the LAST DAY of REI’s Board election! Check out this recap of the many reasons that Co-op members have voted NO on REI’s cherry-picked candidates, and make sure you submit your ballot at votenorei.com if you haven’t yet.

We’re officially in the last THREE days of REI’s Board election! If you haven’t yet, can you take 5 minutes to visit votenorei.com and select ‘withhold’ for each of REI’s hand-picked, corporate Board candidates?

ICYMI: We have until 11:59 PM PT on May 1st to vote NO on REI's entire slate of Corporate Board candidates! Thousands of REI members nationwide have already submitted their ballots - can you head to VoteNoREI.com today and take 5 minutes to send your vote in?

Jim here joined us at a recent rally we had over this weekend with our Bay Area community to support our stores as we continue our fight for a first contract! His message is an urgent one this week: voting for this year’s board of directors campaign ends at May 1, 11:59pm PT this Thursday!

I voted “withhold” to support labor and the environment. @reiunion.bsky.social www.ourrei.com/2025-rei-boa...

40-year REI members like Jeff know that REI isn’t the co-op it used to be. But it’s not too late for us to turn things around! We have until May 1st to make our voices heard in this year’s Board election. Can you follow Jeff’s lead and vote NO on REI’s corporate Board candidates at VoteNoREI.com?

Hands off our democracy, hands off our planet! 🌎✊ This past weekend, a few of us from REI Santa Cruz attended a “Hands Off Our Democracy” rally, where we stood up for our human rights and chatted with REI Co-op members about how they can vote NO in this year's Board election.

It’s Earth Day! 55 years ago, Americans organized to demand the government address environmental concerns and public health issues. By the end of 1970, Nixon created the EPA. Now, the Trump admin is working with massive corporations to attack the EPA, public lands, and our planet’s future.