Join me tomorrow (Wed 5/14) for a webinar on using storytelling for behavior change sponsored by the Social Marketing Association of North America! Register here: www.eventbrite.com/e/smana-webi... #Storytelling #SocMar #SocialMarketing #BehSci 🛟

Ohhhhh we have reached a new peak of anti government thinking Public health is rolling in their grave

for pity’s sake, I am BEGGING university leaders to stop framing this issue in terms of what this will cost the university. people dont care! EXPLAIN WHAT THIS WILL COST THE PUBLIC: closed hospitals and clinics, skipped treatments, loss of access to experimental drugs, unemployment, recession

"The Internet Archive has to date downloaded 500 terabytes of US government websites, which it crawls at the end of every presidential term The whole archive is fully searchable This effort's housed by a donation-funded nonprofit, not a branch of the US government" blog.archive.org/2024/05/08/e...

Be aware that there is someone on here who is pretending to be an artist (with a real person's stolen pics) and offering via DM to paint your portrait. They'll even pay you to be their muse. "She" got hilariously huffy when I expressed skepticism. You're welcome to paint me for free if you'd like!😆

This is extremely concerning (and not just because these are my clients). Cutting off potentially life-saving communications for political reasons is not how you improve the wellbeing of Americans.

Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health? Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide. #socmar #behsci #behavior #behaviour #npsky #socialimpact

I love this - data-driven mapping for outreach and cultural reframing of recovery services. #socmar 🛟

The shoemaker's children finally have nice new shoes! It's been way too long since I updated my website. I've been lucky that clients have kept me so busy that I didn't have time to bother with it. But it was embarrassing. Take a look and please let me know what you think! social-marketing.com

First night of Hanukkah! May this holiday that celebrates miracles that happened long ago spark miracles today that bring the hostages home. !חג חנוכה שמח

People will die because of this idiocy. 🛟

This resonates with me. My previously thriving online community has scattered to different platforms, which nearly all look and feel the same. The experience continues to degrade.

Looking for tools to help write health information more simply? Try the Health Literacy Editor. Our trial showed it helps people: ✔️ Lower the grade reading level ✔️ Use less jargon & passive voice ✔️ Score higher on expert health literacy ratings www.sydneyhealthliteracylab.org.au/health-liter...

The article I co-authored on our social marketing program in Afghanistan just came out! It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives. #socmar

@darcylaine.bsky.social Hi Darcy! Glad to see you here. I've added you to my social marketing starter list. go.bsky.app/KLa4jn5

Excellent thread of how PR is used to push specific coroprate agendae that often work against the public good - e.g. promoting cars, wide streets, and fast speeds as "good for everyone" rather than as the public health menace they really are.

I always wait for Brian's poems with baited breath. For all intensive purposes, they always peak my interest. Case and point:

What are the 3 most effective & useful learning strategies supported by research? 🧠Retrieval practice or quizzing 📅Spaced practice ✏️Combining visuals & language Get in touch if you would like to know more about professional learning informed by research [email protected]

Nice! I only had 3 citations but it's good to know they may have had a policy impact.

Haven't seen any discussion of Trump's plan to launch a large-scale ad campaign on fentanyl. I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based. #socmar

I'm still on the lookout for my fellow social marketers. Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it? Say hi and let me know what you're doing! #SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact

I know Giving Tuesday was created as an antidote to the consumerism of Black Friday. But I wonder if there is any research on whether people actually are more likely to donate to a participating nonprofit on that day. Personally, I'd rather donate when I want, and not bc of a GT email. #npsky

Tried this out and it works! Hopefully bookmarks will be incorporated into the app in a normal way soon.

If you're interested in storytelling for behavior change & social impact, here's my article in the Palgrove Encyclopedia of Social Marketing. It covers how stories influence behavior and examples of how to use it most effectively in an intervention. www.researchgate.net/publication/... #socmar

Be aware there are news sites that do not have an official presence here, but have imposters pretending to be them while posting fake news. You may have accidentally followed some of these accounts without realizing it. This includes @nbcnews.bsky.social and @jerusalempost.bsky.social #news

Is there anything else described as "zesty" besides Italian dressing? If so, I can't think of it.

Happy Sunday! And happy Rosh Chodesh Kislev (the start of the new Hebrew month)! Sharing one of my recent ink/watercolor sketches... #art @bsky.art

When marketers say “don't sell features, sell what your customer can become” this is what we mean. #marketing #sellthesizzle #benefitsnotfeatures

Behaviorally Informed Messages Increase COVID-19 Vaccination Intentions: Insights from a Global Meta-Analysis Messages using experts and celebrities, religious leaders, and dynamic social norms messages were most likely to lead to intention to vaccinate. But context absolutely makes a difference.

Glad to have been added to a block list called "Zionist Scum" despite not having even posted a thing about Israel here. I definitely don't want people who hate me to benefit from my posts. If you believe that my being Jewish and living in Israel is cause to want me dead, please unfollow me.

Here's the Social Media for Behavior Change Toolkit I created for the Int'l Fed of Red Cross/Red Crescent Societies. It provides a step-by-step process for using behavioral science to optimize all aspects of your social media to help your community take action. #behsci #socmar #NPsky #healthcomm

Behavioural science can help frame messages in a way that addresses behaviour change, including beliefs about the consequences of not taking climate action. But we also know that communication alone has its limits, and other areas must be targeted to increase the likelihood of behaviour change. 🌐

There's a new starter pack directory from @il.ly, sorted by category, at blueskystarterpack.com. For some reason mine is not coming up in search, so I changed the name from Social Marketers to Social Marketing (the most likely search phrase), but still not showing up. go.bsky.app/KLa4jn5 #socmar

Here's the Social Media for Behavior Change Toolkit I created for the Int'l Fed of Red Cross/Red Crescent Societies. It provides a step-by-step process for using behavioral science to optimize all aspects of your social media to help your community take action. #behsci #socmar #NPsky #healthcomm

I love this list of less obvious ways to make a big difference in making the world a better place. You don't have to be in a position of power, or live like a saint. Sometimes, you just need to leverage your connections, your insights, or the things in your life you do have control over. #BehSci

Not sure when or how to add alt text to digital images? This is an excellent resource to help.

This looks good! Upcoming webinar (Dec 5) on countering public health myths and science skepticism using tested framing strategies. #PublicHealth 🛟 #HealthComm #HealthCommunication

Great example from @behscientist.bsky.social of how the words we use to describe a concept, that make total sense to us, can be completely misconstrued. It's true for professional jargon, or really any words. This is why pretesting messaging with our audience is key! #SocMar #BehSci #HealthComm 🛟

Part of the Learning for Sustainability portal, this page explores systemic co-design—blending systems and design thinking to tackle complex challenges across a range of fields and problem areas. The page has just been updated with links to new frameworks, tools, and resources:

Clearsky seems to be up and running again. You can see which starter lists you've been added to, who you've blocked, and who's blocked you. clearsky.app

Coming up to the last chance to feel like we accomplished something this year. Don't waste the last 10%! (Spending quality time with family and friends absolutely counts.)

Developing a campaign intended for GenZ audiences? Being safe is their most important goal, according to a recent study. How can you tie your target behavior or product to a feeling of safety, to connect with their core value? newsroom.ucla.edu/releases/gen... #socmar #GenZ #marketing

Every conversation about climate or public health communication is just a spiral through phase space into this focal point:

The "How Right Now" COVID mental health campaign evaluation is out and shows it was effective. Those exposed had increased feelings of resilience and confidence in using coping strategies. #BehavioralScience #BehaviouralScience #MentalHealth #SocMar 🛟 psycnet.apa.org/fulltext/202...

I put together a starter pack of people I could find here who work in social marketing (not social media mktg). If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you. #SocMar go.bsky.app/KLa4jn5

My feed is dominated by academics right now, which is very different from my old practitioner-focused Twitter feed (not bad, just different). When I got on Twitter in 2008, most of my connections were social media and marketing professionals. I'm still looking for that practitioner community here.

Robinson has a slightly different spin on Wiebe's classic question (~1951?) that eventually led to the development of the field of social marketing: "Why can't we sell brotherhood like soap?" #socmar

Maybe now's a good time for an intro to what I do: I work with NGOs and public agencies to address health and social challenges using a combination of behavioral science, marketing and design insights. I provide strategic consultation and capacity building for designing programs and campaigns.

Is it just me, or does Bluesky feel like if ResearchGate and Twitter had a baby?