NoGood (@nogood.studio)

How to Become a Creator-Monk We are obsessed with virality, funnels, and growth hacks. So what happens when a creator chooses not to scale? This video explores the “creator-monk” - a path inspired by Thomas Merton’s monastic clarity and counterbalanced by the noise-optimization of the digital age. It’s for the builders who prioritize depth over distribution, continuity over content calendars, and sovereignty over scale. We’ll cover: - Why some creators are intentionally going subscale - The economic logic of building for 100 true users, not 100K - How algorithms and audience expectations have reshaped creative work - The risk of performative minimalism - What productivity looks like without visibility - And why, in the long run, autonomy may matter more than applause This isn’t a rejection of ambition, so much as a redesign of what a meaningful creative life can look like - slower, quieter, sharper. If you’ve ever wondered whether you’re building a brand…or... https://www.youtube.com/watch?v=zcG8WVDwGTk