We’ve long called for action on the marketing & pricing of infant formula. The UK govt has committed to 6 CMA recommendations (still voluntary) All infant formulas are nutritionally the same, yet profit margins are high (50–75%!) We need action: >> affordable formula all year #BabiesBeforeProfits

I had to pull this quote because it is e v e r y t h i n g. In the video, Hannah tells a 💔 story of having to leave her 5 month-old nursling to pursue higher ed. How she’d cry in the shower as her milk ran down the drain. Breastfeeding experiences are truly universal. #WorldBreastfeedingWeek2025

bUt bReAsTfEeDiNG iS aLrEadY nOrMaLiZEd

I consider this paper to be essential reading for anyone who works in infant/young child nutrition and health. Literally anything related to that. You need to understand how food systems, supply chains, corporate practices, and climate change all interact. www.frontiersin.org/journals/soc...

Dropping all of my recent posts about #breastfeeding + #FoodSecurity / food sovereignty, sustainability, and infant and young child feeding in emergencies ( #IYCFE ) in this thread 👇 And other resources as I come across them. #OneHealth #ChildHealth #ClimateChange #IMMW2025 #Gaza #WBW2025 🛟

The more people who are lactating when a disaster or supply chain interruption hits a community, the more buffered their children are from food insecurity. Breastfeeding = - food security for children of conflict - food sovereignty for indigenous peoples - zero emission food 🤱🏾💞

Supporting breastfeeding protects our planet as well as infant and maternal health, and provides infant food security. Better for us, better for our planet.  See Indicator 9 in our report in Part 1, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/  #WBW2025

Misleading formula advertising should be made illegal, and all formula milk should have a minimum nutritional composition. See Indicator 3 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/  #WBW2025 #BabiesBeforeProfits

🌟 Great to see the publication of this important research on medicines and breastfeeding by @swpharmres.bsky.social member Rachel Pilgrim. 📑 You can read the full paper here internationalbreastfeedingjournal.biomedcentral.com/articles/10.... #PharmSky #PharmacyResearch

All childcare facilities should have a legal obligation to support #breastfeeding and provide a mother’s milk to her baby when in their care. See Indicator 4 in our report in Part 1 for our main findings, & in Part 2 for details. Read More… ukbreastfeeding.org/wbtiuk2024/  #WBW2025

Happy #WorldBreastfeedingWeek2025! Pin this feed so you don't miss anything about #WBW2025 this week! It captures a bunch of WBW-related hashtags so you don't have to use the search bar. 🔗 → bsky.app/profile/did:...

#Breastfeeding / expressing breaks and suitable facilities at work should be a statutory right.  See Indicator 4 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/  #WBW2025

Families should have access to high quality, integrated infant feeding support services, no matter where they live. See Indicator 6 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/  #WBW2025

All maternity, neonatal and community settings should be fully accredited by the UNICEF Baby Friendly Initiative. See Indicator 2 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/  #WBW2025

Every health professional who works with women and children should have basic training in breastfeeding – not just midwives and HV!  See Indicator 5 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025

Today the Government has announced a review of the parental leave system. See our recommendations on how to fix the broken system ⬇️

We are the Alliance for Maternity Rights & this our action plan for the Goverment's review of parental leave: maternityaction.org.uk/alliance-mat...

MP @jessbrownfullermp.bsky.social has arranged a debate in the House of Commons *next Tuesday July 1st* on Infant Feeding. This is a great moment to tell your MP how important breastfeeding support @wbtiuk.bsky.social's recent report recommendations are to you & to ask them to stay for the debate!

Support @Jess BrownFullerMP’s Adjournment Debate on 1 July! Write your MP: ask them to attend - & let Jess know. Tell your MP why infant feeding matters to you - local stories are powerful! Jess is working hard to protect *all families*: Govt must adopt the CMA recs, to bring down formula prices

Jess Brown-Fuller also chairs the All Party Parliamentary Group (APPG) on Infant Feeding & Inequalities and you can invite your MP to join that too. If you need your MP's contact details check theyworkforyou.com and be sure to include your postal address in your email. Please also share!

Join us on 16th July at 1pm for the online launch of our Infant Feeding and Work Study report and toolkit! The study explored how breastfeeding mothers can be better supported in the workplace. More details and to register see: research.reading.ac.uk/accommodatin...

Our campaign has been featured in the BMJ! "Campaigners have urged the UK govt to take action over high prices and “misleading marketing” of infant formula products that they warn are exploiting parents and risking children’s health." #FairFeeding #BabiesBeforeProfits www.bmj.com/content/389/...

Black women experience alarming maternal health disparities in the UK and are disproportionately affected by air pollution. We're proud to support Global Child and Maternal Health's work to ensure Black women's stories are heard by policymakers. urbanhealth.org.uk/partnerships...

And it's clear from our guest post that they are keen to learn!

The emphasis on enhancing continuity of care is rightly identified in the NHS statement. Relationship-based care ensures improvement to outcomes, efficiency to the system & greater satisfaction for both professionals & women: importantly, evidence supporting other models of care is wholly lacking.

Some in the NHS say midwifery postnatal care for 10 days after birth is all that’s needed: not true. ‘Better Births’ policy pledged care for 6 weeks minimum. But a crucial move will be to co-ordinate care from NHS, health visitors & GPs so no sick & desperate mother falls through the lethal gaps.

Agree 100%. It’s a bitter irony that numerical disparities in maternal mortality have recently reduced, only since more white women with higher incomes now die. Once again: look at the postnatal deaths. Authorities pass the buck on this from NHS to HVs to GPs: the Inquiry must solve this problem.

Might be a good idea to extend Covid vaccines to those of childbearing age.

🚨 As London Climate Week spotlights urgent action across the food system, a new paper from @planeatryalliance.bsky.social shows: Shifting diets can prevent up to 24% of unnecessary deaths globally while delivering 'gigatonne scale' emissions reductions. 🔗 tinyurl.com/mryzztzh #LondonClimateWeek

This was one of the suggestions from our parliamentary policy event - #breastfeeding should be on the curriculum! Every child and teen should learn how our basic physiology works, long before they are in the sleepless nights of new parenthood. #WeAreAllMammals

Our latest #WBTi report and this week’s parliamentary policy event in the media!!! #BabiesBeforeProfits #FairFeeding lnkd.in/ejYaUTSR

📣 SURE START FINAL REPORT OUT!! 🌟So proud to have been part of this journey! 🔟 years of hard work + rigorous analysis, & the evidence speaks clearly: #SureStart worked. 💷 SS returned £2 for every £1 spent. A milestone for #EarlyYears policy. 👉🏻 ifs.org.uk/publications...

Yesterday Maternity Action joined @wbtiuk.bsky.social calling for increased maternity, paternity & shared parental pay to at least the #NationalMinimumWage & statutory right to paid flexible #breastfeeding breaks & suitable facilities to breastfeed, express & store milk. helengray.bsky.social

#CallToAction! We call on the U.K. and devolved governments to act on ALL the recommendations of the Competition and Markets Authority! Tag your MP or send them this post. Or drop them an email asking them to read the report and support it.

Tonight’s the night! Our policy event at Westminster hosted by @jessbrownfullermp.bsky.social. Featuring Kate Quilton, Prof Nigel Rollins, Prof Amy Brown and @helengray.bsky.social #BabiesBeforeProfits #FairFeeding

Pushed into Poverty What happens when pregnancy puts working women at financial risk? In this eye-opening piece, Annah Psarros explores the hidden costs of pregnancy, employment insecurity, and the harsh realities many expectant mothers face. Read more: surl.li/widjmv

Prioritising Profits Over Public Health? Why UK Commercial Milk Formula Marketing Regulations Need to be Strengthened & Enforced, Not Weakened Victoria Sibson, Marko Kerac, Robert Boyle, Amandine Garde, Andrea Gideon, Shereen Fisher, @katiepk.bsky.social onlinelibrary.wiley.com/doi/full/10....

1 in 6 children under 6 months old clinically underweight across LMICs New study from Marko Kerac & Emergency Nutrition Network suggests #malnutrition in infants 'far bigger problem than previously recognised', amid ongoing cuts to global funding. 📈 www.lshtm.ac.uk/newsevents/n...

Thank you, @moderation.bsky.app! Now, how do we prevent censorship of breastfeeding from happening in the first place? It presents a barrier to education efforts by restricting reach and engagement in the period immediately after posting.

Not sure where to go for breastfeeding support this weekend? Our National Breastfeeding Helpline is here for you every day of the year - 24-hours a day! Call 0300 100 0212 or send a DM on Facebook or Instagram - 24/7 ⭐ Please share to help our support reach further ⭐

🍼 Prices of #InfantFormula remain high and are unaffordable for many families struggling with the #CostOfLivingCrisis When will the government respond to recommendations from the @cmagovuk.bsky.social given the risk to children's health? Read more: bit.ly/462WqxG

We absolutely support this call from @maternityaction.bsky.social to bring statutory pay for maternity, paternity and shared parental leave up to the level of minimum wage - it’s currently far below!!! #PolicyMatters #BabiesBeforeProfits

You can find a full 🧵write up of our session at the APPG on Infant Feeding hosted by @jessbrownfullermp.bsky.social over on @lllgb.bsky.social (one of our WBTi Core Group members). Enjoy! #APPGIFI

Yesterday we presented an overview of our findings from our new 2024 report at the APPG on Infant Feeding, hosted by @jessbrownfullermp.bsky.social - a really engaged group attended with so much appetite for advocacy and ACTION! Thank you all!!

Hellooo Bluesky! Hello to all our followers - great to see you over here! 💕 Lots going on here, stay tuned!