The War Child team and our partners have been on the ground in Gaza throughout this terrible war - working relentlessly. They are experienced, trusted and understand the needs of children and their families.

No child should have to endure what children in Gaza have faced. Kieran King, our Head of Humanitarian, spoke to The Guardian about the devastating impact this war has had on children and families, and the vital work we are doing to support them: bit.ly/3KKVG7N 1/4

92.7% of gaming content creators operate independently without agency representation, with the large majority creating content alongside full-time employment or education www.gamesindustry.biz/927-of-gamin...

Our worst-kept secret is out: we've been working on the Apex Legends Creator Hub for months, and are still accepting new applicants! If you're passionate about creating great content, we can help you get involved in early playtests, Q&As, and support your community.

borderlands 4 is out now!!! leading the UK creator campaign with my lovely team @yrstruly.uk & the fantastic folks at 2K is, i think, the biggest and proudest highlight of my career so far although it was many many months of hard work, it’s just now sinking in 🥲 aaaaaaa

Good news from UK Agency Awards – we're the Independent Agency of the Year 2025! Proud to have our dedication to transparency and fairness highlighted. It's what we're all about! We also got a silver for Best Agency Culture! We do try to be nice to each other (not too nice though – within reason).

Kairos is coming to London! 🚅 Come to Waterloo Station on Sep. 12 & Sep. 13 from 7:30 a.m. to 7 p.m. for interactive photo ops, and of course - free swag!

Hi Vault Hunters!! Borderlands 4 is coming soon – prepare for your journey into Kairos 🫡 🔑 If you’re a content creator based in the UK or Ireland, request a key by filling out this form: yrstru.ly/borderlands4

Content creators in the UK and Ireland – you may want to subscribe to our newsletter (💌 yrstru.ly/newsletter) for a chance to apply for something VERY exciting soon!

Content creators in the UK and Ireland – you may want to subscribe to our newsletter (💌 yrstru.ly/newsletter) for a chance to apply for something VERY exciting soon!

MAFIA THE OLD COUNTRY it is here i am ready and I AM LIVE NOW shoutout to @mafiagame.2k.com and @yrstruly.uk because oh she #sponsored today i've been excited for this one THIS IS GONNA BE GREAT #2kpartner #ad twitch.tv/kiwo

So excited to see the sculpture we created for @ustwogames.co.uk will soon be displayed at @nvmuk.bsky.social!!! Huge!!!

Fun fact: we're in Date Everything????

Last call to apply – we'll be contacting chosen creators next week! (Thank you for your patience if you already applied 🙏)

So this week I got an amazing gift package! Big thanks to WOTC and @yrstruly.uk for sending this my way! The new MTG set, Edge of Eternities, is nearly here and I’m very excited about this cool new set! It has some amazing art and those Galaxy lands…WOW!! #MTGEternities #ad

We are also descending on Cologne (maybe not as literally as the pic would suggest). As usual, we can be found at the UK Games Industry booth or at the cursed Irish pub / the cursed puppet bar!!! See you at Gamescom??

We are also descending on Cologne (maybe not as literally as the pic would suggest). As usual, we can be found at the UK Games Industry booth or at the cursed Irish pub / the cursed puppet bar!!! See you at Gamescom??

well this is adorable! shoutout to @yrstruly.uk for a sick party and disposables📸 @futurefriendsgames.com & @thesecretsauce.uk (+lee) bonding

Having the best time at the creator prerelease for Edge of Eternity - hugely grateful to @yrstruly.uk & WOTC for the invite 🪐

Edge of Eternities goes hard 🙏 shout out @yrstruly.uk for the invite #ad #invite

went 3-0 in sealed at @yrstruly.uk's Edge of Eternities prerelease event and won a piece of actual meteorite which is wild ☄️

Some spicy things in my haul from last night 👀 thanks @yrstruly.uk & WOTC EU #ad - gifted

Return to where it all began in Mafia: The Old Country, launching on August 8th. US/CA/UK/ANZ creators: reach out to us at [email protected] if you’d like to give it a go, or sign up to our mailing list at yrstru.ly/newsletter, and we’ll let you know once we start sharing keys!

We're in the newest issue of MCV/DEVELOP – twice! If you're interested in finding out more about how the Slayeux Tapestry for DOOM: The Dark Ages came to be, you can read all about it at yrstru.ly/slayeuxtapestry 🙏 We also have our very first full-page ad on the back of the magazine!!!

Pictured: the YRS TRULY team (minus Ella, Monika and Akeel) minutes before our not-so-secret Secret Develop Party. We had almost 400 guests this year, which was both unbelievable and hugely gratifying after weeks of party planning! Thank you to everyone who made it – hope you had a lovely time!

We took an award home at @mcvdevelop.bsky.social awards last night!!! Together with our very lovely partners at @plaion.bsky.social, we got Campaign of the Year for Kingdom Come: Deliverance II 🫶 Huge thank you to everyone involved in the campaign! Audentes fortuna iuvat 🫡

We want to give a huge 💖 THANK YOU 💖 to @imomellor.bsky.social and our incredible sponsors @yrstruly.uk for running our first event of the year on 'How to Attend a Conference (incredibly useful with @developconference.com just around the corner!)

Career highlight and one of the best days of my life tbh

Happy Switch 2 day to those celebrating (ours is arriving on Monday :( ). Most importantly, congratulations to @marvelouseurope.bsky.social for the launch of Rune Factory: Guardians of Azuma! We're very pleased we got to help share this title with the world. Hope you'll love it as much as we do!

Massive thank you to @yrstruly.uk and @magic.wizards.com for this wonderful gift! Super hyped to get the FF7 precon, I'm playing through part 2 of the remake and having an amazing time, so it's great fun to recognize all the references here! #MTGxFinalFantasy | #Gifted | #Ad

Going Live!

Genuinely one of the coolest moments of my career: unveiling the Slayeux Tapestry for DOOM: The Dark Ages, inspired by arguably one of the most famous medieval artworks, The Bayeux Tapestry. The original took a hundred years to make – ours was, fortunately, significantly quicker!

we have a new fridge in the office!! it works really, really, really well.

what was said? wrong answers only

Don't talk to me daaaarrrrrlllinnnggg I'm so terribly busy (please talk to me, I am begging) Thank you @yrstruly.uk for being your marketing girlie's favorite marketing agency, and having an amazing party.

Yesterday, we got to celebrate our seventies-themed seventh birthday with lots of very lovely industry friends! Thank u very much to everyone who came and slayed the theme – appreciate you all <3

Happy birthday to my beloved @crabdogduck.bsky.social and her wonderful team. Thank you so much for the fun party last night, everything in my body hurts 🥰✨

We're looking for a Campaign Executive to join our team at @yrstruly.uk! You'll need 1-3 years of games marketing experience and a good understanding of the influencer marketing landscape. 📌 £32,000-£35,000 📌 Four-day work week 📌 Hybrid-preferred (LDN) 📌 Accepting applicants until mid-April

did the recent #MTGxFINALFANTASY news pique your interest? 👀 i'd love to hear from content creators in europe – so if you're keen to make some MTG content, let us know and i'll what we can do 🫶 drop your details here for upcoming creator opportunities: yrstru.ly/newsletter

Congratulations to @heylou.bsky.social, just promoted to Head of Campaign Strategy!!! Big title for a big brain 🧠

A quick shoutout to @yrstruly.uk for the lovely Aetherdrift review goodies! Definitely going to be building a Sealed pool or two on my lunch break! 🚗 #Ad | #Gifted | #MTGAetherdrift

[AD/gifted] A huge thank you to @yrstruly.uk for sending over an amazing bundle for #MTGAetherdrift - time to put small woodland creatures in giant vehicles and go racing WHEE!! (I’ve also started thinking about making a Biker Mice from Mars deck with Mabel in oh no 😂😂😂)

⚔️ Happy Kingdom Come: Deliverance II launch day! Working on KCD2 was a dream come true. Thank you so much to the PLAION team for trusting us, and to Warhorse Studios for creating such a compelling world. Excited for you all to experience fifteenth-century Bohemia. Audentes fortuna iuvat! ⚜️

last call on this! please get in touch if you want to be considered for a key 🔑

Thank you so much to @yrstruly.uk @Wizards_MagicEU for this amazing gift! I love the extra stuff here like the stickers ❤️ Let's see what sweet Loot cards are in here 👀 #MTGAetherdrift

i know how i’m celebrating the kingdom come: deliverance 2 reviews at the @yrstruly.uk office

Kingdom Come: Deliverance 2 is a once in a generation achievement, a rich RPG dominated by interwoven mechanics that blend seamlessly with one another to create ingenious moments of emergent play. www.techradar.com/gaming/kingd...

KCD2 is a massive leap ahead of the first game www.newsweek.com/entertainmen...

☎️ Content creators! It's getting harder to communicate in a very fragmented social media landscape, and we want to stay in touch. Pls join our cool little newsletter to hear about the games we work on and the opportunities surrounding them. Thank you very much 🫶 💌 yrstru.ly/newsletter

☎️ Content creators! It's getting harder to communicate in a very fragmented social media landscape, and we want to stay in touch. Pls join our cool little newsletter to hear about the games we work on and the opportunities surrounding them. Thank you very much 🫶 💌 yrstru.ly/newsletter