We are thrilled to announce that our NEW Large Language Model will be released on 11.18.25.

How do you stay gainfully employed as a freelancer for decades? For 30+ years, @martinwaxman.bsky.social has consistently pivoted both by strategy and need. Making regular changes to your focus can ensure you're contributions remain valuable, you're top of mind to clients, and you stay motivated.

Sometimes I long for analog media. When publishers like the Yellow Pages helped customers find brands. Today, generative engine optimization (GEO) plays a major role. GEO 101 is what I cover in the latest AI and Digital Marketing Trends newsletter. Check it out! www.linkedin.com/pulse/yellow...

Do you chase the latest AI apps? Or slow down to test new tools and figure out if they push your creativity and help achieve your goals? How do you find a balance? That's what I talk about in the current issue of my AI and Dig Marketing Trends newsletter: lnkd.in/eJs_izvR. What's your approach?

The movie 'Cool Hand Luke' talked about a failure to communicate. That's the same issue many of us have with AI. Humans and AI speak a different language, or 2 distinct dialects: human and machine. How do you get over the barrier? www.linkedin.com/pulse/learni...

Most of us expect gen AI tools to be fast. So how can you embrace patience, slow down and think through what you want from your bot so the LLM produces better results? That's what I talk about in this week's AI and Digital Marketing Trends newsletter. Check it out! www.linkedin.com/pulse/patien...

How do you shift your AI use from productivity to 'augmentation' and creativity? That's what I'm covering in a new applied AI exec ed course from @McMasterMCM. It's open to everyone. Here's how to find out more: lu.ma/ire0xuo1

Are you feeling overwhelmed by AI and all the promises, risks, and hype? How can you use AI in a way that boosts your ideas and takes you to new creative heights? That's what I talk about in this week's Digital Marketing Trends newsletter. Check it out. www.linkedin.com/pulse/ai-boo...

AI is getting smarter and we're moving closer to general AI. What are the existential risks for humanity? Here's a good overview of p(doom) and why we should all be paying attention: www.axios.com/2025/06/16/a...

As we rush toward a generative AI future, there's so much uncertainty about the skills we need. Which is why I looked to the past for clues to ground us and offer a more optimistic view. Check out my Digital Marketing Trends newsletter for more. www.linkedin.com/pulse/lookin...

Did last week's AI news make you feel like you were fast-forwarding into the future? 🔮 🔮🔮 How do you sort through the noise and keep up? That's what I talk about in this week's Digital Marketing Trends newsletter. Check it out. www.linkedin.com/pulse/rushin...

With so many tech and generative AI tools, many of which do essentially the same thing, how do you select the ones that work best for your needs? In this week's Digital Marketing Newsletter, I share an easy to use 7-step process. Check it out. www.linkedin.com/pulse/how-ch...

Now that ChatGPT remembers everything about you including your likes, dislikes and past interactions, will you develop a shared memory with your bot? if your AI uses that knowledge to evoke nostalgia, how will that change your relationships and who—or what—you trust? www.linkedin.com/pulse/power-...

I often come up with captions I think might make a good cartoon, but my drawing skills are poor. So starting with a photo, I went back and forth with ChatGPT's new image generator. Then I came up with this caption. Not quite New Yorker-ready, but not bad.

Maybe it's because I've been watching 'Severance', but don't personal AI agents have a lot in common with 'Innies'. How might your human-AI agent relationship play out? That's what I talk about in my Digital Marketing Trends newsletter. Check it out. www.linkedin.com/pulse/person...

Should tech firms focus on Tools AI, to people's intelligence / creativity? Or artificial general intelligence that's so smart, it could outshine us at everything? That's what I talk about in this week's Digital Marketing Trends newsletter. What do you think? www.linkedin.com/pulse/genera...

You've heard the expression 'humans in the loop' when it comes to using generative AI tools. That's something I strongly believe. But with autonomous AI agents where do you draw the loop? And how do you decide which decisions should be made by people and which by AI? www.axios.com/2025/03/06/h...

Are you OK outsourcing your content marketing to generative AI and grading its output? Or do you prefer to take a more active role in creativity? That's what I talk about in this week's Digital Marketing newsletter. Maker or marker ... Where do you stand? www.linkedin.com/pulse/maker-...

Who's a better writer? You (a person) or gen AI? I think you know where I stand. But I'm not to afraid to admit the human-chatbot competition is a really close race. That's what I talk about in this week's Digital Marketing Trends newsletter. What do you think? www.linkedin.com/pulse/human-...

All the world's a stage and AI's becoming its biggest player. And I'm not just thinking of AI agents. In my Digital Marketing Trends newsletter, I talk about the performative aspects of generative AI, how it's designed to take a starring role. Are you ready? www.linkedin.com/pulse/perfor...

Is 2025 the year of relational AI? Where you'll develop a 'personal' relationship with your own AI agent...that acts autonomously and maybe even knows your credit card numbers and deepest secrets. Are you ready for a relationship with a bot? www.linkedin.com/pulse/relati...

As AI agents become part of the workplace - and maybe your new 'colleagues', Anthropic's chief scientist shared 4 ways agents will improve in 2025: 1) tool use; 2: understanding context; 3) coding; 4) safety www.technologyreview.com/2025/01/11/1...

Really enjoyed my discussion with @shelholtz.bsky.social and @nevillehobson.xyz on how generative AI is turning the comms world upside down and why we need to think beyond content creation and use AI in a more strategic and imaginative way. Have a listen and let me know what you think.

How can TV news become even less relevant? Make it easier to NOT watch the news at all. And give viewers an AI summary instead. This is coming soon to Gemini-powered Google TVs. Anyone worried about fact checking? Accuracy? Journalistic integrity? Or is it just me? techcrunch.com/2025/01/06/g...

Have you noticed news about generative AI is always focused on the tech? Here's a quick but thoughtful read suggesting we move away from the shiny new features and make a resolution to consider how it benefits our customers. What do you think? www.fastcompany.com/91009829/mak...

The barrage of gen AI hype and product announcements this past week is like watching a giant game of JengAI, with tech companies scrambling for new heights and the rest of us wondering who’s going to fall.

Here’s a good list of how companies are starting to use agentic AI.

Let me ask you a question: What do you love to do at work? And which parts of your job are you unwilling to give up to generative AI? That's the topic for my Digital Marketing Trends newsletter, the last one before the holidays! www.linkedin.com/pulse/story-...

Just opened LinkedIn and noticed its algorithm recommended my own course to me. On the plus side, I’m glad the algorithm likes it 😀🤖😀 …

With generative AI tools, it's easier than ever to produce tons of dull, generic content. That will bore, rather than engage your customer. Instead, trim your writing down to its essentials. How do you do that? I share tips in my latest newsletter. Check it out! www.linkedin.com/pulse/conten...

Trying for a literal beginning, but the sky is a bit grey. Still, I always find the first post is the one I agonize over so best to get it out of the way. Hello!