One reason Democrats struggle to break through is many teams are designed to avoid risk at ALL costs. The result is bland messaging that doesn’t compete for today’s most valuable commodity: attention. The best thing folks on 2026 campaigns can do right now is change this.

This clip of Trump telling a woman reporter “Quiet, piggy” has gone extremely viral today -- but the clip was actually from 4 days ago. It got almost NO coverage. It only started going viral last night when a few online pages noticed him say it days later. A post can shape entire news cycles!

90% of Trump admin tweets are written by weird Groyper incels desperately trying to come across as the sassy gay intern

The most under-covered story in politics right now is how tremendously energized the anti-Trump grassroots opposition is, despite all claims to the contrary

President Obama: There’s this young state rep, James Talarico… He’s terrific. Really talented young man. Marc Maron: There is something grounded about him that you had too. Obama: A guy like him, his starting point is ‘Let me say what I believe.’

Last year, CNN ran a “fact check” of Kamala HQ that claimed we were lying for saying Trump’s plan is Project 2025. Now Trump is outright admitting it’s his plan. Legacy media failed the country.

James Talarico: I honestly think that young people are going to be the ones to lead us out of this. There is something brewing out there. People are hungry for something bigger and deeper

How are Gavin Newsom, Zohran Mamdani, and Kamala Harris all connected? Guest authors @parkerbutler.bsky.social and Lauren Kapp take a look in today's edition of FWIW.

The social media strategies behind Brat Summer, Mamdani-mania, and Newsom trollery have more in common than you might think. Wrote about the internet and attention: www.fwiw.news/p/one-thing-...

She was right. The campaign was right. It’s worth pointing this out. Not to have an “I told you so” moment, but so we can learn to believe people when they tell you that things are going to be really, really bad if you elect the guy who promises to do really, really bad things.

When we posted this last year, MAGA called us “fear mongers” and “liars” Now it’s happening and MAGA is clapping like seals

Two years apart

Today was the last jobs report you can trust under this administration. And it shows the weakest jobs market since the last recession.

The White House’s digital strategy is unoriginal AI slop that’s almost as tacky, hateful, and poisonous as their boss is. It’s bad and they should feel bad.

The messaging fight on this bill is just starting. Yes, MAGA owns every death resulting from this bill. Yes, most people on this website know this. But the information environment is *very* broken. Communicating this to the voters we need is going to take smart, relentless tactics

👀 Lots in this week's newsletter, including a guest post from @parkerbutler.bsky.social + Lauren Kapp, Gov. Whitmer defends trans rights on a viral Tiktok show, Zohran's surprisingly old school media mix, + more... 👇 www.chaoticera.news/p/opinion-zo...

Zohran Mamdani’s win is a paradigm shift for Democrats. We either embrace the internet and attention economy, or we will get left behind.

This from @ezraklein.bsky.social and @chrislhayes.bsky.social is exactly right. You can’t just throw wads of cash to reach voters in the attention economy Dems must recruit for, invest in, and empower creative digital talent. There’s no shortcut around that

Mamdani ran a campaign that embraced the internet, went everywhere, and took risks. It was a breath of fresh air that contrasted to the traditional Dem playbook that’s grown stale with voters. Campaigns everywhere should take note

Just incredible

Just so we’re all following 1) Elon spends ~$300M to elect Trump 2) Trump gives him the federal government 3) Elon guts the agencies that regulate his companies 4) Trump holds an infomercial for Elon’s cars on the White House lawn 5) Elon gives Trump another $100M

Since this tweet, the Dow is down, the Nasdaq is down, and the S&P 500 is down. Grocery prices are up and thousands of Americans have lost their jobs.

There’s been a lot written about how evil they are, but lest we forget that they are also just really, really stupid

Two of the most successful viral moments from elected Dems in the past couple days involve calling Elon a “dick boss” and calling Trump’s Deputy Chief “stupid.” There is a huge appetite among voters to see Democrats get in the mud and bring the fight to this admin. Lean into it.

Trump before the election: “When I win, I will immediately bring prices down starting on day one.” Trump tonight: “Inflation is back.”

The idea that the grassroots anti-Trump resistance is “demoralized” or “depressed” has been overstated. You may not see it on Musk’s Twitter, but protests are growing and liberal engagement on more “normie” platforms like Facebook has been skyrocketing since January 20th.

During the campaign, Trump promised to “end inflation” starting “on day one.” Now he’s saying his tariffs are going to raise prices and cause Americans “pain.”

The guys putting a Fox host in charge of the military, a January 6 supporter in charge of the FBI, and an anti-vax quack in charge of the health department are lecturing everyone on having “the best standards in who you’re hiring”

You have to give them credit, the Trump administration is committed to both horribly evil policy AND being chaotically incompetent. Impressive double tasking

Trump’s top pollster Tony Fabrizio says “the digital stuff [the Harris campaign] was doing with Project 2025 was amazing” and had them very “alarmed.” Now we’re seeing why they were so worried about their plans being exposed.

Apparently the “the Golden Age of America” consists of surging egg prices, going after health care for tens of millions, letting violent criminals out of jail, and halting cancer research. Historic stuff indeed

Trump: “Starting on day one of my new administration, we will end inflation.” Now egg prices are up, gas prices are up, and he revoked an executive order to lower prescription drug prices.

Trump promised lower costs and lower crime and all we’ve gotten so far are soaring egg prices and 1,500 criminals let out of jail

Does anyone remember if we’ve had a president before who suppressed critical information about an emerging virus, leading to an economic catastrophe? Asking for a friend

Bluesky is great, but if we’re not also spreading the word on other platforms, a lot of people are going to be left in the dark. Starting a TikTok page to do just that: www.tiktok.com/@parkerpbutler

Trump’s FBI Director nominee Kash Patel said he will prosecute and jail Americans who Trump deems “the enemy”: “We will go out and find the conspirators... Yes, we are going to come after the people in the media”

Donald Trump is not immune from political gravity. An important reminder for the weeks and months ahead.

Trump just nominated Brendan Carr to be in charge of the FCC. Brendan Carr wrote the FCC chapter in Project 2025. Project 2025 was always Trump’s plan. We were warned.

I’m just gonna say it, there was never a long-form tweet that was worth reading