Congratulations to our three @sydney.edu.au researchers named 2025 NSW Young Tall Poppy award winners 🎉 Dr Ros Gloag, Dr @brookenickel.bsky.social and Dr @loubirrell.bsky.social have been recognised for their contribution to science and health care. Read more: go.sydney.edu.au/sORvSm

Teaching media and communication skills to Sydney School of Public health researchers @brookenickel.bsky.social @julieleask.bsky.social Katie Spaceley @sydneyfmh-emcr.bsky.social

Lung cancer screening hopes to save lives. But we also need to watch out for possible harms: theconversation.com/lung-cancer-... @wiserhealthcare.bsky.social

Our article in Public Health Post on misleading information about popular medical tests on social media: publichealthpost.org/mental-behav... @joshzadro.bsky.social

Thanks Dr Karl for inviting me on Shirtloads of Science to discuss the murky world of health misinformation on social media, exposing how overdiagnosis and unverified health claims are thriving in a mostly unregulated space. shirtloadsofscience.libsyn.com/health-misin...

So excited to be working with early to mid career researchers including @brookenickel.bsky.social to give them science-backed skills for impactful communication and thought leadership

Have you seen the TV show Apple Cider Vinegar where influencers promote wellness remedies to cure illnesses? A global study by USYD's Dr Brooke Nickel found that influencers are promoting “overwhelmingly” misleading information about medical tests on socials. Learn more: go.sydney.edu.au/z1Eghk

Most of what influencers are doing or promoting on social media in relation to health and “wellness” doesn’t have any evidence to support it. My thoughts on influencer morning routines here: www.abc.net.au/listen/https... @sydneyhealthlitlab.bsky.social @wiserhealthcare.bsky.social

Our study covered on the latest ABC Health Report. www.abc.net.au/listen/progr... @sydneyhealthlitlab.bsky.social @wiserhealthcare.bsky.social

Yep! Ignore all the "longevity" & "optimization" BS. You likely don't need that "wellness" text (MRI, genetic, microbiome) & potential for more harm than good)! Social media influencers are ‘fearmongering’ to promote health tests with limited evidence www.theguardian.com/society/2025...

SO MUCH "testing" hype now. This can do harm. Study: Social Media Posts About Medical Tests With Potential for Overdiagnosis jamanetwork.com/journals/jam... - 87.1% mentioned benefits - 14.7% noted harms, - 6.1% noted overdiagnosis [Read: you don't need that full-body MRI!]

Influencers Call These Medical Tests Lifesaving. Here’s What You May Not Know. www.nytimes.com/2025/02/26/w...

Social media influencers are ‘fearmongering’ to promote health tests with limited evidence, study finds www.theguardian.com/society/2025...

Our article out in The Conversation today! “If information about medical tests promoted by influencers in social media sounds too good to be true, it probably is.” theconversation.com/we-analysed-... @sydneyhealthlitlab.bsky.social @wiserhealthcare.bsky.social

JUST PUBLISHED! New research led by our Postdoctoral Research Fellow Dr Brooke Nickel (@brookenickel.bsky.social) in JAMA Network Open titled "Social Media Posts About Medical Tests With Potential for Overdiagnosis"! ➡️ Read here: jamanetwork.com/journals/jam... @jama.com

Social Media Posts About Medical Tests With Potential for Overdiagnosis jamanetwork.com/journals/jam... via @brookenickel.bsky.social

Our invited Editorial is now published in the Journal of Women's Health: Education about breast density does not improve screening adherence among racial and ethnic minority women. lnkd.in/eWf3EWnb @wiserhealthcare.bsky.social @sydneyhealthlitlab.bsky.social

Important discussion about wellness claims and products and misinformation on social media, brought about by the Netflix series Apple Cider Vinegar. Thanks ABC Radio National Life Matters for inviting me to come on and discuss. www.abc.net.au/listen/progr...

First lead author study of 2025 now published! Are AI chatbots concordant with evidence-based cancer screening recommendations? www.sciencedirect.com/science/arti... @julieayre.bsky.social @melodytaba.bsky.social @sydneyhealthlitlab.bsky.social @wiserhealthcare.bsky.social

The Sydney Health Literacy Lab is coming to Bluesky soon! This is about half of us, working across a huge range of health topics. We're passionate about #healthcommunication that meets #healthliteracy needs to improve equity, using behavioural & social science methods with a codesign approach.