#AXREM has published a report on Value-Based Procurement (VBP). The VBP approach calls for a shift from price-driven supplier relationships to strategic partnerships that improve #PatientCare and #Healthcare efficiency. Read the report here: bit.ly/3G0PGWu

The spending review found £29 billion for the NHS and £10 billion for tech. Beyond the headline numbers, we think there are four key opportunities for suppliers: and we can help you secure them. Read our analysis: bit.ly/4kRV3qk And tips blog: bit.ly/3G8FQSz

Attn all health tech companies – with billions of pounds going into the #NHS and #HealthTech, there are significant opportunities ahead. But are you ready to leverage them? Recommendations on how you can capitalise can be found in our new blog: bit.ly/4lkSlcN Or contact us for a deep dive!

#HMHamish heading south to Liverpool with Mark Venables CEO at Highland Marketing. On their way to the UKIO Congress to meet friends & colleagues & hear all things happening in the world of #Imaging & #Oncology. Have a good #UKIO2025 if you are attending👍🙂

Dr Ratnarajah and Steve Barnett explain how C2-Ai’s technology secured an ICS-wide contract and helped reduce NHS waiting lists. Hear how they built awareness through human stories and clinical achievements. Watch here 👉 bit.ly/4eoOCI1?utm_source=b... #HealthTech #NHS

A brilliant first day wrapped at #UKIO2025! Mark and #HMHamish have enjoyed reconnecting with colleagues, meeting new faces, and hearing the latest in imaging and oncology innovation. If you spot them tomorrow, don’t hesitate to say hello! #HealthTech #Imaging

Highland Marketing takes a proven, programmatic approach to building brand awareness and driving demand for your products and services. 👉 Discover how we can help you: lnkd.in/eJM2-5Tw #MarketIntelligence #HealthtechMarketing #GoToMarket #HealthcareStrategy #MarketEntry

🚀 Ready to elevate your health tech marketing ? It's time to strategise, optimise, and maximise your ROI! Let's cut through the noise together and get your innovation the attention it deserves. bit.ly/health-tech-marketin... #HealthTechMarketing #Innovation #ROI #NHS

📣 “We must not deviate from our net zero goals.” – Alexandra Hammond, NHS England, speaking at the BHTA & AXREM MedTech Conference. She highlighted the importance of supplier compliance, urging the sector to engage and contribute to the evolution of NHS sustainability policy.🌱

After a quick coffee stop, #HMHamish is en route to the BHTA & AXREM MedTech Conference – joined by colleagues Matthew and Mark! Tomorrow, Matthew will present on: “Promoting UK Health Tech – Are We Telling the Right Story?” If you spot us, be sure to stop for a chat! 👋

We're excited to announce that Highland Marketing is the official communications partner for #HETT25 (7-8th October, ExCeL)! The CPD-accredited event will explore the systems and infrastructure that underpin and enable a data-driven NHS. Register here: hubs.la/Q03kQpPY0

We’ve arrived at the BHTA & AXREM MedTech Conference! 📢 Looking forward to a day of insightful discussions on the future of UK health tech – and to Matthew D'Arcy’s session on storytelling in MedTech at 12:15. 👋 Spot #HMHamish? Come say hello! 🔗 lnkd.in/ev_ZnaWX

#HETTNorth25, held in the historic Manchester Central, brought together #healthcare professionals, #tech innovators, and industry leaders to discuss the future of #digitalhealth transformation. Read our event write-up in Med-tech Insights: bit.ly/4kEQi3y @susanvhighland.bsky.social

Our advisory board recently met to discuss the government's plans to "turbocharge" #AI and its impact on the #NHS. Read the full write-up in The Journal of mHealth: bit.ly/41Czh1t #healthtech #digitalhealth @susanvhighland.bsky.social

The chair of our advisory board, Jeremy Nettle, has contributed to a @digitalhealth2.bsky.social round-up of reaction to the shock announcement about the abolition of #NHSEngland. Read our views alongside those of other industry leaders below. #digitalhealth #NHS #healthcare

A busy start to #Rewired25, #HMHamish already meeting lots of exhibitors. #digitalhealth #NHS #healthcare @dhrewired.bsky.social @inductionhq.bsky.social @susanvhighland.bsky.social

SPARK TSL go live at Stepping Hill Hospital with its SPARK Fusion bedside unit. Find out more in @digitalhealth2.bsky.social 👇 #NHS #digitalhealth #healthtech #healthcare

🚀 Ready to elevate your health tech marketing ? It's time to strategise, optimise, and maximise your ROI! Let's cut through the noise together and get your innovation the attention it deserves. bit.ly/health-tech-marketin... #HealthTechMarketing #Innovation #ROI #NHS

NIHR’s Vee Mapunde talks about the biggest opportunities for health tech in the NHS and shares advice for innovators on providing evidence, engaging users, and accelerating adoption. Check out the interview 👉 bit.ly/3Bp2zqH #DigitalHealth #NHSInnovation #HealthTech

Today, we are hosting a webinar for AXREM members, on how #healthtech companies can enhance #marketing messages to resonate with #NHS CIOs. Our panel includes two of our advisory board members: Neil Perry and Ian Hogan. #communications #digitalhealth @susanvhighland.bsky.social

Today our advisory board has met to discuss the government's plans to "turbocharge" #AI and its impact on the #NHS. Keep a look out for the write-up in the coming weeks! #healthtech #digitalhealth #healthcare

"more research, from a multi-professional point of view, around #clinical use would give staff more evidence to trust #AI" 💬 Our advisory board are discussing the government's plans to "turbocharge" AI and its impact on the #NHS. Write-up to follow soon! #digitalhealth #healthtech

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