Thanks to the help of many smarter devs at Woo, our "create-woo-extension" tool is finally working again. There's still a bunch of scaffolding work to do, but getting the dependencies updated and the install & build running was a huge milestone here.

📣 Cat's outta the bag! We hope you'll join us and @rmelogli at the first-ever Checkout Summit in Palermo, Italy - April 23 & 24, 2026. Get your tickets now! t.co/b68vbCQ2d0

Call for testing: WooCommerce 10.3 includes a beta version of the WooCommerce MCP integration. Chat with your Woo store and let us know how it goes! Full testing instructions on the dev blog👇 developer.woocommerce.com?p=8769181

Yesterday I chatted with @ianmisner.com about what makes a checkout page convert and what to think about ahead of Black Friday. He gave a lot of good advice, including this one about maximizing those new customer relationships:

@ariellethisandthat.bsky.social listens to over five hours of podcasts a day — so she knows what makes a great podcast player. Check out why she chooses Pocket Casts to support her passion for podcasts and her work in the industry:

🎙️ Fresh podcast episode with Ian Misner of Kestrel. We talk about optimizing checkout ahead of Black Friday, growing your store long-term, and a bit of pontificating about extensibility for developers. webmasters.fm/optimizing-w...

Big announcement! 🛎️ I teamed up with @thewpminute.com to create a free course aimed at #WordPress freelancers and agencies. It's called "WordPress Hosting Decoded" and will help you make the right hosting choices for your clients (with no sales pitches). Get started: thewpminute.com/course/wordp...

🎙️Just published on the podcast: @nickdiego.com takes me behind the scenes of Studio, the open source local development app from @wordpress.com webmasters.fm/wordpress-st...

Open Source is a Tradeoff How should we build and advocate for changes inside an open source community?

My first video up on the Woo YouTube channel:

Finally had time to watch the @dannysullivan.bsky.social talk from #WCUS - if you haven't seen it, it's a good one. wordpress.tv/2025/09/03/h...

Took some prompt engineering but Telex was able to make me an animated bouncing-DVD screensaver WordPress block. For.. you know.. reasons.

Are you down with MCP? How I learned to stop worrying and love the MCP craze. And a few interesting links.

Ahh it's my face!

ChatGPT asked @bph , @jon_bossenger , @briancoords and myself the hard question about the future of #WordPress and AI in the Creators Studio at @WordCampUS. 👀 www.youtube.com/watch?v=e4B...

My thoughts on how AI is going to affect WordPress agencies - A short excerpt from an upcoming conversation with @ryanwelcher.com @bph.social and @jonathanbossenger.com

Hate to say it but the future of shopping is not “tell an AI agent what you want and it figures out and buys it for you from a shady site that ships the wrong thing” It’s “use a trusted app/site with great customer support that has the largest selection of goods and ships today”

A quick code snippet since someone asked me: How to hide the default WooCommerce block patterns from the pattern inserter. www.briancoords.com/how-to-hide-...

Built in just two weeks with the help of AI, the plugin introduces block-based mobile and dropdown menus, tackling a long-standing gap in WordPress site building.

Wrote a review of ChatGPT 5 for the company newsletter. aboard.com/desperately-...

Playing with the WordPress Playground CLI and Woo's Smooth Generator to build full Woo demo stores in seconds. (Next step: how can I push this into WordPress Studio for local development 🤔?)

I love the "wordpress/create-block" package, but I don't like the name, now that it's being used for many things other than creating blocks. If you agree, please join my discussion on GitHub so we can challenge this terrible injustice. github.com/WordPress/gu...

After a couple weeks of planning and preparing I'm excited to see this announcement. I'm excited to be part of a lineup that includes amazing folks like @jeffpaul.com, @ryanwelcher.com, @briancoords.com, @jonathandesrosiers.com, and many more who I'm looking forward to hearing from, and meeting!

Why I'm a terrible vibe coder, thoughts on the future of AI + WordPress, and my response to another Gutenberg "crisis" article. All that and more in my latest newsletter, sent this morning 📬 www.briancoords.com/newsletter/m...

Back on the pod to talk to @matthewmedeiros.bsky.social about whether WordPress themes are dead, why Claude code burns my money, and when we think AI will be able to make decent UI. webmasters.fm/are-wordpres...

🚀 WooCommerce 10.0 is here! - Major frontend accessibility improvements - Shareable checkout URLs - Coupon enhancements - A better product importer. And over 400 commits from 67 contributors! Get the full breakdown on the Woo Developer Blog 👇 developer.woocommerce.com?p=8768580

Join us for our July live event, focused on the future marketing direction of WooCommerce. developer.woocommerce.com?p=8768617

I added LLMS files to Woo’s dev docs not for AI crawlers but because having super streamlined markdown docs content available in IDEs like Cursor is very helpful. But we could’ve named the file literally anything.

I mentioned the other day that I'm about to launch a #podcasting / #podcast plugin for #WordPress. If you're interested in beta testing that, and finding out more, there's more here: https://www.podcasterplus.com/beta/

This was a major team effort, and I really hope the new Woo dev docs can unlock some more productivity for everyone. Here's an example of how easy it is to put these new docs into Cursor for extremely fast development: www.youtube.com/watch?v=wCrq...

What's been most interesting about watching the new block theme for Woo come together is how much of the work is focused on improving the blocks themselves. As the blocks get more powerful, customizing any block theme (whether this one, TT4, Ollie, etc) gets easier, too.

People outside tech starting to realize how quality software and typing/generating code fast are not correlated

Shoutout to this WordPress plugin from Mark Root-Wiley - it adds a ton of basic 'cleanup' utilities to the block editor to fix common text formatting issues. (I find the one that removes non-breaking spaces super handy) github.com/mrwweb/mrw-p...

Yesterday I chatted with @mikemcalister.com about his new free block and theme dev courses on Ollie, how AI is impacting dev education, his experience with Sensei LMS and FSE, and where WordPress should focus next. Catch it in your Podcast app or on YouTube. webmasters.fm/free-wordpre...

AI is my over-confident junior developer, plus links from around the web in today's newsletter. www.briancoords.com/newsletter/w...

Curious on how to build a WooCommerce AI Bundle Generator with React & AI Services? Of course you are, and @briancoords.com has got your back in this video tutorial www.youtube.com/watch?v=wqV...

Big props to @mikemcalister.com for launching this massive free video course about building with full site editing. olliewp.com/theme-academy/

I sat down with @craylor.link to chat about his path to success on YouTube. This conversation is a great mix of learning about the process and about the person. Here's a short clip, but find webmasters.fm in your podcast app for the whole episode.

"But here’s the reality: We are not currently on a trajectory to genius systems." Cal Newport - AI and Work (Some Predictions) calnewport.com/ai-and-work-...

Wrapping up a wonderful week in Lisbon with the Woo Developer Advocacy team, focused mostly on super-powering our developer docs. We have some amazing things coming but if you have any thoughts on what you need from our dev docs, please share.

✉️ My newsletter just hit your inbox. Today I asked the question, is clean code still important? Thoughts about the launch of Figma Sites, the increase in LLM-generated code, and what the true values of web development should be. www.briancoords.com/newsletter/i...

Congrats to the Newspack team. They working to onboard about 40 alt-weeklies after their old CMS platform shut down: newspack.com/joining-with...

Generative AI and social media tell users what they want to hear, Mike Caulfield writes. That's a problem, but a shift in thinking could fix it.

This is a great walk through of custom block development - with a WooCommerce focus.

Figma was going to be acquired by Adobe for $20,000,000,000 (that’s twenty billion dollars) and someone in Product at Figma is asking me product development questions for free. This is uncomfy.

I love my job as the guy who adds a fake “keep me signed in” checkbox to every website that does nothing

I’m generally an Apple fan but they overplayed their hand and I’m grateful to California for handing a win to the open web this week. Most tech lawsuits and regulation attempts aren’t this way.

Buckled down to figure out how to self-host variable fonts the right way resulted in a little how-to article: alwaysopen.design/self-hosting...

Hey friends - if you have experience (positive or negative) building Woo sites with block-based checkout, you're invited to a brief interview to help us improve it (selected applicants will be compensated for their time).

Our developer experience team at Woo is setting up shop on Bluesky. Follow and share if you could 🙏