Could big font and bold colors be the key to upping product sales on TikTok Shop? Pure Daily Care thinks so. The skincare company developed packaging for its new Zap Patch specifically with TikTok scrollers and creators in mind. 👇 www.modernretail.co/marketing/ho...

✈️ Exclusive: Set Active, a Los Angeles-based activewear brand, is picking a much-visited destination this holiday season for its biggest out-of-home campaign: the airport security line. 👜 #OOH www.modernretail.co/marketing/se...

SCOOP: Starbucks is quietly testing a "buy nine coffees, get one free" pilot for loyalty members. Details here: www.modernretail.co/marketing/st...

New this a.m.: Kenneth Cole's new CEO, Jed Berger, told me he’s laser-focused on “differentiation” — namely, in terms of products and purpose — as he assumes the top job at the 43-year-old apparel and footwear company. www.modernretail.co/operations/k...

New for @modernretail.bsky.social: I spoke with multiple #Etsy sellers about the platform's new partnership with #OpenAI, which allows shoppers to browse and buy products directly within #ChatGPT. Here's what they told me: www.modernretail.co/technology/h...

🍁 Anthropologie is entering autumn with a focus on its burgeoning private label business. The company's owned brands -- which include Daily Practice & BHLDN -- made up a record 71% of sales last quarter. My convo with COO Candan Erenguc on what's next: www.modernretail.co/operations/a...

🤖 My latest, this time from #Shoptalk: After years of retooling their businesses for #SEO, brand and retail leaders are getting ready for a new frontier: #GEO. www.modernretail.co/technology/h...

In late August, dozens of postal carriers temporarily stopped shipping packages to the U.S. after the elimination of de minimis. They did so to give themselves time to adjust to new rules & costs -- but they also left small businesses around the world in a lurch: www.modernretail.co/operations/b...

🤠🐴 With live music, cowboy karaoke, hand-painted murals, and a full-on Texas-style dance hall in Grand Central Station, Tecovas says it's going "bigger than ever before" with its new paid marketing campaign in New York City this week. www.modernretail.co/marketing/br...

🐐 Exclusive: White & Warren, a cashmere brand known for its colorful $300 travel wraps, is embarking on a major rebrand today as it attempts to woo older millennials, grow its e-commerce penetration, and double its overall revenue in the next 3 years. www.modernretail.co/operations/c...

I'm back on the earnings train! 🚃 Here's what fashion companies like Crocs, Urban Outfitters, Gap, and Allbirds have had to say about hot-button issues like tariffs, manufacturing, pricing, and the holidays, as summer comes to a close: www.modernretail.co/operations/i...

New: It was Labor Day weekend... but brands didn't get time off when it came to tariffs. Companies are still facing fallout from the de minimis exemption going away last week -- and many are pulling back on product development or raising prices, as a result. www.modernretail.co/operations/m...

Canadian intimates brand Knix, now in its 12th year in business, is opening its first-ever permanent store in the U.S. today, in NYC. The company is eyeing additional locations across Manhattan & Brooklyn, not far from its home base of Toronto. More here: www.modernretail.co/operations/c...

Today in Las Vegas, #eBay is set to announce a new #AI tool to help sellers answer buyer questions. The company told me it sees AI seller tools as a "virtuous flywheel" that can lead to increased revenue & traffic. More here on @modernretail.bsky.social 👇 $EBAY www.modernretail.co/technology/h...

I've written about Claire's many times for @modernretail.bsky.social, and executives were always excited about the future. They hoped that initiatives like Roblox & a loyalty program could boost growth. But, as we saw earlier this week, the changes weren't enough: www.modernretail.co/operations/w...

American Eagle says its jeans ad with Sydney Sweeney "is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.” Statement on IG: www.instagram.com/p/DM0tMjaTBl...

SCOOP: American Eagle appears to be working with a crisis PR firm following backlash to its "Sydney Sweeney Has Great Jeans" ad. More here: www.modernretail.co/marketing/am...

ICYMI: This week's @modernretail.bsky.social Brands Briefing covers how brands are rethinking their social playbooks in light of a new Google Search-Instagram integration. Some are retooling their captions & using posts as "micro landing pages" for products. www.modernretail.co/technology/b...

🤖 Checkout via ChatGPT is on the way, & brands are feeling uneasy about the unknowns. What if ChatGPT uses old information to recommend new products? Will this become a "pay to play" marketing channel? And what will this all mean for loyalty? My latest: www.modernretail.co/technology/i...

Simply had to put the most bananas anecdote I've ever heard into my story for @modernretail.bsky.social today:

Really enjoyed my one-on-one with Crocs chief brand officer Terence Reilly about his plans to scale both Crocs & Heydude! Here's what he's planning, from TikTok Shop to celebrity partnerships: www.modernretail.co/marketing/no...

New: The Children's Place is branching out from private-label products and pairing up with properties like #HelloKitty, #Disney and #Minecraft. The retailer hopes these collaborations will help it to capture market share and appeal to millennial parents. www.modernretail.co/marketing/th...

Exclusive for @modernretail.bsky.social: Snapchatters can now see ~800 American Eagle store locations within the Snapchat Snap Map, thanks to a new ad partnership leading up to back to school. More here... www.modernretail.co/marketing/ex...

New: #PrimeDay is longer this year -- and so are events from Amazon's competitors. From Walmart to TikTok Shop, companies are stretching out their summer sales to stay top of mind with shoppers. But is an extended window enough to keep up? www.modernretail.co/operations/c...

New: $NKE says it’s making “continued momentum” on its wholesale turnaround, with an increase in orders for the holidays & an Amazon storefront set to launch in Q1. Elliot Hill, Nike's CEO since October, said he's personally meeting with partners, too. www.modernretail.co/operations/n...

👛 🪑 Estate sales are becoming a go-to source for people looking to stretch their budgets, find unique products and snag items to flip on resale sites. Demand is high, and platforms say it's not slowing down. More here: www.modernretail.co/operations/h...

🥜 Nuts.com is looking to solidify itself as an omnichannel brand by launching a new line called Pop & Sol in select grocers nationwide. I spoke with its CEO, PJ Oleksak, on what's ahead for the snack company: www.modernretail.co/operations/a...

NEW: More than a dozen high-ranking executive branch officials and congressional aides made well-timed trades since Trump took office, most of them selling stock before the market plunged amid fears that Trump’s tariffs would set off a global trade war.

More fashion companies are publishing Substack newsletters filled with styling tips, how-to videos and long-form essays. Brands like Madewell and M.M.LaFleur are using the platform as a direct-to-consumer marketing channel.

🩳 🏃 #UrbanOutfitters is pulling "a number of different levers" when it comes to marketing this year, including joining forces with #Nike. Also on the agenda are creator partnerships and a presence on platforms like #Reddit and #Pinterest. More here: www.modernretail.co/marketing/ur...

👟 Footwear brand #Keen is ~quite keen~ to up its U.S. manufacturing footprint amid the ongoing trade war. In fact, next month, the Oregon-based brand will open a new, bigger factory in Kentucky that will replace its current factory in Portland. More here: www.modernretail.co/operations/s...

👕 Nearly a year after its relaunch, millennial staple Limited Too is looking to partner with brands to stay on top of trends & reach new customers. Its first collab rolls out today: a T-shirt with coconut water brand Vita Coco. 🥥 www.modernretail.co/marketing/li...

👟 #Skechers has gained a following for selling low-priced sneakers. Now, the brand is the object of the footwear industry's most expensive deal to date. Here's how it became a sought-after acquisition target, even during a trade war. @modernretail.bsky.social www.modernretail.co/operations/a...

Yesterday, #Poshmark rolled out a policy prohibiting the “excessive” deleting & relisting of items. But many sellers find the rules confusing, as Poshmark doesn't define what constitutes "excessive." Some sellers have already been suspended & are now appealing: www.modernretail.co/technology/i...

Scoop: #Shein appears to have cut its Google Shopping ad spend to zero in the U.S., per data from #Tinuiti. The news comes two weeks after Temu’s share on the channel cratered to zero, and hours after Shein hiked prices on all kinds of goods for U.S. shoppers. www.modernretail.co/technology/s...

"At the same time, it’s difficult for companies to be clear about a situation that’s unclear. Retailers and brands may want to provide their customers with as many details as possible, but they don’t know when tariffs may disappear or multiply next."

📢 In emails to customers, brands are getting candid about the effects of #tariffs. It's not an easy task. Founders & CEOs told me they want to be honest with shoppers, but they don’t know how long tariffs will last, or when terms may change. Full story: www.modernretail.co/marketing/le...

New: American Eagle has developed its own affiliate program to boost sales and connect with brand fans. CMO Craig Brommers told me the network is “an opportunity to scale" as the brand looks to "the next phase" in influencers/creators. www.modernretail.co/marketing/am...

Shoppers are rushing to stock up on everything from sweaters to shelf-stable foods ahead of further price increases from #tariffs. Foot traffic is up at shoe stores, clothing stores, electronics stores & more, according to data from Placer.ai & Pass_by: www.modernretail.co/operations/f...

Brands knew tariffs were coming on U.S. President Donald Trump's so-called "Liberation Day." What they weren't prepared for was the size & scope of these tariffs. Our latest Brands Briefing is live now and features Wild Rye, Made In, Weezie and more. www.modernretail.co/operations/b...

Finnish design house #Marimekko is sticking to its core aesthetic — oversized florals, splashy stripes & bold prints — as it approaches its 75th year. But the brand is also trying new tactics, especially in the digital realm, to “scale up,” its CEO told me. New: www.modernretail.co/operations/h...

🍐 🍿 Harry & David, the gourmet food company known for its Royal Riviera pears and Moose Munch popcorn, is ramping up its physical retail presence five years after the pandemic prompted it to shutter nearly all of its stores. More here: www.modernretail.co/operations/h...

Recovery footwear has long been popular with athletes like runners and basketball players. Now, brands like Kane Footwear and OOFOS are using a variety of marketing tactics to cater to the masses. New today: www.modernretail.co/marketing/re...

Some 99% of footwear sold in the U.S. today is imported, and with new #tariffs in place, shoe brands are scrambling to stay afloat. "This is just adding insult to injury," the head of a leading footwear trade group told me. More here: www.modernretail.co/operations/t...

Lululemon is promoting its resale program "Like New" with pilates classes, community runs, and partnerships. Take, for instance, its recent SXSW activation with AG1. Details here on @modernretail.bsky.social: www.modernretail.co/marketing/lu...

"Pricing changes, when done well, can be a quick fix to tariffs, Pavich said. “You can’t fix your supply chain overnight,” he explained. “You can’t build a new factory in Wisconsin to replace the one in China at the same cost. Pricing is the best lever to pull to immediately change demand.”

Millions of brands are racing to tariff-proof their supply chains at a time in which the U.S., Mexico, China & the E.U. are slapping duties on everything from baseball bats to bourbon. Here's how folks in the retail world are trying to make it all work: www.modernretail.co/operations/i...

There's been a ton of reporting about how the widespread use of GLP-1 drugs like Ozempic & Wegovy is affecting various retail industries, from beauty & wellness to food & bev. But it's also changing the way that apparel brands think about size ordering. My latest: www.modernretail.co/operations/h...

Gone are the days of “millennial monochrome” and muted color palettes. Store designs are becoming more colorful, funkier and fun as brands look to appeal to younger shoppers. #design www.modernretail.co/operations/s...

On Tuesday, Shopify decided to pull a website from the rapper Ye that sold nothing but a T-shirt with a swastika on it. The e-commerce community praised Shopify for doing so, but many question why it took the platform 1.5 days to remove the site. www.modernretail.co/technology/s...