Campaign Salience
@campaignsalience.bsky.social
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A data-led comms agency.
https://www.campaignsalience.co.uk/
Always a sign of a job well done when you start to hear the framings and language you dreamed up, repeated back to you!!
add a skeleton here at some point
13 days ago
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We recently worked with
@cmmonwealth.bsky.social
to frame a story about the state of the UK in a way that gives people an alternative to the explanations on offer from the far right. The result? A campaign that links people's everyday frustrations to a specific cause: Privatisation
about 1 month ago
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Local journalism is hollowing out. So we have built an automated data wire to feed it. WageSight. 20 stories/mo, regular media engagement with journalists responses: no funding, just code + persistence. 🎥 See what landed:
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about 1 month ago
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Maybe Nigel Farage has a point? There is an elite that dominates the discourse about what is politically possible in the UK.
www.linkedin.com/pulse/public...
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Public schools still dominate senior roles in political media and think tanks
I'm really not surprised at the latest Sutton Trust research, which finds that the middle class continues to enjoy a vice like grip on the BBC, the newspaper commentariat and UK think tank movement. J...
https://www.linkedin.com/pulse/public-schools-still-dominate-senior-roles-political-media-hebden-qa9oe/?trackingId=gWObs21pSB%2BsViH26QB%2Fxg%3D%3D
about 1 month ago
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The BBC, political journalism, commentariat and think tank world remain gatekept by the public school educated middle classes. New LinkedIn newsletter.
www.linkedin.com/pulse/public...
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Public schools still dominate senior roles in political media and think tanks
I'm really not surprised at the latest Sutton Trust research, which finds that the middle class continues to enjoy a vice like grip on the BBC, the newspaper commentariat and UK think tank movement. J...
https://www.linkedin.com/pulse/public-schools-still-dominate-senior-roles-political-media-hebden-qa9oe/?trackingId=eJbpxTC3SgGE0iVHw1tahA%3D%3D
about 1 month ago
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How do we make news stickier in the AI era? 📰🤖 At WageSight we’re testing a salary checker widget alongside local pay stories — turning attention into engagement + sponsorship revenue. 👇 Demo and link below
57.128.224.76:8080
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about 2 months ago
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We've launched a data driven news service: WageSight It harvests stats about wages & employment across the UK & distributes newswire style stories to local media outlets. We can now tell a hyper-local news story about employment in 200+ towns & cities in the UK.
www.linkedin.com/pulse/using-...
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Using data and tech to tell hyper-local news stories
I've recently launched a data driven news service: WageSight. It harvests hard-to-find stats about wages and employment across hundreds of UK towns and cities, cleans, builds dashboards, visuals and b...
https://www.linkedin.com/pulse/using-data-tech-tell-hyper-local-news-stories-paul-hebden-62rke
3 months ago
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The costs of getting to net zero are substantially less than first thought. Undermining the argument of those who claim getting to net zero is unaffordable. Bonus: here's an illustration of what actually drove the cost of living crisis in 2022 (Clue - it wasn't the costs of net zero)
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4 months ago
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Great to see a mention of some analysis by WageSight our
@campaignsalience.bsky.social
employment and pay app in today's Northern Agenda edition by
@robparsonsna.bsky.social
newsletters.e.manchestereveningnews.co.uk/2n-3WT9WgtOj...
5 months ago
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The monthly salary of someone in the top 1% of earners stood at £18,326 in April 2025. Up more than £4k since the start of the pandemic. By contrast, someone on the median UK wage stood at £2,428, up £642 per month. 1/
5 months ago
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Ultra Wealthy Brits support a wealth tax, it's as simple as that.
add a skeleton here at some point
5 months ago
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A neat breakdown of the cash that could be raised if a wealth tax was applied to some of the people listed on the Sunday Times Rich List. Nice work by the new campaign group
@sharethewealthuk.bsky.social
sharethewealth.org.uk
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Exposing the extreme wealth of the super-rich and the profiteering of big corporations | Share The Wealth
We expose the extreme wealth of the super-rich and the profiteering of big corporations.
https://sharethewealth.org.uk/
6 months ago
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The cost of living crisis seems to have faded from view. Yet UK inflation stands at 3.5%. And food price inflation continues to outpace the overall inflation rate. We devised a quick animation that plugs into official ONS inflation data, to put the ongoing cost of living crisis into perspective.
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6 months ago
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The primary objective of the comms work we do is: to make trouble for the powerful. Last weekend we worked with the Daily Express on a story about "Reform curious" constituencies most at risk of flooding due to climate change. Floods can hit all of us, regardless of our political values 1/
6 months ago
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Reform are well known climate change deniers. So it's timely we were able to support
@roundourwayuk.bsky.social
and
@globalwitness.org
new research this morning, showing 8 out of 10 of the most flood prone constituencies in the UK are on track to be Reform seats.
www.express.co.uk/news/politic...
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Nigel Farage's future constituencies could face this major issue because of c...
Climate change is causing extreme weather across the UK and globally.
https://www.express.co.uk/news/politics/2050625/nigel-farage-reform-flooding-climate#comments-wrapper
6 months ago
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Lots of nice feedback about this blog!
#PRtips
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#Publicrelations
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#CrisisComms
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#CorpComms
www.campaignsalience.co.uk/post/how-to-...
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How to Speak Confidently in Media Interviews
Learn how to improve your speaking skills in media interviews. Control your speech pace and boost your confidence.
https://www.campaignsalience.co.uk/post/how-to-speak-confidently-in-media-interviews
6 months ago
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reposted by
Campaign Salience
Tony Wilson
about 1 year ago
Was great to launch the final report of our Commission on the Future of Employment Support today
www.employment-studies.co.uk/resource/wor...
Two years' work and huge amount of input and engagement with govt, service users, staff, employers, etc. THANK YOU to everyone who has been involved! Thread..
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reposted by
Campaign Salience
Institute for Employment Studies
about 1 year ago
IES and abrdn Financial Fairness Trust launched the final report for the Commission on the Future of Employment Support in Westminster today and Alison McGovern delivered the keynote speech. The report sets out proposals for far-reaching reforms to improve growth and living standards:
bit.ly/4evMb6d
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Interesting round up of the changing debate around fiscal issues in the UK.
www.neweconomybrief.net/the-digest/a...
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A shift in the fiscal debate?
A deep dive into the political economy of public investment, and explores a new campaign seeking to reform the UK’s fiscal framework: Invest in Britain.
https://www.neweconomybrief.net/the-digest/a-shift-in-the-fiscal-debate
about 1 year ago
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This is a staggering finding
@employmentstudies.bsky.social
We need change. Starting with our political and media culture that remains locked in a time warp of performative cruelty to those who are out of work.
www.theguardian.com/politics/202...
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Exodus from workforce costs UK ‘£16bn a year’ in lost tax receipts
Institute for Employment Studies says UK has 800,000 fewer people in work or looking for work since before Covid
https://www.theguardian.com/politics/2024/sep/18/exodus-uk-workforce-costs-16bn-a-year-lost-tax-receipts-covid#:~:text=Economic%20policy-,Exodus%20from%20workforce%20costs%20UK%20'%C2%A316bn,year'%20in%20lost%20tax%20receipts&text=The%20UK%20has%20suffered%20the,receipts%2C%20according%20to%20a%20study
about 1 year ago
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reposted by
Campaign Salience
Will Jennings📉🗳️
about 1 year ago
Prescient.
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reposted by
Campaign Salience
Isabella M. Weber
about 1 year ago
Reshoring & protectionism could run into a similar fallacy as free trade & globalization. Then the idea was as long as the pie grows everyone is better off. Now it’s as long as the *national* pie grows everyone is better off. What if this isn’t the case?
podcasts.apple.com/us/podcast/l...
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Lots More With Isabella Weber on Draghi's EU Competitiveness Report
This week, former European Central Bank President and Italian Prime Minister Mario Draghi published a long-awaited report examining ways to make the European ec
https://podcasts.apple.com/us/podcast/lots-more-with-isabella-weber-on-draghis-eu/id1056200096?i=1000669409747
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reposted by
Campaign Salience
Isabella M. Weber
about 1 year ago
Most U.S. states have price gouging laws reflecting experiences with natural disasters. Emergencies can lead to temporary monopolies & sharp price increases w/o supply adjustments.
@wiwobrz.bsky.social
My take on Harris’ anti-price gouging initiative for German readers.
www.wiwo.de/my/politik/k...
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Preisbremse: „In Krisen versagen die Märkte“
Die in den USA lehrende Ökonomin Isabella Weber plädiert für Preisdeckel bei Angebotsschocks. Sie ist damit zur Vordenkerin der US-Demokraten avanciert.
https://www.wiwo.de/my/politik/konjunktur/preisbremse-in-krisen-versagen-die-maerkte-/29977696.html
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Ex-Bank of England Governor, Andy Haldane, is bang on the money here. The problem with Labour's political comms approach thus far is that they can only bring themselves to promise misery. 1/
news.sky.com/story/chance...
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https://news.sky.com/story…
about 1 year ago
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This feels... panicky? No-one expected the Daily Telegraph to take a Labour Party victory well, did they? That said, Labour's line that they "inherited a terrible hand" is already sounding tired. They're going to need a less earnest political message.
www.theguardian.com/commentisfre...
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The anti-Labour rightwing press is on the warpath. If you wanted this government, defend it | Polly Toynbee
The new government deserves more cheerleaders for policies such as investing in green energy and supporting workers, writes Guardian columnist Polly Toynbee
https://www.theguardian.com/commentisfree/article/2024/sep/04/rightwing-press-labour-government-green-energy-workers
about 1 year ago
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What a summer! We won 170 news stories for clients in July and August alone! From consumer-facing tabloid hits in the Sun and the Mail, to elite agenda setting outlets like the FT. We start conversations, we rattle cages, we put issues on the agendas of the powerful.
www.campaignsalience.co.uk
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Campaign Salience | Messsage testing
Campaign Salience is a communications agency that specialises in data, media, message testing and analysis.
https://www.campaignsalience.co.uk/
about 1 year ago
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reposted by
Campaign Salience
George Dibb
about 1 year ago
📢New report from
@ippr.bsky.social
& IPPR North Working peoples incomes are taxed more heavily than incomes from wealth benefiting richer areas particularly the South The tax system is accelerating regional inequalities, at the very least we can take our foot off the accelerator A 🧵...
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