Astra reminding you to beware of "Schlägertypen" or "thug types." I consider this one of the funnier beer ads I've seen, with an unusual streak of socioeconomic commentary (laudatory). (I explain a bit more in alt text)

Better Know a Beer Cap #83: Bud Select 55, a discontinued and now obsolete one-up on Miller 64. From that romantic, bygone stretch of the early 2000s where calorie conscious drinkers hadn't yet discovered Michelob Ultra, yet still thought Bud Light was just too dang viscous.

Astra reminding you to beware of "Schlägertypen" or "thug types." I consider this one of the funnier beer ads I've seen, with an unusual streak of socioeconomic commentary (laudatory). (I explain a bit more in alt text)

Better Know a Beer Cap #81-82: Johnny Appleseed hard cider, circa 2014. A wholly astroturfed Anheuser-Busch creation, a counter (I assume) to Angry Orchard. Looks like the brand was discontinued around 2017-2018. cc @discontinuedfoods.bsky.social

Budweiser, likely from a mag like Ebony, but I'm not 100% sure. Unknown date.

😍

Bottle cap for Peoples Beer, an Oshkosh, WI brewery bought by Theodore Mack in 1969, making it one of the country's first Black-owned breweries. Not my cap, just a rando internet photo, though I'm hoping to acquire one.

Shiner, circa 2008.

Biere Croix de Lorraine. Not to be confused with Coeur d'Alene.

Heard some folk wanted to keep politics out of beer. lol If y'all knew how many racist and sexist ads I leave outta this feed...

Better Know a Beer Cap #81-82: Johnny Appleseed hard cider, circa 2014. A wholly astroturfed Anheuser-Busch creation, a counter (I assume) to Angry Orchard. Looks like the brand was discontinued around 2017-2018. cc @discontinuedfoods.bsky.social

Budweiser, likely from a mag like Ebony, but I'm not 100% sure. Unknown date.

This is interesting, I didn't realize Carling's ramp-up of US production had happened in the 40s. I mainly know their ads from the 50s, and their laser focus on bougie dudes. (via Duke University)

Better Know a Beer Cap #79-80: two versions of Sam Adams' Winter Lager caps. On the left is an older (circa 2000s/early 2010s?) version, whole on the right is from their later (circa late 2010s/2020?) shield series. Which do you prefer?

Astra officially declares Arschkalt season open! "Arschkalt" translates to cold as, um...it means cold. (German followers, what temp do y'all typically agree counts as arschkalt?)

Wink, wink, nudge, nudge, say no more (1948)

Budweiser Is Liquid Bread

Worth it.

Cerveza Polar, Venezuela, c1950.

Not in my collection. Just sharing because reasons. Cerveza Polar, Venezuela?, no date.

Better Know a Beer Cap #78: Goose Island Beer Co out of Chicago, circa 2019 maybe? The green beak tells me this was specific to Goose IPA? Seems like Goose has been debuting a few different caps lately. I haven't been able to get my hands on them all, though ☹️

Better Know a Beer Cap #77: Pike Brewing Co in Seattle, WA Their classic brand design (I'm not sure if the new post-2021 branding ever made it onto a cap). RIP the Pub & Museum.

Ad from 1969, pitching automatic beer dispensers for bars which eliminate waste by pouring pre-measured volumes. I don't know why need these newfangled contraptions! In my day the bartender picked up the tray and poured spillage into the next beer. And we got along fine. No grit today, I tell ya.

Matchbook for Becker Bierbrauerei in western Germany, via the Musée Européen de la Bière.

Bought some bottle caps on ebay. I fear I've opened a door that can't be closed.

Oh Audrey, no!

May it be a light for you in dark places... when all other lights go out... (Tavern wall, taken tonight in a small Wisconsin town)

May it be a light for you in dark places... when all other lights go out... (Tavern wall, taken tonight in a small Wisconsin town)

Coca Cola's gonna sue somebody. Via Wien Bibliothek, 1955.

I should have seen this coming when Not Your Father's ran back to its classic branding and switched to blank bottle caps. The signs were all there.

After persistent staffing issues, Santa was forced to negotiate with the reindeer union and the strike concluded.

Hot dog stand outside the outfield bleachers at wrigley.

I should have seen this coming when Not Your Father's ran back to its classic branding and switched to blank bottle caps. The signs were all there.

Rainier is...beerish? Rainier, c1972 (via Seattle MOHAI)

Better Know a Beer Cap #77: Pike Brewing Co in Seattle, WA Their classic brand design (I'm not sure if the new post-2021 branding ever made it onto a cap). RIP the Pub & Museum.

More love to the Midwest during the snowstorm. Better Know a Beer Cap #76: Bell's Winter White Ale, circa 2010s.

Sending love out to the Midwest this snowy day. Stay Warm. Shovel hard. Defend your dibs. (US Brewers Foundation, 1955)

Roughly 6 ounces of snow so far in New Ulm

Better Know a Beer Cap #75: Bayern Brewing in Missoula, MT. One of the best treasures in the Treasure State.

Rainier is...beerish? Rainier, c1972 (via Seattle MOHAI)

Better Know a Beer Cap #74: Goose Island Experimental Ale An ESB from around 2015. Not really sure what made it experimental, though.

It makes you so healthy! Sanitätsbräu from the Bürgerliches Brauhaus Insterburg, 1912.

Time to break this puppy out again.

1977: Schlitz paid James Coburn to crash an Oktoberfest event, order a Schlitz Light (...?), and turn it into a spaghetti western for some reason. www.youtube.com/watch?v=z67j...

Relatable.

Better Know a Beer Cap #73: Warsteiner Oktoberfest So far as I know, none of Munich's big six Oktoberfest brewers use a dedicated cap for (at least in the export market), so here's one that I'm sure *only* uses their Oktoberfest cap in the export market, since they'd probably be sued in Germany.

O zapft is! Oktoberfest begins today in Munich! It's okay, I'm not there either. (Löwenbräu, 1934)

[July 12th, 1980] Budweiser advertisement from Billboard Magazine

I can see that! If only it had stopped there though... Here's 1997.