RIP Schlitz

When was the last time you saw tablecloths, picnic baskets, and non-plastic flatware at a tailgate? Now how about a Giants tailgate? Schlitz, 1978

Move up to the East Side...er, Schlitz! (1959)

Move up to the East Side...er, Schlitz! (1959)

When was the last time you saw tablecloths, picnic baskets, and non-plastic flatware at a tailgate? Now how about a Giants tailgate? Schlitz, 1978

The only way to properly clean a keg. Schlitz, 1975 www.youtube.com/watch?v=onfr...

"Watch out! You'll Drop the Schlitz!" (1951)

Proclaiming it Schlitz Day throughout the land. There shall be no bitterness.

Well damn, two monumental losses in Chicago tavern history. First Schlitz, now Sam. Anyway, RIP to them both:

Schlitz Beer announced its ending production after 175 years in the biz. During its heyday, the company made lots of really good tv commercials, including this 1981 banger featuring the Commodores. #schlitz #lionelrichie #thecommodores

“You want to take away my Schlitz?” #RIP

Another ad from the menacing “Drink Schlitz or we’ll kill you” campaign, this time with Teri Garr…

I saved this ad for weeks waiting for the real Himmelfahrts/ Ascension Day/Father's Day in Germany, which was...yesterday. I am undone.

RIP

The aspiring seventh is Giesinger. It's fluid, after all.

If anyone wants to save me one of those newly endangered Schlitz bottle caps, I'd happily buy you a beer of equivalent quality.

I'm no fan of the modern Uihleins or their legacy (even under Pabst stewardship), but it'd still be something to see Schlitz disappear.

If anyone wants to save me one of those newly endangered Schlitz bottle caps, I'd happily buy you a beer of equivalent quality.

My full story: www.milwaukeemag.com/schlitz-is-g...

I'm no fan of the modern Uihleins or their legacy (even under Pabst stewardship), but it'd still be something to see Schlitz disappear.

Love the floral arrangement with barley and hops added. Jacob Hoffman Brewing, 1900 via LOC.

How wonderful that Blatz profiled a sculptor, and not an actor/performer/athlete, for this 1949 Life Magazine ad! It really stood out to me among all the other Blatz ads I have profiling actors, performers, and athletes.

It has dots on it!

It has dots on it!

Beer drinkers: what fictional beer from a show, book, movie, video game, etc. would you most like to try?

Birra Metzger, 1906.

Experienced sailor and entrepreneurial tour guide helps young couple before embarking on three hour tour. Is never seen again unless you count the odd Broadway producer, marooned astronauts, or a young Kurt Russell. (Michelob, 1970s)

"Mom's the best!" Happy Mother's Day!

What the heck?

LA from Anheuser Busch (1984-1995): A "Light Alcohol" (LA) beer from the makers of Budweiser, marketed as having "all the taste" of their other beers, but with "half the alcohol," maxing out at an ABV of 4%

Cerveza Cristal ads embedded into original Star Wars footage are perfect for May the Fourth. A holiday special, if you will. www.youtube.com/watch?v=pmLw...

If this is a straight and sturdy 5 gallon bucket then Garage Beer has struck a suburban dad vein. Only place to go from here would be beer packaging that sounds an alarm whenever anyone approaches the thermostat.

Rainier eye exam, 1972. I love how increased visual acuity is inversely proportional to volume consumed.

Better Know a Beer Cap #104 and #105: Corona Extra, the current cap (left), and the cap formerly known as current (right). I guess the beer wasn't light enough already.

Better Know a Beer Cap #104 and #105: Corona Extra, the current cap (left), and the cap formerly known as current (right). I guess the beer wasn't light enough already.

Rainier eye exam, 1972. I love how increased visual acuity is inversely proportional to volume consumed.

Whoa, this article is a revelation in both content and format.

Better Know a Beer Cap #102: Leinenkugels Sunset Wheat, circa 2010s. A beer I really liked at one time, but my tastebuds shifted and it got to be too sweet for me. I snagged some of my kids' Fruity Pebbles this morning and it all came flooding back.

Beer In Ads #5232: Bock Bier Vom 27 April Bis 1 Mai brookston.short.gy/eO7nW3

Better Know a Beer Cap #102: Leinenkugels Sunset Wheat, circa 2010s. A beer I really liked at one time, but my tastebuds shifted and it got to be too sweet for me. I snagged some of my kids' Fruity Pebbles this morning and it all came flooding back.

Full, thick foam is a plus in beer. But if your foam can support a full-grown rooster, you've gone too far. Bière St. Nicholas de Port, 1933.

Tired: Coq au Vin Wired: Coq au Bière Inspired: ...returning to Coq au Vin. (1928)

Coors, 1979. Rumor has it there's a hidden message backmasked on Coors ad spots from this era. Play one backward and listen closely, you'll hear: "Please forget our union busting, bigotry, and right wing zealotry" repeated over and over again. www.youtube.com/watch?v=_seO...

Tired: Coq au Vin Wired: Coq au Bière Inspired: ...returning to Coq au Vin. (1928)

Better Know a Beer Cap #101: Ayinger Privatbrauerei in Aying, Germany. Probably one of my favorite caps (oh, and breweries). I understand that Ayinger puts out at least a few other designs and I. must. have. them.

Better Know a Beer Cap #103: Coors Light, circa early 2020s Because I already have the ick of posting Coors content today. Might as well.

Coors, 1979. Rumor has it there's a hidden message backmasked on Coors ad spots from this era. Play one backward and listen closely, you'll hear: "Please forget our union busting, bigotry, and right wing zealotry" repeated over and over again. www.youtube.com/watch?v=_seO...

Aw, shucks... Cruzcampo (Seville, Spain), 1906

My money says the Point O Eight was a total frickin' dive (laudatory) at first, then wanted or needed to start serving food at one point, so they crammed in the "Bar & Grill" print. Either way, I'll see your Point O Eight and raise you riverside dock signs in McHenry, IL (now gone 😢)