Here's a crazy stat ⚽: In 2016, soccer teams were the No. 2 (Real Madrid), No. 3 (Barca), No. 5 (Man U) and No. 12 (Bayern) most valuable sports teams in the world. Ten years later, they're at No. 15 (Real Madrid), No. 22 (Barca), No. 30 (Man U) and No. 42 (Bayern).

SCOOP: The Haslams have landed the latest NWSL expansion team. They've agreed to pay a record $205 million fee, separate from practice facility project and stadium upgrades. More at @sportico.bsky.social w/ @jacobfeldman.bsky.social 👇 www.sportico.com/business/tea...

SCOOP: The Haslams have landed the latest NWSL expansion team. They've agreed to pay a record $205 million fee, separate from practice facility project and stadium upgrades. More at @sportico.bsky.social w/ @jacobfeldman.bsky.social 👇 www.sportico.com/business/tea...

Today's Club Sportico Pick Six is actually a Pick Seven! We're talking: - LIV Golf's status ⛳️ - Chelsea finances 💸 - A shoe company's AI computing pivot 👟 - Tottenham on the brink 📉 - Bar viewing 📺 - & more 👇 club.sportico.com/p/liv-fundin...

Middle Eastern sovereign wealth funds reshaped global sports in the last ten years. Now the war in Iran threatens to shake things up again. www.sportico.com/business/fin...

So the Big Ten wins both the men's and women's titles, and takes home the biggest NCAA payday from both the men's and women's tournaments. On the men's side, the Big Ten earned 30 units, which will pay about $60 million over the next six years. SEC second, Big 12 third.

Today's Club Sportico Pick Six: - UCLA women's basketball ticket sales 🎟️ - The Tiger Woods DUI capsule collection 👕 - What's with the NBA Memphis hate? 🏀 - The rough career path for young college coaches 🧢 - More ⚽! club.sportico.com/p/college-ba...

Today's Club Sportico essay: As the nation’s best teams prep for the Final Four, others are waving the white flag. It’s a healthy surrender, even if some coaches and administrators can’t stomach it. club.sportico.com/p/college-ba...

SCOOP: The NFL has tapped five institutional firms--Ariel, Blue Pool, Dynasty, Sixth Street and Silver Lake--to be top partners in their new flag league, per sources. TMRW Sports is operating partners. Smaller investors too. More at @sportico.bsky.social 👇 www.sportico.com/business/fin...

Today's Club Sportico: - Why the WNBA's Sun are moving to Houston, despite bids from Boston and Hartford 🏀 - A Euro soccer mystery ⚽️ - ABS humor ⚾️ - SWISH! 🗑️ - TGL economics ⛳️ - A Big Ten flex 🎓 club.sportico.com/p/connecticu...

There is only one NFL owner that owns an NBA team in the same city. But there's an opportunity for another right now in Seattle. Today's @clubsportico.bsky.social essay looks at the process, the likelihood, and the many hurdles--primarily, the 💰. club.sportico.com/p/for-sale-a...

Some TGL business notes ⛳️: - Women's teams are selling for about $20M - Multiple teams have raised at $90+ million - Atlanta Drive raised around ~$100 million - multiple teams are cash flow positive in the seven figures More at Sportico 👇 www.sportico.com/business/tea...

The NCAA sues DraftKings for trademark infringement in use of "March Madness" and other tournament phrases. Super interesting case that combines worries about sports betting + usage of common terms. On @sportico.bsky.social, @ebennovywilliams.bsky.social and I dive into the case:

Every year, the NCAA distributes hundreds of millions to conferences based on their March Madness success. The specifics are confusing, and widely misunderstood. Two years ago, we made this video to be the definitive explainer on NCAA "units." www.youtube.com/watch?v=rTKa...

BREAKING: Catarina Macario is joining the San Diego Wave on the largest contract in total dollars in NWSL history. She'll be paid a shade under $8 million in fully guaranteed money over the next five seasons. More via @sportico.bsky.social 👇 www.sportico.com/personalitie...

Maryland basketball just wrapped a historically bad season. Fans are frustrated with: - Outsider coach - No roster continuity - No local players - Conference realignment that killed rivalries Sound familiar? Welcome to modern college basketball's mercenary era 👇 club.sportico.com/p/maryland-b...

In today's Club Sportico Pick Six, we're talking about: - WNBA labor urgency 🏀 - WBC sponsors ☕ - The undefeated Miami Ohio basketball team 🦅 - College sports reform-mogging on Capital Hill 🏛️ - More! club.sportico.com/p/sports-bus...

Grambling has secured a trademark for this G, with written support from the Packers and UGA. With @mccannsportslaw.bsky.social, a rare story about similar looking logos that includes collaboration, not litigation 👇 www.sportico.com/law/analysis...

In today's @clubsportico.bsky.social essay, we're talking about Dick's Sporting Good's push to become more than just a big box retailer. And why your workout data is part of that future 👇 club.sportico.com/p/dicks-work...

Here are @sportico.bsky.social's most recent valuations for the WNBA and NWSL. #WNBA #NWSL 🟠 WNBA -- $269 million average 🔵 NWSL -- $184 million average

SCOOP: Tom Dundon has agreed to sell 12.5% of the Hurricanes at a $2.66 billion valuation. Comes as he leads a group buying the Trail Blazers for $4.25B. More at @sportico.bsky.social 👇 www.sportico.com/business/tea...

Basically the entire #NWSL has a new control owner (or was an expansion team) within the last ~six years. 🔴 = expansion or new control owner

Basically the entire #NWSL has a new control owner (or was an expansion team) within the last ~six years. 🔴 = expansion or new control owner

SCOOP: Marc Lasry's fund is buying a large chunk of the NWSL's North Carolina Courage. He's putting in $40M at a $155M pre-money valuation. This comes two years after Lasry tried to buy the whole team. More via @sportico.bsky.social 👇 www.sportico.com/business/tea...

Lin Bin, the co-founder of smartphone giant Xiaomi, has bought a 1% stake in the holding company that owns the Miami Dolphins and other assets at a $12.5 billion valuation. From @soshnick.bsky.social, @ebennovywilliams.bsky.social and me at @sportico.bsky.social: www.sportico.com/business/tea...

On the eve of the World Baseball Classic, we dove into the insurance market that is keep a number of stars--Francisco Lindor, Jose Altuve, Elly De La Cruz, Mike Trout--out of the tournament. Here's the latest @clubsportico.bsky.social breakdown 👇 club.sportico.com/p/world-base...

This is wild. Anyone else get this when they google "World Cup Schedule 2026"??

MLS is scouting for Don Garber's potential replacement 🔍

Today's @clubsportico.bsky.social Pick Six: - The golden goal camera angles 🤢 - Figure skating bias ⛸️ - The Jerome Tang Threshold 🎽 - Mick Cronin 👎 - Mark Cuban on affordability 🎟️ - a tanking fix, via the @thepwhlofficial? 🏒 club.sportico.com/p/how-not-to...

18 of the last 19 Winter Olympics host nations (and 17 of the past 19 Summer hosts) have increased their medal haul vs. the prior Games. www.sportico.com/leagues/olym...

In the past two weeks, Giannis Antetokounmpo partnered with Kalshi, bought into a soccer team, invested in a startup, launched a candy brand, flirted with trades and posted memes on X. Today's @clubsportico.bsky.social is about the evolution of a humble star 👇 club.sportico.com/p/giannis-an...

Get the 🔎 out. Here's the latest @sportico.bsky.social valuations for all 154 team in the big five U.S. leagues: 🔴 NFL - $7.13 billion average 🟠 NBA - $5.51 billion average 🟢 MLB - $2.82 billion average ⚫️ NHL - $2.1 billion average 🔵 MLS - $767 million average

"On a hypothetical depth chart of mocked NFL players, Sam Darnold is QB1" In today’s Club Sportico, we ask whether a Super Bowl ring will change how the internet talks about the Seahawks’ quarterback: club.sportico.com/p/sam-darnol...

Netflix vs. YouTube is daytime's new hot drama. Today's Club Sportico essay breaks down what's really happening with Netflix's push into sports podcasts. It might not be what you think... club.sportico.com/p/netflix-sp...

omfg

The Kansas City Royals are moving their outfield walls after a careful analysis--done by a computer science PHD--of their current roster of hitters and pitchers. Why isn't this more common? Today's Club Sportico post dives deep into... Moneywall! club.sportico.com/p/moneywall-...

How well did you follow the money in sports in 2025? Take the Club Sportico year-end quiz! club.sportico.com/p/sports-bus...

How well did you follow the money in sports in 2025? Take the Club Sportico year-end quiz! club.sportico.com/p/sports-bus...

Here's a fun one: Had Utah been Kyle Wittingham's last job, his 11 grandkids would all have been able to attend the University of Utah for free. His taking the Michigan job appears to have terminated that benefit. More from @daniellibit.bsky.social at Sportico 👇 www.sportico.com/leagues/coll...

For the next two weeks, @sportico.bsky.social is handing our AM newsletter over to a different writer each morning to look back on 2025 🔙 and ahead to 2026 🔮. Here are some excerpts so far from Lev, Anthony and @jacobfeldman.bsky.social 👇

BREAKING: The Chiefs are set to receive $1.8 billion (!) in public money for a new $3 billion stadium in Kansas. That's the largest public subsidy ever for a U.S. sports stadium project. More coming for practice facility, too. www.sportico.com/business/rea...

BREAKING: Tennis Australia CEO Craig Tiley is in advanced talks to become the next CEO of the @USTA, sources tell Sportico. Tiley has experience running both a governing body and a grand slam. Process comes at a critical time for global tennis. More 👇🎾 www.sportico.com/personalitie...

Can you figure out what's happening in these three circles? In today's Club Sportico essay, @jacobfeldman.bsky.social lets you in on a fun little trivia challenge: deciphering the oddities in the NFL's Sunday TV map.

In today's Club Sportico early week missive, we're talking about the College Football Playoff selection process, which managed to make even a surreal World Cup draw look sane and well managed... club.sportico.com/p/world-cup-...

In today's Club Sportico newsletter, we're talking about the new posterchild for college football's mercenary era 👇 club.sportico.com/p/lane-kiffi...

UMass has been FBS's worst football team since it moved up in 2012. Its struggles include spilled hydraulic fluid, a failed stint at an NFL stadium 90 miles away, and unmet "pie-in-the-sky" projections. Now the school is doubling down. More w/ Daniel Libit 👇 www.sportico.com/leagues/coll...

This morning in the Spanish capital, Real Madrid president Florentino Pérez proposed amending the team's fan-controlled structure slightly, to allow the club to sell a passive 5% equity stake. He believes that could provide the team $500+ million. More via Club Sportico 👇

Today at @sportico.bsky.social, we're talking about the delicate balancing act underway at Real Madrid. Can the world's most valuable soccer team court $1 billion in investment while keeping its fan-controlled structure? club.sportico.com/p/real-madri...

Today at @sportico.bsky.social, we're talking about the delicate balancing act underway at Real Madrid. Can the world's most valuable soccer team court $1 billion in investment while keeping its fan-controlled structure? club.sportico.com/p/real-madri...

Happy Monday. In this week's Pick Six, we're talking about: 👟 The two shocks of Curry's Under Armour separation ⛷️ Skiing on top of the world 🐂 Advertising that I actually enjoy watching 🎫 “Now there are sort of good bots and bad bots” ⚽ The NWSL's Rodman problem club.sportico.com/p/steph-curr...