Eben Novy-Williams
@ebennovywilliams.bsky.social
π€ 533
π₯ 29
π 259
deputy editor @Sportico. join our club! --->
https://club.sportico.com/
I wrote today about growing pains at the NWSL and WNBA. The two women's league, both undergoing rapid commercial growth, are also facing labor issues, expansion challenges, and in the soccer league's case, a real threat overseas.
www.sportico.com/leagues/socc...
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Big-Time Womenβs Sports Are Experiencing Growing Pains
The NWSL and WNBA are undergoing massive commercial growth. That hasn't come without growing pains around expansion, labor and investment.
https://www.sportico.com/leagues/soccer/2025/nwsl-wnba-growing-pains-labor-europe-expansion-1234871176/
6 days ago
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reposted by
Eben Novy-Williams
π¨ Lee Corso Data Viz π¨ As the College GameDay host approaches his final mascot pick,
@sportico.bsky.social
went back through all 430, dating back to Oct. 1996. He's 286-144 (66.5%) through the years. A quick thread π§΅
26 days ago
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reposted by
Eben Novy-Williams
RedditCFB
26 days ago
This is a great series of visual breakdowns, check it out!
add a skeleton here at some point
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reposted by
Eben Novy-Williams
Ryan McCrystal
26 days ago
Lee Corso's headgear picks would be a really cool addition to his
@sports-reference.com
page cc:
@sportinfo247.bsky.social
@sean-forman.com
add a skeleton here at some point
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π¨ Lee Corso Data Viz π¨ As the College GameDay host approaches his final mascot pick,
@sportico.bsky.social
went back through all 430, dating back to Oct. 1996. He's 286-144 (66.5%) through the years. A quick thread π§΅
26 days ago
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add a skeleton here at some point
about 1 month ago
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Today's Club Sportico round-up hits on an absurd trading card, the collapse of an athlete's Hollywood story, Aaron Rodgers' helmet fiasco, and more...
club.sportico.com/p/trading-ca...
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Trading cards have gone too far
Plus: The NFL's favorite contrarian strikes again, Jim Dolan outdoes himself, and 'Advantage, Ms. Maristany Zuleta De Reales.'
https://club.sportico.com/p/trading-cards-have-gone-too-far
about 1 month ago
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If you want to better understand Michigan's ~$30 million spying fine relative to the Wolverines balance sheet...
about 1 month ago
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π€π€π€
add a skeleton here at some point
about 1 month ago
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SCOOP: Carolina Hurricanes owner Tom Dundon has an agreement in place to buy the NBA's Portland Trail Blazers. His group intends to keep the team in Oregon. More at
@sportico.bsky.social
π
www.sportico.com/business/tea...
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Tom Dundon to Buy Portland Trail Blazers From Paul Allenβs Estate
Tom Dundon is leading a group that is buying the Portland Trail Blazers. The group intends to keep the NBA franchise in Portland.
https://www.sportico.com/business/team-sales/2025/dundon-portland-trail-blazers-sale-paul-allen-1234866910/
about 1 month ago
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BREAKING: The Pohlad family, one of MLB's longest-tenured owners, will keep control of the Twins after exploring a sale. LPs coming in instead. No path to control. More at
@sportico.bsky.social
w/ @soshnick π
www.sportico.com/business/tea...
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Pohlads to Keep Control of Twins Amid Minority Stake Sale
The Pohlad family will keep control of the Minnesota Twins after exploring a potential sale. Instead the team will bring on a few minority partners.
https://www.sportico.com/business/team-sales/2025/minnesota-twins-sale-pohlads-control-minority-partners-1234866859/
about 1 month ago
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This week's weirdest sports story isn't about the WNBA, or even sex toys. It's about memecoins, betting, and the economy of virality. Today's Club Sportico installment π
club.sportico.com/p/the-sex-to...
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The sex toys are a red herring
Green dildos aren't the real story. Sports' latest ugly trend is more about Polymarket, memecoins, and the financialization of virality.
https://club.sportico.com/p/the-sex-toys-are-a-red-herring
about 2 months ago
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SCOOP: The Chicago Bears' current owners--the McCaskey and Ryan families--have reached an agreement to split the ~2% stake previously owned by Andrew McKenna. The deal values the Bears at an NFL record $8.8 billion. More at
@sportico.bsky.social
π
www.sportico.com/business/tea...
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Bears Valued at $8.8B as Current Owners Share McKenna Stake Sale
The Chicago Bears owners, the McCaskey and Ryan families, will share the equity held by Andrew McKenna in a deal that values the team at $8.8 billion.
https://www.sportico.com/business/team-sales/2025/chicago-bears-stake-sold-mccaskey-ryan-mckenna-1234866271/
about 2 months ago
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Wrote today about the commercial undertones to Deion Sanders' cancer presser: - He included two brands he co-owns - He featured two other companies that pay him - He's both a patient and a former paid spokesman of UCHealth - UCHealth pays Buffs millions More π
www.sportico.com/business/com...
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Even in Cancer Reveal, Deion Sanders Revs Marketing Engine
Deion Sanders' cancer reveal featured products from companies that he owns, and nods to companies that endorse him, plus a major Buffaloes sponsor.
https://www.sportico.com/business/commerce/2025/deion-sanders-cancer-investments-sponsors-1234865292/
about 2 months ago
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As college sports change dramatically, some things don't. Today Daniel Libit and I wrote about the web of overlap between Maryland athletics, search firm TurnkeyZRG, and Ohio State π
www.sportico.com/leagues/coll...
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How the Key Turns: Maryland and College Sportsβ Reciprocal Economy
Maryland AD Jim Smith reunites with exβOhio State AD Gene Smith as part of a telling arrangement involving the executive search firm TurnkeyZRG.
https://www.sportico.com/leagues/college-sports/2025/maryland-jim-smith-gene-smith-turnkeyzrg-1234864466/
about 2 months ago
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There are nine schools that are primarily DII and DIII that are sharing revenue with their athletes. Here is that list, via
@sportico.bsky.social
2 months ago
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reposted by
Eben Novy-Williams
Michael McCann
2 months ago
SCOOP: The NFLPA fires arbitrator who ruled NFLPA then-president J.C. Tretter's comments about running backs faking injuries for contract leverage violated CBA, which requires both PA and league use best efforts to carry out duties.
@ebennovywilliams.bsky.social
& I have more
@sportico.bsky.social
:
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NFLPA Fires Arbitrator Who Ruled on JC Tretter βFake Injuriesβ Case
NFLPA fired an arbitrator who ruled NFLPA then-president JC Tretter violated CBA by discussing ruling backs faking injuries for contract reasons.
https://www.sportico.com/law/analysis/2025/nflpa-fires-arbitrator-jc-tretter-fake-injuries-case-1234863113/
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Maryland's new AD gets a bonus equal to his base salary if the Terps revenue grows by $50 million. But that "revenue" is based off NCAA accounting, which includes student fees and institutional support as "revenue"...
@sportico.bsky.social
story from Daniel Libit π
www.sportico.com/leagues/coll...
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Maryland AD Set for Big Bonus If Terpsβ Revenue Grows by $50M
New Maryland athletic director Jim Smith stands to reap the rewards if the Big Ten school can boost its bottom line over the next six years.
https://www.sportico.com/leagues/college-sports/2025/maryland-ad-jim-smith-contract-revenue-1234862152/
2 months ago
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BREAKING: Austin FC has added five local investors at an enterprise valuation a little north of $900 million, sources tell
@sportico.bsky.social
. Anthony Precourt remains majority shareholder and governor. None of the other LPs fully exited. More π
www.sportico.com/business/tea...
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Austin FC Valuation Crosses $900M as New Investors Join Cap Table
Austin FC has five new investors, including Jenny Just, Matt Hulsizer and Tench Coxe. The MLS club was valued above $900 million in the deals.
https://www.sportico.com/business/team-sales/2025/austin-fc-new-investors-valuation-mls-1234862161/
2 months ago
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reposted by
Eben Novy-Williams
Wrote today at
@clubsportico.bsky.social
about one of the Tour de France's most prominent sponsorships, and the lengths that some riders may go to avoid it. Teams used to sew other company's logos on their skinsuits to satisfy TdF rules...
club.sportico.com/p/the-cautio...
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The cautionary tale of a Tour de France sponsor
Santini pays millions to supply jerseys to the Tour de France. Does it matter if the best riders sometimes go out of their way to avoid them?
https://club.sportico.com/p/the-cautionary-tale-of-a-tour-de
2 months ago
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Wrote today at
@clubsportico.bsky.social
about one of the Tour de France's most prominent sponsorships, and the lengths that some riders may go to avoid it. Teams used to sew other company's logos on their skinsuits to satisfy TdF rules...
club.sportico.com/p/the-cautio...
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The cautionary tale of a Tour de France sponsor
Santini pays millions to supply jerseys to the Tour de France. Does it matter if the best riders sometimes go out of their way to avoid them?
https://club.sportico.com/p/the-cautionary-tale-of-a-tour-de
2 months ago
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TIL: The Florida Panthers have considered other names, including the Fort Lauderdale Panthers and the South Florida Panthers... ποΈ: via
@sportico.bsky.social
's Sporticast podcast
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4 months ago
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The Florida Panthers raised season ticket prices by 36.5% (!) heading into this season. Fans renewed at a 91% clip. Here's how an NHL team with a season ticket waitlist monetizes three straight Stanley Cup appearances. More from
@sportico.bsky.social
π
www.sportico.com/business/fin...
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The Panthers Raised Season Ticket Prices 36.5%βand Fans Kept Buying
The Panthers are playing in their third straight Stanley Cup Final. The run has been a boost to the teamβs business across tickets, sponsorship and more.
https://www.sportico.com/business/finance/2025/florida-panthers-season-tickets-stanley-cup-sporticast-1234854778/
4 months ago
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Wild that PSG spent *all that money* chasing a Champions League title--at one point with Neymar, Mbappe and Messi together--and then won in one of the first years after slowing the spending...
4 months ago
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There were 21 new NFL owners announced in the last few months, and 18 of them were individuals, not institutional funds.
add a skeleton here at some point
4 months ago
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On today's Club Sportico, I wrote about the curious first year of the NFL's private equity era, which has been dominated by... wealth individual buyers?? Maybe the league's demand problem was really just a shortfall in supply?
club.sportico.com/p/the-nfl-mi...
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The NFL misread the cardinal rule of economics
The world's richest league thought it had a demand problem. Turns out, the shortfall was supply.
https://club.sportico.com/p/the-nfl-misread-the-cardinal-rule
4 months ago
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NEWS: BELP, MLB's $1.2 billion venture arm, is investing "eight figures" into Athletes Unlimited's new softball venture. It is MLB's biggest investment yet into pro softball. More with Kurt Badenhausen π
www.sportico.com/leagues/base...
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MLB Invests βEight Figuresβ in Athletes Unlimited Softball League
MLB is making its biggest investment ever towards softball. The new pro league starts its first season in June with four teams each playing 24 games.
https://www.sportico.com/leagues/baseball/2025/mlb-investment-athletes-unlimited-softball-league-1234854275/
4 months ago
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reposted by
Eben Novy-Williams
Sarah Spain β¨
4 months ago
Sporticoβs deputy editor and co-host of the Sporticast podcast
@ebennovywilliams.bsky.social
shares the latest on the potential sale and relocation of the WNBAβs Connecticut Sun. Listen to the full episode:
podcasts.apple.com/us/podcast/g...
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Fanatics is doing its first sporting event. Kind of. Fanatics Games is the latest example of Michael Rubin's company folding over onto itself, utilizing its celebrity connections to do something else fans might pay for, or watch.
www.sportico.com/business/com...
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Fanatics Launches Athletes vs. Celebs vs. Fans Event With $1M Prize
Fanatics Games is going to pit athletes and celebrities like Tom Brady and Kevin Hart against fans that attend Fanatics Fest in NYC in June.
https://www.sportico.com/business/commerce/2025/fanatics-games-tom-brady-kevin-durant-competition-1234852938/
4 months ago
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Shot Chaser
4 months ago
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reposted by
Eben Novy-Williams
In today's Club Sportico, we ranked (and linked!) all 32 NFL schedule release videos #32 -- Lions #31 -- Steelers ... #3 -- Cardinals #2 -- Titans #1 -- ?????
club.sportico.com/p/nfl-team-s...
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The winner of the NFL's Social Super Bowl is...
Last night was the biggest day of the year for many in NFL social media. Here's how all 32 franchises fared...
https://club.sportico.com/p/nfl-team-schedule-release-videos-ranking-best
4 months ago
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add a skeleton here at some point
4 months ago
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In today's Club Sportico, we ranked (and linked!) all 32 NFL schedule release videos #32 -- Lions #31 -- Steelers ... #3 -- Cardinals #2 -- Titans #1 -- ?????
club.sportico.com/p/nfl-team-s...
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The winner of the NFL's Social Super Bowl is...
Last night was the biggest day of the year for many in NFL social media. Here's how all 32 franchises fared...
https://club.sportico.com/p/nfl-team-schedule-release-videos-ranking-best
4 months ago
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BREAKING: The @49ers are selling about 6% of the @NFL team to a trio of local families - the Khoslas, Deeters and Griffiths - at a valuation north of $8.5 billion. It's the highest valuation ever for a sports team in a transaction. More at
@sportico.bsky.social
www.sportico.com/business/tea...
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49ers to Sell Nearly 6% Stake at Record Sports Team Valuation
The 49ers are selling roughly 6% of the NFL team to the Khosla, Griffith and Deeter families at a valuation higher than $8.5 billion.
https://www.sportico.com/business/team-sales/2025/49ers-stake-sale-record-billion-khosla-griffith-deeter-1234852610/
4 months ago
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NEWS: Yesterday, a new FTC rule took effect requiring ticket platforms to display all-in pricing. On the week the NFL releases its schedule--and fans flock to buy tickets--some of StubHub's mobile NFL listings don't appear to be showing all-in pricing.
4 months ago
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NEWS: The Connecticut Sun are for sale. The team, which we valued at $80M last year, plays in the WNBA's smallest market, have lagged in investment, and could definitely relocate. Allen & Co. handling process. More at
@sportico.bsky.social
www.sportico.com/business/tea...
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WNBAβs Connecticut Sun Hire Allen & Company to Explore Sale
The Sun could raise capital through an LP stake sale, but the expectation is a control sale and likely franchise relocation.
https://www.sportico.com/business/team-sales/2025/wnba-connecticut-sun-sale-allen-company-1234852063/
4 months ago
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The Villanova Effect
5 months ago
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Today's Club Sportico is about the world's largest non-sports sporting event: the Conclave! It includes a basketball π office prank, a π₯ NFL take, and some beautiful βͺοΈ data viz. Here's a preview:
5 months ago
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Looks like it's officially official. The Utah Hockey Club will be the Mammoth...
5 months ago
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SCOOP: Marc Lasry and Michael Strahan have joined forces to pursue an investment in the Giants. There's ~10% of the NFL team on the market, and the Giants are hoping to sell to individuals. More from me and Soshnick π
www.sportico.com/business/tea...
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Strahan, Lasry Pursuing New York Giants Ownership Stake
Michael Strahan and Marc Lasry have teamed up to pursue a New York Giants investment. About 10% of the NFL team is on the market.
https://www.sportico.com/business/team-sales/2025/new-york-giants-sale-lasry-strahan-stake-eli-1234851158/
5 months ago
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Thinking today about this story my colleague Eric Jackson wrote for
@sportico.bsky.social
about Shedeur Sanders. We've never seen a quarterback prospect--or maybe any NFL prospect--as online as Sanders. How much does that actually matter in the league today?
www.sportico.com/leagues/coll...
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Shedeur Sanders Brings QB Skills, Cultural Clout to NFL Draft
Shedeur Sanders represents the next generation of star rookies entering the league as cultural influencers.
https://www.sportico.com/leagues/college-sports/2024/shedeur-sanders-vegas-brings-elite-qb-skills-cultural-impact-to-nfl-1234821041/
5 months ago
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Two years in, how successful has the NBA been in trying to limit load management and star absences? It's a mixed bag, per
@levakabas.bsky.social
. His data π
5 months ago
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BREAKING: The NCAA, which has kept sports betting at arms length, has agreed to sell its data to sportsbooks through Genius Sports. I'm told no extra rights fee, they'll continue existing revenue sharing. More at
@sportico.bsky.social
π
www.sportico.com/business/spo...
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NCAA to Sell Gambling Data to Sportsbooks Via Genius Sports
The NCAA will sell its gambling data to sportsbooks via Genius Sports. It's a departure from the organization's hands-off approach to sports betting.
https://www.sportico.com/business/sports-betting/2025/ncaa-genius-sports-deal-gambling-data-1234844879/
5 months ago
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Same data. Another view.
add a skeleton here at some point
5 months ago
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In 2010, Sam Bradford signed the largest rookie deal in NFL history. It will probably be another decade until a top pick gets a deal that eclipses it. Given the explosion of salaries over the past 15 years, this chart will never cease to surprise me π
5 months ago
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In 2017, seven NFL owners donated to Trump's inauguration. This year, it looks like 0 did. Here's a list of the owners and sports companies that contributed. There are some surprises (Oak View Group), and some obvious ones (Adelson) π
5 months ago
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Six thoughts on today's big $600M soccer deal: - Why are MLS owners selling before the World Cup? π€ - Wild Utah Royals appreciation π - Unrivaled's role π¦ - Ryan Smith chooses not to expand Utah sports empire β - Blitzer retains unique sports title π
www.sportico.com/business/tea...
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Six Thoughts on the $600M Sale of Real Salt Lake and the Utah Royals
The Miller family's Real Salt Lake, Royals purchase raises questions about David Blitzer, the timing, Unrivaled's role, Ryan Smith's exit and more.
https://www.sportico.com/business/team-sales/2025/real-salt-lake-utah-royals-miller-family-sale-details-1234849067/
5 months ago
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reposted by
Eben Novy-Williams
Trump's administration has threatened to rescind Harvard's ability to enroll foreign students. International athletes make up ~21% of rosters in the Crimson athletic department, the largest in D-I. More from me, Lev and Daniel π
www.sportico.com/leagues/coll...
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Trumpβs Harvard Foreign Student Ban Would Disrupt Crimson Sports
Donald Trump's Harvard fight includes threat to halt enrollment of overseas students. Foreign athletes make up about 21% of Harvard Crimson rosters.
https://www.sportico.com/leagues/college-sports/2025/donald-trump-harvard-foreign-ban-sports-1234848870/
5 months ago
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add a skeleton here at some point
5 months ago
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Trump's administration has threatened to rescind Harvard's ability to enroll foreign students. International athletes make up ~21% of rosters in the Crimson athletic department, the largest in D-I. More from me, Lev and Daniel π
www.sportico.com/leagues/coll...
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Trumpβs Harvard Foreign Student Ban Would Disrupt Crimson Sports
Donald Trump's Harvard fight includes threat to halt enrollment of overseas students. Foreign athletes make up about 21% of Harvard Crimson rosters.
https://www.sportico.com/leagues/college-sports/2025/donald-trump-harvard-foreign-ban-sports-1234848870/
5 months ago
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