My latest primal roar for the Marketing Accountability Council.

Respect people's time. Not because it's brief, but because it's respect.

Copy shouldn't feel like a copy of a copy.

Sorry marketers....

Something is brewing from @nickrichtsmeier.com. Are you on the waiting list? Check it out here: www.trustmadegrowth.com/TMGuild-Wait...

My latest guest post for the Marketing Accountability Council.

Zero-click content doesn't just increase your social media reach. It can build your brand if done right.

New blog dropped.

My latest guest post for the Marketing Accountability Council.

Taiwan's Top 10 LinkedIn creators. I'm the one with a receding hairline.

LinkedIn bros be like....

My latest guest post for the Marketing Accountability Council.

My latest guest post for the Marketing Accountability Council. open.substack.com/pub/marketin...

When the posts from Cannes start rolling in and you're not there....

Her course is popular? I'm shocked. Shocked, I tell you.

When someone asks about past employers....

My latest guest post for the Marketing Accountability Council. "The Content Marketing Delusion" marketingaccountability.substack.com/p/the-content-…

The job of a B2B content expert is to figure out the best format for the purpose. Not design a formula, stuff it with crap, and churn out endless units of it.

Lameness is not worth scaling.

My first guest post for the Marketing Accountability Council.

Funny how there seems to be more content about our interactions with AI than there is content from AI. It's almost like we need humans in the loop.

Is your thought leadership written in crayon?

the american electoral system is basically 500,000 information-resistant people across a handful of states taking a guess and then going "haha! oops!" every two years. this process takes 18 months and costs four trillion dollars every time

"Mortal Tomkat"

"I think we should win."

No corporate role requires that. Only its absence.

Every day there's a new thing that would seem too on-the-nose for a comic book villain. Today, at least it's a guy who hasn't been in the news much recently...

"My name is...."

"The Delusion of Social Media" open.substack.com/pub/marketin...