Eric Shih
@djeshin.bsky.social
📤 67
đź“Ą 42
đź“ť 22
Chief Operating Officer (cedara.io) | Board Member, Advisor, Investor, Twin Dad
reposted by
Eric Shih
ExchangeWire
5 months ago
Cedara & PGAM Media announce partnership to advance sustainable advertising.
www.exchangewire.com/blog/2025/04...
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Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising - ExchangeWire.com
Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic
https://www.exchangewire.com/blog/2025/04/29/cedara-pgam-media-announce-partnership-to-advance-sustainable-advertising/
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reposted by
Eric Shih
Thiard News@F4F
5 months ago
GumGum Sets New Standards in Digital Advertising Carbon Efficiency, Achieving Up to 90% CO2 Reduction
#Japan
#Tokyo
#GumGum
#Cedara
#Ad_Net_Zero
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GumGum Sets New Standards in Digital Advertising Carbon Efficiency, Achieving Up to 90% CO2 Reduction
GumGum has achieved groundbreaking carbon efficiency in digital advertising, reducing CO2 emissions per impression by up to 90%, revolutionizing the industry standard.
https://third-news.com/article/eb9ccef0-20be-11f0-b991-9ca3ba0a67df
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reposted by
Eric Shih
ExchangeWire
6 months ago
Cedara confirms Onetag cuts ad emissions by 94%.
www.exchangewire.com/blog/2025/03...
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Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem - ExchangeWire.com
Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised measurement
https://www.exchangewire.com/blog/2025/03/24/smart-curation-technology-significantly-improves-carbon-efficiency-in-the-programmatic-ecosystem/
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nothing to see here…
add a skeleton here at some point
7 months ago
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If a 25-year old employee of mine made racist posts, she/he would be fired. Should a DOGEr be held to a different standard?
8 months ago
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Gong Xi Fa Cai!
youtube.com/shorts/KF0UX...
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That's not "Happy New Year" | Ronny Chieng
YouTube video by Ronny Chieng
https://youtube.com/shorts/KF0UXwOqnSc?si=lIx2r_TPx602cVJW
8 months ago
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reposted by
Eric Shih
Lara O’Reilly
9 months ago
I've probably missed and therefore offended a bunch of people, but here's a starter pack if you're looking to follow posts about advertising, marketing, adtech etc.
go.bsky.app/VgYZuzy
add a skeleton here at some point
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back at CES (aka the Peak of Inflated Expectations)
9 months ago
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Merry Christmas!! ❄️🎄
9 months ago
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Major case study today, in collaboration with billups, on the carbon efficiency of OOH advertising compared to digital channels.
@adtechgod.com
add a skeleton here at some point
10 months ago
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The new sweatshops (thanks to AI)…
add a skeleton here at some point
10 months ago
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Is it official that we have another acronym - Super Signal Aggregators (SSA) - to add to the
#adtech
dictionary?
10 months ago
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Extreme drought. Wildfires in NY/NJ. Summer weather extending almost into November. We reap what we sow.
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Is the Northeast Entering Its Wildfire Era?
The New York region is unlikely to ever have as many brush fires as out West. But residents need to be ready for more droughts.
https://www.nytimes.com/2024/11/20/nyregion/new-york-wildfires-drought.html?unlocked_article_code=1.bU4.WzKZ.XlCC1YCY-Oov&smid=url-share
10 months ago
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It’s refreshing to see that my feed is now 90% ad tech related and the remaining 10% mainly hype posts about Bluesky.
10 months ago
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Current prices for direct flights from Newark to Nice on United for Cannes Lions… Economy: $3,000 Premium Economy: $19,000 Business: $26,000
10 months ago
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The NBA is not football (soccer). The NBA Cup is a money grab, the courts are blinding and no one cares. At a macro level, NBA stars barely play the majority of the season and ratings are tanking. Someone fix this! Also, hello Bluesky đź‘‹
10 months ago
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you reached the end!!
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