Six years after our April Fools joke that downstairs from our old HQ a new Brexit-themed cat cafe called Rees-Moggy's was opening up, I was delighted to see there actually IS a cat cafe coming to Mill Road, Catte Latte 😹

Not only is Meta a tainted brand that people now deeply distrust, but from a physical perspective, do they ever consider the millions of people like me who wear glasses already - are we wearing two pairs at once?!

Busy old week! * 1 comms strategy sent off * 2 charity workshops delivered * 2 days at the excellent Cambridge Tech Week

Really pleased with the masterclass sessions I ran this week with rare disease charity Beacon, giving founders of very small charities confidence in writing for the web and creating content, with a focus on NHS Digital guidelines & accessibility. Really interesting peer-to-peer discussions too...

Curious to see if Labour's comms team can pull off a rare success tomorrow and get Sir Keir Starmer out there delivering a calm, measured statement that miraculously manages to keep everyone happy, reduce tensions, and tells Elon Musk to do one along the way

Delighted to say that Communication Untangled is up for not one but two gongs at the Independent Podcast Awards! Categories: 🎙️ Business & Money 🎙️ Culture See the shortlist: independentpodcastawards.com/IPA25/en/pag... Give it a listen! www.sookio.com/podcast

New on the blog (remember them?) AI is complex. Honest communication makes it clear www.sookio.com/blog/ai-is-c...

📝 Case study: Trinity College, Cambridge 📝 Project: Student engagement. Strengthening communications across email, Instagram & digital screens. Case study: sookio.com/case-studies... See our work with the University of Cambridge @cam.ac.uk sookio.com/case-studies...

If anyone wants to know how it's going on Twitter nowadays...posts typically get just 30 to 50 impressions. Unless you comment in support of a bloke you know who appeared in an article in the Metro that everyone was mocking...boom, 74 sneering comments, 5k impressions

Update on this. It turned out to be so complicated to pull out of the process I didn't bother in the end. And then we won the work!

New report: How can AI work for the public good? @dianecoyle1859.bsky.social et al. explored this question in a series of workshops with people from across disciplines looking at: ⚖️ Administrative justice 📍 Place 🩺 Public health 💸 Market failure Findings: www.bennettschool.cam.ac.uk/publications...

Another course under my belt! A certificate of achievement from the uofglasgow.bsky.social on AI Ethics, Inclusion and Society. It gives you an ethical framework to apply to real-world challenges, including AI in healthcare, education and the environment. www.futurelearn.com/courses/ai-e...

If anyone struggles with making a decision, I came across this in my notepad on Friday and cannot remember what it relates to but I bet if you just ran through these in order, things would probably just work out fine...

My friend Rania Kurdi is so cool. Brilliant performance in Nirvana at the Teatro Technis then hops on writer and cast member Kai's motorbike to make it in time for her one-woman stage play Superstar in Therapy at the Libra Theatre an hour later. Brava! 👏🏻👏🏻👏🏻 #CamdenFringe

Also great this week to meet up with the Cohaesus crew in Covent Garden. I recently joined this growing group of agencies in a Fractional CMO role. Working closely with the Marketing Executive, I draw on extensive experience as an agency founder to offer strategic marketing guidance. cohaesus.co.uk

Really productive day compiling the first draft of a comms strategy, following 18 insights gathering calls and a ton of competitor research. Topped off with a classic bizdev moment; tasty request for a proposal at 4pm on a Friday afternoon. It's always been our lucky time of the week!

6 hours of back-to-back Zoom calls today in a room with no windows 😵‍💫

Ooh that's a useful one, hadn't thought about this - will add it to my stash of tips

Ignore the AI fails. This is how I'm using it in my business - how about you? Read the latest Letter from the Editor:  https://mailchi.mp/66bfb256d6c5/how-using-ai-in-business

Productive @thersaorg.bsky.social day cooking up a plan I'm looking forward to writing up tomorrow 🤔

This was such a great course, can't recommend it highly enough. I have a discount code if anyone wants one. Bravo @42courses.bsky.social @canneslions.bsky.social

Hugely enjoying this audiobook at the moment, my ears can't put it down. Chimamanda Ngozi Adichie, Dream Count ✨

One of my highlights this week was introducing a group of students from Long Road Sixth Form College to the wonderful world of marketing & communications. ⭐ Research task based on two real-life briefs ⭐ Agencies v in-house marketing roles ⭐ Shadowing a podcast debrief meeting ⭐ Photo challenge!

Lovely evening at the Cambridge Wireless summer barbecue yesterday, catching up with business friends and just enjoying the sunshine 😊

STOP BEING AWFUL FFS

Very interesting medical/education communications strategy project kicking off in earnest this week. Currently in ABSORB EVERYTHING mode and I can already feel it taking shape. If you need to get your institution's communications and marketing straight, talk to me ✨ sookio.com/contact

Insightful discussion at the @thersaorg.bsky.social around 'Listening and disagreeing productively'. ⭐ Performative listening, just "pre-loading the gun, ready to fire" ⭐ Designing environments to enable listening ⭐ Beliefism - how one sliver of information makes you decide someone is good or bad

Over on LinkedIn, I've written about my experience of covering the horrific London 7/7 attacks for Yahoo (and how you can breastfeed a baby and edit news stories at the same time) www.linkedin.com/posts/suekeo...

Lana del Rey at Wembley last night was surprisingly good. Very low expectations (beautiful voice, beautiful music - a bit workshy as a performer!) but it was rather wonderful

Small-but-fascinating exhibition at @wellcomecollection.bsky.social - 1880 THAT - about the battles fought by the deaf community around language & communication. I learned so much, like how Alexander Graham Bell argued against sign language. And how the 1880 Milan conference led to its suppression

A fun and thought-provoking afternoon at @homertoncollege.bsky.social Changemakers Finalists’ Day – Career Transitions talk about building networks, building visibility, and building relationships as you start your career.

Nice example of getting the balance between tech + humans just right - language learning app Busuu. * Mix of formats * Machine learning: Speak a phrase out loud and it corrects you * Community: Connect with learners all over the world * Gamification: Leader board, stars, weekly challenges

Personally, I find an exceptionally well executed foundation much more attractive than "build fast and break things". Because I'm building a business that should last, is maintainable and a joy to run. Having to put out fires every 2 hrs isn't the way I want this to be. #buildinpublic #marketing

Just waiting to see if I've got a black eye after my very springy cockapoo spotted a fly and jumped upwards as I was bent over fussing her. I'm presenting a report to a major healthcare organisation this week and speaking at a Cambridge college on personal branding, so I really hope not! Also: ouch!

Just imagining what it must be like to have so few genuine friends you have to bump up the numbers with Kardashians for your wedding

Looking forward to reading David Cleevely's book Serendipity: It Doesn't Happen by Accident following this week's fun launch event. Pics from the signing and Q&A with Deborah Prentice, Vice-Chancellor of the University of Cambridge

Women-led businesses drive innovation, but access to finance remains unequal. In 2023, only 8.2% of UK equity deals went to all-female founder teams. It’s time to invest in women - and invest in growth 💸 Vol 3 Female Founders - hubs.ly/Q03mr4Wd0 #FemaleFounders #CreativeEconomy

I've just run away to the woods for the weekend... strolling through the trees, ferns and foxgloves...I thought wouldn't it be great if there's an app that's like a Shazam for birdsong, so you hold out your phone and it tells you which birds are singing? Ta-da! @birdsoftheworld.bsky.social

Been so busy lately I've missed an edition of my regular Letter from the Editor - something had to give, man! Read: Your marketing won't work if it's built on shaky foundations mailchi.mp/e8a0a20e026b...

I've got a new phone for the first time in 6 years, and it's quite astonishing how different it is when setting up. Message after message saying about AI features and how your data will be used, click here to approve. I don't need my pictures to be analysed by third parties, thanks?!

As a speccy four-eyes myself, I can never sum up any enthusiasm for smart glasses or Google Glasses or similar because it means wearing two pairs. Unless you can get prescription version but cor blimey, imagine the cost of that mate

I have a bucket list trip planned in October and now it's getting closer I'm hearing myself saying, "Sorry, can't do that date, I'LL BE IN SOUTH AMERICA" 🌄

People often say to me, "Hey Sue, how do I make the most of LinkedIn? I don't know what to post about." And I say, "Hey, why not try my Skillshare course 'Business Marketing Strategy: How to Win on LinkedIn', and this link gets you the first month free." https://skl.sh/4iwM0ug

Very busy this week on the events front! Cambridge Wide Open Day had some thought-provoking talks: ✨ Martin Rigby on the Cambridge Venture Index ✨ Futurist Tamar Kasriel on complacency v panic in AI ✨ Matthew Buskell, Google, a real advocate for getting stuck in and trying the technology #CWOW2025

So happy to see this go live. Meet the new website & audio tour for the Cavendish Laboratory, Dept of Physics at the University of Cambridge. Visit the website! https://loom.ly/GgvhYwg Take the tour! https://loom.ly/HwUl194 Follow @cambridgephysics.bsky.social!

It was a delight to join Form the Future at the Zoology Museum to celebrate their 10th anniversary. They work with 160 schools in the Eastern region, supporting 170k students. Careers Advisors have delivered 5k one-to-one sessions & Ambassadors have given 16k hours to inspiring students. Incredible!

One of my favourite artworks. Love the way it just hangs there, like you could almost step across it, but of course that would be a terrible idea!

Going into the week with physics on my mind 💡 helping son revise for his A Level exam 💡 projects with the Cavendish Laboratory, Department of Physics at the University of Cambridge 💡 launch event at the gorgeous new Ray Dolby Centre Proud to say I wrote the copy for the new website www.phy.cam.ac.uk

@steveparks.bsky.social you might be interested in this: Europe’s Mistral benefits from search for artificial intelligence alternatives www.ft.com/content/65f7... via @ft

Just did something I've never done before - pull out of a procurement process. You spend days putting the application together, bust a gut to meet the January deadline... Then the decision gets put back and back to July. Talk about red flags for how the project will run & getting paid on time!