one anecdote: I was searching for a link to one of my old papers on Google, and the automated Gemini summary attributed all of my lab's work to my husband

This is terrible. My proudest moment at the BBC was not producing a lead item for the Nine O'Clock News, but producing a lead item for The World Tonight. It is a pinnacle of calm, incisive, authoritative journalism. It is exactly what the BBC needs more of. www.theguardian.com/media/2026/j...

First rule of marketing; make people look attractive and they will share your stuff. This month, we're talking about the difference it makes to your marketing strategy if you make people look gorgeous, smart and interesting. preview.mailerlite.io/preview/1745... Sign up: sookio.com/mailing-list

Ha!

Cambridge is among the first organisations to join The Alliance for Responsible Innovation in the Arts & Media (ARIAM). 🔗 Read more about the new global coalition: https://cambrid.ge/4em8cWy

Although not initially in favour of a UK social media ban for under-16s because I feel strong that the platforms should be built with a safety-by-design and not feature harmful content in the first place... the likes of Meta have done zero to improve the situation, despite regulation.

Have been in Oxford over the weekend. Always love how the sandstone makes the place just *glow*, it's so uplifting

We hand to hand in devices at the 11 Downing Street event yesterday, which is fair enough. But Enterprise Nation kindly shared some of the official pics, which was nice

What could be more British than standing outside 10 Downing Street and everyone naturally forming a queue so we all had an opportunity to take a photo 😊 It was an honour to attend a reception next door at 11 Downing Street in celebration of #LondonTechWeek.

Huge congratulations to all the winners at the National Business Women's Awards on Friday. Back for my 5th year as a judge, it was an honour to give out the trophies for Service Excellence, Social Impact and Best New Business and celebrate so many phenomenal businesswomen out there!

So sad, loved Persepolis

Great to join the Marketing Leaders Network on a panel with Joanna Lane (Tony's Chocolonely) and Patrick Pordage (Monumo) where we talked about the power of the pivot. If you're going to change direction in your marketing career, how do you decide when to make the leap, and how do you get it right?

Delighted to be joining the Advisory Board for angliaruskin.bsky.social Cambridge School of Creative Industries. Looking forward to bringing 3 decades of industry experience, strategic marketing skills & networks to help the School achieve its mission. Exciting! www.sookio.com/blog/aru-cam...

There's a place in heaven reserved for businesses who help other businesses. Shout out to new coworking space Ely Work Collective. I popped in yesterday to record a guest interview for the Communication Untangled podcast. Bravo to founders, helping founders: www.elyworkcollective.co.uk

📑Case study: Podcast workshops with the University of Cambridge West Hub media lab📑 This series of three workshops brought together some of my great loves: quality brand storytelling...best practice in content creation...upskilling others so they can do it brilliantly themselves.

A nourishing weekend of reading (finished Nudge; started Kiki Man Ray)... fitness... bit of gardening... walking the dog, enjoying birdsong... completed 42 Courses Behavioural Science for Effective Messaging (excellent)... a bit of work because I fancied it... cooking... piano... and sunshine!!

Publishers are right to worry about AI scraping. But blocking the Internet Archive carries a real civic cost. Local news is community memory. We need to protect journalism from exploitation without letting the public record disappear. www.niemanlab.org/2026/05/more... #Journalism #LocalNews

⭐ Service spotlight! Marketing & Communications Consultancy ⭐ * Trusted sounding board for ideas & plans * Finetune messaging, define your positioning * External perspective on a changing industry * Content consultancy for video, podcast, web sookio.com/marketing-communications-consultant-cambridge

Oxygenating myself this weekend and enjoying some delightfully noisy birdsong. Here's some bluebells...

Excellent start to the day, Building Visibility over Breakfast this morning with the Chamber of Commerce. 80+ signups - certainly a busy one! Lots to cover: ⭐️ Playing to your communication strengths, ⭐️ Defining your visibility rhythm ⭐️ The messaging framework that underpins it all

Really enjoyed The Devil Wears Prada sequel; interesting exploration of later life careers for successful women + the media landscape, with cheeky digs at the likes of Jeff Bezos. Slightly too many shots of Anne Hathaway running breathlessly across New York streets & into fancy buildings á la SATC 👠

Saw the Michael Jackson biopic this evening and it was exactly like you would expect a Michael Jackson biopic to be

This is something I always tell people in writing for the web workshops. Don't use click here or read more! Use the name of what you're leading the user to, or telling them to do

Excellent annual conference from Cambridge Wireless exploring Networks of Intelligence, during which I enjoyed plentiful networking opportunities and came away a little bit more intelligent than when I went in... #CWIC26

📝 Case study: Wesley House 📝 🔹 Marketing training to build skills and confidence 🔹 Messaging framework and content pillars 🔹 Recruitment support 🔹 Connecting with content specialists Read the case study: www.sookio.com/case-studies...

Delighted to be getting series 3 of the Communication Untangled podcast underway, with guests booked in for May. In the first 2 series, the focus was on tangible elements of communication - menu design, instructions, tickets, voting slips...

Everything gets easier when your message is clear 🤔 13 May: Join me to build visibility over breakfast with Cambridgeshire Chamber of Commerce. www.cambridgeshirechamber.co.uk/events-train...

Adored Chiharu Shiota and Yin Xiuzhen at the Hayward Gallery. Lots of Sookio red ❤️

A serene moment, punting on the River Cam on a Sunday morning, shortly before the absolute downpour in which we all got drenched

#ThisWeekAtSookio I was back at the West Hub for a podcast workshop on production essentials with Rob Birnie from Made by DBM. Everyone really got into the interview practice activity, playing host and guest on topics like: The best way to load a dishwasher; supermarket queues; the art of napping 😊

So good to see a Wales win!! #sixnations

#ThisWeekAtSookio I was back at the @cam.ac.uk West Hub Media Lab to run the first of three Creators Club workshops on how to launch, produce, and promote your podcast. A very lively session, loved it!

Reflections on fashion, freedom, and #InternationalWomensDay #IWD following my trip to the exquisite, elegant, Marie Antoinette Style exhibition at the V&A www.linkedin.com/posts/suekeo...

#ThisWeekAtSookio I loved hearing from @carolecadwalla.bsky.social, @eliothiggins.bsky.social at @thersaorg.bsky.social event Disinformation and Democracy. Stand-out quote, from Liz Pendleton @mediarevolution.mo-me.social: "We keep on looking at the clown, when we should be looking at the circus."

Been out and about exploring communications from all sorts of different angles - inside out, back to front, and upside down. *️⃣ Majid Islam's Cambridge Network workshop on organisational complexity, giant monsters and elite teams... *️⃣ Marketing Leaders' meetup + with top comms folk in Cambridge...

I had such a good week, then driving home last night, all cheerful, tunes on, I hit a *massive* pothole. Burst tyre; managed to safely turn off onto a quieter road; spent nearly 5 hours there before getting rescued by a guy with two black eyes from accidentally breaking his nose with a jackhammer

#ThisWeekAtSookio Was a biggie! Delighted to see the Cambridge Trust new website go live and the launch of the Opening Doors video, a project I've been working on since September. A relationship going back to 2018, I'm always proud to support their work. cambridgetrust.org

Good to be part of the National Business Women's Awards as a judge for the fifth year running! Time to get writing those entries and showcasing your strengths 🏆 eventsandpr.co.uk/national-bus...

Just saw a coach on LinkedIn explain how a client cried in one of her sessions, so she uploaded the transcript to Claude & got it to analyse her coaching technique. Turned the tips into a carousel. No mention of whether the client consented to having her emotional, private thoughts used in this way

I'm going to see Wuthering Heights tonight. As usual, I've deliberately not read reviews in advance because I like to make my own mind up. Plenty has filtered through though! I've read it twice; think it's best to go in not expecting a literal retelling of the original...

A pair of lovebirds for Valentine's day

Good to see one tech company looking ahead further than the end of its nose and thinking about long-term sustainability of the business fortune.com/2026/02/13/t...

Little but he's loud!

#ThisWeekAtSookio I had an excellent day at the Small Business Charter Help to Grow: Management alumni meetup. Loved Mumsnet founder Justine Roberts' perspective on the early days of the internet, when the landscape was still being carved out. Write-up on LinkedIn: www.linkedin.com/posts/suekeo...

Really productive day structuring two workshops: 1 - brand naming session to create a fresh identity 2 - elevator pitch to win investment. The trick is not to magically come up with the name on the day, but to capture everything so that coming up with the name/pitch is actually quite easy ✨

I was on a bus in Oxford yesterday with my dog, and this elderly chap gets on, looks down at her and says, "Does your dog bite?" "That is not my dog" 😂 youtube.com/shorts/lLR-V...

#ThisWeekAtSookio Really enjoyed a thought-provoking evening with Royal Television Society East on production in AI, and how it's being used - or not - in scriptwriting, music and the editing process

The roles, the tools, the global shifts…there’s a lot of rebalancing going on in marketing right now. What questions should you ask as you weigh up what works – and what doesn’t – in your business? Letter from the Editor: preview.mailerlite.io/preview/1745... Subscribe: sookio.com/mailing-list

At the Lee Miller exhibition I learned a lot about Vogue during WWII. Quality reporting and photojournalism that went way beyond just fashion. Fast forward to today; Vogue Japan puts Ariana Grande with six fingers on the cover. Can we get some STANDARDS back please, or is this it now, we're done?

#ThisWeekAtSookio ✨My theory that turning down work that doesn't feel right…actually leaves space for the projects you DO want to come through, usually within hours. Which is exactly what happened. And the first client asked us to send info over about strategic services for further down the line...