I see Google's getting a bit jazzy with its tooltips this morning.

My dad (in his 80s) just asked me how to disable AI Overviews in Google because he finds them confusing and inaccurate. Showed him Web results and Duck Duck Go. Glad he knows the risks, but I wish there was an easier opt out in Google.

Perplexity told me to eat these. Nice try, AI bot. (Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)

Binge-watching the new Alan Partridge series and the Substation section had me weeping. All-time best Partridge series?

New email greeting inspo

Lush closed its UK stores, factories, and online operations today. I didn’t realise until I saw the news on TikTok. Good on them for taking a stand. Shops in ROI are closed tomorrow.

Some experiments using #Comet to browse the web, review content, and navigate complicated websites. For content optimization, we can pick up some new tips by watching Comet as it browses. www.clairebroadley.com/optimize-con...

Enjoying my second attempt at #Substack and doing much better this time around! Content, SEO, and AI: contentrefresh.substack.com Trends updates: explodingtopicsinsider.substack.com

Can a calculator suffer if you calculate a really big number?

open.substack.com/pub/contentr... My personal #Substack is back, with weekly updates about AI and SEO (primarily for writers and content marketers)

A great example of low-effort content here, directly from the Google team.

A new #Substack and a new idea. Some insights and thoughts about the content we've been producing lately. explodingtopicsinsider.substack.com

Some experiments using #Comet to browse the web, review content, and navigate complicated websites. For content optimization, we can pick up some new tips by watching Comet as it browses. www.clairebroadley.com/optimize-con...

America’s highest earners are most concerned about being replaced by AI. Some thoughts about why (and what happens if they’re right): open.substack.com/pub/explodin...

A new #Substack and a new idea. Some insights and thoughts about the content we've been producing lately. explodingtopicsinsider.substack.com

Another example of AI chat bots and terrible UX, this time from #Barclays. No other options to contact Barclaycard except via phone, and the lines are closed. This is an obstacle, not an assistant.

I was honored to get input from @mariehaynes.bsky.social on the future of work: explodingtopics.com/blog/ai-work... AI's impact on work feels scary. But I try to remember this: "Humanity will adapt, and the resilient will find incredible opportunities in this time of change."

29% of people are paying for the #AI tools they use at work. But the bigger question is... why? I spotted a really good Reddit discussion in the #ChatGPT subreddit. Wrote up some thoughts here: explodingtopicsinsider.substack.com/p/29-pay-for...

If your AI chat bot is a front end for your content and nothing more, get rid of it, because I guarantee customers hate it. This one from Haven: - can’t connect me to a real person out of hours - can’t get my last surname right, because it doesn’t accept two words

Your employees are already using AI. It’s time to support them. Our survey of 1,000+ AI users reveals the gap between employee reality and management perception.

OK, I gave GPT-5 a chance but I’m back with Claude. I don’t have time to scroll 12 times to read one response. Even with a system prompt limiting the length, it just won’t stop.

It’s like Black Friday for AI hot takes. Jokes aside: these are all good and worth reading.

Why do OpenAI announcements feel like a load of ex-coworkers bumped into each other at IKEA.

Just asked #Comet browser to shop for something on Amazon and it worked. I accidentally made it more difficult by spelling it wrong the first time, but it tried!

This is one of the best ideas I've heard in ages.

I think the best way to hire content marketers is to bypass LinkedIn completely. Likewise, if you're looking for work, networking is worth trying. I've listed the 8 main content, #SEO, & #AI communities I recommend. Happy to add more if I've missed any. www.clairebroadley.com/content-ai-s...

Many of the articles topping the SERP for ‘ChatGPT 5’ are generated from this one explodingtopics.com/blog/new-cha... …which is human-written and manually updated every few days. When clicks are scarce, it really helps to try to share original content over summaries, if you can find it!

Palestinian statehood is not a bargaining chip. It is not a threat. It is an inalienable right of the Palestinian people. Our demands on this shameful government remain the same: end all arms sales to Israel, impose widespread sanctions, and stop the genocide, now.

Lots of speculation lately about ChatGPT using Google results in various ways. Here's more support for that argument from @aleyda.bsky.social www.aleydasolis.com/en/ai-search...

My thoughts on optimizing content for #MUVERA using a Modular Content process. I've included the full process and context: www.clairebroadley.com/muvera/

Using Perplexity Pro to learn about MUVERA (Google). The answer is great, but related questions have a mix of topics about MUVERA and MuReva (a company). Some don't make sense at all. Search vs training data clash? (There's also a drug called Muvera, but that doesn't get a mention!)

More clues that #ChatGPT is using #Google. This is also very interesting: "OpenAI was rumored to have been working on their own search engine and it is likely that they are using / testing this out on the free version of ChatGPT." acme.bot/blog/chatgpt...

Gemini watermarks content with SynthID. That would be my guess as to why this doesn't rank. ahrefs.com/blog/ai-mode...

Jolissa Skow wrote this helpful guide about increasing brand mentions in ChatGPT. I love this article; it focuses on easy to understand, actionable advice. (No advanced embedding workflows or cosine similarity scoring!) explodingtopics.com/blog/brand-m... #ChatGPT #LLMO #SEO

Before likes and hearts, there were guestbooks. Before algorithmic doomscrolling, there were kind strangers leaving notes. A love letter to the lost art of saying "I was here." webringstudio.com/guestbook-gr... #oldweb #guestbooks #digitalnostalgia #indieweb

NEW #AI tool that saves content teams hours of tedious work adding internal links. → Paste your sitemap + content → AI finds the best link spots → Done Free to use, but note this is very beta. Please feed back via DM! contenttools.fyi/internal-links

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Crunched some numbers for a SME client this morning. We've been working on content decay and improving traffic for a specific service. 300% increase in conversions from ChatGPT 70% increase overall Lots to do, but a positive start. Can't wait to dig into the AI search traffic. #LLMO #AEO

I wrote a bit about the way spam can influence LLMs. It feels like we're going round in circles. www.clairebroadley.com/panda-to-poi...

Kudos to @otahir.bsky.social for this great @explodingtopics.com guide: How to optimize your e-commerce store for #AI search. This is a great recap of where we're at with AI search and e-commerce functionality, too. explodingtopics.com/blog/e-comme...

AI, safety, Grok. This is a great read. garymarcus.substack.com/p/why-my-pdo...

I wrote a bit about the way spam can influence LLMs. It feels like we're going round in circles. www.clairebroadley.com/panda-to-poi...

Just got a weird bare URL in an AI Overview.

Shall I compare thee to a summer’s day? You used to be much cooler.

Just sent my 6 year old a pic of the cat and she asked me if it’s AI. Kids are smart (it wasn’t AI though!)

‘Write helpful content for humans’ 💀 I think we’re going to see an an LLM spam tsunami. (Spunami?)

Our kitten caught his first bird and brought it in the house to play with. So that’s the kitten honeymoon officially over. (Birdy seems fine and is at the vets for a check-up.)

How I stopped panicking and learned to live with AI Overviews. Some tips for optimization and moving forward. www.clairebroadley.com/optimize-ai-...

It helps when the team has an extra finger, too