The ANA
@anamarketers.bsky.social
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📥 16
📝 490
Shaping the future of marketing ana.net
How does your in-house agency compare? The 2026 State of In-Housing Report benchmarks AI adoption, business impact, strategic growth, and more. ANA members can download the report now.
https://shorturl.at/bDG9x
2 days ago
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QSR and Restaurant Day at the ANA. Gain practical insights on balancing sales and brand growth, navigating price sensitivity, and building lasting customer relationships. Learn more and register
https://shorturl.at/mPO7f
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4 days ago
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Discover award-winning campaigns and proven strategies in Inclusive Marketing Excellence: Award-Winning Case Studies — Volume 2. Explore how leading marketers are building authentic connections with today's growth audiences. ANA members can download their copy today.
https://shorturl.at/OomKO
4 days ago
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See what Trinadha Kandi, Managing Director at Deloitte Digital, has to say about the ANA MarTech Mastery Awards. If your team is delivering measurable impact through MarTech, data, and AI, we'd love to celebrate your work. Enter today:
https://shorturl.at/u3tZe
5 days ago
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Julia Huang shares her perspective on cultural insight, AI, creative effectiveness, and what separates good work from Grand Prize-worthy work. If you're preparing an entry for the Multicultural & Inclusive Marketing Excellence Awards, don't miss it. Final deadline is July 17.
https://bit.ly/4wnIHeJ
6 days ago
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See AI-powered creative workflows in action at the next ANA Hands-On AI Tool Sandbox Series on 7/14 at 12:00 p.m. ET. No pre-recorded demos. Just a live walkthrough from Pencil showing how AI can take campaigns from ideation to production. ANA members, reserve your spot.
https://shorturl.at/khQuc
10 days ago
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Past attendee Amy Han Risher of Goodwill Industries International shares her experience. Join us July 8–10 in Los Angeles for practical insights, fresh ideas, and valuable connections. Register today:
https://shorturl.at/tBZ2u
10 days ago
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Past attendee Amy Han Risher of Goodwill Industries International shares her experience. Join us July 8–10 in Los Angeles for practical insights, fresh ideas, and valuable connections. Register today:
https://shorturl.at/BCCmO
10 days ago
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Bring ANA expertise straight to your team with Amplify. Learn how this new member benefit delivers live, interactive sessions packed with research, benchmarks, and practical marketing insights. ANA members can view the webinar rewind.
https://shorturl.at/pSrGd
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Meet Amplify: Bringing ANA’s Top Marketing Experts and Insights Directly to Your Team
In this webinar, learn about Amplify, the ANA’s new member benefit designed to bring our industry expertise straight to your organization through live, no-cost, interactive sessions built around your ...
https://shorturl.at/pSrGd
11 days ago
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Don't just take our word for it. Hear what past attendee Sophie Parker had to say about the ANA Digital & Social Media Conference. Join us July 8–10 in Los Angeles for practical insights, fresh ideas, and valuable connections. Register:
https://shorturl.at/16AaY
12 days ago
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AI dominated Cannes Lions, but the focus has shifted to transparency, accountability, and trust. The ANA's Jeff Minsky recaps the biggest AI announcements from Google, Meta, Adobe, TikTok, Amazon, and more, and what they mean for marketers. Read more:
https://shorturl.at/HJmzu
12 days ago
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AI is changing how brands create and optimize marketing. Creators are becoming central to brand storytelling. And success increasingly depends on balancing innovation with a clear, consistent brand strategy. See how marketing leaders are preparing for what's next.
https://shorturl.at/mafvu
12 days ago
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The ANA Agentic Series continues! Join us on July 21 at 2:00 p.m. ET for a practical discussion on what it takes to transition agentic AI from an ambitious idea to operational readiness. ANA members can register here:
https://shorturl.at/KE9Zm
13 days ago
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The winners of the 2026 ANA In-House Excellence Awards are here! Celebrating the in-house agencies and leaders setting a new standard for creativity, strategy, and business impact. See the complete list of winners:
https://shorturl.at/x9GaS
17 days ago
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Join Forbes Top 2025 Creator Adam W. and Made By All Founder & CEO Leanne Perice for a behind-the-scenes look at how viral content is created, tested, and scaled. Learn what brands need to know to build authentic creator partnerships that resonate.
https://shorturl.at/SsACk
17 days ago
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AI is shifting marketing from collecting data to making smarter decisions. Learn how clean, connected data can improve targeting, personalization, and omnichannel campaign performance. Read more.
https://shorturl.at/9q4dm
17 days ago
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Technology, data, and AI are reshaping marketing. The ANA MarTech Mastery Awards recognize the teams and leaders turning innovation into measurable business impact. If you're advancing the future of MarTech, it's time to showcase your work. Learn more and enter today.
https://shorturl.at/fYBFA
18 days ago
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Announced today at the 2026 ANA In-House Agency Conference: the new 2026 State of In-Housing Report. The research finds respondents were 5x more likely to say marketers are in-housing more than ever than pulling back. ANA members can download the report now.
https://shorturl.at/zafoq
19 days ago
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Hear how Activision turns user-generated content into a scalable paid media engine by identifying, vetting, and amplifying high-performing creator videos. Join Matt Gilhooley and Glenn Ginsburg at the 2026 ANA Digital & Social Media Conference.
https://shorturl.at/uKQU0
19 days ago
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In a world of fragmented attention, the car remains one of media's most focused environments. Tammy Greenberg explores how AM/FM radio, connected dashboards, and new measurement capabilities are helping marketers reach consumers in moments that matter. Read the article.
https://shorturl.at/JrR4K
24 days ago
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The ANA's new report, AI Transparency and Provenance Principles for Marketers, outlines practical principles for transparency, accountability, and responsible AI use as regulations continue to evolve. ANA members can download the report at
https://shorturl.at/oeAK8
24 days ago
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AI can help marketers move faster, but in analytics, speed should not come at the expense of truth. A new ANA article explores how teams can build better AI habits, stronger systems, and more trustworthy marketing analytics. Read the full article.
https://shorturl.at/khkiR
25 days ago
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reposted by
The ANA
Leah Taylor
about 1 month ago
Stoked to see
@todoist.com
's Head of Marketing
@emilytlentz.bsky.social
leading off
@anamarketers.bsky.social
latest feature on agentic AI & marketing workflows — alongside marketing leaders from HubSpot, Asana,
@adobe.com
, and Canva. Sharp piece ✍️ by Ann-Marie Alcántara
www.ana.net/magazines/sh...
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Marketers Deconstruct Their Technology Stack
Agentic artificial intelligence is forcing marketers to dismantle long-held assumptions about how their technology stacks work. Brands like HubSpot, Asana, and Adobe are redesigning workflows in real ...
https://www.ana.net/magazines/show/id/99882
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🏆 Entries are now open for the 2026 ANA MarTech Mastery Awards. Submit your work by July 10 and help showcase what's possible in modern marketing.
https://shorturl.at/LLTAJ
25 days ago
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Your best work deserves recognition. Submit your entry to the ANA Multicultural and Inclusive Marketing Excellence Awards and showcase how cultural insights and inclusive marketing drive meaningful impact.
https://shorturl.at/9E8g4
26 days ago
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AI is reshaping workflows, team structures, and the martech stack. See how leading brands are adapting their organizations and processes for the next phase of AI adoption. Read more.
https://shorturl.at/epRfU
26 days ago
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The next era of digital and social marketing is here. Hear from featured speaker Chase Hill and other industry leaders at the 2026 ANA Digital & Social Media Conference, presented by OUTFRONT Media. 📍 Los Angeles | July 8–10
https://shorturl.at/CTBrq
27 days ago
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Only 10% of B2B marketers are very confident they're reaching the right accounts and buying groups. New research highlights a growing measurement gap as B2B campaigns become more sophisticated.
https://shorturl.at/zdA69
27 days ago
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AI is reshaping how marketers research, plan, create, and measure. Ready to take your skills beyond basic prompting? Join ANA's AI Marketing Accelerator on June 16 for hands-on exercises, live demos, and practical AI applications across the marketing workflow. Learn more
https://shorturl.at/wjdv5
about 1 month ago
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Advertising policy is evolving fast. The ANA's David Buzby shares three key takeaways from Advertising Day on the Hill, including advertising's economic impact, federal privacy legislation, and AI's growing influence on policy discussions. Read more.
https://shorturl.at/UayLF
about 1 month ago
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Join thousands of marketers from 100+ countries for ANA's Global Day of Learning. Access live master classes, workshops, and valuable resources to help you stay ahead. ANA Members attend free. For non-member registration rates and more information, visit
https://bit.ly/4uE6XZF
about 1 month ago
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At the ANA Digital & Social Media Conference, Elizabeth Hitch of Molson Coors will share how brands can create bold, culturally relevant content, streamline approvals, and move quickly while staying compliant. Explore the agenda and register.
https://bit.ly/4fiLsc6
about 1 month ago
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The best marketing starts with cultural understanding. The ANA Multicultural and Inclusive Marketing Excellence Awards recognize the brands and teams creating authentic connections with diverse consumers through powerful insights and inclusive strategies. Learn more.
https://shorturl.at/5K0vk
about 1 month ago
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Stronger media outcomes start with stronger briefing practices. ANA’s Media Briefing Best Practices and Guidelines helps marketers improve alignment, planning efficiency, and campaign execution with practical, actionable guidance. ANA members can download the report now.
https://shorturl.at/syQTp
about 1 month ago
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Hear how Blue Cross and Blue Shield of North Carolina re-imagined a 90-year-old brand by challenging assumptions, strengthening customer connections, and building stronger creative partnerships. 2026 ANA In-House Agency Conference • June 22–24 • Huntington Beach, CA.
https://shorturl.at/2b4yR
about 1 month ago
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Hear from Jasmine Enberg of Scalable at the 2026 ANA Digital & Social Media Conference on what marketers can learn from creator-led launches, audience trust, and the shift toward creator suitability. July 8-10, Los Angeles. Register:
https://shorturl.at/DEoJi
about 1 month ago
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A decade after ANA's transparency report, advertiser concerns haven't changed much. In Ad Age, ANA's Bill Duggan discusses new research on media transparency, principal media, and why accountability remains a priority for marketers. Read more from Ewan Larkin.
https://shorturl.at/WByOG
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Media agency concerns persist, and are more complex for advertisers, 10 years after transparency investigation
ANA survey reveals significant concerns remain on media transparency, which has only grown more complex.
https://adage.com/media/aa-ana-survey-10-years-after-k2-report/
about 1 month ago
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Media transparency remains a challenge for marketers. New ANA survey findings show progress in updating agency contracts, but concerns around transparency, rebates, and principal media persist. ANA members can download the report.
https://shorturl.at/o375u
about 1 month ago
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On a special bonus episode of On Scope, Mike Berberich talks with Alex Josephson, VP of BrandWorks at LinkedIn, about helping executives and employees build credibility, influence, and growth through authentic professional branding. Listen now.
https://shorturl.at/rX8QX
about 1 month ago
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AI is changing more than workflows. It's reshaping marketing talent, team structures, and leadership priorities. Ray Samuels shares five ways marketing organizations can evolve their talent strategy to thrive in an AI-powered future.
https://shorturl.at/g1QIz
about 1 month ago
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The 2026 FIFA World Cup is creating new opportunities for marketers to reach fans across streaming, social, creator content, and more. See why brands have more ways than ever to drive visibility and engagement.
https://bit.ly/4uKDTzI
about 1 month ago
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Influencers, connected TV, retail media, creator content, and AI are reshaping how brands build relevance and drive growth. The marketers winning today are staying agile, audience-focused, and willing to rethink the playbook. Read more.
https://shorturl.at/658pu
about 1 month ago
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Trust is more than a brand value. It’s a competitive advantage. Join Greg Boosin of Equitable at the 2026 ANA B2B Masters Week to explore how brands can build confidence and credibility in high-stakes markets. In-person is sold out. Virtual attendance is still available.
https://shorturl.at/dvec0
about 2 months ago
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B2B marketers have more data than ever, but less clarity on how to use it. Explore how leading teams are connecting fragmented signals, using AI in real time, and building smarter data strategies that drive measurable outcomes.
https://shorturl.at/T5dkm
about 2 months ago
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Todd Miller built Experian’s in-house agency, The Cooler, into an award-winning creative team. At the 2026 ANA In-House Agency Conference, he’ll share lessons on building creative culture and leading through change inside large organizations. Learn more at
https://shorturl.at/pKdGU
about 2 months ago
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ANA’s Media Briefing Best Practices and Guidelines helps marketers strengthen the briefing process with practical guidance across KPIs, audiences, ownership, timing, budgets, and more. ANA members can download the report now.
https://shorturl.at/Z8LbN
about 2 months ago
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Join Emily Ketchen of Lenovo at the 2026 ANA B2B Masters Week to explore how partnership, community, and authentic storytelling can create long-term business impact. In-person is sold out. Virtual attendance is still available.
https://shorturl.at/U6VYO
about 2 months ago
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At the 2026 ANA In-House Agency Conference, Adam Kleinberg and Lauren Evans of Traction will share how marketers can embrace AI as a strategic advantage and prepare teams for what’s next. June 22–24 in Huntington Beach, Calif.
https://shorturl.at/fwTAS
about 2 months ago
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Brand Masters | ICONS Drew Panayiotou, the Chief Marketing Officer at Keurig Dr Pepper, discussed how a TikTok created by a fan evolved into a national campaign that garnered attention well beyond social media.
about 2 months ago
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