Regulations and technology are rewriting the rules of advertising. Join the industry’s top legal and marketing minds at the 2025 ANA Masters of Advertising Law Conference, Nov. 3–5 in Chicago, to learn how to navigate change, stay compliant, and drive growth. shorturl.at/DVc1v

Confidence is driving B2B growth. A new ANA + NewtonX report shows how confident marketers stay ahead through stronger sales partnerships, smarter brand and demand investment, and AI readiness. This report is available exclusively to ANA members. Get your copy today at shorturl.at/2IT1t

Marketing measurement is evolving — are you keeping up? In a Q+A with Jess Mitchell from The ANA, Marketbridge’s Andy Hasselwander dives into the future of unified marketing measurement, AI-powered insights, and the path to reclaiming quality in go-to-market strategies. shorturl.at/SgulA

The countdown begins! ⏳ Join Meta’s Nicola Mendelsohn & creator Haley Kalil at next week’s #ANAMasters for “Creator Connections: The New Rules of Customer Engagement.” Explore how AI + creators are redefining authentic brand storytelling. Register now at shorturl.at/TMOWk #ANAMasters

According to Adobe, U.S. online spending is projected to total $253.4 billion this holiday season, reflecting a 5.3% increase over last year's figures. shorturl.at/oTsps

🌎 One stage. Thousands of marketers. Unlimited impact. The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations. shorturl.at/0njFj #ANAMasters

In 2025, AI doesn’t reward size, it rewards strategy. Discover why the smartest marketers are rethinking their edge in The Great Marketing Level-Set and explore how to lead this shift at the ANA Empowerment AI Bootcamp. shorturl.at/UoiQx

Prepare for an unforgettable evening at the 2025 ANA Masters of Marketing Conference in Orlando! 🎶 Little Steven & The Disciples of Soul will be performing live, making it one of the many memorable moments for attendees. Don't miss out on the marketing event of the year. shorturl.at/f8GpZ

Strong creative partnerships are built on trust, not micromanagement. “The Art of Creative Feedback” explores how marketers can guide their teams more effectively by focusing on strategy, clarity, and collaboration. shorturl.at/flS2z

On the latest episode of On Scope, host Mike Berberich sits down with JB Smoove and Jarrod Moses to explore the power of humor in advertising, how to structure celebrity collaborations that actually move the needle, and the evolving role of social media in brand storytelling. shorturl.at/VUvZV

Can AI help Gen Z feel more human? Lenovo’s Emily Ketchen joined ANA’s Bernice Veloz to talk empathy, innovation, and what it takes to earn Gen Z’s trust in a digital world. You can see Emily speak live at the 2025 ANA Multicultural and Inclusive Marketing Conference this week. shorturl.at/NrrUD

What is the safest action for pharma right now? Take a creative risk. Consumers desire honesty, inclusion, and humanity, and the brands that provide all three will shape the next era of health marketing. shorturl.at/CrxDb

Outdated models won’t win in an AI-native world. Shelly Palmer explains what will. Catch his perspective in our Q&A and on stage at the 2025 ANA Masters of Marketing Conference. shorturl.at/K8uDV #ANAMasters

76% of SMB leaders say social media drives real business impact. Now, AI is helping them create more, connect better, and grow faster. 📈 Here’s how small businesses are rewriting the social playbook: shorturl.at/QktFC

🌎 One stage. Thousands of marketers. Unlimited impact. The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations. 🔗 Secure your seat today. shorturl.at/8qwDt #ANAMasters

In B2B marketing, trust is essential for decision-making. New research from the ANA and LinkedIn shows that relationships, networks, and social proof often matter more than features and price for buyers. Learn how "buyability" is changing the future of B2B marketing. shorturl.at/evvqP

Kaiser Permanente CMO Kristy LoRusso sat down with the ANA’s Bernice Veloz to share how empathy, trust, and inclusive impact drive authentic connections. Catch Kristy live at the 2025 ANA Multicultural & Inclusive Marketing Conference, Oct 6–8 in Carlsbad, CA. shorturl.at/2BTwE

The winning playbook for marketers isn’t built on impressions, it’s built on impact. Pernod Ricard’s Jonathan Moeis tells the ANA’s Jess Mitchell how to move beyond vanity metrics and embrace customer lifetime value, ROI, and AI-driven measurement. shorturl.at/3ILTx

From challenger to leader: eos’ rise didn’t happen by accident. Soyoung Kang joins On Scope to discuss how a culture of rapid execution, risk-taking, and creator partnerships drove the brand’s success. 🎧 Listen in: shorturl.at/cD172

Discover how authentic representation drives business success! Hear insights from Melissa Mapp Blunte of Georgia-Pacific LLC on inclusivity, SEEHER’s GEM scores, and more. Catch her at the 2025 ANA Multicultural & Inclusive Marketing Conference. Read the interview: shorturl.at/27qXl

Evaluations are just the start. Action plans turn feedback into stronger partnerships, less churn, and better results. Don’t swap agencies, strengthen the ones you have. shorturl.at/EPy24

AI is changing marketing, but authenticity is non-negotiable. Catch Adobe CMO Lara Balazs live at the 2025 ANA Masters of Marketing Conference, Oct 21–24. shorturl.at/q9YVr

Marketers are rediscovering radio. From brand awareness to conversions, audio advertising delivers measurable impact across the funnel. Learn how to put sound to work for your brand. shorturl.at/FPo5K

Advertising law is shifting fast ⚖️📈. Execs, marketers & lawyers meet in Chicago, Nov. 3–5, for the ANA Masters of Advertising Law Conference. Don’t miss insights, networking + CLE credit. Early bird ends Sept. 29. bit.ly/46dPUUJ

Is it time for B2B marketers to embrace cinematic storytelling? Ricky Abbott sparks a conversation on re-imagining content creation in the industry. 🎬 shorturl.at/8cWD2

Read our exclusive Q&A with NFL CMO Tim Ellis, and don’t miss the opportunity to hear him speak live at the 2025 ANA Masters of Marketing Conference, taking place from October 21 to 24. 🔗 Read the full interview at shorturl.at/nO8ux

Cut through digital fatigue. 📬 5 steps to direct mail campaigns that stick. 👉 shorturl.at/08cQe

How will creativity, AI, and bold leadership shape the future? General Motors Global CMO Norm de Greve shares his vision in a new Q&A. You can learn even more when he takes the stage at the 2025 ANA Masters of Marketing Conference (October 21–24). Read the Q&A: shorturl.at/H0L6I

B2B events are evolving. From intimate regional gatherings to immersive, design-led experiences, marketers are re-imagining how to connect, inspire, and create lasting impact. Discover how LinkedIn, HubSpot, Canva and Meta are shaping the future of events. shorturl.at/b7N4f

🌍 Save the date! The ANA Global Day of Learning is back on September 17. A full day featuring masterclasses, workshops, and insights from top marketing leaders around the world. Don’t miss "The Future of Marketing Talent": A Fireside Chat with Florian Péquignot. shorturl.at/c0EnZ

🤝 Stronger partnerships. Greater possibilities. In a Q&A with Jacqueline Lisk, Justin Thomas-Copeland from the 4As discusses why flexibility is essential for modern client-agency relationships and how it is influencing the next era of marketing collaboration. shorturl.at/HMeyH

Big names. Bold insights. Real transformation. 🎤 The 2025 ANA Masters of Marketing Conference is where the future of marketing takes shape through powerful keynotes, strategic workshops, and industry-defining conversations. Secure your seat today and lead what's next. shorturl.at/QuyKu #ANAMasters

Insights from SNL’s 50th Anniversary Campaign: Leveraging long-standing brand value and engaging younger audiences proves effective for innovative marketing strategies. shorturl.at/TR0mf

Recent findings indicate that nearly two-thirds of professionals rely on trusted networks for career guidance, valuing colleagues' insights to make faster, more confident decisions compared to AI or search engines. shorturl.at/sHebL

A recent report indicates that consumers are reducing their entertainment spending, reflecting a decline in overall consumer confidence. shorturl.at/7voBu

Burnout has become a significant challenge for marketing teams everywhere. In this perspective, Mike Berberich offers five practical strategies that can help marketers stay focused, energized, and sustain their performance. shorturl.at/hiRj4

ICYMI: The future of ads isn’t patchwork fixes—it’s one universal ID. AD-ID CEO Nada M. Bradbury on why SAG-AFTRA’s adoption of AD-ID could change everything. shorturl.at/XAWOH

In a world full of choices, how can you ensure customers keep coming back? Ryan Dinger outlines four effective strategies to enhance customer relationships, including real-time engagement, AI-driven personalization, purpose-driven rewards, and fraud prevention. shorturl.at/7uv8j

Struggling to keep up with the latest marketing trends and best practices? We’ve got you covered. ANA’s Editor Highlights offers curated insights on data, privacy, creativity, and consumer shifts, all conveniently located in one place. shorturl.at/tnCKU

In this episode of On Scope, Caleb Goodman, COO & Partner at Rethink, recognized as the 2024 Cannes Lions Independent Agency of the Year, discusses the pivotal role of emotional intelligence and human understanding in achieving impactful marketing results. Listen here: shorturl.at/k5sJS

When everyone can access the same data, how do you stay ahead? ANA members get exclusive insights that give them a competitive edge. shorturl.at/oLwY8

The future of omnichannel marketing isn’t digital vs. physical. It’s digital + direct mail, working together to create attention-grabbing campaigns that drive action. Discover how to make them work seamlessly together. shorturl.at/fnEUd

#OpenAI has just released GPT-5. It’s faster, sharper, and less prone to errors. For brands, this isn’t just new technology; it’s an opportunity to move more quickly, innovate smarter, and outpace the competition. shorturl.at/Ellxo

Learn how the ‘Sweet Spot Framework’ transforms cost-cutting initiatives into genuine value for your marketing procurement strategy. shorturl.at/VLHPU

Tim and Chris Vanderhook, co-founders of Viant Technology, are changing how marketers measure success with AI-powered solutions. They spoke with Jess Mitchell about the future of measurement. shorturl.at/LCUCg

🎧 Rethink the Review In this episode of On Scope, host Mike Berberich sits down with Bruno Gralpois, Co-Founder of Agency Mania Solutions, to discuss the hidden costs associated with agency reviews and why these reviews often fail to achieve their intended goals. shorturl.at/qO5xr

Advertising powered nearly 20% of all American jobs in 2024, with the Midwest, South, and West Coast leading the way. shorturl.at/E7NC6

Learn how to use TV advertising effectively at every stage of the sales funnel. Being informed and flexible is crucial for marketers looking to enhance results throughout the customer journey. shorturl.at/3M8hC

Ready to conquer any adventure? Discover Columbia Sportswear’s bold new campaign, “Engineered for Whatever,” celebrating those who dare to take on the wildest challenges. shorturl.at/2XAPK

Kroger is enhancing its retail media and loyalty marketing, providing brands with more opportunities to connect and grow. shorturl.at/mfHSm