On the On Scope podcast, Caitlin Blewett, the CMO of Genpact, shares how her team approaches AI in a thoughtful and practical manner. This approach not only strengthens company culture but also protects brand differentiation and drives meaningful business results. Tune in https://shorturl.at/uiFwS

What happens when brands stop interrupting culture and start creating it? Zoe Oz, the CMO of Bilt, discusses how the brand’s scripted sitcom, "Roomies," prioritizes entertainment to foster emotional connections, cultural relevance, and long-term loyalty with Gen Z. https://shorturl.at/nKwww

TV advertising is rapidly evolving as we approach 2026. 📺 From linear to streaming, brand marketers will encounter significant changes and even greater opportunities. Here’s what you need to know before the new year arrives. https://shorturl.at/EmHe2

Agentic AI is rising, but authenticity is still the real differentiator. The ANA’s Tara Caiazza explains why both made the 2025 Marketing Word of the Year. A must-read for marketers shaping the future. shorturl.at/GnwKf

ANA’s 2025 Words of the Year: Agentic AI and Authenticity. Two forces shaping marketing’s future. Over 600 marketers participated in this selection, and the consensus is clear: the future belongs to brands that are both intelligent and genuine. Read the full story at shorturl.at/9hIl6

A new ANA study reveals that most B2B teams struggle to align brand and demand, but the path forward is clearer than ever. Discover how leading marketers are building trust, driving conversions, and utilizing smarter measurement to unlock growth. https://shorturl.at/a831Y

What are marketers really thinking right now? At the 2025 ANA Masters of Marketing Conference, The Harris Poll served as the official Insights Partner, gathering real-time audience sentiment during sessions. https://shorturl.at/D4scJ

Account-based marketing (ABM) goes beyond being just a tactic; it serves as a relationship engine. Leading brands are demonstrating how personalized engagement, targeted content, and collaboration across teams can significantly boost revenue. https://shorturl.at/20czP

What happens when National Geographic brings its storytelling superpower to B2B? In a new Q&A, the ANA’s Denise McDevitt talks with Lisa Lytton on how NatGeo reimagined its iconic narrative legacy for business impact. Read more at https://shorturl.at/oy07c

Future marketers need real-world MarTech and AI training. With #Drivefor25, you can adopt a university and give students and professors full access to the ANA’s tools, training, and speakers. Donate by Dec 31 — and support two schools for the price of one. https://shorturl.at/0DawR

Marketing innovation isn’t about chasing every trend — it’s about recognizing the moments that demand change. The ANA’s new playbook with Greg Verdino outlines 7 triggers that signal when it’s time to act, from new customer needs to shifts in competition and technology. shorturl.at/om5Nv

Multi-touch attribution isn’t the hill marketers should be dying on. Paul Boruta breaks down why incrementality matters more—and how to build experiments that actually reveal what’s moving the needle. Plus: thoughts on the new Spotify x Netflix podcast deal. Listen: https://shorturl.at/1NscH

At the 2025 ANA Masters of Marketing Conference, industry leaders discussed trends in brand growth, focusing on artificial intelligence, creativity, trust, and the roles of agility and community. For more highlights, visit https://shorturl.at/BSTiQ.

The future of TV isn’t awareness. It’s action. Now with deeper measurement and clearer insights, multi screen TV is becoming one of the most powerful performance channels in marketing. https://shorturl.at/vBgRl

What happens when you turn a mascot… into the snack? 👀 In our new Q&A, the ANA’s Denise McDevitt connects with Kellanova’s Jenny Lindquist to reveal how Pop-Tarts’ “First Edible Mascot” became a viral, award-winning moment. https://shorturl.at/x8ciR

AI is transforming the way your brand gains trust and visibility. If your content, customer experience, and digital presence are not aligned, AI will take notice, and your brand could vanish from search results. https://shorturl.at/vE0MG

Discover how ROAD iD’s journey from startup to runner & cyclist staple is driven by purpose, community, and a human touch. 🚴‍♂️🏃‍♀️https://shorturl.at/5POuj

Discover how brands are reshaping their strategies by prioritizing culture, not just demographics. Get the insights from ANA's latest report featuring Dr. Marcus Collins: shorturl.at/vugDa

Marketers who trust their data are gaining a competitive edge. A recent report shows that data-driven teams are three times more likely to achieve revenue growth. Industry leaders explain the reasons behind this trend. 🔎 Read the full story. https://shorturl.at/3GBTt

If you are considering a rebrand, it's important to first gain insight into customer perspectives and obtain strong internal alignment. Explore further best practices to ensure a seamless and effective rebranding process. https://shorturl.at/ygR3j

Brand purpose isn’t why your company exists — it’s who you help people become. Thomas Kolster of Goodvertising explains why purpose marketing lost its way and how brands can rebuild it around real human change. Read the full Q+A in ANA Magazine: shorturl.at/GIMA2

How can brands tackle tough topics and bring people together? On Scope dives in with Ro Patrick, exploring the power of empathy and research in uniting communities for a common cause. Plus, surprising stats on brand loyalty you don't want to miss. 🎧 Listen here: shorturl.at/P3suV

Better creative starts with better feedback. Marketers who focus on defining the problem, rather than prescribing solutions, inspire their teams to deliver their best work. shorturl.at/ysWIR

The ANA’s Denise McDevitt talks with Chad Tons, CEO of Infinity Marketing Team, about how State Farm’s “Jake’s Jingle Quest” turned gaming and influencer partnerships into marketing magic. 🔗 Read the full feature: https://bit.ly/3WEidGf

Every great idea deserves a strong financial foundation. Discover how agencies are using automation to strengthen partnerships, free up cash, and move with greater confidence. shorturl.at/m1asA

ANA CEO Bob Liodice opens the 2025 Masters of Marketing Conference in Orlando, Florida, with inspiring remarks about the power of brand and creativity. #ANAMasters #Marketing

On Monday @adweek.bsky.social was granted exclusive access to @anamarketers.bsky.social's closed-door CMO summit, where select brand execs mapped marketing’s AI-driven future and established around 20 industry-wide growth proposals for 2026. Here's what happened: www.adweek.com/brand-market...

The 2025 ANA Masters of Marketing conference is taking a bold step towards future-focused action. This year, in Orlando, the agenda will shift from retrospective case studies to innovative strategies that are set to shape the future of marketing. via @adweek.bsky.social shorturl.at/EHP9n

Regulations and technology are rewriting the rules of advertising. Join the industry’s top legal and marketing minds at the 2025 ANA Masters of Advertising Law Conference, Nov. 3–5 in Chicago, to learn how to navigate change, stay compliant, and drive growth. shorturl.at/DVc1v

Confidence is driving B2B growth. A new ANA + NewtonX report shows how confident marketers stay ahead through stronger sales partnerships, smarter brand and demand investment, and AI readiness. This report is available exclusively to ANA members. Get your copy today at shorturl.at/2IT1t

Marketing measurement is evolving — are you keeping up? In a Q+A with Jess Mitchell from The ANA, Marketbridge’s Andy Hasselwander dives into the future of unified marketing measurement, AI-powered insights, and the path to reclaiming quality in go-to-market strategies. shorturl.at/SgulA

The countdown begins! ⏳ Join Meta’s Nicola Mendelsohn & creator Haley Kalil at next week’s #ANAMasters for “Creator Connections: The New Rules of Customer Engagement.” Explore how AI + creators are redefining authentic brand storytelling. Register now at shorturl.at/TMOWk #ANAMasters

According to Adobe, U.S. online spending is projected to total $253.4 billion this holiday season, reflecting a 5.3% increase over last year's figures. shorturl.at/oTsps

🌎 One stage. Thousands of marketers. Unlimited impact. The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations. shorturl.at/0njFj #ANAMasters

In 2025, AI doesn’t reward size, it rewards strategy. Discover why the smartest marketers are rethinking their edge in The Great Marketing Level-Set and explore how to lead this shift at the ANA Empowerment AI Bootcamp. shorturl.at/UoiQx

Prepare for an unforgettable evening at the 2025 ANA Masters of Marketing Conference in Orlando! 🎶 Little Steven & The Disciples of Soul will be performing live, making it one of the many memorable moments for attendees. Don't miss out on the marketing event of the year. shorturl.at/f8GpZ

Strong creative partnerships are built on trust, not micromanagement. “The Art of Creative Feedback” explores how marketers can guide their teams more effectively by focusing on strategy, clarity, and collaboration. shorturl.at/flS2z

On the latest episode of On Scope, host Mike Berberich sits down with JB Smoove and Jarrod Moses to explore the power of humor in advertising, how to structure celebrity collaborations that actually move the needle, and the evolving role of social media in brand storytelling. shorturl.at/VUvZV

Can AI help Gen Z feel more human? Lenovo’s Emily Ketchen joined ANA’s Bernice Veloz to talk empathy, innovation, and what it takes to earn Gen Z’s trust in a digital world. You can see Emily speak live at the 2025 ANA Multicultural and Inclusive Marketing Conference this week. shorturl.at/NrrUD

What is the safest action for pharma right now? Take a creative risk. Consumers desire honesty, inclusion, and humanity, and the brands that provide all three will shape the next era of health marketing. shorturl.at/CrxDb

Outdated models won’t win in an AI-native world. Shelly Palmer explains what will. Catch his perspective in our Q&A and on stage at the 2025 ANA Masters of Marketing Conference. shorturl.at/K8uDV #ANAMasters

76% of SMB leaders say social media drives real business impact. Now, AI is helping them create more, connect better, and grow faster. 📈 Here’s how small businesses are rewriting the social playbook: shorturl.at/QktFC

🌎 One stage. Thousands of marketers. Unlimited impact. The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations. 🔗 Secure your seat today. shorturl.at/8qwDt #ANAMasters

In B2B marketing, trust is essential for decision-making. New research from the ANA and LinkedIn shows that relationships, networks, and social proof often matter more than features and price for buyers. Learn how "buyability" is changing the future of B2B marketing. shorturl.at/evvqP

Kaiser Permanente CMO Kristy LoRusso sat down with the ANA’s Bernice Veloz to share how empathy, trust, and inclusive impact drive authentic connections. Catch Kristy live at the 2025 ANA Multicultural & Inclusive Marketing Conference, Oct 6–8 in Carlsbad, CA. shorturl.at/2BTwE

The winning playbook for marketers isn’t built on impressions, it’s built on impact. Pernod Ricard’s Jonathan Moeis tells the ANA’s Jess Mitchell how to move beyond vanity metrics and embrace customer lifetime value, ROI, and AI-driven measurement. shorturl.at/3ILTx

From challenger to leader: eos’ rise didn’t happen by accident. Soyoung Kang joins On Scope to discuss how a culture of rapid execution, risk-taking, and creator partnerships drove the brand’s success. 🎧 Listen in: shorturl.at/cD172

Discover how authentic representation drives business success! Hear insights from Melissa Mapp Blunte of Georgia-Pacific LLC on inclusivity, SEEHER’s GEM scores, and more. Catch her at the 2025 ANA Multicultural & Inclusive Marketing Conference. Read the interview: shorturl.at/27qXl

Evaluations are just the start. Action plans turn feedback into stronger partnerships, less churn, and better results. Don’t swap agencies, strengthen the ones you have. shorturl.at/EPy24

AI is changing marketing, but authenticity is non-negotiable. Catch Adobe CMO Lara Balazs live at the 2025 ANA Masters of Marketing Conference, Oct 21–24. shorturl.at/q9YVr