The ANA
@anamarketers.bsky.social
📤 20
📥 9
📝 337
Shaping the future of marketing ana.net
On the On Scope podcast, Caitlin Blewett, the CMO of Genpact, shares how her team approaches AI in a thoughtful and practical manner. This approach not only strengthens company culture but also protects brand differentiation and drives meaningful business results. Tune in
https://shorturl.at/uiFwS
about 10 hours ago
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What happens when brands stop interrupting culture and start creating it? Zoe Oz, the CMO of Bilt, discusses how the brand’s scripted sitcom, "Roomies," prioritizes entertainment to foster emotional connections, cultural relevance, and long-term loyalty with Gen Z.
https://shorturl.at/nKwww
9 days ago
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TV advertising is rapidly evolving as we approach 2026. 📺 From linear to streaming, brand marketers will encounter significant changes and even greater opportunities. Here’s what you need to know before the new year arrives.
https://shorturl.at/EmHe2
19 days ago
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Agentic AI is rising, but authenticity is still the real differentiator. The ANA’s Tara Caiazza explains why both made the 2025 Marketing Word of the Year. A must-read for marketers shaping the future.
shorturl.at/GnwKf
22 days ago
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ANA’s 2025 Words of the Year: Agentic AI and Authenticity. Two forces shaping marketing’s future. Over 600 marketers participated in this selection, and the consensus is clear: the future belongs to brands that are both intelligent and genuine. Read the full story at
shorturl.at/9hIl6
22 days ago
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A new ANA study reveals that most B2B teams struggle to align brand and demand, but the path forward is clearer than ever. Discover how leading marketers are building trust, driving conversions, and utilizing smarter measurement to unlock growth.
https://shorturl.at/a831Y
23 days ago
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What are marketers really thinking right now? At the 2025 ANA Masters of Marketing Conference, The Harris Poll served as the official Insights Partner, gathering real-time audience sentiment during sessions.
https://shorturl.at/D4scJ
27 days ago
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Account-based marketing (ABM) goes beyond being just a tactic; it serves as a relationship engine. Leading brands are demonstrating how personalized engagement, targeted content, and collaboration across teams can significantly boost revenue.
https://shorturl.at/20czP
28 days ago
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What happens when National Geographic brings its storytelling superpower to B2B? In a new Q&A, the ANA’s Denise McDevitt talks with Lisa Lytton on how NatGeo reimagined its iconic narrative legacy for business impact. Read more at
https://shorturl.at/oy07c
28 days ago
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Future marketers need real-world MarTech and AI training. With
#Drivefor25
, you can adopt a university and give students and professors full access to the ANA’s tools, training, and speakers. Donate by Dec 31 — and support two schools for the price of one.
https://shorturl.at/0DawR
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Drive for 25: Building the Future of MarTech - ANA Educational Foundation
Join the "Drive for 25: Building the Future of Martech" initiative to address the talent shortage by supporting 25 colleges and universities.
https://shorturl.at/NAgb2
about 1 month ago
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Marketing innovation isn’t about chasing every trend — it’s about recognizing the moments that demand change. The ANA’s new playbook with Greg Verdino outlines 7 triggers that signal when it’s time to act, from new customer needs to shifts in competition and technology.
shorturl.at/om5Nv
about 1 month ago
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Multi-touch attribution isn’t the hill marketers should be dying on. Paul Boruta breaks down why incrementality matters more—and how to build experiments that actually reveal what’s moving the needle. Plus: thoughts on the new Spotify x Netflix podcast deal. Listen:
https://shorturl.at/1NscH
about 1 month ago
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At the 2025 ANA Masters of Marketing Conference, industry leaders discussed trends in brand growth, focusing on artificial intelligence, creativity, trust, and the roles of agility and community. For more highlights, visit
https://shorturl.at/BSTiQ
.
about 1 month ago
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The future of TV isn’t awareness. It’s action. Now with deeper measurement and clearer insights, multi screen TV is becoming one of the most powerful performance channels in marketing.
https://shorturl.at/vBgRl
about 1 month ago
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What happens when you turn a mascot… into the snack? 👀 In our new Q&A, the ANA’s Denise McDevitt connects with Kellanova’s Jenny Lindquist to reveal how Pop-Tarts’ “First Edible Mascot” became a viral, award-winning moment.
https://shorturl.at/x8ciR
about 1 month ago
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AI is transforming the way your brand gains trust and visibility. If your content, customer experience, and digital presence are not aligned, AI will take notice, and your brand could vanish from search results.
https://shorturl.at/vE0MG
about 1 month ago
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Discover how ROAD iD’s journey from startup to runner & cyclist staple is driven by purpose, community, and a human touch. 🚴♂️🏃♀️https://shorturl.at/5POuj
about 1 month ago
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Discover how brands are reshaping their strategies by prioritizing culture, not just demographics. Get the insights from ANA's latest report featuring Dr. Marcus Collins:
shorturl.at/vugDa
about 1 month ago
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Marketers who trust their data are gaining a competitive edge. A recent report shows that data-driven teams are three times more likely to achieve revenue growth. Industry leaders explain the reasons behind this trend. 🔎 Read the full story.
https://shorturl.at/3GBTt
about 2 months ago
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If you are considering a rebrand, it's important to first gain insight into customer perspectives and obtain strong internal alignment. Explore further best practices to ensure a seamless and effective rebranding process.
https://shorturl.at/ygR3j
about 2 months ago
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Brand purpose isn’t why your company exists — it’s who you help people become. Thomas Kolster of Goodvertising explains why purpose marketing lost its way and how brands can rebuild it around real human change. Read the full Q+A in ANA Magazine:
shorturl.at/GIMA2
about 2 months ago
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How can brands tackle tough topics and bring people together? On Scope dives in with Ro Patrick, exploring the power of empathy and research in uniting communities for a common cause. Plus, surprising stats on brand loyalty you don't want to miss. 🎧 Listen here:
shorturl.at/P3suV
about 2 months ago
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Better creative starts with better feedback. Marketers who focus on defining the problem, rather than prescribing solutions, inspire their teams to deliver their best work.
shorturl.at/ysWIR
about 2 months ago
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The ANA’s Denise McDevitt talks with Chad Tons, CEO of Infinity Marketing Team, about how State Farm’s “Jake’s Jingle Quest” turned gaming and influencer partnerships into marketing magic. 🔗 Read the full feature:
https://bit.ly/3WEidGf
about 2 months ago
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Every great idea deserves a strong financial foundation. Discover how agencies are using automation to strengthen partnerships, free up cash, and move with greater confidence.
shorturl.at/m1asA
about 2 months ago
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ANA CEO Bob Liodice opens the 2025 Masters of Marketing Conference in Orlando, Florida, with inspiring remarks about the power of brand and creativity.
#ANAMasters
#Marketing
2 months ago
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reposted by
The ANA
Kendra Barnett
2 months ago
On Monday
@adweek.bsky.social
was granted exclusive access to
@anamarketers.bsky.social
's closed-door CMO summit, where select brand execs mapped marketing’s AI-driven future and established around 20 industry-wide growth proposals for 2026. Here's what happened:
www.adweek.com/brand-market...
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Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future
ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.
https://www.adweek.com/brand-marketing/ana-global-cmo-growth-council-meeting/
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The 2025 ANA Masters of Marketing conference is taking a bold step towards future-focused action. This year, in Orlando, the agenda will shift from retrospective case studies to innovative strategies that are set to shape the future of marketing. via @adweek.bsky.social
shorturl.at/EHP9n
3 months ago
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Regulations and technology are rewriting the rules of advertising. Join the industry’s top legal and marketing minds at the 2025 ANA Masters of Advertising Law Conference, Nov. 3–5 in Chicago, to learn how to navigate change, stay compliant, and drive growth.
shorturl.at/DVc1v
3 months ago
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Confidence is driving B2B growth. A new ANA + NewtonX report shows how confident marketers stay ahead through stronger sales partnerships, smarter brand and demand investment, and AI readiness. This report is available exclusively to ANA members. Get your copy today at
shorturl.at/2IT1t
3 months ago
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Marketing measurement is evolving — are you keeping up? In a Q+A with Jess Mitchell from The ANA, Marketbridge’s Andy Hasselwander dives into the future of unified marketing measurement, AI-powered insights, and the path to reclaiming quality in go-to-market strategies.
shorturl.at/SgulA
3 months ago
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The countdown begins! ⏳ Join Meta’s Nicola Mendelsohn & creator Haley Kalil at next week’s
#ANAMasters
for “Creator Connections: The New Rules of Customer Engagement.” Explore how AI + creators are redefining authentic brand storytelling. Register now at
shorturl.at/TMOWk
#ANAMasters
3 months ago
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According to Adobe, U.S. online spending is projected to total $253.4 billion this holiday season, reflecting a 5.3% increase over last year's figures.
shorturl.at/oTsps
3 months ago
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🌎 One stage. Thousands of marketers. Unlimited impact. The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations.
shorturl.at/0njFj
#ANAMasters
3 months ago
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In 2025, AI doesn’t reward size, it rewards strategy. Discover why the smartest marketers are rethinking their edge in The Great Marketing Level-Set and explore how to lead this shift at the ANA Empowerment AI Bootcamp.
shorturl.at/UoiQx
3 months ago
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Prepare for an unforgettable evening at the 2025 ANA Masters of Marketing Conference in Orlando! 🎶 Little Steven & The Disciples of Soul will be performing live, making it one of the many memorable moments for attendees. Don't miss out on the marketing event of the year.
shorturl.at/f8GpZ
3 months ago
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Strong creative partnerships are built on trust, not micromanagement. “The Art of Creative Feedback” explores how marketers can guide their teams more effectively by focusing on strategy, clarity, and collaboration.
shorturl.at/flS2z
3 months ago
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On the latest episode of On Scope, host Mike Berberich sits down with JB Smoove and Jarrod Moses to explore the power of humor in advertising, how to structure celebrity collaborations that actually move the needle, and the evolving role of social media in brand storytelling.
shorturl.at/VUvZV
3 months ago
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Can AI help Gen Z feel more human? Lenovo’s Emily Ketchen joined ANA’s Bernice Veloz to talk empathy, innovation, and what it takes to earn Gen Z’s trust in a digital world. You can see Emily speak live at the 2025 ANA Multicultural and Inclusive Marketing Conference this week.
shorturl.at/NrrUD
3 months ago
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What is the safest action for pharma right now? Take a creative risk. Consumers desire honesty, inclusion, and humanity, and the brands that provide all three will shape the next era of health marketing.
shorturl.at/CrxDb
3 months ago
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Outdated models won’t win in an AI-native world. Shelly Palmer explains what will. Catch his perspective in our Q&A and on stage at the 2025 ANA Masters of Marketing Conference.
shorturl.at/K8uDV
#ANAMasters
3 months ago
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76% of SMB leaders say social media drives real business impact. Now, AI is helping them create more, connect better, and grow faster. 📈 Here’s how small businesses are rewriting the social playbook:
shorturl.at/QktFC
3 months ago
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🌎 One stage. Thousands of marketers. Unlimited impact. The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations. 🔗 Secure your seat today.
shorturl.at/8qwDt
#ANAMasters
3 months ago
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In B2B marketing, trust is essential for decision-making. New research from the ANA and LinkedIn shows that relationships, networks, and social proof often matter more than features and price for buyers. Learn how "buyability" is changing the future of B2B marketing.
shorturl.at/evvqP
3 months ago
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Kaiser Permanente CMO Kristy LoRusso sat down with the ANA’s Bernice Veloz to share how empathy, trust, and inclusive impact drive authentic connections. Catch Kristy live at the 2025 ANA Multicultural & Inclusive Marketing Conference, Oct 6–8 in Carlsbad, CA.
shorturl.at/2BTwE
3 months ago
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The winning playbook for marketers isn’t built on impressions, it’s built on impact. Pernod Ricard’s Jonathan Moeis tells the ANA’s Jess Mitchell how to move beyond vanity metrics and embrace customer lifetime value, ROI, and AI-driven measurement.
shorturl.at/3ILTx
3 months ago
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From challenger to leader: eos’ rise didn’t happen by accident. Soyoung Kang joins On Scope to discuss how a culture of rapid execution, risk-taking, and creator partnerships drove the brand’s success. 🎧 Listen in:
shorturl.at/cD172
3 months ago
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Discover how authentic representation drives business success! Hear insights from Melissa Mapp Blunte of Georgia-Pacific LLC on inclusivity, SEEHER’s GEM scores, and more. Catch her at the 2025 ANA Multicultural & Inclusive Marketing Conference. Read the interview:
shorturl.at/27qXl
3 months ago
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Evaluations are just the start. Action plans turn feedback into stronger partnerships, less churn, and better results. Don’t swap agencies, strengthen the ones you have.
shorturl.at/EPy24
3 months ago
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AI is changing marketing, but authenticity is non-negotiable. Catch Adobe CMO Lara Balazs live at the 2025 ANA Masters of Marketing Conference, Oct 21–24.
shorturl.at/q9YVr
3 months ago
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