Recent OHO research says 60% of high school students are using AI to directly compare colleges. This has to be part of our SEO strategy, now. #EngageSummit

“The question isn’t whether AI will transform your institution, but whether you will lead that transformation or let it happen to you.” - Kosmas Karadimitriou #EngageSummit25

Pepper’s a big fan of professional development. (The fact that it’s perched above everything and facing a window is coincidence, I’m sure.)

On order from Bookshop! A focus on empathy could not be more important right now (and always).

Today I almost bought a car, decided I wasn’t comfortable committing to the terms, and walked away. I’ve honestly never felt more adult.

Here to confirm that Running Point with Kate Hudson is “put away second screen and actually pay attention” good.

The tornado siren goes off, and my cat immediately jumps on the headboard to poke her head through the curtains and look outside. A true midwesterner.

When I was in middle school, I was the only girl on my soccer team and in pre-hockey lessons, because they didn’t have girls teams and I also didn’t like softball. I would hope my niece can have the same opportunities when she’s older, but we live in a red state, so …

Mike Johnson is such a generic white male republican that I have thought “oh that’s what he looks like” multiple times when seeing him on screen.

Because we need another obstacle in the financial aid process or creating access for underrepresented students.

Why am I just now realizing the weight of responsibility of being the one to approve a new, significantly streamlined, information architecture for our entire website?

Pet peeve: the phrase “a fraction of” to mean very little. Saying something is a fraction of something else is meaningless. 1/100 and 99/100 are both fractions.

The value of having mentors and people you can rely on in the higher ed marcom community cannot be understated. Just a great group of supportive, encouraging people.

I was wondering how a random email got added to my bookmarks bar, then I remembered my cat walking across the keyboard as I was trying to respond. 🤦‍♀️

It’s 13° and everything is covered in snow. Friday it will be 41°. Monday it will be 3°.

Mail time! Adding more professional development into my 2025 reading goals. @ashleybudd.com @kibilds.bsky.social @suzanbrinker.bsky.social

This day is on track to be the most Monday of all the Mondays.

Finished tasking with about 20 minutes before my parents are supposed to arrive for 8 days. Did not complete everything on my list, but decided I’m ok with that (or at least trying to be). Let the holiday break commence! ⛄️🎄🕎🎊

Today I learned that I am far too type A to attempt to decorate a gingerbread house with a sub-par icing bag. Also, a cat that apparently loves the smell of gingerbread and gumdrops doesn’t help, either.

I love a cheesy Christmas movie, but we really don’t need a montage to remember everything that happened over two hours and why the couple we knew would end up together from their first scene did, in fact, overcome their third-act misunderstanding/pulling away and decide to be together.

I think I’m finally starting to accept that part of being an adult is just never having enough time to do all the things. And that if we worry about it too much, we’ll forget to rest for the moments in between, which can often be the most important.

I fully recommend having at least one large-scale, highly energizing project on your plate at all times. Seeing incremental progress and knowing the rippling positive impacts it will have when completed can really offset some of the other tedious BS.

Obligatory #spotifywrapped post

Campuswide internet outage within hours of returning from Thanksgiving break. Does this mean we can just call it on 2024? Sign from the universe?

Ok, #highered community: what are some ways a marketing office that does not include internal communications can help foster morale, share good news with faculty and staff, and improve information-sharing among colleagues?

Time for the annual audit and update of my extensive Christmas playlist. Going in, it’s clocking at 13 hrs 23 min, with a mix of traditional and modern, religious and secular. 🎄

Watching my first Hallmark Christmas movie of the year, and of course I incidentally found one set at a university featuring the interpersonal dynamics between faculty and staff. Best quote so far: “It’s Christmas trivia, you don’t need a Ph.D.”

“bluesky is an echo chamber” everywhere’s an echo chamber i’m going with the one without cybertruck guys

My favorite kind of morning is when I don’t have to go anywhere or get up at a certain time and Pepper walks across my body, flops down, and purrs loudly while I give her pets.

Apparently I was born in the year of boy bands, junk email, lattes, and 24/7. Sounds about right. www.merriam-webster.com/time-travele...

Bluesky, meet Pepper. She’s mad at me for leaving for AMA and wants to remind me that her preferred napping spot is on my feet. Finally, she can rest.