Tom Webster
@tomwebster.media
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Podcasting, stats and jokes. Podcasting Hall of Fame inductee.
If you've ever struggled to keep a podcast fresh, I wrote this for you.
soundsprofitable.com/article/what...
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What Would You Do If You Actually Loved Podcasting? - Sounds Profitable
The WHO and WHY of podcasting are important, but you have to get them in the correct order.
https://soundsprofitable.com/article/what-would-you-do-if-you/
about 1 month ago
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Extremely proud of the latest research study we just released, The Creators. For one thing, it led to this article, and to me, this is an existential issue for podcasting, because it wasn't great to begin with, and video is making it *worse*.
soundsprofitable.com/article/the-...
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The Gap In Podcasting That Should Concern Us - Sounds Profitable
What dangers lie in a medium that rebuffs potential creators before they start?
https://soundsprofitable.com/article/the-gap-in-podcasting-that-should-concern-us/
3 months ago
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Can't argue with sanity
add a skeleton here at some point
3 months ago
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reposted by
Tom Webster
I'm Amy
3 months ago
did it in four words hemmingway
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Tomorrow! Join me for our last research presentation of the year: The Creators 2025. Learn who is creating, who has stopped, and where the barriers to creating may lie. Ring in the holidays with KNOWLEDGE
soundsprofitable.com/research/the...
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The Creators 2025 - Sounds Profitable
On Wednesday, December 10th at 2PM EST, join Sounds Profitable’s Tom Webster as he walks through the complete findings of The Creators 2025 Report and what they mean for platforms, publishers, adverti...
https://soundsprofitable.com/research/the-creators-2025/
3 months ago
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Forget "Podfade." Let's talk about creator fade. That's the topic of this week's newsletter, and next week's new research study, The Creators 2025.
soundsprofitable.com/article/forg...
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Forget Podfade – Let’s Talk About Creator Fade - Sounds Profitable
Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.
https://soundsprofitable.com/article/forget-podfade/
3 months ago
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Mostly I am just proud of the headline, but today's article also presents an interesting twist on podcast advertising - when the podcaster and the brand are one:
soundsprofitable.com/article/claw...
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Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads - Sounds Profitable
A look at what happens when the creators themselves are the brand.
https://soundsprofitable.com/article/clawing-their-way/
4 months ago
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Next year, we are bringing Podcast Movement Evolutions to SXSW—for free. Yes, free. My partner, Bryan, has the deets here:
soundsprofitable.com/article/podc...
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Why We’re Bringing Podcast Movement to SXSW (And Making It Free) - Sounds Profitable
Podcast Movement Evolutions is going to Austin next year. Let's talk about how, why, and how much extra cost it'll be (spoiler: none).
https://soundsprofitable.com/article/podcast-movement-to-sxsw/?fbclid=IwY2xjawOBmbFleHRuA2FlbQIxMQBicmlkETFPRE5ibGpVTHZiRDhDamVJc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHvHrGYM8FT9zI_FoDqo9ULrk-3U5lBpDY2ruGUGYD2aLql3PB--c7NiPeTkv_aem_ilYV_Rsp8VJUb6KsFyHTHg
4 months ago
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A blindingly obvious headline to click on!
soundsprofitable.com/article/a-bl...
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A Blindingly Obvious Opportunity for Podcast Revenue Growth - Sounds Profitable
Podcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped.
https://soundsprofitable.com/article/a-blindingly-obvious/
4 months ago
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We have two full days of dedicated podcast programming at Advertising Week in New York starting Monday! Bring friends, bring brands, bring nachos (long day for me) and check out our entire schedule here!
newyork2025.advertisingweek.com/aw/schedule/...
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Schedule / Advertising Week NY 2025
https://newyork2025.advertisingweek.com/aw/schedule/-venue/79
5 months ago
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My little book on podcasting, The Audience Is Listening, has been out for a year now, and I am so pleased with how people have responded to it. May I ask, if you found value, would leave a review on the platform of your choice? Every review matters. Thank you kindly.
audienceislisteningbook.com
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The Audience is Listening by Tom Webster
Unlock podcasting success with Tom Webster's book, 'The Audience Is Listening'—your blueprint for building a big, engaged audience.
https://audienceislisteningbook.com/
5 months ago
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Remembering a great podcaster and human.
soundsprofitable.com/article/reme...
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Remembering Todd Cochrane - Sounds Profitable
Let's take a moment to reflect.
https://soundsprofitable.com/article/remembering-todd-cochrane/
6 months ago
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Props to the music director for Alien Earth for ending episode one with a full playout of "The Mob Rules" from Dio-era Sabbath. Right on the fuckin' nose.
7 months ago
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My favorite thing about Wordle is seeing how the Wordle Bot cheats every day. Me: Fails after six tries. Wordle Bot: 1. CRANE 2. ANTIDISESTABLISHMENTARIANISM âś…
7 months ago
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Last week I got to attend a lecture from someone I admire a great deal: Mac King, the longest-running 1-person show in Vegas history (20 years and counting) and the greatest comedy magician to have ever done it. I learned the secret to keeping your show fresh
soundsprofitable.com/article/what...
8 months ago
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Here's an article about how public radio supporters only live in wealthy suburbs
www.wbur.org/news/2025/05...
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We asked, you answered: WBUR readers’ favorite birthday cakes around Boston
In honor of WBUR's 75th anniversary, we’ve wrangled together some reader responses about their favorite desserts in Greater Boston into one mouthwatering roundup.
https://www.wbur.org/news/2025/05/30/birthday-cakes-pies-massachusetts-reader-favorites?linkId=826347249
9 months ago
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Hello - statistician here. Can we do away with "Win Probability" and election needles and anything else that attempts to predict the results of unique events? kthxbye
add a skeleton here at some point
10 months ago
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Please become Dick Locker Follow me for more branding wisdom
www.bloomberg.com/news/article...
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Dick’s Sporting Goods Agrees to Buy Foot Locker for $2.4 Billion
Dick’s Sporting Goods Inc. reached a $2.4 billion deal to acquire Foot Locker Inc., combining two retailers troubled by President Donald Trump’s tariff wars.
https://www.bloomberg.com/news/articles/2025-05-15/dick-s-sporting-goods-agrees-to-buy-foot-locker-for-2-4-billion?embedded-checkout=true
10 months ago
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ICYMI: Last week's Sounds Profitable newsletter wasn't your average weekly missive - it was a robust exploration of podcastings "Fans", "Anti-fans," and of course, the "meh middle." Brand new, unreleased data and some clear marching orders for the medium.
soundsprofitable.com/article/the-...
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The Great Podcast Divide: Understanding Fans vs. Anti-Fans - Sounds Profitable
A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.
https://soundsprofitable.com/article/the-podcast-divide/
10 months ago
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As the original owner has relinquished the name to become Leo IV, I am formally announcing that from this moment on I shall be taking the name "Robert Prevost II"
10 months ago
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Yes, hear how I would pull a long con. Thanks for an amazing interview,
@dannybrown.me
!
add a skeleton here at some point
10 months ago
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It's a *great* week when there is a brand new
@chuckwendig.bsky.social
book sitting on my Kindle. Plowed through a quarter of it last night. Swearing off the woods, stairs, and other people for a while.
10 months ago
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reposted by
Tom Webster
John Wordock
10 months ago
For the 50th anniversary of the fall of Saigon...
open.substack.com/pub/johnword...
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Podcasts Help America Heal from the Vietnam War, Fifty Years Later
The fall of Saigon happened April 30, 1975. A half-century later, podcasts chronicle the war for future generations, and keep alive the memory of those who died.
https://open.substack.com/pub/johnwordock/p/podcasts-help-us-cope-with-the-vietnam?r=1in1d&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
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This week in the Sounds Profitable newsletter, I dig into Smart TV podcast consumption - and I gotta say, two things really surprised me. And I don't often get surprised, because I never eat with my back to the door and I sleep in a panic room.
soundsprofitable.com/article/the-...
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The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting - Sounds Profitable
Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?
https://soundsprofitable.com/article/the-smart-tv-factor/
10 months ago
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The tempo change in this is just <chef's kiss>. Give it time, indeed.
youtu.be/DF2QKZ823HY?...
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Goose - Give It Time (Official Video)
YouTube video by GooseBandVEVO
https://youtu.be/DF2QKZ823HY?si=uBjuVpvm-gzFMpVp
10 months ago
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Man, is Radio Paradise's Rock Mix killing it this morning.
10 months ago
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FWIW, I filed a Freedom of Information Act request on Feb 4 that was labeled "Perfected" and marked to "Fulfill." It's now nearly May. These are supposed to be responded to in 20 days, even if only to tell you that there is a delay. I'm sure this is nothing
10 months ago
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Now we can drop letter grades, and just grade milk like we'd grade a first grader - satisfactory, unsatisfactory, needs improvement.
www.reuters.com/business/hea...
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US FDA suspends milk quality tests amid workforce cuts
The Food and Drug Administration is suspending a quality control program for testing of fluid milk and other dairy products due to reduced capacity in its food safety and nutrition division, according to an internal email seen by Reuters.
https://www.reuters.com/business/healthcare-pharmaceuticals/us-fda-suspends-milk-quality-tests-amid-workforce-cuts-2025-04-21/
11 months ago
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So excited to see John Waite tomorrow - truly one of my favorite rock singers. Enjoy this peak slice of the 70s - his shirt, the backup singers, his casually slaying a bass line. Sublime.
www.youtube.com/watch?v=jpsV...
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Babys - Isn't It Time • TopPop
YouTube video by TopPop
https://www.youtube.com/watch?v=jpsV94NMGFI
11 months ago
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I am so happy with my podcasting setup right now - I've used so many mics and interfaces over the years, but it's really dialed in now. Not ideal conditions for doing a show (no dedicated studio, just a desk in a busy apartment building) so this is as good as it gets, I think.
pca.st/zr2040m8
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Web Player - Pocket Casts
Listen to your favorite podcasts online, in your browser. Discover the world's most powerful podcast player.
https://pca.st/zr2040m8
11 months ago
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Tomorrow! The first report from The Advertising Landscape 2025, the largest cross-media study of its kind, will debut in a live, free webinar at 2PM Eastern. This study will look at the audience for ad-supported podcasts for the first time. Join me!
hubs.la/Q03gNgwD0
11 months ago
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My partner Bryan has spent quite a bit of time getting to the bottom of Spotify for Creators, their new video offering. He put it all down on wax today - and it's a strong take. If you are considering opting in to the program, you need to read this first.
soundsprofitable.com/article/the-...
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The Impact Spotify’s Video Has on Publishers - Sounds Profitable
It's time to talk about Spotify Video and Streaming Audio and how podcasting should carry itself going forward.
https://soundsprofitable.com/article/the-impact-spotifys-video/
11 months ago
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Pre-tariff podcast equipment upgrade. If you do your podcast with Airpods as your mic, you don't want me on your show.
11 months ago
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Nothing makes sense anymore
add a skeleton here at some point
11 months ago
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Whenever I attend conferences about podcasting, like last week's Podcast Movement Evolutions in Chicago, I get to meet all kinds of wonderful people who want to pick my brain about growing their shows. I pre-picked it for you. Really. I even wrote it down.
audienceislisteningbook.com
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The Audience is Listening by Tom Webster
Unlock podcasting success with Tom Webster's book, 'The Audience Is Listening'—your blueprint for building a big, engaged audience.
https://audienceislisteningbook.com/
11 months ago
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This week in the Sounds Profitable newsletter, I look at how a new piece of data about podcast consumption is being widely misinterpreted, and how it takes our eye off of what podcasting really needs to focus on next:
soundsprofitable.com/article/the-...
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The Finite Dial - Sounds Profitable
Tom Webster dispenses with some common mis-interpretations of a popular finding in the 2025 Infinite Dial, and looks to podcasting's need to increase how often we convert occasional listeners to regul...
https://soundsprofitable.com/article/the-finite-dial/
11 months ago
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If you have ever had your DNA or ancestry tested by 23 and Me, now is a good time to log in, go to your profile, and then click on the "Data" section.
12 months ago
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I love how Walton Goggins has gone from Boyd Crowder (one of the greatest villains in TV history) to "the meme face of someone who can't believe what they are hearing"
12 months ago
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This week on Sounds Profitable: A meditation on the existential threat to open podcasting, and a real saab story.
soundsprofitable.com/article/a-re...
12 months ago
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Are they trying to builld an all-white army? oh wait
talkingpointsmemo.com/news/pentago...
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Pentagon Removes Webpages Celebrating Racial Integration of the Armed Forces
Several webpages that celebrated the armed forces’ history of racial integration have...
https://talkingpointsmemo.com/news/pentagon-removes-webpages-celebrating-racial-integration-of-the-armed-forces
12 months ago
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Pro Tip: If you are doing a podcast, and all you have is a pair of AirPods, the best thing you can do is go into your sound settings and change the microphone to your built-in laptop microphone (leaving the Airpods as your speakers). Significantly better than the Airpod mics, which are a scourge.
12 months ago
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reposted by
Tom Webster
Tim Onion
12 months ago
Imagine being obliterated in a rocket explosion 11,000 feet above the Gulf of Mexico because you picked McNeese State over Gonzaga in the Sweet 16.
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reposted by
Tom Webster
The Onion
12 months ago
Chuck Schumer Helps Pull Democrats Back From Brink Of Courage
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Really thrilled to be back on the keynote stage at Evolutions this year - I've got some powerful new data in my back pocket, and really hoping to bring the thunder (only happens when it's raining). And Sounds Profitable partners - I will see you in our partner lounge!
12 months ago
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This is why we've decided to take the train to Italy from the US this summer instead of flying
www.cnn.com/2025/03/12/b...
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Flying is getting worse, if you can believe it | CNN Business
For decades now, we the people have been remarkably tolerant of all the nickel-and-diming the air travel industrial complex has unleashed on us. (That’s largely because of rampant industry consolidati...
https://www.cnn.com/2025/03/12/business/flying-gets-worse-nightcap
12 months ago
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What an excellent way to kill commercial radio for good
radioinsight.com/headlines/29...
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FCC Opens Comment Period On Deregulating Everything – RadioInsight
https://radioinsight.com/headlines/296488/fcc-opens-comment-period-on-deregulating-everything/?utm_source=bluesky&utm_medium=jetpack_social
12 months ago
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Yes, let's continue to breed selectively for the strongest, dare I say, Master race. Jebus, just say it already and get it over with, clown
add a skeleton here at some point
12 months ago
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I've been in polling for decades and I am not sure I've seen a crazier graph. You don't know ANYTHING about Zelensky other than what your news source tells you. I used to be able to tell you through policy what defined D vs. R. Doesn't work anymore. Here's a hint: I don't think Zelensky changed.
12 months ago
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I know it’s gonna be a great day when Unknown sends me an eFax.
12 months ago
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Measles - UP TO DATE.
12 months ago
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