Tomorrow: The Week Unspun returns. 🕒 3pm BST / 10am EST 🎙️ 30 mins of sharp takes on politics, business & media from a PR lens with @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, Doug Downs, and special guest Michelle Garrett Join us live 👉 bit.ly/4mDLZWa

“Trust is the infrastructure of modern life.” In our latest #PRInsider blog, @davidinspires.bsky.social breaks down how leaders + communicators can build trust that lasts, with insights from Jordan Berman’s Trust Trifecta. Read here ⬇️ curzonpr.com/theprinsider... #Trust #Reputation

On this week’s Stories and Strategies podcast, Amy Pate explains how polarization, algorithms & rhetoric push communities closer to violence & how communicators can help cool the fire. Full episode 🎧👇 📺 youtu.be/Mi_TO2GZNJI 🍏 podcasts.apple.com/us/podcast/t... @farzanabaduel.bsky.social

Last week on #TheWeekUnspun, @farzanabaduel.bsky.social, @tbonegallagher.bsky.social and Doug Downs, broke down the Week’s news stories wearing their PR hats. Full episode - bit.ly/48ppJf6 Join us again this Friday at 3pm GMT / 10pm EST.

Not every issue needs a brand statement. But silence isn’t neutral either. In our latest PR Insider, @davidinspires.bsky.social explores how communicators can decide: ✅ When to speak ✅ When to support quietly ✅ When silence protects credibility Read here 👉 curzonpr.com/theprinsider...

This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs talk with Jackson Wightman about Answer Engine Optimization (AEO), and why PR pros must learn to optimize for bots, not just people. 👇🏽 Full episode: 📺 bit.ly/48fFsNK 🍏 apple.co/3JXTfi2 🎧 bit.ly/4grhAJa

Every Friday at 3pm GMT / 10 am EST, @farzanabaduel.bsky.social, Doug Downs, and @tbonegallagher.bsky.social go live with The Week Unspun, a 30-minute breakdown of the week’s biggest stories through a PR lens. Here’s a tidbit of last week’s stories! ▶️ Catch the last episode: lnkd.in/drsUr_yp

Britain has slipped to 3rd place in the Global Soft Power Index, overtaken by China. In our latest blog, @davidinspires.bsky.social explores the FPC’s report on how the UK can play to its strengths, and whether it has the discipline to reclaim “soft power superpower” status. 👉🏾 bit.ly/3HWHgAG

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝗹𝘆 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁? According Heather Blundell, UK CEO of Grayling, it’s about more than just communication: ➡ 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 ➡ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 ➡ 𝗖𝗼𝘂𝗿𝗮𝗴𝗲 “𝘛𝘩𝘰𝘴𝘦 𝘵𝘩𝘢𝘵 𝘵𝘩𝘳𝘪𝘷𝘦 𝘥𝘰𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦; 𝘵𝘩𝘦𝘺 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘦, 𝘵𝘢𝘬𝘦 𝘳𝘪𝘴𝘬𝘴 𝘢𝘯𝘥 𝘪𝘯𝘴𝘱𝘪𝘳𝘦.” #GlobalPRVoices

Why are more women leaving PR because of menopause? This week on Stories and Strategies podcast, @farzanabaduel.bsky.social & Doug Downs speak with Heather Blundell of @GraylingUK about the hidden crisis reshaping the industry. 👇🏽 Full episode: 📺 bit.ly/4n54rYH 🍏 apple.co/47Aum5D

The headlines never tell the whole story. That’s why every Friday at 5pm GMT / 12pm EST, @farzanabaduel.bsky.social, Doug Downs, & @tbonegallagher.bsky.social go live with The Week Unspun — a 30-minute breakdown of the week’s biggest stories. First episode: youtu.be/VNc84zz3p2A See you on Friday!

🌍 Heads of state, CEOs, NGOs & media are about to gather in New York for #UNGA2025. For first-timers, it can be overwhelming. In this PR Insider blog, we explore practical tips to navigate High-Level Week and make the most of chance encounters. 👇🏾 curzonpr.com/theprinsider...

The UK–India FTA is more than tariffs, it’s about innovation, resilience & global value chains. In this Op-ed in The Manufacturer, Apollo Tyres Vice Chairman & MD, Neeraj Kanwar outlines why this deal is a blueprint for the future of trade. 🔗 www.themanufacturer.com/articles/op-...

“Everyone’s an expert at something. Sharing that expertise is essential to rise above AI’s shifting baseline—make your voice heard, your knowledge shared.” — Brett Farmiloe, CEO Featured.com + Help a Reporter Out (HARO) #GlobalPRVoices

This week on Stories & Strategies podcast, Fred Cook joins @farzanabaduel.bsky.social & Doug Downs to unpack the sharp divides between Gen Z & older pros on AI, hybrid work, and the future of PR. 👇🏽 Full episode: 📺 bit.ly/46oGc0H 🍏 apple.co/3VrjfEL 🎧 bit.ly/3I41UPd

When our colleague Shashank Kumar had a flat tyre on holiday in rural Tamil Nadu, guess who came to the rescue? 🇮🇳 An Apollo Tyres dealership, right there, right on time. 🚗 Sometimes the best brand stories aren’t planned. They’re lived. 🛞🌏 #GoTheDistance #ApolloTyres

This week on Stories & Strategies Podcast: 🇳🇬 Ayeni Adekunle of Black House Media joins @farzanabaduel.bsky.social & Doug Downs to unpack why Africa is still left out of global PR decisions, and why that needs to change. 👇🏽 Full episode: 📺 YouTube – bit.ly/3UM8aOs 🍏 Apple – apple.co/3JrCCuT

AI makes our work faster and improves efficiency, but is it eroding our ability to think critically? 🤔 In his latest PR Insider blog, @davidinspires.bsky.social asks how communicators can protect critical thinking, the very skill that keeps us human. Read here 👉 curzonpr.com/theprinsider...

Want to get your brand or clients featured on top podcasts? Our latest PR Insider blog by @davidinspires.bsky.social breaks down how to pitch podcast shows the right way. Read ▶️ bit.ly/47BW7ur

This week on Stories & Strategies podcast, @tbonegallagher.bsky.social joins @farzanabaduel.bsky.social and Doug Downs to ask: 'What will it take to move the PR industry forward?' 🤔 🎧Full episode👇🏾 📺 YouTube – bit.ly/4oI85J7 🎧 Spotify – bit.ly/3JkwbcR

✨A lovely evening at the Asian Communications Network’s first anniversary dinner. ❤️

The Asian Comms Network is ONE!🎉 Congratulations co-founders @shayonislynn.bsky.social, @advitapatel.bsky.social, & @farzanabaduel.bsky.social for amplifying British Asian voices in PR, journalism & Marketing. With a new partnership with Lloyd’s Bank Group, the next chapter promises to be bigger🚀

“The most powerful PR in the next decade might not come from the story pushed out, but from a comment reply. Not from controlling the message, but from relinquishing it. Earning trust via how you adapt, not how you spin.” — Graham Goodkind, Founder @welcometofrank.bsky.social #GlobalPRVoices

🧱Purpose. Mission. Vision. Values. Tagline. They all matter, but few brands get the full stack right. Our latest #PRInsider blog by @davidinspires.bsky.social unpacks what each element does in 2025, and how to align them for trust, culture and clarity.🧠 Read ▶️ bit.ly/413i15U

🇹🇷 What does it take to rebrand a country? On this Stories & Strategies episode, Gokhan Yucel joins @farzanabaduel.bsky.social & Doug Downs to share how Turkey became 𝗧𝘂𝗿𝗸𝗶𝘆𝗲, and why it’s more than a name change. 👇🏾 📺 bit.ly/3UXuCEc 🍏 apple.co/40Yq0RN 🎧 bit.ly/45BouXh

𝟯𝟬°𝗖+ forecast for the UK this week 🌡️ Our partners Apollo Tyres’ CTO Daniele Lorenzetti chats with Max Parry of Daily Express sharing crucial tips for keeping your tyres, and you, safe on the road. Read more 👇🏾 www.express.co.uk/news/uk/2093...

A fascinating Q&A with our partners Apollo Tyres’ CSCO Parmeshwaran Iyer in Supply Chain Digital. He shares how the Jugaad mindset blends with structured systems to keep supply chains agile, resilient & sustainable. 🔗 bit.ly/3UnGlvx

In this chat on 𝗥𝗲𝗹𝗶𝗴𝗵𝘁 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝗲 with Anita Goyal MBE, our CEO @farzanabaduel.bsky.social shares some daily rituals and life hacks on 𝗘𝗻𝗲𝗿𝗴𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 👇🏽 Listen to the full edpisode 📺 YouTube - lnkd.in/eQ8-yk-9 🍏 Apple – apple.co/3EeQqUE 🎧 Spotify – spoti.fi/3CF5Ssh

🧠 AI That Maps the Mind This week on Stories & Strategies, hosts @farzanabaduel.bsky.social and Doug Downs speak with William Welser IV, founder of Lotic.ai, about using AI to turn personal stories into strategy. 👇🏽 📺 YouTube bit.ly/3Hk3Jaj 🍏Apple apple.co/45C70uY

💬 Great communicators know how to disagree without burning bridges. Our latest blog by @davidinspires.bsky.social explores how PR pros can challenge ideas while protecting trust, with insights from Shalni Gupta of @arupgroup.bsky.social Read here ▶️ curzonpr.com/theprinsider... #PRInsider

“I’m learning how to set boundaries, to fill my cup before I help others.” A candid reflection from our CEO @farzanabaduel.bsky.social on the Relight Your Fire podcast with Anita Goyal MBE. 👇🏽 Full episode 📺 YouTube - bit.ly/477mF6A 🍏 Apple – apple.co/3EeQqUE

This week on Stories and strategies, @farzanabaduel.bsky.social & Doug Downs expose Synapse, an AI tool creating “expert” quotes for journalists. What does this mean for Journalist x PR relationships? 👇🏽 📺 YouTube – bit.ly/4ffIvan 🍏 Apple – apple.co/3GX4BBJ 🎧 Spotify – bit.ly/4mbjwHi

AI is helping PR pros work faster, but is it making us think less? In our latest PR Insider blog, @davidinspires.bsky.social explores how tools like ChatGPT may be reshaping the PR brain 🧠 With brilliant insights from Ben Verinder & @andismit.bsky.social 🙌🏾 📖 More:▶️ bit.ly/459qRAr

“In a world of geo-political and economic turbulence, growing authoritarianism and conflict, PR’s role must be to engage with communities and broker understanding, if not agreement, between discordant parties.” — Sarah Waddington CBE, CEO of @prca-hq.bsky.social

Our CEO & CIPR President-Elect @farzanabaduel.bsky.social chaired a panel hosted by @cipr.co.uk & Ellwood Atfield, exploring how the Labour government’s first year in office has reshaped its relationship with business. 🗣️ The panel featured insights from John Lehal, Grace Wyld, and Alice Grimes.

On this episode of Stories and Strategies, Brett Farmiloe of Featured joins @farzanabaduel.bsky.social & Doug Downs to explain why PR pros are still missing the mark when pitching journalists. Full episode 👇🏽 📺 YouTube – bit.ly/40sjGlh 🎧 Apple – apple.co/3UpuBbP

What’s new in Barcelona Principles 4.0 by Amec? In our latest blog, @davidinspires.bsky.social explains why AI + data ethics now sit at the heart of PR measurement, and what PR teams should do next. A must-read for forward-looking comms pros. 👉 bit.ly/3IFwizp

📝Becoming a better listener takes time and practice. Here are 3 things you can do to improve this critical communication skill. 1️⃣ Establish why you’re listening. 2️⃣ Don’t make the conversation about you🌅 3️⃣ Always ask for more context if you need it. 👥 More ➡️ hbr.org/2022/05/what... #ListeningTips

“𝘐𝘯 𝘢 𝘸𝘰𝘳𝘭𝘥 𝘸𝘩𝘦𝘳𝘦 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 — 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭𝘴 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘭𝘪𝘬𝘦 — 𝘢𝘳𝘦 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯, 𝘵𝘩𝘦 𝘯𝘦𝘦𝘥 𝘧𝘰𝘳 𝘴𝘦𝘯𝘴𝘪𝘵𝘪𝘷𝘦, 𝘯𝘶𝘢𝘯𝘤𝘦𝘥 𝘢𝘯𝘥 𝘤𝘰𝘮𝘱𝘰𝘴𝘦𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘩𝘢𝘴 𝘯𝘦𝘷𝘦𝘳 𝘣𝘦𝘦𝘯 𝘨𝘳𝘦𝘢𝘵𝘦𝘳.” — Mark Burey, Director of Communications, Marketing & Brand, HRUC (Harrow, Richmond & Uxbridge Colleges) #GlobalPRVoices

There’s just one week left to register for our panel discussion exploring how Labour’s mission-based government has engaged with business since taking office. Join experts from the CBI, Future Governance Forum, and more next Tuesday 22 July in London. Register now: bit.ly/4lnDKh3

This week on Stories and Strategies, Graham Goodkind of @welcometofrank.bsky.social joins @farzanabaduel.bsky.social and Doug Downs to explain why PR’s value isn’t time spent, it’s results delivered. 👇🏽 Full episode here: 📺 YouTube – bit.ly/4lRvp4X 🎧 Apple – apple.co/40MGdcA

Ahead of this year's World PR Day, our very own @davidinspires.bsky.social reflects on what it means to future-proof our Industry. 🟫Focus on cultural intelligence🧠 🟫Expectations of Gen Z audiences 🧬 🟫 The role of ethics and education 🏫 Read 👉 bit.ly/3U7Wy7Y #WorldPRDay

This week on Stories and Strategies podcast, hosts @farzanabaduel.bsky.social & Doug Downs chat with Lauren Passel of @tinkmedia.bsky.social She explains why PR pitches shouldn’t be automated, templated, or spammy. Full episode 👇🏽 📺 YouTube – bit.ly/4llmOb5 🎧 Apple – apple.co/3IiptDF

In Birmingham with the @curzonpr.bsky.social crew for the @cipr.co.uk Midlands conference ~ where the brilliant @bbctech.bsky.social editor is sharing her experience of receiving AI generated PR pitches 👀 #MidsPRConf

In remote-first organisations, it’s about structure, clarity, and connection, even when you’re miles apart. In our latest PR Insider blog, @davidinspires.bsky.social explores how to build real culture in remote-first teams Read here ▶️ bit.ly/4lgBOHe

This week, our CEO and @cipr.co.uk President-Elect @farzanabaduel.bsky.social joined the 2025 #CIPRExcellence Awards to honour the brightest in PR and comms 🏆 A night of bold ideas, brilliant campaigns, and inspiring work across the industry. Congrats to all nominees and winners! 💫

Our CEO, @farzanabaduel.bsky.social has been featured on the cover of Pioneer Magazine by @berlinsbi.bsky.social 🗣️In her interview, she reflects on the power of comms to drive accessibility, accountability & justice in a world shaped by technology & AI. 📰Full issue ▶️ adobe.ly/4lAQUXN

“You can’t slay trolls. Most of them aren’t even real.” On this week's episode of Stories & Strategies, Emma Woollcott joins Farzana Baduel & Doug Downs to talk about managing reputation in the digital age. 📺YouTube – bit.ly/3TfwRSC 🎧Apple – apple.co/4kBS8Bj

Cannes Lions isn’t just a celebration, it’s a reality check. In this PR Insider blog by our very own Leticia Callista, she examines what PR professionals should really learn from the festival that defines creativity. 👇 Read here curzonpr.com/theprinsider...

A lovely night at People Like Us x Samsung event🌟 Our CEO @farzanabaduel.bsky.social joined a phenomenal group of speakers sharing stories that truly matter. #PeopleLikeUs