Tomorrow: The Week Unspun returns. 🕒 3pm BST / 10am EST 🎙️ 30 mins of sharp takes on politics, business & media from a PR lens with @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, Doug Downs, and special guest Michelle Garrett Join us live 👉 bit.ly/4mDLZWa

On this week’s Stories and Strategies podcast, Amy Pate explains how polarization, algorithms & rhetoric push communities closer to violence & how communicators can help cool the fire. Full episode 🎧👇 📺 youtu.be/Mi_TO2GZNJI 🍏 podcasts.apple.com/us/podcast/t... @farzanabaduel.bsky.social

Last week on #TheWeekUnspun, @farzanabaduel.bsky.social, @tbonegallagher.bsky.social and Doug Downs, broke down the Week’s news stories wearing their PR hats. Full episode - bit.ly/48ppJf6 Join us again this Friday at 3pm GMT / 10pm EST.

This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs talk with Jackson Wightman about Answer Engine Optimization (AEO), and why PR pros must learn to optimize for bots, not just people. 👇🏽 Full episode: 📺 bit.ly/48fFsNK 🍏 apple.co/3JXTfi2 🎧 bit.ly/4grhAJa

Every Friday at 3pm GMT / 10 am EST, @farzanabaduel.bsky.social, Doug Downs, and @tbonegallagher.bsky.social go live with The Week Unspun, a 30-minute breakdown of the week’s biggest stories through a PR lens. Here’s a tidbit of last week’s stories! ▶️ Catch the last episode: lnkd.in/drsUr_yp

Why are more women leaving PR because of menopause? This week on Stories and Strategies podcast, @farzanabaduel.bsky.social & Doug Downs speak with Heather Blundell of @GraylingUK about the hidden crisis reshaping the industry. 👇🏽 Full episode: 📺 bit.ly/4n54rYH 🍏 apple.co/47Aum5D

This week on Stories & Strategies podcast, Fred Cook joins @farzanabaduel.bsky.social & Doug Downs to unpack the sharp divides between Gen Z & older pros on AI, hybrid work, and the future of PR. 👇🏽 Full episode: 📺 bit.ly/46oGc0H 🍏 apple.co/3VrjfEL 🎧 bit.ly/3I41UPd

This week on Stories & Strategies Podcast: 🇳🇬 Ayeni Adekunle of Black House Media joins @farzanabaduel.bsky.social & Doug Downs to unpack why Africa is still left out of global PR decisions, and why that needs to change. 👇🏽 Full episode: 📺 YouTube – bit.ly/3UM8aOs 🍏 Apple – apple.co/3JrCCuT

This week on Stories & Strategies podcast, @tbonegallagher.bsky.social joins @farzanabaduel.bsky.social and Doug Downs to ask: 'What will it take to move the PR industry forward?' 🤔 🎧Full episode👇🏾 📺 YouTube – bit.ly/4oI85J7 🎧 Spotify – bit.ly/3JkwbcR

The Asian Comms Network is ONE!🎉 Congratulations co-founders @shayonislynn.bsky.social, @advitapatel.bsky.social, & @farzanabaduel.bsky.social for amplifying British Asian voices in PR, journalism & Marketing. With a new partnership with Lloyd’s Bank Group, the next chapter promises to be bigger🚀

🇹🇷 What does it take to rebrand a country? On this Stories & Strategies episode, Gokhan Yucel joins @farzanabaduel.bsky.social & Doug Downs to share how Turkey became 𝗧𝘂𝗿𝗸𝗶𝘆𝗲, and why it’s more than a name change. 👇🏾 📺 bit.ly/3UXuCEc 🍏 apple.co/40Yq0RN 🎧 bit.ly/45BouXh

A fascinating Q&A with our partners Apollo Tyres’ CSCO Parmeshwaran Iyer in Supply Chain Digital. He shares how the Jugaad mindset blends with structured systems to keep supply chains agile, resilient & sustainable. 🔗 bit.ly/3UnGlvx

In this chat on 𝗥𝗲𝗹𝗶𝗴𝗵𝘁 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝗲 with Anita Goyal MBE, our CEO @farzanabaduel.bsky.social shares some daily rituals and life hacks on 𝗘𝗻𝗲𝗿𝗴𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 👇🏽 Listen to the full edpisode 📺 YouTube - lnkd.in/eQ8-yk-9 🍏 Apple – apple.co/3EeQqUE 🎧 Spotify – spoti.fi/3CF5Ssh

🧠 AI That Maps the Mind This week on Stories & Strategies, hosts @farzanabaduel.bsky.social and Doug Downs speak with William Welser IV, founder of Lotic.ai, about using AI to turn personal stories into strategy. 👇🏽 📺 YouTube bit.ly/3Hk3Jaj 🍏Apple apple.co/45C70uY

This week on Stories and strategies, @farzanabaduel.bsky.social & Doug Downs expose Synapse, an AI tool creating “expert” quotes for journalists. What does this mean for Journalist x PR relationships? 👇🏽 📺 YouTube – bit.ly/4ffIvan 🍏 Apple – apple.co/3GX4BBJ 🎧 Spotify – bit.ly/4mbjwHi

On this episode of Stories and Strategies, Brett Farmiloe of Featured joins @farzanabaduel.bsky.social & Doug Downs to explain why PR pros are still missing the mark when pitching journalists. Full episode 👇🏽 📺 YouTube – bit.ly/40sjGlh 🎧 Apple – apple.co/3UpuBbP

How has the relationship between government and industry shifted since Labour took office? This morning, FGF's @gracewyld.bsky.social joined a @cipr.co.uk and Ellwood Atfield event to discuss, appearing alongside the CBI's Alice Grimes, CIPR's @farzanabaduel.bsky.social and FGF advisor John Lehal.

Never mind Cannes Lions, Dante making it into PR Week is the real win 🙌 Dante is our cockapoo in the polo shirt obvs 😂 Thank you PRWeek for raising much needed awareness of the canine contribution to the PR industry. @prweekuk.bsky.social 🙏 www.prweek.co.uk/article/1925...

Three PRs Walk Into a Restaurant… …and somehow we left without launching a podcast, writing an op-ed or forming a coalition….did muse abt a PR documentary tho 🤔 @arunsudhaman.bsky.social x @tbonegallagher.bsky.social 🍹🍹

This week on Stories and Strategies, Graham Goodkind of @welcometofrank.bsky.social joins @farzanabaduel.bsky.social and Doug Downs to explain why PR’s value isn’t time spent, it’s results delivered. 👇🏽 Full episode here: 📺 YouTube – bit.ly/4lRvp4X 🎧 Apple – apple.co/40MGdcA

This week on Stories and Strategies podcast, hosts @farzanabaduel.bsky.social & Doug Downs chat with Lauren Passel of @tinkmedia.bsky.social She explains why PR pitches shouldn’t be automated, templated, or spammy. Full episode 👇🏽 📺 YouTube – bit.ly/4llmOb5 🎧 Apple – apple.co/3IiptDF

In Birmingham with the @curzonpr.bsky.social crew for the @cipr.co.uk Midlands conference ~ where the brilliant @bbctech.bsky.social editor is sharing her experience of receiving AI generated PR pitches 👀 #MidsPRConf

This week, our CEO and @cipr.co.uk President-Elect @farzanabaduel.bsky.social joined the 2025 #CIPRExcellence Awards to honour the brightest in PR and comms 🏆 A night of bold ideas, brilliant campaigns, and inspiring work across the industry. Congrats to all nominees and winners! 💫

CONGRATS to @rodcartwright.bsky.social for winning an award at the @cipr.co.uk Excellence awards 🥳 #CIPRExcel

Our CEO, @farzanabaduel.bsky.social has been featured on the cover of Pioneer Magazine by @berlinsbi.bsky.social 🗣️In her interview, she reflects on the power of comms to drive accessibility, accountability & justice in a world shaped by technology & AI. 📰Full issue ▶️ adobe.ly/4lAQUXN

A lovely night at People Like Us x Samsung event🌟 Our CEO @farzanabaduel.bsky.social joined a phenomenal group of speakers sharing stories that truly matter. #PeopleLikeUs

On this week’s episode of Stories & Strategies podcast, Mark Burey joins @farzanabaduel.bsky.social and Doug Downs to unpack trust, misinformation, and the evolving role of comms pros. 👇 📺 YouTube – bit.ly/4ni2f0n 🎧 Apple – apple.co/4enNO7c 🎧 Spotify – spoti.fi/4eBTCdr

On this episode of Stories and Strategies, Bradley Davis of Podchaser breaks down why PR teams need to start treating podcasts as essential intel. 🎙️Full episode with @farzanabaduel.bsky.social & Doug Downs 👇🏾 📺 YouTube – bit.ly/3Fx9osZ 🎧 Apple – apple.co/43ZSqeZ

“China’s soft power push through entertainment is deliberate and strategic.” Our CEO @farzanabaduel.bsky.social shares insights with @provokemedia.com in a feature by Maja Pawinska Sims, on how global reality TV is being used to reshape narratives. 🎥 Read more → provokemedia.com/latest/artic...

We’re now teaching girls: This is your place too. You can claim it.” — Irene Lungu On Stories and Strategies with @farzanabaduel.bsky.social & Doug Downs, Irene shares how Zambia is reshaping PR 👇🏽 📺 YouTube – bit.ly/4kpNyXx 🎧 Apple – apple.co/43pbDaK

Our CEO @farzanabaduel.bsky.social joined AlBaraka Forum’s #IslamicEconomySummit in Istanbul to speak on building stronger narratives in Islamic finance. Alongside: 🎙️Gökhan Yücel (moderator) 🎙️Emb Hashmi 🎙️Mohamad Khaleed 🎙️Almir Colan, 🎙️Mohamad H. Khaled

Our CEO @farzanabaduel.bsky.social presented the Best Director award at the @easterneye.bsky.social Arts, Culture & Theatre Awards. Big congratulations to Adam Karim for Guards at the Taj. Kudos to the entire team for creating a space where South Asian stories are seen and celebrated. 🙌

Almost 16 years working w my co-founder James at @curzonpr.bsky.social He shared everything he knew with such generosity, and his belief in me was a catalyst for my transformation. Sometimes you meet people who shift the course of your life without fanfare. Who changed the course of your path?

“89 % of PR pros feel engaged because they co-create the mission.” — Olivia Fajardo of Institute for PR New Stories & Strategies episode with @farzanabaduel.bsky.social and Doug Downs 👇 📺 YouTube – bit.ly/43fvmtn 🎧 Apple – apple.co/43EotRp

Last night, our CEO @farzanabaduel.bsky.social co-hosted the @cipr.co.uk Power Network Dinner with Julian Pike of Farrer & Co. The theme: Law, Lies & Leadership – Protecting Reputation in the Age of Disinformation. 🧵

On this episode of Stories and Strategies, Helena Humphrey of BBC News reflects on gender, politics, and news consumption today, with @farzanabaduel.bsky.social and Doug Downs. Full episode👇🏽 📺 YouTube – youtu.be/f2dZtMC93gI 🎧 Apple – apple.co/43pHFlM 🎧 Spotify – spoti.fi/4kleDui

“You don’t always show up 100%. Some days, you’re at 25%.”— Sarah Waddington, Interim CEO @prca-hq.bsky.social On Stories and Strategies Podcast with @farzanabaduel.bsky.social & Doug Downs, Sarah shares how the GROW model builds resilience. Full episode 👇🏽 📺 bit.ly/3GcQOWV 🎧 apple.co/4lFc8EQ

We’re proud to support Socially Mobile's 10th cohort as they graduate. Our CEO @farzanabaduel.bsky.social, a Steering Committee member, handed out certificates and shared her journey in PR. Kudos to founder @wadds.bsky.social —and congrats to all the graduates!🌟👏 🔗- lnkd.in/eYnkNAQ

“We shut out bad news. We think crisis happens to someone else.”— @markborkowski.bsky.social On this stories & Strategies episode with @farzanabaduel.bsky.social & Doug Downs, Mark explains what optimism bias does to your reputation 👇🏽 📺 bit.ly/4jPFBus 🎧 apple.co/3GFElv4 🎧 spoti.fi/3EDWmcI

So proud to be a trustee of @sohotheatre.bsky.social as we open our stunning new 1,000-seat venue in Walthamstow tonight! An Art Deco gem reborn — from Soho to the East, leading in comedy, theatre & cabaret. Timeout ~ www.timeout.com/london/news/...

When your friend runs the kitchen and your other friend reviews them for a living, the only sensible response is to dress up, show up, and eat slowly. Indulgent lunch with Chef Larry | Cocochine in Mayfair & William Sitwell | The Telegraph

“Today you speak before you think, and spend a lifetime thinking about what you said.” — Suhel Seth On Stories & Strategies with @farzanabaduel.bsky.social and Doug Downs, Suhel tears into reaction culture. Watch the full episode👇🏽 📺 YouTube – youtu.be/b3LpDLIT2bA 🎧 Apple – tinyurl.com/ynzbfhkh

At the House of Lords with the CEO of @cipr.co.uk and @jrgerlis.bsky.social meeting the APPG on AI to discuss its impact on the PR industry. AI brings both promise and peril. It’s easy to default to fear—but important to remain balanced. Change is also a powerful force for innovation and growth.

On this episode of Stories & Strategies, Suhel Seth joins @farzanabaduel.bsky.social & Doug Downs to share some riveting thoughts on social media today. Full episode 👇🏽 📺 YouTube – youtu.be/b3LpDLIT2bA 🎧 Apple – tinyurl.com/ynzbfhkh 🎧 Spotify – tinyurl.com/3untamtb

We’re partnering with the Aga Khan Trust for Culture to amplify the global reach of the Aga Khan Music Programme.🎶 Celebrating musical heritage, and cultural resilience, this partnership highlights the power of music to connect, unite and inspire. 👉🏽 bit.ly/3E38dkf

"AI renews the role for PR and journalism. Given earned media drives 61% of ChatGPT’s content, we’re building GEO – Generative Engine Optimisation - into our programmes, elevating brands for discovery." — Daisy Pack, Managing Director, Hunter UK #GlobalPRVoices @daisypack.bsky.social

Just returned from the 9th Narrative PR Summit in Hurghada. A masterclass in soft power: PR as a tool for FDI, tourism, trade & cultural diplomacy. Managed to squeeze in 48 hours in Cairo - never fails to inspire — the Grand Egyptian Museum is breathtaking.

On this Stories and Strategies episode, @farzanabaduel.bsky.social & Doug Downs chat with @tmccorkindale.bsky.social They explore how trust in media is evolving and what that means for PR. 👇🏽 📺YouTube- bit.ly/4jdSr5e 🎧Apple - apple.co/3RheZFW 🎧Spotify - spoti.fi/3RCgxut

Catch the first episode of Stories and Strategies Podcast featuring new co-host, @farzanabaduel.bsky.social Chatting with Sue Heuman, they discuss why women still face barriers to leadership in PR? 👇🏽 📺YouTube - bit.ly/4i6YK9q 🎧Apple - apple.co/3RHcdd7 🎧Spotify - spoti.fi/4ll6M14

No Rules Britannia? — is a powerful new report from the Chartered Institute of Public Relations that lays bare the UK’s outdated and opaque lobbying laws. 📸 Westminster launch cipr.co.uk/common/Uploa...