Different platforms, different conversations. If you’re looking for where I am most active, it is here: LinkedIn: www.linkedin.com/in/farzana Instagram: www.instagram.com/farzanabaduel LinkedIn is where I share more on work and industry. Instagram offers a more personal window into what I do.

Since AI tools became part of everyday working life, I have noticed a growing anxiety among young people trying to build a career in PR. It is not only that entry-level roles feel harder to secure. It is also that the pathway in feels less defined. (1/10)

This week on Stories and Strategies, Doug Downs and I speak with Lord David Evans about effective communication. Using Maslow's hierarchy of needs, he argues that you should start with whether your audience feels safe enough to receive it. 🔗Full episode via links in comments.

In this week’s 'CIPR: 1 Minute,' I touch on three areas shaping our profession: - Chartership nearing 1,000 practitioners - CEO Alastair McCapra's piece on lobbying reform - And expanding standards internationally Full update in video below Details via link in comments 👇

What makes podcasts so powerful? On this episode of Stories and Strategies, I chat with Roger Nairn about why podcasts build trust where other channels fall short. They feel less like content, and more like someone speaking directly to you. That’s the difference. That’s the power.

On this week’s episode of When It Hits the Fan, @davidyelland.bsky.social and I discuss why, in a crisis, the hardest decision is not what to say, but how to say it without creating panic. 🎙️Airs tomorrow at 8pm on BBC Radio 4. Also on BBC Sounds, Spotify & Apple Podcasts (links in comments)

There was a time when PR was defined by outputs. Not anymore. As we discussed with Thomas Fife-Schaw of @Ipsos_in_the_UK this week on @stories_strats, PR pros must now interpret a far more complex environment. That shift matters. Full episode via link in comments 👇

Honoured to be included in @easterneye.bsky.social’s GG2 Power List recognising Britain’s 101 most influential Asians. Moments like this make you reflect on the people who take a chance on you. Grateful to be included. Full list via link in comments

Last week on BBC Radio 4's When It Hits the Fan, @davidyelland.bsky.social and I discussed a question that often sits beneath the surface of institutional decision-making. Who organisations choose to lead their communications. Episode now available via link in comments 👇

Looking forward to joining the upcoming CIPR Wessex panel on trust in media. A timely conversation, especially as the responsibility on journalism and PR to uphold standards becomes more pronounced. With Vicky Ryce, Gerald Bowey and Adam Kirtley. Coverage by Daily Echo 🔗 More via link in comments

In this week’s @cipr.co.uk 1-Minute update, I share a few of the conversations shaping our work right now: 🏛️ A House of Lords briefing on lobbying 🔬 New research grants for PR and comms ⚖️ Ongoing contribution to the English Law Promotion Panel 🎥 Full video below 📖 More info via link in comments 👇

1/ On this week’s When It Hits the Fan (BBC Radio 4), I joined @davidyelland.bsky.social, ex-editor of The Sun, to unpack what it really means when journalists move into PR. The power dynamic shifts in ways people don’t talk about enough.🎧

We often assume people are not active on LinkedIn because they have nothing to say. More often, it is hesitation. The fear of being visible or getting it wrong. On this Stories and Strategies episode, Alicia Teltz says the hardest part is actually getting past the fear of being seen.

Do poachers make good gamekeepers? This week on BBC Radio 4’s When It Hits the Fan, @davidyelland.bsky.social and I unpick what it really means when journalism’s biggest names come to what the media likes to call “the dark side.” 🎙️ Episode is available via link in comments

Last week, I represented @cipr.co.uk on the English Law Promotion Panel, expertly chaired by Sarah Sackman KC MP. Pleased to represent the communications perspective in a conversation shaping how English law is positioned globally. More details via link in comments

In this week’s episode of Stories and Strategies, I spoke with Natasha of @spinningred.com about how confidence is often framed as a women’s issue, when in reality it is more complex and shared. Confidence is not confined to gender. What differs are the expectations placed on it. #podcast link 👇

Are the days of posting the same content everywhere over? 📲🤔 On this episode of Stories and Strategies, Molly from Sounds Profitable shared why random distribution is no longer enough. 🎙️📉 Content now needs to be shaped for each platform. 🧩✨ Link to full discussion in comments 👇

As President of @cipr.co.uk, this is my 60-second update on a week where transparency in Westminster has come back into focus. I cover the CEO's piece on @cityam.bsky.social, our latest AI policy update and the CIPR Excellence Awards deadline extension Watch for the full update.

Is truth now the front line for comedy? On this episode of Stories and Strategies, I spoke with Michael Siegers of Zulu Alpha Kilo on why humour works when it reflects something people already recognise, and why the hardest part is saying something honest without causing harm.

In my capacity as @cipr.co.uk President, I co-hosted the CIPR x Farrer & Co dinner yesterday. Thank you to Julian Pike and the team at Farrer & Co for their generous hospitality. An evening of thoughtful conversation on geopolitics as a daily reality.

Brand drift happens slowly. Then all at once. 🎙️ This week on Stories and Strategies, @farzanabaduel.bsky.social and Doug Downs speak with Stewart Cohen of SuperStock about visual consistency. The point: Recognition is not optional. It is how trust starts. 🔗 Full episode via link in comments 👇

This June our CEO @farzanabaduel.bsky.social will speak at the AI for PR & Comms Conference in London. Her session will explore the risks and advisory opportunities AI presents for communications leaders, and why judgement and governance matter today, Tickets: https://bit.ly/4sSLYRQ

Accuracy and verification sit at the heart of both journalism and PR. Following a ruling by @ipso.co.uk, our CEO @farzanabaduel.bsky.social in her role as @cipr.co.uk President issued a joint call with Gerald Bowey of The Chartered Institute of Journalists (CIoJ) Read more 👇🏾 bit.ly/4rsmXvE

Our CEO @farzanabaduel.bsky.social joined BBC radio 4’s When It Hits the Fan with @davidyelland.bsky.social to discuss the strategic communications behind reputation management during geopolitical tension. A look at crisis comms, place branding & imagery in shaping perception. Link in comments 👇🏾

Polished answers often hide the truth. 🎭 In this week's episode of Stories and Strategies, @farzanabaduel.bsky.social and Doug Downs speak with Eike Hartmann of Statista about synthetic populations and how they help us better understand how people actually decide. 🔍 Full episode in comments 👇

Over 20 years organising events, I still LOVE bringing people together, connecting people and watch the catalyst of serendipitous encounters unfold 💫 So so proud of @curzonpr.bsky.social team curating the Michael Kors IWD event 🙌

Speaking at the Institute of Directors Women’s Forum was a moment to reflect on how women navigate the workplace, an environment yet to be shaped by the needs of women. One of the conversations we had, is to be careful who you choose to partner with, you could end up marrying your glass ceiling!

On #InternationalWomensDay, our CEO @farzanabaduel.bsky.social#InternationalWomensDayshared reflections on women’s leadership and resilience in a recent interview with the Island Newspaper Sri Lanka. “ Representation is not about optics. It is about influence .” Here’s the link to the full read: https://bit.ly/40S4vRY

What might PR look like in 2035?🤔 🎙️ In this special AI-illustrated episode of Stories and Strategies, our CEO @farzanabaduel.bsky.social and Doug Downs take a guided step into the future to explore how the profession could evolve over the next decade. Full episode via link in comments 👇

Chuffed to be included in this year’s @prweekuknews Power List alongside PR professionals I admire. Sharing a photo of me 16 years ago when I first entered the PR industry and co-founded @curzonpr.bsky.social ~ still passionate about PR. ✨ www.prweek.co.uk/power-book/u...

International Women’s Day sparks conversations about gender equity. As PRWEEK highlights~ are we sometimes too much chat not enough action? PR is powered by women yet workplaces have yet to better reflect realities from menstrual health to caring and menopause. www.prweek.co.uk/article/1950...

🎙️ This week on Stories and Strategies, @farzanabaduel.bsky.social & Doug Downs are joined by Stephen Hahn of RepTrak to discuss why reputation is a business asset not a vanity metric. The insight was clear: Reputation buys you time. Time protects value. 🧩 Full episode via link in comments👇🏽

This week on Stories and Strategies, @farzanabaduel.bsky.social and Doug Downs sit down with Tim Weber of Edelman PR to unpack the latest Trust Barometer. Two insights stood out: ⭐Persuasion slips when people only hear their own circle ⭐ Fear drives retreat 🔗 Link to full episode in comments 👇

“AI could mark a golden era for PR – but only if we believe in ourselves first” 💡 In a new @cipr.co.uk Influence interview, our CEO & CIPR President 2026 @farzanabaduel.bsky.social reflects on leadership, Chartered status & the importance of AI. Thanks to Lysanne 🙏 CIPR members, find link below 👇

Ten years of @cipr.co.uk CPD Done ✅ PR moves fast and AI is reshaping everything. Staying curious keeps us ahead of the game 🧠 All the best to my fellow CIPR members for the CPD 31 March deadline. 💪 Now: tea, biscuit, little pat in the back. 🍵🍪​​​​​​​​​​​​​​​​

Most founders can pitch an idea. Fewer can navigate what comes after 👀 On 26 Feb, our CEO @farzanabaduel.bsky.social will be speaking on a panel at the IoD Women’s Business Forum to discuss what it really takes to turn ideas into viable businesses 🎙️ 🔗Registration link in comments

Leaders are often being judged on what they repeat not simply on what they say 👀 This week on Stories and Strategies with @farzanabaduel.bsky.social & Doug Downs, Molly DeMellier shares practical tips on how to build credibility on social media 📲 🔗 Link to episode in comments 👇

This week on Stories and Strategies, Michael Siegers of Zulu Alpha Kilo sits down with hosts @farzanabaduel.bsky.social & Doug Downs 🎙️ The takeaway from this episode is simple: Satire can cut through industry habits in a way straight critique cannot 💡 For full episode, link in comments 👇

Most organisations avoid humour because they fear losing control 👀 On this week's episode of Stories & Strategies, @farzanabaduel.bsky.social and Doug Downs sit with Michael Siegers to unpack why satire can surface truth without sounding defensive 🎙️ 🔗 Link to full episode in comments

At the Makkah Halal Forum 2026 in Saudi Arabia 🇸🇦, our CEO @farzanabaduel.bsky.social joined two timely sessions that reflected just how fast the halal economy is evolving🌍 Thank you to our partners, The Islamic Chamber of Commerce and Development (ICCD) for convening such an important forum👏💼

Same words. Different channel. Different judgement. 👀 This week on Stories and Strategies, @farzanabaduel.bsky.social, Doug Downs & Molly DeMellier of Sounds Profitable unpack why audiences read tone, format and context as much as they read content. 🔗 Link in comments 🎙️

Is the grass greener in the UAE? 🌴 I went to Abu Dhabi to see what’s really pulling people there: ambition, growth… and spanking new airports. My reflections here ⬇️ farzanabaduel.substack.com/p/is-the-gra...

Next week, our CEO @farzanabaduel.bsky.social will be at Makkah Halal Forum 2026 🎙️ She'll moderate a panel with Khawaja Ahmed Usman of Pasha Fabrics, Ufuk Secgin of Halal Booking and Nafees Khunder of Muslim Pro on what global scale really requires for halal brands. Registration link in comments 🔗

🗣️ In conversation with Cairo’s PR boss Lamia Kamel of CC Plus on #PraxisMENA, their first conference in the Middle East. The region is the right place, at the right time, for PR storytellers navigating the region’s transformation ✨

Early LinkedIn posts don’t build reach They build familiarity 👀 On this week's episode of Stories and Strategies, @farzanabaduel.bsky.social & Doug Downs spoke with former LinkedIn exec Alicia Teltz about why early content shapes trust long before reach does 🎙️ Full episode link in comments 🔗

Landed in 🇦🇪 Abu Dhabi ✈️ for the PRAXIS MENA conference. A day full of insight and optimism for comms in the region. 📸 Egyptian PR supremo Lamia Kamel & the Maestro of Gov Comms Alex Aiken Congrats to PRAXIS team including Amith Prabhu, @arunsudhaman.bsky.social 🙌

🎥 Spoke on BBC News yesterday about the Melania documentary, a masterclass in controlled narratives What is most striking is the polarising responses to the film 🍿 → “People would walk out even on a plane” → “Rare, compelling insight” 🔵🔴 Content no longer bridges divides. It reinforces them.

Last week, #TheWeekUnspun tracked Davos 🏔️🌍 Today, @farzanabaduel.bsky.social, Doug Downs & @tbonegallagher.bsky.social discuss how power reacts to uncertainty, and what gets avoided as policy shifts accelerate 💬 To join live, find link in the comments 🔗

Cameras don’t create credibility📸 They test it 🔍 This was discussed in this week's episode of Stories and Strategies where @farzanabaduel.bsky.social and Doug Downs sat with guest Liz Brooks to unpack personal branding 💎 Watched it? Share your thoughts And if not,🔗 in comments