We spent weeks trying to improve our activation rate through UX enhancements. Nothing worked. Then we tried something different: Gathered evidence for the problem BEFORE testing solutions. Result? Found the real issue in 7 user tests. Fixed it in 2 weeks. Evidence > Opinions youtu.be/l1V1Ekul5-Q

"Move fast" is bad advice if you're moving in the wrong direction. I learned this $50,000 lesson the hard way. Here's the 5-minute test that could have saved my business (and can save yours): youtu.be/c1DOnjx-xm4

Most founders struggle to understand what customers want because they're using 3 ineffective approaches: Building an MVP and waiting for feedback Directly asking "what do you want?" Validating a list of problems Here's what actually works: youtu.be/HxSsThn_ptc?...

🔍 What's the ONE metric that makes investors sit up and pay attention? In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right). Watch now to measure what ACTUALLY matters → youtu.be/_4wUM_msN2w

As a founder, do you get nervous when it's time to talk pricing? In my latest video, I share the exact 3-step process I use to pitch pricing with confidence. No more butterflies! Watch here: youtu.be/Z9t87HRmsv0

10 Startup Truths No One Tells First-Time Founders youtu.be/66ApiDp-nV8?...

The Secret to Startup Success? Know When to Pivot youtu.be/-jXBs2e3f0w?...

Start With Why: The 3-Step Vision Framework youtu.be/kA5XYviy2nU?...

7 costly mistakes first-time founders make. Great video from Ash Maurya @ashmaurya.bsky.social #LeanStartup #Innovation #Startup youtu.be/-30TXCM48sg

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey: youtu.be/GVzkDQkBs_w?...

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey: youtu.be/GVzkDQkBs_w?...

Why and How People Buy Anything youtu.be/YgQbJjookYU?...

How to Find the Right Startup Idea youtu.be/aOJ18xr4uNM?...

All happy customers are alike; each unhappy user is unhappy in its own way.

If your idea isn’t something people want to steal, it’s not a good idea. If your idea is something people can easily steal, it’s not a good business.

The Stealth Startup Trap: Why Secrecy is Killing Your Business youtu.be/XhT6JzgCuBk?...

Having more passion for your solution than the problem is a problem. #LoveTheProblem

The best and fastest way to learn isn’t through surveys, landing pages, or metrics. But, talking to your customers. youtu.be/iWHNt1_aIec

Your vision shapes your mission: www.leanfoundry.com/lean-1-2-3/j...

A #coffee a day keeps the monster away.

If you're still bent on building your idea in stealth, consider taking this "Get My Idea Stolen" challenge: 1. Don’t tell anyone about your best idea. 2. Try to get your second-best idea stolen. 3. Tell everyone. Then, see if anyone runs off with the idea.

To kick off the new year: Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule. How I Manage My Time as a Startup Founder: youtu.be/7qKq08mZsng?...

It's always easier to build something people want than to make people want something you've built.

The only evidence of a working business model is traction (aka paying customers).

There is a common myth of the risk-loving entrepreneur who jumps off a cliff with no parachute. Most successful entrepreneurs, in reality, are quite risk-averse. They systematically eliminate the riskiest assumptions in their business model to remove as much downside as possible early.

How to develop your unfair advantage strategy - www.leanfoundry.com/lean-1-2-3/dec-20-2024

How Airbnb and Netflix Used This Unfair Advantage to Win youtu.be/tjb2-votWz4?...

Love the problem, not your solution.

Dare to be prescriptive and wrong versus vague and never right or wrong.

Explainability > Predictability

What Makes a Startup Pitch TRULY Irresistible? youtu.be/sFzkjG05zsc?...

Startups are conversations.

Have faith in yourself. Be ruthless with your ideas.

Some of my more controversial hot takes: - Don’t start with an MVP - Don’t rush outside the building - Don’t do a public launch - Don’t create personas - Don’t start with surveys - Don’t ask customers about their problems - Don’t start with freemium

Separate principles from tactics - www.leanfoundry.com/lean-1-2-3/dec-7-2024

How I Wrote a Best-selling Book Using #Lean Principles youtu.be/_6e-YEHvW48?...

Don’t ask people what they think of your idea. Only customers matter. Don’t ask customers what they think of your idea. Measure what they do.

Truth-seeking requires arguing from multiple perspectives and still arriving at the same destination.

The one thing you should never outsource is learning from customers.

Perfect idea, not required. What separates success then isn't a perfect Plan A but a systematic process for going from a Plan A to a plan that works -- before running out of resources. Step 1: Just Start.

Speed of learning is a startup's (only) unfair advantage. But when you're going fast under conditions of high uncertainty, you need a different approach.

Existing Alternatives: The most important Lean Canvas building block - www.leanfoundry.com/lean-1-2-3/nov-30-2024

Reasonably smart people can post-rationalize anything. Entrepreneurs are especially gifted at this.

The ability to ask why after a failed experiment is a superpower.

🚀 Think your product has no competition? Think again. In this video, I break down why every successful product in history faced (and needed) competition to thrive—and why that’s great news for you. 💡 Watch now 👉 youtu.be/pk2M9RsRM3w # Startups #ProductStrategy

Problems, not solutions, create spaces for innovation.

People love to pit bootstrapping vs. venture capital, but this is a false choice because 1. Bootstrapping and venture capital don’t have to be mutually exclusive,  2. Most ideas shouldn’t pursue venture capital but 3. Most (if not all) startups should start with bootstrapping.

Why Bootstrapping Is Still the Best Way to Startup youtu.be/B_WtuOIJf50?...

Why Bootstrapping Is Still the Best Way to Startup https://youtu.be/B_WtuOIJf50?si=a_KpoNguRE6zpbjj

I am taking yet another stab at E-Ink tablets, replacing my pen and paper addiction. This time, it feels different and a lot more promising. #inflection