Ash Maurya
@ashmaurya.bsky.social
📤 259
📥 520
📝 4550
Author of Running Lean and Creator of Lean Canvas My newsletter:
https://leanfoundry.com/newsletter
We spent weeks trying to improve our activation rate through UX enhancements. Nothing worked. Then we tried something different: Gathered evidence for the problem BEFORE testing solutions. Result? Found the real issue in 7 user tests. Fixed it in 2 weeks. Evidence > Opinions
youtu.be/l1V1Ekul5-Q
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The Biggest Cheat Code for Unlocking Startup Growth
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/l1V1Ekul5-Q
5 months ago
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"Move fast" is bad advice if you're moving in the wrong direction. I learned this $50,000 lesson the hard way. Here's the 5-minute test that could have saved my business (and can save yours):
youtu.be/c1DOnjx-xm4
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How a 5-Minute Test Saved My Business
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/c1DOnjx-xm4
5 months ago
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Most founders struggle to understand what customers want because they're using 3 ineffective approaches: Building an MVP and waiting for feedback Directly asking "what do you want?" Validating a list of problems Here's what actually works:
youtu.be/HxSsThn_ptc?...
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How to Uncover What Customers Want
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/HxSsThn_ptc?si=5iIfjXm-pCJpAkm4
6 months ago
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🔍 What's the ONE metric that makes investors sit up and pay attention? In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right). Watch now to measure what ACTUALLY matters →
youtu.be/_4wUM_msN2w
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One Startup Metric to Rule Them All
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/_4wUM_msN2w
6 months ago
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As a founder, do you get nervous when it's time to talk pricing? In my latest video, I share the exact 3-step process I use to pitch pricing with confidence. No more butterflies! Watch here:
youtu.be/Z9t87HRmsv0
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Stop Underpricing: How to Sell Your True Value
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/Z9t87HRmsv0
6 months ago
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10 Startup Truths No One Tells First-Time Founders
youtu.be/66ApiDp-nV8?...
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10 Startup Truths No One Tells First-Time Founders
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/66ApiDp-nV8?si=iS6PZty013KW50G1
7 months ago
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The Secret to Startup Success? Know When to Pivot
youtu.be/-jXBs2e3f0w?...
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The Secret to Startup Success? Know When to Pivot
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/-jXBs2e3f0w?si=FgQkhsqsWMwzWt57
8 months ago
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Start With Why: The 3-Step Vision Framework
youtu.be/kA5XYviy2nU?...
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Start With Why: The 3-Step Vision Framework
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/kA5XYviy2nU?si=Ef5CWYXR5TD5k6Dz
8 months ago
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reposted by
Ash Maurya
George Watt
8 months ago
7 costly mistakes first-time founders make. Great video from Ash Maurya
@ashmaurya.bsky.social
#LeanStartup
#Innovation
#Startup
youtu.be/-30TXCM48sg
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7 Costliest Mistakes First-Time Founders Make
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/-30TXCM48sg
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reposted by
Ash Maurya
Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:
youtu.be/GVzkDQkBs_w?...
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The Mindset Shift That Changed My Identity as a Startup Founder
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/GVzkDQkBs_w?si=csE6GCx5_3t1GB5v
9 months ago
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Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:
youtu.be/GVzkDQkBs_w?...
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The Mindset Shift That Changed My Identity as a Startup Founder
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/GVzkDQkBs_w?si=csE6GCx5_3t1GB5v
9 months ago
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Why and How People Buy Anything
youtu.be/YgQbJjookYU?...
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Why and How People Buy Anything
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/YgQbJjookYU?si=1A1juMuhgy5f50Cv
9 months ago
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How to Find the Right Startup Idea
youtu.be/aOJ18xr4uNM?...
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How to Find the Right Startup Idea
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/aOJ18xr4uNM?si=lXiReL1DxSYOeU2G
9 months ago
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All happy customers are alike; each unhappy user is unhappy in its own way.
9 months ago
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If your idea isn’t something people want to steal, it’s not a good idea. If your idea is something people can easily steal, it’s not a good business.
9 months ago
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The Stealth Startup Trap: Why Secrecy is Killing Your Business
youtu.be/XhT6JzgCuBk?...
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The Stealth Startup Trap: Why Secrecy is Killing Your Business
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/XhT6JzgCuBk?si=lQT5SRPuMg3tK1lc
9 months ago
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Having more passion for your solution than the problem is a problem.
#LoveTheProblem
9 months ago
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The best and fastest way to learn isn’t through surveys, landing pages, or metrics. But, talking to your customers.
youtu.be/iWHNt1_aIec
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One Habit That Unlocked My Startup Growth.
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/iWHNt1_aIec
9 months ago
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Your vision shapes your mission:
www.leanfoundry.com/lean-1-2-3/j...
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Blind Vision = No Mission | LEAN 1-2-3 Newsletter
Posted on JAN 4
https://www.leanfoundry.com/lean-1-2-3/jan-4-2025
9 months ago
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A
#coffee
a day keeps the monster away.
9 months ago
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If you're still bent on building your idea in stealth, consider taking this "Get My Idea Stolen" challenge: 1. Don’t tell anyone about your best idea. 2. Try to get your second-best idea stolen. 3. Tell everyone. Then, see if anyone runs off with the idea.
9 months ago
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To kick off the new year: Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule. How I Manage My Time as a Startup Founder:
youtu.be/7qKq08mZsng?...
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How I Manage My Time as a Startup Founder - 10 Management Tips
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/7qKq08mZsng?si=DpC0iCdEOftMW68Y
10 months ago
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It's always easier to build something people want than to make people want something you've built.
10 months ago
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The only evidence of a working business model is traction (aka paying customers).
10 months ago
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There is a common myth of the risk-loving entrepreneur who jumps off a cliff with no parachute. Most successful entrepreneurs, in reality, are quite risk-averse. They systematically eliminate the riskiest assumptions in their business model to remove as much downside as possible early.
10 months ago
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How to develop your unfair advantage strategy -
www.leanfoundry.com/lean-1-2-3/dec-20-2024
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https://www.leanfoundry.com/lean-1-2-3/dec-20-2024
10 months ago
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How Airbnb and Netflix Used This Unfair Advantage to Win
youtu.be/tjb2-votWz4?...
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How Airbnb and Netflix Used This Unfair Advantage to Win
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/tjb2-votWz4?si=Ii3gORf8SIv8hP-b
10 months ago
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reposted by
Ash Maurya
Love the problem, not your solution.
over 2 years ago
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Dare to be prescriptive and wrong versus vague and never right or wrong.
11 months ago
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Explainability > Predictability
11 months ago
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What Makes a Startup Pitch TRULY Irresistible?
youtu.be/sFzkjG05zsc?...
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What Makes a Startup Pitch TRULY Irresistible?
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/sFzkjG05zsc?si=Mtsu0EiNs-LQtg6l
11 months ago
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Startups are conversations.
11 months ago
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reposted by
Ash Maurya
Have faith in yourself. Be ruthless with your ideas.
about 1 year ago
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Some of my more controversial hot takes: - Don’t start with an MVP - Don’t rush outside the building - Don’t do a public launch - Don’t create personas - Don’t start with surveys - Don’t ask customers about their problems - Don’t start with freemium
11 months ago
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Separate principles from tactics -
www.leanfoundry.com/lean-1-2-3/dec-7-2024
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Separate principles from tactics. | LEAN 1-2-3 Newsletter
Posted on DEC 7
https://www.leanfoundry.com/lean-1-2-3/dec-7-2024
11 months ago
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How I Wrote a Best-selling Book Using
#Lean
Principles
youtu.be/_6e-YEHvW48?...
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How I Wrote a Best-selling Book Using Lean Principles
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/_6e-YEHvW48?si=_PZ6u6oXPw9eKT9a
11 months ago
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reposted by
Ash Maurya
Don’t ask people what they think of your idea. Only customers matter. Don’t ask customers what they think of your idea. Measure what they do.
over 2 years ago
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Truth-seeking requires arguing from multiple perspectives and still arriving at the same destination.
11 months ago
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reposted by
Ash Maurya
The one thing you should never outsource is learning from customers.
almost 2 years ago
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reposted by
Ash Maurya
Perfect idea, not required. What separates success then isn't a perfect Plan A but a systematic process for going from a Plan A to a plan that works -- before running out of resources. Step 1: Just Start.
about 1 year ago
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reposted by
Ash Maurya
Speed of learning is a startup's (only) unfair advantage. But when you're going fast under conditions of high uncertainty, you need a different approach.
about 1 year ago
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Existing Alternatives: The most important Lean Canvas building block -
www.leanfoundry.com/lean-1-2-3/nov-30-2024
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Existing Alternatives: The most important Lean Canvas building block | LEAN 1-2-3 Newsletter
Posted on NOV 30
https://www.leanfoundry.com/lean-1-2-3/nov-30-2024
11 months ago
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Reasonably smart people can post-rationalize anything. Entrepreneurs are especially gifted at this.
11 months ago
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The ability to ask why after a failed experiment is a superpower.
11 months ago
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🚀 Think your product has no competition? Think again. In this video, I break down why every successful product in history faced (and needed) competition to thrive—and why that’s great news for you. 💡 Watch now 👉
youtu.be/pk2M9RsRM3w
# Startups
#ProductStrategy
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No Competition? No Market: The Truth About Successful Products
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/pk2M9RsRM3w
11 months ago
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reposted by
Ash Maurya
Problems, not solutions, create spaces for innovation.
12 months ago
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People love to pit bootstrapping vs. venture capital, but this is a false choice because 1. Bootstrapping and venture capital don’t have to be mutually exclusive, 2. Most ideas shouldn’t pursue venture capital but 3. Most (if not all) startups should start with bootstrapping.
11 months ago
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Why Bootstrapping Is Still the Best Way to Startup
youtu.be/B_WtuOIJf50?...
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Why Bootstrapping Is Still the Best Way to Startup
YouTube video by Ash Maurya - LEANFoundry
https://youtu.be/B_WtuOIJf50?si=a_KpoNguRE6zpbjj
11 months ago
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Why Bootstrapping Is Still the Best Way to Startup
https://youtu.be/B_WtuOIJf50?si=a_KpoNguRE6zpbjj
11 months ago
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I am taking yet another stab at E-Ink tablets, replacing my pen and paper addiction. This time, it feels different and a lot more promising.
#inflection
11 months ago
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