‘Shatter crunchin’ chicken ain’t all about the love; it’s mostly about profits derived from fat, sugar and salt.’ And so it goes…Yet another 🇺🇸fast food chicken shop opens in 🇮🇪: a testament to not only the failure to stop the junk foodification of our high streets but also how cheap chicken is 😕

⚽️You really have to wonder at what point do these millionaire footballers decline to take junk food ad money? Given their professional lives were dedicated to peak health you would hope they would hesitate before endorsing McDonald’s to the masses..

Genuinely intrigued by how many sponsored #McDonalds ads of non-compliant food I’m seeing. Reddit, Facebook, on-demand TV… 🤳The new marketing rules banning these kinds of online ads in the UK came into force in January. They’ve had plenty of time so why the continued blitz of junk food ads? 🤔

I wonder how many other little kids like my 6 year old son are being exposed to this #CocaCola marketing in their #WorldCup sticker books?

🤔🍟Sponsored ad for non-compliant food on Facebook and earlier in the day another on the on-demand tv service… Has McDonald’s just decided it’s above the UK law which bans these kinds of ads?

I regret to inform you that the absolute worst people in food academia have teamed up to write a truly cynical screed against meat reduction.

Irony lost in Belfast’s @sainsburys.bsky.social. A wonderful wall showing kids’ ideas of what a healthy plate is buffeted by a wall of coke 😐 Why not help these kids make their healthy plates a reality and stop promoting junk food in key areas of the shop? Retailers can and should do so much more!

The European Scientific Advisory Board on Climate Change published its newest report with a clear message for the agriculture sector: business as usual is not an option if Europe wants to ensure a better future for its farmers and rural communities. Read our latest: www.iatp.org/scientists-s...

We need binding regulation and not corporate self-regulation, exhibit #1,000,000. 98% of meat and dairy company climate and environmental promises are bullshit. www.newscientist.com/article/2523...

"Extreme heat is threatening the world’s food systems, with farmers unable to work outside, livestock experiencing stress and crop yields falling, putting the livelihoods of more than a billion people in peril..." Sadly, climate concern is woke, so I guess a billion people just gotta burn/starve.

Excellent article on how Ireland, a country which in theory feeds 50 million, can be so nutritionally insecure. ❗️90% of 🇮🇪’s food is exported and most is meat and dairy 📉 ~9 out of 10 veg producers have disappeared since the 90s 🛒I’d add an important part of solution is to address consumer demand

“By cramming large numbers of animals into confined spaces and relying heavily on fertilisers, these intensive systems release far more ammonia than the environment or our bodies can cope with.’ And yet the UK govt is considering relaxing planning rules for industrial chicken farms… 😐

Cool beans! Nice to see beans sponsoring a sports team! Makes a change from the usual roster of junk food, alcohol and betting companies usually associated with sports sponsorship 🫘😎 www.gaa.ie/article/batc...

This is the complete opposite to the direction we should be going in. Allowing intensive farming to expand will increase animal suffering, undermine food security, increase pollution, fuel the climate crisis and put all of us at risk. Read more: https://bit.ly/4c0tF6e

Science points in one direction, lobbying in the other. Crucial but grim reporting by @zdboren.bsky.social. "Ministers are rewriting planning rules to make it easier to build intensive livestock farms despite concerns ..." www.theguardian.com/environment/...

Essential messages here. We take food for granted. Our food system is extremely vulnerable. Governments are doing very little to prevent or mitigate future crises. Massive corporate interests. A bit safer if we switch to plant-based diets. www.theguardian.com/commentisfre...

If plant-based foods must be more 'honest', let’s do the same for meat – fancy some ‘cow-muscle tissue' or 'pig belly'? By Deirdra Barr www.theguardian.com/commentisfre...

finally, subway beginning to put protein into their sandwiches

Some startling stats today at the All-Ireland Obesity Action Forum’s conference on the impacts of digital marketing. 💰 Digital advertising spend due to be $1 trillion by 2028 🇮🇪 Children spend 4.5 hours on average on digital devices (some up to 10 hrs!) 🍟 Exposed to unhealthy food ads every 4 mins

REVEALED: The EU spends hundreds of times more public money on high-emissions beef and dairy than legumes and nuts through its common agricultural policy (CAP) subsidies, according to new figures published today by Foodrise. Read the new report: foodrise.org.uk/CAPCrossroads/

80% of agricultural land is used for livestock (and textiles), yet this huge land use provides only 17% of our calories and 38% of our protein. 16% of the land used for crops provides 83% of our calories and 62% of our protein. It's past time we rethink what we eat.

EU #CAP farm subsidies overwhelmingly go to those who are already rich, and not enough support reaches those who really need it Farmers on the brink of bankruptcy, small agroecological farms, and all those who want to transition to more sustainable practices – these need real support

Why can sugary cereals or even candies proudly boast about vitamin D or ‘no fat’? Well because the EU hasn’t done its job…for *17* years. Nutritional standards - ‘nutrient profiles’ - would’ve stopped these kinds of misleading claims on labels but the EU has missed the deadline since.. 19/01/2009🎂

"Eating less meat remains one of the fastest, easiest & cheapest ways to cut emissions... It’s especially important as many other climate solutions become more expensive, politically fraught or unavailable… It’s not possible to separate our own health from that of the planet." [Also: dairy = meat!]

Oh wow… where to start.. Red meat and cheese (!) prioritised and put on the same level as broccoli and carrots Butter above bananas And whole grains at the very bottom… 🙄 Making America confused again

🚨Excellent new report on influencer marketing from my former colleagues exposing the myriad ways food brands are using the powerful sway of influencers to push kids+teens towards junk food. 👉As brands increasingly engage these marketing tactics, regulators need to take the issue in hand, urgently!

Getting restaurants to serve more plant-based food can have big climate impacts.

🍬‘One portion = Happiness!’ Great that Haribo have made giant stuffed toy versions of their sweets…🙄 Now they can market to kids *inside* their bedrooms. This is of course a company who claim they don’t market to under 16s

Maybe some Irish and EU policymakers could pick up a copy of this kid’s book I found today.. Which seems to have a better grasp of what needs to happen to livestock agriculture in Ireland…

For anyone claiming to care about farmers’ livelihoods or food prices for the consumer, THIS is the key to the answer: tackling the climate crisis. Resources and efforts should be (laser) focused… tick tock… ⏰

♥️ Good to see diets haven’t been totally ignored in the new EU ‘Safe Hearts Plan’ but still so much untapped potential to address #foodenvironments Hoping in particular the evaluation of unhealthy food marketing to kids will indeed lead to a proposal for stricter rules (how could it not?!)

In the UK in 2022 (most recent year for data), "115,000 deaths were associated with unhealthy diets. Of these, 49,000 were associated with excess consumption of dairy, red meat, and processed meat." @lancetcountdown.bsky.social Data Sheet 2025 lancetcountdown.org/wp-content/u...

Food corporations built a system where junk is cheap, everywhere, and aggressively marketed. The diets they profit off are killing people - 800,000+ deaths every year in Europe - while public health costs explode. #EUAgriFoodDays #FeedPeopleNotAgribusiness

🍫 When your chocolate bar isn’t ‘chocolate’ anymore… Cocoa production is acutely affected by the climate crisis and manufacturers are responding by dropping the % of cocoa solids in their products.. Expect to see more of this as temps rise unabated.. www.confectionerynews.com/Article/2025...

A majority of #consumers in Germany want mandatory #labeling of all food products using the traffic light system #NutriScore, according to a comprehensive survey. Almost all consumers (91%) are already familiar with the #nutrition label… (1/2) www.foodwatch.org/de/fuenf-jah... #label

These two stories are somehow connected. Apparently, if you lobby tirelessly for more pollution & ecological wreckage, that’s exactly what you get.

A reprieve (for how long?) for the ridiculous veggie burger name ban But what a colossal waste of political energy spent on a such a farcical attempt to undermine plant based options 😑 www.politico.eu/article/eu-v...

Today it's exactly 6 years ago that EU Commission President Von der Leyen announced the European Green Deal, which she called "Europe's Man on the Moon moment" 🎂 Von der Leyen's priority today? Acting on corporate demands for #deregulation, recklessly rolling back environment and health standards 😡

At this month’s AGRIFISH Council, ministers must send a clear signal to the @ec.europa.eu and support the modernisation of the EU animal welfare legislation for farm animals. Why? Read along. 🧵

🎯 Very sick of passing this bus stop ad with my little ones this month (obviously they think it’s great - ‘Santa!!’) If junk food ads on tv are worth regulating then junk food ads outdoors are too

Ireland’s water is going green, yet the EU just approved YET another nitrates derogation... Rural communities have spoken: they want clean rivers, not more pollution. Science and public health are clear. It’s time to enforce the rules and safeguard Ireland’s waters. Press release & letter below👇

Recommendations from the report suggest: ⚖️ Universal basic income 🥓 Taxes on meat 🌱 Subsidies for healthy plant-based foods As the EU frivously debates the names of veggie sausages and burgers, it feels like we’re a lonnng way away from the political seriousness urgently needed…

👉‘All the environmental crises were worsening as the global population grows and required more food and energy, most of which was produced in ways that pollute the planet and destroy the natural world, the experts said. A sustainable world was possible, they said, but required political courage.’

No ham in hamburgers, no dogs in hot dogs - and consumers get it. The EU should focus on promoting sustainable diets, not on policing words and making obvious obstacles to plant-based foods. CONCITO supports this call against the "veggie burger ban" 🍔🌱 #noconfusion

Ireland's nitrates derogation & water quality — survey reveals public value clean freshwaters & have negative attitudes to raising farming allowance on nitrates @epaireland.bsky.social find agriculture is a primary source of nitrogen pollution in our waters www.antaisce.org/news/public-...

🚨Industrial agriculture consumes most of our food, while millions go hungry in Europe. Most EU farmland isn’t supporting people - it’s feeding factory farms. That’s land we need to grow real food and nourish communities. #EUAgriFoodDays #FeedPeopleNotAgribusiness

‘The ignoring of facts, the sidelining of scientists and the breezy assertions, repeated ad nauseum, that Irish agriculture is ‘sustainable’ are largely responsible for the mess Irish farming finds itself in.’ 💯

'It’s urgent that we support a shift to plant-rich diets.' Oxford @oxmartinschool.bsky.social’s Prof Paul Behrens sets out why the UK food system needs reform - and how it could benefit farmers, the public and nature ⬇️ #OxfordClimate

‼️ 789 DAYS ‼️ That is how long it has been since the @ec.europa.eu promised updated legislation for animals on farms. This morning we gave a reminder to EU Member States attending the Animal Welfare Conference. It's time to move #ForwardforAnimals ➡️ www.eurogroupforanimals.org/forward-anim...

💥 🇪🇺 Breaking EU Ombudsman decision! Following a complaints, European Ombudswoman #TeresaAnjinho calls hasty deregulation proposals by #EuropeanCommission maladministration! See: tinyurl.com/5t5x42uz Following 3 complaints it now seems the EC did not follow it's own 'Better Regulation' rules. 😱