#prcaConf25 kicks off with @prca-hq.bsky.social CEO Sarah Waddington in conversation with Simon Baugh, CEO of Uk Government’s Government Communication Service

📣The PRCA has appointed Sarah Waddington CBE as its permanent CEO after a rigorous two-month recruitment process, which attracted more than 300 candidates to the role. Find out more: ow.ly/jiSk50WlATA

🎉Congratulations to all winners and highly commended finalists at last night's PRCA Workplace Champions Awards! Find out more: newsroom.prca.org.uk/pressrelease...

🆕 The Empathy Equation—new episode out now! In #PRCAFuse, @farzanabaduel.bsky.social speaks with Slova Tech PR CEO, Viroslava Novosylna on: - Global teams in crisis - Mental health & remote work - Female founders & imposter syndrome 🎙: ow.ly/S5NI50VrYQO 📺: ow.ly/mlRq50VrYQP

💡When does creativity strike? We’re talking PR, brand strategy, and global insights with Daisy Pack, MD of Hunter UK, on this week’s PRCA Fuse Global Podcast. Host: @farzanabaduel.bsky.social Tune in: 🎧 ow.ly/NNO950VjGG5 📺 ow.ly/IwLo50VjGG4

In a recent session with our Crisis Communications PRCA group, featuring Harry Methley and Miles Evans, we discuss crisis communication through Trump's lens, tackling misinformation and social media strategies. Follow #PRCATV Watch 📺 ow.ly/e5gY50VnTYE

🆕🎙 | Cultural differences in UK and US PR industries? Daisy Pack, MD of Hunter UK, joins #PRCAFuse to reveal her secrets on creative strategy, earned media, and cross-Atlantic PR. Host: @farzanabaduel.bsky.social 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗻: 🎧 ow.ly/NNO950VjGG5 📺 ow.ly/IwLo50VjGG4

🤝Join our Independent Consultants, PRCA Group, and The Work Crowd for a LinkedIn Live event 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 at 1:30 p.m. - We will discuss turbocharging your communications team with flexibility and fresh insights. Sign up | ow.ly/bTEL50ViUyT

🆕🎙 | Want to know how top PR leaders build global brands? Daisy Pack, MD of Hunter UK, joins #PRCAFuse to reveal her secrets on creative strategy, earned media, and cross-Atlantic PR. Host: @farzanabaduel.bsky.social 🎙️ Listen now! 🎧 ow.ly/NNO950VjGG5 📺 ow.ly/IwLo50VjGG4

🚨 Exciting news! We've partnered with Polpeo, a global leader in crisis simulation, to help PRCA members build resilience & sharpen their crisis response skills. Find out more: newsroom.prca.org.uk/pressrelease...

🎓 Completing your PR degree is exciting, but landing an internship is key to gaining industry experience. With a competitive job market, standing out is essential. 📖 Read Tribeca PR's Onela Mafu's blog for tips on securing your PR internship: www.prca.global/news/stand-o...

👀Faith Holland highlighted 7 mistakes in new business: saying yes to everything, relying only on business development teams, presenting only tried-and-true ideas, not listening to clients, ignoring budget, overloading presentations, and persistently following up. #PRCAMatchmakerNewBizFest

"AI saves you A LOT of time and money." - @stuartbruce.biz We heard a very powerful and game-changing session about how we can use AI to gain new business. #PRCAMatchMakerNewBizFest

📣 "The smart agencies pick up the phone and ask questions." We heard James Thomlinson and Alex Young on the 'Agency Creds: A Necessary Evil, or a Strategic Opportunity?' at the #PRCAMatchmakerNewBizFest.

Hannah Campbell shares how diverse perspectives enrich creative strategies and make pitches more relatable to diverse stakeholders. #PRCAMatchmakerNewBizFest

“How many times do you celebrate a new client? How many times do you celebrate when an existing client gives you more projects?” - Simon Rhind-Tutt during his #PRCAMatchmakerNewBizFest session 'Retaining and Growing Existing Business.'

We recorded a live podcast at the #PRCAMatchmakerNewBizFest! @fuelpodcast.bsky.social interviewed Ian Truscott who highlighted the evolution of content marketing over the past 20 years, stressing the need for useful, empathetic, and non-self-centered content.

➡The Art of Listening and the Power of Questions - #PRCAMatchmakerNewBizFest The panel highlighted the value of tailoring pitches to cultural trends and client needs, and the inefficiency of large teams in pitches. Panellists: - Faith Holland - Tomos Edwards - Caroline Doyle - Adrian Mooney

👀"Strong procurement relationships drive long-term agency success." Tina Fegent during her #PRCAMatchmakerNewBizFest session 'Emerging Trends in Marketing Procurement: What PR Agencies Need to Know.'

"You don’t need thousands of clients. You need good ones." Mark Clark from jfdi during his #PRCAMatchmakerNewBizFest session 'Torture Test Your New Business Proposition.'

"We’ll soon be announcing CMS GO for agencies of 10 or less members. Stay tuned!" We heard an update from the PRCA Communications Management Standard Assessor, Carol Magill at the #PRCAMatchmakerNewBizFest

A brilliant kick-off to an amazing day! The first #PRCAMatchmakerNewBizFest is on!

And we're off to a fantastic day of new business advice and and tips with a fabulous intro by @PRCA_HQ interim CEO Sarah Waddington. I am speaking this afternoon with a talk on how AI is revolutionising new biz. #PRCAMatchmakerNewBizFest

🆕🎙 In the latest episode of #PRCAFuse, our host @farzanabaduel.bsky.social welcomes Crisis Communication expert @amandacomms.bsky.social to discuss crisis management. She shares significant moments from her over 25 years of experience and insights. 🎧 ow.ly/8sZh50Va09X 📺 ow.ly/JnhV50VaWQx

🆕🎙 Now is the perfect time to master crisis communication in a fast-changing world. Crisis Communication Specialist @amandacomms.bsky.social joins #PRCAFuse to discuss crisis management & mental health with our host, @farzanabaduel.bsky.social. 🎧 ow.ly/IhUo50V9ZYx 📺 ow.ly/MKjn50V9ZYz

Got 8 minutes? ⏳ In Sparks by PRCA, Souha Khairallah chats with top training experts on PR skills. 🎙️ Ep 5: Ann Pilkington from PR Academy. 🎧 YouTube: youtu.be/khndKV-N_ag 🎧 Spotify: spoti.fi/4yYBdr0

Check out why our 𝗣𝗥𝗖𝗔 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴'𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 was a success! 🤝 Join us in Bath on March 27th and 28th, 2025, for a two-day leadership experience. Experience six sessions, accommodation, meals, and a coaching session. Tailored for PR pros aiming for leadership roles. 👉 ow.ly/ZzvQ50V7uN2

🆕 Latest #PRCAFuse In our latest episode with Pulitzer Prize-winning journalist and author Charles Duhigg, @farzanabaduel.bsky.social arzanaBaduel interviews Charles, offering insights into neuroscience and productivity routines. 🎙 Take a look: ow.ly/xXRG50V1fWX

HR & AI: The perfect match! Join #PRCAGroups in London on 13th March for an exclusive AI recruitment event. - Discover GC Index + AI for hiring & explore AI tools for resume parsing 📍 Aldgate East | ⏰ 4 PM | Networking Book: ow.ly/12LZ50V5TVr

📢 Calling all PRCA members! International Women’s Day 2025 is almost here, and we want to spotlight your event, blog, or initiative! 📅 Email us on [email protected] by 26th February with: ✔ Event details ✔ Blog contributions Celebrating women’s voices! #IWD #PRCA

Why do some ideas take hold and others don't? Listen to this week's new episode with our host, @FarzanaBaduel, joined by Pulitzer Prize-winning journalist and author, Charles Duhigg. Follow the conversation ⤵ Take a look: ow.ly/xXRG50V1fWX #PRCAFuse

🆕 Episode! On this week's #PRCAFuse Podcast, @farzanabaduel.bsky.social chats with Pulitzer Prize-winning journalist Charles Duhigg on: ✅ The science of keystone habits ✅ Routines that boost productivity ✅ What makes a Super Communicator Tune in: 🎧 ow.ly/Zyym50V1LWq 📺 ow.ly/lzjs50V1LWp

This Wednesday, don't miss your chance to elevate your freelancing game! Join The Work Crowd's LinkedIn Live: Marketing Yourself as a Freelancer! ✨ 🗣️ Expert insights: - Ben Mitchell - Madeleine Weightman - Shaun Mackenzie, IR35 Specialist Book 👉 ow.ly/LN7C50V1luE

We’ve launched our first-ever PRCA Confidence Index, a new quarterly survey with Question & Retain, tracking industry sentiment. This quarter, we explored confidence in business & the 2025 economic outlook. See the key insights here 👇 newsroom.prca.org.uk/pressrelease...

🎧 Short on time? Get expert insights in bite-sized episodes! PRCA's @souha123.bsky.social chats with top trainers on key PR & comms skills. 🔊 Episode 4: @achoogirl.bsky.social – expert in employee engagement & DEI. ▶️ Spotify: ow.ly/mqm650UZbYT ▶️ YouTube: ow.ly/P6Zu50UZbYS

📣We just launched the PRCA Large Agency Forum to bring industry leaders together on key challenges—market trends, employment practices & more. As a CBI member, we’ll amplify PR’s voice on AI, ESG, skills & policy. Find out more: ow.ly/YsM450UXprF

🎉 Great news for #NationalApprenticeshipWeek! PRCA’s Apprenticeship Programme has been rated Outstanding in all areas by Ofsted! 📢 Exceptional training 📢 Strong employer partnerships 📢 Future PR talent Huge thanks to all involved! Find out more: newsroom.prca.org.uk/pressrelease...

🆕 The Decline of Local News: Are We Losing Critical Stories? 📰 Our host @farzanabaduel.bsky.social sits with award-winning journalist & author @sathnam.bsky.social on the #PRCAFuse Podcast! Tune in: 🎧 ow.ly/etTq50UTUn0 📺 ow.ly/i4Pt50UTUn1

📻 The latest RAJAR Q4 2024 figures show radio is thriving! With 50M adults—87% of the UK—tuning in weekly, radio remains the most-consumed medium. Read more in markettiers Managing Partner Alex Williamson’s blog: 🔗 ow.ly/nqWK50UVw4H

📢 We're excited to join the CBI, reinforcing our commitment to championing PR & comms in the broader business landscape. This strengthens our voice on key issues like AI, skills, and ESG. Find out more: ow.ly/3tBr50UUVyp

Congrats to Milk & Honey PR, which is now the ONLY PR agency globally to achieve CMS accreditation in four regions – the UK, the US, Germany & Singapore! 🌍✨ This is just the beginning! 🤝 Read more: ow.ly/kcRk50UT63u

🆕 Episode! 🎙️ Our host @farzanabaduel.bsky.social sits with award-winning journalist & author @sathnam.bsky.social on the #PRCAFuse Podcast! From journalism to bestselling books, he shares insights on identity, storytelling & representation. Tune in: 🎧 ow.ly/ZrbI50USYrs 📺 ow.ly/p69c50USYrv

Planning for 2025? Don't miss our PR Trends panel discussion, sponsored by Reuben Sinclair! 🔍 Join industry experts and explore the PR trends shaping politics, AI, business, and more. 💬 Tune in now on our YouTube channel! #PRCATV | 📺 ow.ly/CLNa50UQZzY

Last day to get 20% off all PRCA Training courses for all of 2025! 📅 Book today: www.prca.global/training/boo...

📢 PRCA is launching a ‘fresh’ approach to PR pitching! Our new Pitch Forward Principles set out clear, fair, and ethical best practices for agencies and clients alike. Will you adopt these principles? Find out more: ow.ly/otFl50UQa82

🎧 Have 8 minutes to spare? Listen to the new Sparks podcast! Episode 3 of the new series features Betsy Reed - sustainability advocate, author, and host of The Discomfort Practice podcast. ➡YouTube: ow.ly/n1NF50UQ7tC ➡Spotify: ow.ly/6Y8G50UQ7tE

📢 PRCA at Parliament! Our Head of Matchmaker, Debbie Little, and Senior Public Affairs Manager, Louise Whatham, joined the debate on whether the pitch process is fit for purpose. Refinement, collaboration & education are key. PRCA is driving change through #PitchForward!

#PR’s Creative Reputation Problem – #JacquesBurger at #PRCASAConf2025 How do we push boundaries, elevate creative thinking, and ensure PR gets the recognition it deserves? We are excited for the thought-provoking insights and key takeouts from the conference @prca-hq.bsky.social Stay tuned!

Join our Leadership Academy in Bath this Spring 2025! Transform your experience with 20% off training using code JANSALE25. 🚨The sale ends in two days! Gain key leadership skills, and get a one-on-one coaching session. 👩‍🏫 👨‍🏫 Info: ow.ly/ff3n50UPk8J | #PRCATraining

🚀 Creativity isn’t optional—it’s essential for PR pros in 2025! 🎙️ The Now Go Create podcast by Claire Bridges launches on 29 Jan. Read her blog to learn more: www.prca.global/news/unleash...