Oh goody!

Thanks to everyone who was there. Hope it proved useful. A lot of information sharing and it was great to hear the ideas people were going to try as a result of the excellent discussion. #BrightonSEO

Seen on a WhatsApp group this morning. "BrightonSEO is like Christmas, same level of excitement 🙂 The only difference is that Santa brings you something, while Google takes it away 🙂"

The Paid side of the agency got a pat on the back directly from Meta for our "Co-pilot" AI system. Read all about it.

Not that I'm on BlueSky all that much, but this may come in useful. https://chromewebstore.google.com/detail/cat-gatekeeper/elbikiflgfhjdjmficnigpeegjbhdidh

Just found out I'm hosting the Agency Heads of SEO attendee-led roundtable at BrightonSEO next Friday. I'll be doing my best to kickstart the conversation and provide the headline topics submitted earlier. Sound like fun!

Gemini blocked more than 99% of bad ads before they ran in 2025 buff.ly/TbCPdBb

Heads up: scammers are sending emails pretending to be brightonSEO, offering “free tickets” – these are not legit. Official emails only come from: @roughagenda.com (hey@ / howdy@) [email protected] [email protected] Unsure? Check the sender or contact [email protected] to verify.

For anyone interested, there is a meetup "à la française" at Brighton SEO later this month. Vous êtes le bienvenu! https://www.eventbrite.fr/e/french-seos-meetup-tickets-1986201224329

Wikipedia is banning AI-generated content. I bet that will scupper some people's business model.

What are the implications of this for the perfect Title/Description combination? Probably, not much since everyone seems to be using LLM’s to write Meta data anyhow.

This 👇

Google Just Patented The End Of Your Website #MusicTech

If Google's not bothered about JS-rendered pages any more, it's likely because the drift to AIO means actual URLs aren't important so much these days, just the content in them that can be scraped and regurgitated via Gemini.

"SEO is not Dead – but Attribution is" Personally, I've always been skeptical about attribution since it was shown than 1 in 5 "direct" clicks were misattributed Organic Search. https://www.chris-green.net/post/ai-breaking-attribution

So, that's $5,000 a second cut to $3,250 a second!

Do you remember when Google said they wouldn't do updates at commercially sensitive times? https://www.searchenginejournal.com/google-releases-december-2025-core-update/563134/

⚡ Want to speak at #brightonSEO or #HeroConf in 2026? 🎤 We’ve opened our call for pitches for both our UK and San Diego editions and we’re looking for talks that go beyond “How AI is changing SEO/PPC.”

A lot of this is aimed at Paid Search, but some very interesting points for Organic specialists too. https://the-media-image.com/insights/market-insights/ai-mode-ai-overviews-compete-in-search/

I know it's easy to scoff: get 100 SEOs in a room and you'll get 101 opinions. And three of them will be mine! I've looked for Matt Diggity on Bluesky (and even on Treads), but he's only on Twitter. I would have replied directly to him but I dumped Twitter 2 years ago and haven't looked back. 5/

But most of this applies to "traditional" SERPs as well as AI – and has done for years! OFC, there are people out there who are following these mythical “rules” but they’re also building link farms, stuffing keywords, spinning articles (now with AI) and running PBNs. 4/

And as for the Top 10 observation, the idea that SERPs trackers charted the progress of the top 100 placings was always a nonsense, since most of these rankings are changing by the day or even the hour. In fact, top 10 is so 2015! With the ever-encroaching Position 0, top 3 is pushing it. 3/

Having said that, we’ve always known search engines DO follow no-follow links; it’s just that we’ve suggested they don’t associate what they find at the other end with the link or its anchor text. But getting 1m links from one or a few sites went away as a ranking factor with PANDA in 2011. 2/

A guy called Matt Diggity has posted a piece on the Hell site about what link-building means for Agentic search. When anyone uses the phrase "every rule we learned about" I reach for the exit. Am I alone in thinking – aside from perhaps the no-follow links point – it's yesterdays news? 1/

You don't want to know

The end of the human Internet.

What's in the #BrightonSEO coffee this year?

First time away from #BrightonSEO for four years, so living it vicariously via BlueSky. Will catch up when the video bundle hits the shelves.

Should you bother with LLMs.txt? https://www.searchenginejournal.com/llms-txt-for-ai-seo/556576/

That's a relief! https://www.searchenginejournal.com/google-says-ai-generated-content-will-not-cause-ranking-penalty/553465/

Not sure of anyone who uses Drual these days, but this is for them.

2 days left to vote in the Drupal Association Board elections. If you believe in this community, your vote matters. It’s not just a seat. It’s your voice, your vision, and your stake in where Drupal goes next. Watch: buff.ly/2FQW1zJ Let’s build the future, together. #VoteMatthewS #Drupal

What's afoot at Twitter? https://www.bbc.co.uk/news/articles/cx2gy3j9xq6o

CloudFlare CEO Matthew Prince on the death of search traffic in 3 numbers: 10y ago: Google scraped 2 pgs, sent 1 visitor 6m ago: 6 pgs scraped, 1 visitor sent Now: 18 pgs scraped, 1 visitor sent AI platforms even worse - Anthropic scrapes 60k pgs per visitor sent. www.axios.com/2025/06/19/a...

Well, that's going to be an interesting SERP. Mind you, with agentic search, it's pretty much the case anyway. https://www.bbc.co.uk/news/articles/cy4ym77rkgeo

Genius? Or the path to manual penalties galore? https://seobotai.com/

Google's indexing and serving issues across Search, Discover, Lens and voice search are resolved this morning - officially www.seroundtable.com/google-searc...

Google’s CEO on the fate of search https://searchenginewatch.com/p/google-s-ceo-on-the-fate-of-search

Did not know this. Beats "Before: 2023"

This is not so say we shouldnt have some form of measurement - but it's is an interesting perspective that asks us "well what exactly are we tracking" and why? https://www.linkedin.com/posts/janeflan_aio-seo-geo-activity-7328783205149433856-boFj/

Always a bit sceptical when Google apparently tells us what they're up to. https://www.searchenginejournal.com/googlers-deposition-offers-view-of-googles-ranking-systems/546901/

So Google searches are up after the introduction of AI Overviews. But what's the fallout in reduced clicks to websites – Organic AND Paid? https://www.mediapost.com/publications/article/405850/google-search-up-49-one-year-after-ai-overviews-l.html

SEO Video Recap covering May 8th Google ranking volatility, D.C. creator summit, Apple Safari Google searches down, Google Ads AI Max and much more www.youtube.com/watch?v=YHIk... Sponsored by @similarwebinsights.bsky.social

Google Search ranking volatility is even more heated today - whoa - updated story with revised charts showing Friday data www.seroundtable.com/google-searc...

you move your blog to a new framework one too many times and they start calling you a

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.