@jodylowepr.bsky.social
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reposted by
Lowe Group
8 months ago
How much does AI search know—and get right about investment firms and their products? Pat Allen goes deep in the latest Lowe Group blog post.
lowecom.com/insights/blo...
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The specific considerations for investment brands in AI search | Lowe Group
PR efforts to date should benefit the brand, but LLMs are struggling reading many mutual fund, ETF product pages.
https://lowecom.com/insights/blog/investment-brands-etfs-mutual-funds-discovery-ai-search/?utm_source=bluesky&utm_medium=social&utm_campaign=04022025post
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reposted by
Lowe Group
9 months ago
Interviews by email are not always a good idea, says
@jodylowepr.bsky.social
in this week's Lowe Group blog post. Making a bigger investment in time and connection leads to richer, more engaged interviews.
bit.ly/3QIMMaD
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Interviews by email? Not always a good idea | Lowe Group
Making a bigger investment in time and connection leads to richer, more engaged interviews.
https://bit.ly/3QIMMaD
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reposted by
Lowe Group
9 months ago
The introduction of ETFs as a product line requires asset management marketers to speak more directly to the retail investor than ever before.
@rocktheboatmktg.bsky.social
comments in today’s Lowe Group post.
bit.ly/41h5KKj
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ETFs adoption by retail investors accelerates fund marketing’s rotation to B2C | Lowe Group
Asset management websites, in particular, increasingly serve professional and retail investors.
https://bit.ly/41h5KKj
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reposted by
Lowe Group
9 months ago
The ink is barely dry on 2025 market and economic forecasts and, in many cases, they need to be revised or updated. Read what
@jodylowepr.bsky.social
says about how to leverage what you have—and the opportunity to get added engagement with your updates.
bit.ly/4hAWuaS
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Uh-oh, your 2025 market outlook’s already out of date | Lowe Group
Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.
https://bit.ly/4hAWuaS
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reposted by
Lowe Group
10 months ago
The news has been serving up daily reminders of why it makes sense to anticipate and prepare for crisis communications. In our latest Lowe Group post,
@jodylowepr.bsky.social
elaborates on what's in a crisis toolkit.
bit.ly/3WQc8qJ
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The crisis communications toolkit for investment firms | Lowe Group
Whether it's the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.
https://bit.ly/3WQc8qJ
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reposted by
Lowe Group
10 months ago
ETF issuers, follow these suggestions from
@jodylowepr.bsky.social
Lowepr.bsky.social
to raise assets to achieve viability.
bit.ly/4gYTsNo
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ETF issuers, what’s your strategy to reach $100 million? | Lowe Group
Follow these suggestions from Jody Lowe to raise the minimum AUM to achieve viability.
https://bit.ly/4gYTsNo
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reposted by
Lowe Group
11 months ago
The investment industry has long worked with influencers—and to the industry's benefit. Today's generation offers more opportunities, writes
@jodylowepr.bsky.social
in this week's post.
bit.ly/4h77Y5y
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Why you can’t let Compliance ban influencer partnerships - Lowe Group
There has been a steady stream of FINRA settlements by financial firms related to their engagement with so-called “finfluencers.” The most recent firm to face a penalty was MooMoo, a New Jersey-based ...
https://bit.ly/4h77Y5y
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I read a total of 39 books in 2024. Here were a few non-fiction recs.
add a skeleton here at some point
11 months ago
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reposted by
Lowe Group
11 months ago
Warmest wishes for a wonderful holiday!🎄❄️
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reposted by
Lowe Group
11 months ago
Of course, you should celebrate!🎉 As Benjamin Bishop writes, some anniversaries and AUM hurdles are news that should be shared.
lowecom.com/2024/12/11/l...
#TheLoweDown
#FinancialPR
#FundMilestones
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How to leverage the news value of fund milestones - Lowe Group
Is a fund anniversary or asset level milestone newsworthy? Often it is. More than just a self-serving update
https://lowecom.com/2024/12/11/leveraging-fund-milestones/?utm_source=bluesky&utm_medium=social&utm_campaign=post12112024
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reposted by
Lowe Group
12 months ago
We had a great evening sponsoring the Milwaukee Press Club's Meet the Media event! It was a fantastic opportunity to connect with our
#MKE
press community & meet some new faces. Lowe Group's own Greg Joslyn even got to showcase his mixology skills during his “celebrity bartending” shift. 🎉
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reposted by
Lowe Group
12 months ago
Looking for some recommendations on who to follow on Bluesky? Try our starter pack of investment media reporters and editors! Should you be on the list? Let us know, we're happy to see this network grow.
#finsky
#fintwit
go.bsky.app/JhdvpfH
add a skeleton here at some point
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reposted by
Lowe Group
12 months ago
Hey new Bluesky friends, how do you react when your firm makes news—but for all the wrong reasons? Here are some ideas on how to rebuild your reputation from
@jodylowepr.bsky.social
:
lnkd.in/gK3DDx6K
#TheLoweDown
#FinancialPR
#CrisisCommunications
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First post on Bluesky Social. As an investment communicator, I'm looking to connect with asset managers. RIAs and ETF sponsors!
about 1 year ago
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