“Reddit is in the water,” Pat Allen likes to say. This week Finfluential goes deep on just how ubiquitous Reddit is—and where it’s exerting influence. lnkd.in/dNSXanjW

Is anyone out there working on becoming the "Trump account" guru? @rocktheboatmktg.bsky.social does some speculating on what it would take, in the latest Finfluential post. bit.ly/46WKCNW

There’s the kind of financial PR that involves posting press releases and gatekeeping media requests. Then there’s the other kind of PR that’s strategic—market introductions, changing the narrative, M&A @jodylowepr.bsky.social wrote about the 2nd kind. www.advisorperspectives.com/articles/202...

Meet Brent Sullivan, the “one-man shop” who provided much-needed context to the direct indexing space. Our first Finfluential Q&A: bit.ly/4eXbm2P

We launched a Substack newsletter today—Finfluential. It’s our way of getting a handle on all the new influences that are out there worth paying attention to, and ideally early. The back story on the Lowe Group blog: bit.ly/40ZuIP0 finfluential.substack.com

#econsky at its best this week. See this guide from @aaronsojourner.org for starter packs and lists. #tariffs

How much does AI search know—and get right about investment firms and their products? Pat Allen goes deep in the latest Lowe Group blog post. lowecom.com/insights/blo...

First-timer at Future Proof, @jodylowepr.bsky.social really liked how the event helped attendees, sponsors and the media make connections. bit.ly/3QOOAiA

The news is giving lots to talk about--and investment podcasters are making the most of it. Check out the 8 shows we've just added to our insider's list of investment podcasts. 116 and counting! lowecom.com/insights/blo...

Financial advisors, hoping to score some media mentions? Check out these pointers from @jodylowepr.bsky.social bit.ly/41Re6bQ

Interviews by email are not always a good idea, says @jodylowepr.bsky.social in this week's Lowe Group blog post. Making a bigger investment in time and connection leads to richer, more engaged interviews. bit.ly/3QIMMaD

The introduction of ETFs as a product line requires asset management marketers to speak more directly to the retail investor than ever before. @rocktheboatmktg.bsky.social comments in today’s Lowe Group post. bit.ly/41h5KKj

Active #ETFs were the focus at last week's CFA Society of Chicago discussion. The panel featured Ben Johnson, CFA as moderator and Rob Harvey, Michelle Mikos, Alisa Maute and Robert J. Marrocco. Check out @jodylowepr.bsky.social and @rocktheboatmktg.bsky.social's takeaways: bit.ly/438RzJR

Need some inspiration for drafting tax-related content this season? Ben Bishop has you covered in this week's LoweDown blog post. bit.ly/4326UMv

The ink is barely dry on 2025 market and economic forecasts and, in many cases, they need to be revised or updated. Read what @jodylowepr.bsky.social says about how to leverage what you have—and the opportunity to get added engagement with your updates. bit.ly/4hAWuaS

The news has been serving up daily reminders of why it makes sense to anticipate and prepare for crisis communications. In our latest Lowe Group post, @jodylowepr.bsky.social elaborates on what's in a crisis toolkit. bit.ly/3WQc8qJ

Yay! Great enhancement from Feedly to be able to read Bluesky in the feed reader. Game changer!

Cheers to the global leaders for posting their vertical videos from Davos. Everyone will be doing it in 2025, @rocktheboatmktg.bsky.social says. bit.ly/4jCzrOn

ETF issuers, follow these suggestions from @jodylowepr.bsky.social Lowepr.bsky.social to raise assets to achieve viability. bit.ly/4gYTsNo

When looking for a financial PR/digital strategy partner, you need to do your due diligence. We’ve just redesigned our website to help asset managers, ETF issuers, wealth managers with that. bit.ly/4fWn7p1

The investment industry has long worked with influencers—and to the industry's benefit. Today's generation offers more opportunities, writes @jodylowepr.bsky.social in this week's post. bit.ly/4h77Y5y

@jodylowepr.bsky.social is back with her annual list of book recommendations for investment communication pros. lowecom.com/2025/01/02/2... #TheLoweDown #FinancialPR #InvestmentCommunications

Warmest wishes for a wonderful holiday!🎄❄️

We're ringing out the year (last post of 2024) with one more take on Bluesky. Pat Allen provides an update, recommends some apps, and overall enthuses about her new favorite social platform. lowecom.com/2024/12/17/b... #TheLoweDown #FinancialPR #DigitalMarketing

In honor of Praxis Mutual Funds Ugly Sweater Day, our office wore our best ugly sweaters. Praxis will donate $1,000 (up to $5,000 total) to WNC Strong and MountainBizWorks for every 100 likes on one of its Ugly Sweater posts or posts using the #GetUgly4Good hashtag.

Of course, you should celebrate!🎉 As Benjamin Bishop writes, some anniversaries and AUM hurdles are news that should be shared. lowecom.com/2024/12/11/l... #TheLoweDown #FinancialPR #FundMilestones

@jodylowepr.bsky.social Lowe and Greg Joslyn are ready to greet the media at the Allspring Global Investments 2025 Outlook Media Luncheon today in Manhattan. #assetmanagement

We had a great evening sponsoring the Milwaukee Press Club's Meet the Media event! It was a fantastic opportunity to connect with our #MKE press community & meet some new faces. Lowe Group's own Greg Joslyn even got to showcase his mixology skills during his “celebrity bartending” shift. 🎉

Hey new Bluesky friends, how do you react when your firm makes news—but for all the wrong reasons? Here are some ideas on how to rebuild your reputation from @jodylowepr.bsky.social: lnkd.in/gK3DDx6K #TheLoweDown #FinancialPR #CrisisCommunications

Looking for some recommendations on who to follow on Bluesky? Try our starter pack of investment media reporters and editors! Should you be on the list? Let us know, we're happy to see this network grow. #finsky #fintwit go.bsky.app/JhdvpfH