We mapped the entire human genome - 3.2 billion pieces of code that make us who we are. Yet despite achievements like this, we still give ad space to companies threatening our health. 🤔 Read ‘We can’, a pamphlet by the Ministry for the Climate Emergency. 👇 www.badverts.org/campaign-upd...

Read ‘why are we still promoting destruction?’ by badvertising’s very own Liam Killeen 👇 theecologist.org/2025/dec/10/...

In a single generation we built the internet - an advance that has given us the ability to learn anything. 📖 But we still can't seem to learn that promoting polluters is self-destructive. 🤔 Read ‘We can’ from the Ministry for the Climate Emergency 👉 www.badverts.org/campaign-upd...

We can monitor the health of our forests and climate from space - a technology unthinkable just three generations ago. Yet even as we see the damage pollution is doing from orbit, we still promote the industries driving it. 🤔

Each year, human ingenuity cures some of the world’s most deadly diseases. 🧪 Yet when science tells us to stop polluting the planet, we continue to promote the industries responsible. 🤔 'We can', a new pamphlet by the Ministry for the Climate Emergency. 👉 www.badverts.org/campaign-upd... 1/2

🚨 Announcement from the Ministry for the Climate Emergency 🚨 The Ministry has published ‘We can’, a comic comparing humanity greatest leaps with the comparatively simple step of a fossil fuel ad ban. 🧵 Full comic 👉 www.badverts.org/campaign-upd... A message from @kevinclimate.bsky.social 👇 1/3

👀🔥 It seems like sporting bodies are finally starting to understand the major risks the climate crisis poses to global athletes and fans alike. 🌍 Here's how some of the world’s biggest tournaments may need rescheduling... www.telegraph.co.uk/sport/2025/1...

The FIFA President once held up a “green card for the planet” and promised to halve its emissions by 2030 🌍 But years of cosying up to Putin, the rulers of Qatar, MBS and President Trump have ensured the world’s favourite sport is a plaything for oil funded authoritarians 🛢️

FIFA President Gianni Infantino Wins Inaugural "Football Climate Impact Prize"​ 🏆 As he prepares to hand out FIFA's Peace Prize, Infantino's extraordinary impact on our climate has been recognised with this special new award 😅🧵

🚨 Another toxic sponsor gone from our cultural spaces, as @britishmuseum.bsky.social ends ‘deeply troubling’ sponsorship from Japanese tobacco firm after breach of World Health Organisation guidelines. www.theguardian.com/culture/2025...

Last week, leading experts briefed politicians and civil society groups on the impacts of climate breakdown. In a media landscape saturated with disinformation and polluter ads, experts called on politicians to stand by the science. 🧵 1/5 @chrisgpackham.bsky.social

Black Friday’s ad onslaught is looming. 😬 Thankfully, Subvertisers International are highlighting the most creative actions against outdoor ads and hyper-consumerism at the ZAP awards night. ⏰ Sat, 6pm 📍 Jago Bar, 440 Kingsland Rd, London - free entry

🚨 "While fans fight fires, UEFA fuels the flames" In the latest piece on Cool Down, Fossil Free Football analyse the Champions League's outsized contribution to climate breakdown. Some highlights. 🧵

𝗖𝗢𝗣𝟯𝟬'𝘀 𝗣𝗥 𝗮𝗴𝗲𝗻𝗰𝘆 𝗹𝗼𝗯𝗯𝗶𝗲𝗱 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝗰𝘆 𝗳𝗼𝗿 𝗳𝗼𝘀𝘀𝗶𝗹 𝗳𝘂𝗲𝗹 𝗰𝗹𝗶𝗲𝗻𝘁 An exclusive investigation reveals that Edelman lobbied for a client to power COP30 by fossil fuels. 🙃 Here's what you need to know about Edelman. 🧵 1/6

We need to ban ads on TfL that promote fossil fuels. I spoke to the Maor about how cities like Gothenburg already ban fossil fuel ads on public transport. Good to see the Mayor taking this call seriously. Shout out to @badvertising.bsky.social for the Southwark station campaign.

🚨 Campaign win! 🚨 Mayor Sadiq Khan pledges to review Transport for London's ad policy on polluter ads. 🎉 Here is the brilliant Caroline Russell's question for the Mayor along with his commitment. Scroll on for other key moments from Mayor's Question Time. 🧵 1/7 @carolinerussell.bsky.social

🚆 In 2019 Transport for London introduced a ban on junk food advertising. Despite facing fierce lobbying, Sadiq Khan pushed ahead with the ban to protect public health. 🍎 So - why are harmful polluting industries still able to advertise across London? 🧐 🧵 1/5

🌍 We took over Southwark station last week, urging city leaders to lead on climate as the C40 World Mayors’ Summit got underway. We now need to keep up the pressure. ✍️ Write to Mayor Sadiq Khan to stop promoting pollution on London public transport: actionnetwork.org/letters/ba2d...

✈️💨 London is now the global city most exposed to air pollution from aviation. Yet - across the city's public transport - ads for cheap weekend getaways by plane have become the norm. 🤔 Here's why (and how) we are taking on polluting ads in London. 🧵 1/5 ℹ️: www.standard.co.uk/news/london/...

This week, we’ve taken over the ad space of London's Southwark tube station. Right next to Transport for London's head office, we are calling on Sadiq Khan to stop allowing polluting industries to promote their damaging products. 🧵 1/6

💨 In 2025, a report from the Royal College of Physicians found that air pollution contributed to 30,000 deaths in the UK in 2025 and cost the UK upwards of £27 billion annually – and may be as much as £50 billion when wider impacts, such as dementia, are accounted for.

"For the Southwark campaign, Bonner channelled the golden age of cigarette advertising, repurposing the cheery glamour of vintage tobacco marketing to expose how the same manipulative tactics are used today to normalise pollution."

🚘 🔥 If SUVs were a country they’d be the world’s 5th biggest emitter – more than Germany or Japan. In the decade from 2010, SUVs were the second-largest contributor to the increase in global CO2 emissions.

Brilliant new ad campaign I just spotted at the Southwark tube station in London.

The Times picks up on the @badvertising.bsky.social London transport campaign to stop polluting ads from undermining action on clean air and climate in the city link.thetimes.co.uk/view/62e2a8a...

🌍 What do global cities such as Amsterdam, Stockholm and Edinburgh all have in common? These major cities have ALL banned fossil fuel adverts. These ads have massive climate and health impacts, all while targeting politically influential decision makers.

BREAKING! 🚨 📢 We’ve taken over the ad space at Southwark tube station, calling on the Mayor of London, Sadiq Khan, to end adverts that promote pollution. 🧵 1/8 ✍️ Use our template to write to the Mayor: actionnetwork.org/letters/time...

📰 New research reveals UK newspapers are promoting pollution more than they’re reporting on how to stop it. During COP29, adverts for polluting industries took up 𝘁𝗵𝗿𝗲𝗲 𝘁𝗶𝗺𝗲𝘀 the space of climate talk coverage. Key findings. 🧵 1/8 Full report 👇

📢 'Why the UK Advertising Industry Remains in Climate Denial' As COP30 opens in Brazil, UK ad agencies are busy promoting polluting industries. 📺💨 In a brilliant new piece, Victoria Harvey makes the case for a fossil fuel ad ban. 👇

The International Olympic Committee (IOC) has cancelled its deal with Saudi Arabia to host the first Esports Games. 🎉 Although not disclosed, the decision comes amid concerns over the kingdom's high fossil fuel production and human rights abuses. 🤨🧵 1/5

Yesterday, India won their first-ever Women’s Cricket World Cup. 🏆 With nearly a billion fans, cricket is closer to a religion in India. But behind this year’s World Cup was a sponsor threatening the very future of the country - and cricket itself. 🧵 1/9

🚨 𝗧𝗵𝗶𝘀 𝗦𝘂𝗻𝗱𝗮𝘆! 🚨 Join us for 'Turbo-Charged Consumer Capitalism: and what to do about it' - a discussion on Amazon, advertising and how we flip the consumerism script. 🗓 Sunday 2 Nov, 2–6pm 📍 The Advocacy Academy, London ✍️ RSVP. 👇

"You don’t need to know everything about climate change, or climate action, to make an impact. Speak about your experience, and find a way to take action that works for you." In our latest interview, we speak to Olympic race walker Rhydian Cowley about why he has joined the Fossil Free Declaration.

🚨 New study reveals that marathon records are now less likely due to climate breakdown. Yet the industries fuelling the crisis for profit continue to use the sport as a billboard. 🤨 More on running's sportswashing problem 👉 thegreenrunners.com/sportswashin... @thegreenrunners.bsky.social

"Cricket may be India's religion, but it is also a climate casualty waiting to happen" New research published in India's largest newspaper, Dainik Bhaskar, reveals how the nation's pollution problem is being fuelled by its most popular sport. 🧵 1/7

🚨 New research reveals that fossil fuel companies own just 1.5% of the world's renewable energy projects. But if you were to look at the industry's adverts, you would think they are driving the energy transition. 🤥 🧵 1/5

🚨 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝘄𝗶𝗻! In a world-first, a Paris court has ruled that TotalEnergies has misled the public with its greenwashing ads. This is a huge victory for those that have been calling out the oil giant's lies for years. 🧵 1/6

🚨 Fossil fuel financier, JP Morgan Chase, yesterday cancelled their own race due to extreme heat. "Your safety is our top priority" 🤥 The irony appears to be lost on them, so we will spell it out. 🧵 1/6

Climate leadership out of Cardiff. 👏 Every 2 years, the average UK car gets 1cm wider - clogging streets and impacting public and planetary health. SUVs are the worst offenders, but they're also the most advertised. Time to ban SUV ads. ❌ More 👉 www.suv-alliance.org.uk

🚨 Inside ExxonMobil’s lobby campaign to take down Europe’s new climate accountability law. In a new investigation by SOMO, Exxonmobil's prolonged climate delay strategy in Europe is revealed. 🧵 1/8

Football can’t solve the climate crisis. But it can help us imagine a future worth fighting for. In Sporting Tales published last year, Freddie Daley documented the climate activism journey of Arsenal legend, Héctor Bellerín. 🧵 1/5 Read the full piece. 👇

🚨 BREAKING: UK museums have voted to adopt a new Code of Ethics calling for a 'transition away' from fossil fuel and rights-abusing sponsors. This marks a huge moment for the culture sector challenging harmful sponsorship. Here's the story. 🧵 1/8

🚨 Campaign win! 🚨 The City of Stockholm has just voted to ban fossil fuel advertising on public ad spaces from summer 2026. This is a landmark that adds momentum to the wave of local governments banning the promotion of polluting industries. 🧵 1/6

Sofie Junge Pedersen has built a career defined by purpose as much as performance. Now the Danish international and Liga F midfielder has joined the Fossil Free Declaration, calling for an end to polluting sponsorship in sport. Watch our latest interview with Sofie about the declaration. 👇

🚨 Raducano forced to retire ill in Wuhan Open's first round amid extreme 34C humid heat. And guess who is sponsoring the climate-vulnerable tournament? Yup - that's right - Saudi Arabia's O̶i̶l̶ Public Investment Fund. 🛢️🫰

🚨 Last week, EA was sold for a massive $55bn (£41bn). The buyers? Saudi Arabia’s Public Investment Fund (PIF), a private equity firm and Jared Kushner’s Affinity Partners. The world of gaming is fast becoming a wild west for polluter advertising and sponsorship. 🧵 1/6

Katherine Choong signed the open letter urging climbing federations and other pro climbers to take a stand against polluting sponsorship. 🧗 The letter - released during the IFSC World Championships in Seoul - is part the Fossil Free Declaration. ✍️ Read more below 👇

In the latest instalment of our Fossil Free Declaration interview series, we speak to one of Britain’s most accomplished Paralympic skiers, Anna Turney. Away from the slopes, Anna is equally dedicated to protecting the natural world. Full interview 👇 www.cooldownclimate.org/latest/anna-...

🚨 Scathing new report from footballers' union, FIFPRO, about the ever-growing football calendar and extreme temperatures. What's missing? A reflection on the commercial forces that are creating impactful schedules and temperatures. 💡🧵 1/7

🚨BIG news 🚨 Climbing pioneers, rising talents and major orgs have signed an open letter urging climbing federations and other pro climbers to take a stand against polluting sponsorship. 🧵 1/7 Full story. 👇