📰 New research reveals UK newspapers are promoting pollution more than they’re reporting on how to stop it. During COP29, adverts for polluting industries took up 𝘁𝗵𝗿𝗲𝗲 𝘁𝗶𝗺𝗲𝘀 the space of climate talk coverage. Key findings. 🧵 1/8 Full report 👇

📢 'Why the UK Advertising Industry Remains in Climate Denial' As COP30 opens in Brazil, UK ad agencies are busy promoting polluting industries. 📺💨 In a brilliant new piece, Victoria Harvey makes the case for a fossil fuel ad ban. 👇

The International Olympic Committee (IOC) has cancelled its deal with Saudi Arabia to host the first Esports Games. 🎉 Although not disclosed, the decision comes amid concerns over the kingdom's high fossil fuel production and human rights abuses. 🤨🧵 1/5

Yesterday, India won their first-ever Women’s Cricket World Cup. 🏆 With nearly a billion fans, cricket is closer to a religion in India. But behind this year’s World Cup was a sponsor threatening the very future of the country - and cricket itself. 🧵 1/9

🚨 𝗧𝗵𝗶𝘀 𝗦𝘂𝗻𝗱𝗮𝘆! 🚨 Join us for 'Turbo-Charged Consumer Capitalism: and what to do about it' - a discussion on Amazon, advertising and how we flip the consumerism script. 🗓 Sunday 2 Nov, 2–6pm 📍 The Advocacy Academy, London ✍️ RSVP. 👇

"You don’t need to know everything about climate change, or climate action, to make an impact. Speak about your experience, and find a way to take action that works for you." In our latest interview, we speak to Olympic race walker Rhydian Cowley about why he has joined the Fossil Free Declaration.

🚨 New study reveals that marathon records are now less likely due to climate breakdown. Yet the industries fuelling the crisis for profit continue to use the sport as a billboard. 🤨 More on running's sportswashing problem 👉 thegreenrunners.com/sportswashin... @thegreenrunners.bsky.social

"Cricket may be India's religion, but it is also a climate casualty waiting to happen" New research published in India's largest newspaper, Dainik Bhaskar, reveals how the nation's pollution problem is being fuelled by its most popular sport. 🧵 1/7

🚨 New research reveals that fossil fuel companies own just 1.5% of the world's renewable energy projects. But if you were to look at the industry's adverts, you would think they are driving the energy transition. 🤥 🧵 1/5

🚨 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝘄𝗶𝗻! In a world-first, a Paris court has ruled that TotalEnergies has misled the public with its greenwashing ads. This is a huge victory for those that have been calling out the oil giant's lies for years. 🧵 1/6

🚨 Fossil fuel financier, JP Morgan Chase, yesterday cancelled their own race due to extreme heat. "Your safety is our top priority" 🤥 The irony appears to be lost on them, so we will spell it out. 🧵 1/6

Climate leadership out of Cardiff. 👏 Every 2 years, the average UK car gets 1cm wider - clogging streets and impacting public and planetary health. SUVs are the worst offenders, but they're also the most advertised. Time to ban SUV ads. ❌ More 👉 www.suv-alliance.org.uk

🚨 Inside ExxonMobil’s lobby campaign to take down Europe’s new climate accountability law. In a new investigation by SOMO, Exxonmobil's prolonged climate delay strategy in Europe is revealed. 🧵 1/8

Football can’t solve the climate crisis. But it can help us imagine a future worth fighting for. In Sporting Tales published last year, Freddie Daley documented the climate activism journey of Arsenal legend, Héctor Bellerín. 🧵 1/5 Read the full piece. 👇

🚨 BREAKING: UK museums have voted to adopt a new Code of Ethics calling for a 'transition away' from fossil fuel and rights-abusing sponsors. This marks a huge moment for the culture sector challenging harmful sponsorship. Here's the story. 🧵 1/8

🚨 Campaign win! 🚨 The City of Stockholm has just voted to ban fossil fuel advertising on public ad spaces from summer 2026. This is a landmark that adds momentum to the wave of local governments banning the promotion of polluting industries. 🧵 1/6

Sofie Junge Pedersen has built a career defined by purpose as much as performance. Now the Danish international and Liga F midfielder has joined the Fossil Free Declaration, calling for an end to polluting sponsorship in sport. Watch our latest interview with Sofie about the declaration. 👇

🚨 Raducano forced to retire ill in Wuhan Open's first round amid extreme 34C humid heat. And guess who is sponsoring the climate-vulnerable tournament? Yup - that's right - Saudi Arabia's O̶i̶l̶ Public Investment Fund. 🛢️🫰

🚨 Last week, EA was sold for a massive $55bn (£41bn). The buyers? Saudi Arabia’s Public Investment Fund (PIF), a private equity firm and Jared Kushner’s Affinity Partners. The world of gaming is fast becoming a wild west for polluter advertising and sponsorship. 🧵 1/6

Katherine Choong signed the open letter urging climbing federations and other pro climbers to take a stand against polluting sponsorship. 🧗 The letter - released during the IFSC World Championships in Seoul - is part the Fossil Free Declaration. ✍️ Read more below 👇

In the latest instalment of our Fossil Free Declaration interview series, we speak to one of Britain’s most accomplished Paralympic skiers, Anna Turney. Away from the slopes, Anna is equally dedicated to protecting the natural world. Full interview 👇 www.cooldownclimate.org/latest/anna-...

🚨 Scathing new report from footballers' union, FIFPRO, about the ever-growing football calendar and extreme temperatures. What's missing? A reflection on the commercial forces that are creating impactful schedules and temperatures. 💡🧵 1/7

🚨BIG news 🚨 Climbing pioneers, rising talents and major orgs have signed an open letter urging climbing federations and other pro climbers to take a stand against polluting sponsorship. 🧵 1/7 Full story. 👇

Vasaloppet, one of the world's most prestigious cross-country ski races, have officially parted ways with oil company Preem after 17 years of partnership. This signals a significant shift in the discussion around fossil fuel sponsors in winter sports. 🧵 1/7

The ad industry has a dirty little secret. Well, actually, it's not little at all. 🌏 💰 Fossil fuels are responsible for 75% of carbon pollution, but less than 1% of global marketing spend.

Olympic sporting calendar likely to be "re-engineered" due to climate breakdown. - Sebastian Coe But what if - instead of pointing at the fire and moving out of harm's way - elite sport actually tried to help put it out? 🤨 🧵 1/6

🚨 Campaign win! 🎉 Historic moment in New Zealand as Greater Wellington council says no to fossil fuel ads. 👏 The ban not only rules out ads from fossil fuel giants, but also fossil fuelled vehicles and packaging that harms the environment. Full story. 👇

On Sunday, Spain’s iconic cycling race La Vuelta was cut short as thousands took to the streets to protest the involvement of an Israel-sponsored team. 🧵 www.bbc.co.uk/sport/cyclin...

Over the past weekend, the World Athletics Championships have been disrupted by extreme weather. Athletes have battled severe conditions while the tournament continues to work with the polluting industries responsible. 🧵

A new report by Football for Future and Common Goal examines the impacts of rising global temperatures and severe weather events on international football. Here’s what you need to know. 🧵 1/7 @commongoalorg.bsky.social Full analysis.👇

1/3 Jasmin Paris has signed the Fossil Free Declaration, joining Damian Hall, Innes Fitzgerald, Izzy Petter, Tessel Middag, and more in calling for sport free from fossil fuel sponsorship. #FossilFreeSport #TheGreenRunners #ClimateAction @cooldownnetwork.bsky.social

Jasmin Paris is one of the most celebrated ultrarunners of her generation - first woman to complete the Barkley Marathons, record-breaker, and co-founder of The Green Runners. 🧵 Full interview. 👇

Global advertising giant IPG is accused of violating its own climate pledge by rebranding the world’s largest oil company, Aramco. 🏭 Here's why this exclusive story matters. 🧵 1/8

Spanish national football league La Liga and its female counterpart, Liga F, have named Volkswagen as a sponsor. In the wake of deadly wildfires across Spain, a deal with a major fossil fuelled car company amounts to pouring petrol on the flames. 🧵 1/7 Story: insidersport.com/2025/08/05/w...

Can sport stay cool in a warming world? Summer brings with it heat, humidity and drought, arriving earlier and earlier each year. And sport is far from immune to these impacts ⚽️🧵 www.cooldownclimate.org/latest/sport...

In a new piece for Cycling Weekly, former ITV broadcaster Matt Rendell calls out sportswashing in cycling and points fans towards the Fossil Free Declaration. 👏 Sign the declaration 👉 www.cooldownclimate.org/the-fossil-f... @cyclingweekly.com

A new UK Government–commissioned report warns climate breakdown is wreaking havoc on community sport – forcing clubs to close, making sport less accessible, and even wiping some sports out completely. Here’s what you need to know. 🧵 1/7 Full analysis. 👇

The Women’s Rugby World Cup 2025 kicked off last week - with high-carbon sponsors front and centre. This year the tournament is attracting polluters who see it as a chance to use the values of the sport to greenwash their activities. 🏉 🧵 1/8

🚨Sportswashing alert! 🚨 Tomorrow, the Vuelta a España begins in the aftermath of a deadly heatwave. Yet, this year's race will promote the petrostates and fossil fuel companies profiting from climate breakdown. 🧵 1/6

📢 Sporting Change - can football be a force for good? In an interview with Cool Down, Professor Vasilis Kostakis talks about the game beautiful game as both a mirror of today’s crises and a lab for alternatives. Vasilis's new book 👉https://plutobooks.com/9780745351216/beyond-the-final-whistle/

🚨Sportswashing alert! Emirates have signed a deal with FC Bayern Munich, adding to their sportswashing across European football. Here's why a petrostate-owned airline would want to sponsor an elite European club. 🧵 1/7

🚨 Out today: "The Starmer Symptom" In a book documenting the precarious rise of Kier Starmer's Labour party, Badvertising's Andrew Simms outlines an alternative to the dead end of growth politics. Here's an overview of the chapter. 🧵 1/6 @andrewsimms.bsky.social @labourlewis.bsky.social

The aviation industry is one of the world's most polluting industries. Despite this, the industry has repeatedly presented "sustainable" aviation fuels (SAFs) as the solution. New research reveals just how many of these projects are failing. 🧵 1/5

Last week’s heatwave devastated Southern Europe, costing lives and livelihoods. Sport wasn’t spared - with Marbella F.C.’s home pitch destroyed by wildfire. Here's how heatwaves are making sport unfeasible in climate-vulnerable regions. 🧵 1/6 www.theolivepress.es/spain-news/2...

🚨𝗦𝗽𝗼𝗿𝘁𝘀𝘄𝗮𝘀𝗵𝗶𝗻𝗴 𝗔𝗹𝗲𝗿𝘁! Mathieu van der Poel has signed a sponsorship deal with Dutch private jet firm Flying Group. This disappointing choice sadly reflects cycling’s wider sportswashing problem. 🧵 1/6

🏏 Cricket is one of the world's most climate-vulnerable sports. In a new report, BASIS reveal the already dangerous levels of heat and pollution in India, the nation with the greatest love for the game. 🧵 1/8 Full report. 👇 basis.org.uk/resource/hit...

Why does climate action matter to you? This is a great question. Take a read of the article and associated questionnaire. An ideal opportunity to take action aligned with our #HowWeSpeakOut pillar. www.theguardian.com/environment/...

Last week, Suleiman al-Obeid - known as "Palestinian Pele" - was killed by Israeli forces while waiting for humanitarian aid. Yet UEFA has so far refused to acknowledge al-Obeid's death as the consequence of Israel's genocide. Here's why. 🧵 1/9

🚨 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗼𝘀𝘀𝗶𝗹 𝗙𝗿𝗲𝗲 𝗗𝗲𝗰𝗹𝗮𝗿𝗮𝘁𝗶𝗼𝗻 Earlier this week, we launched the Fossil Free Declaration - a sustainable sponsorship initiative for athletes and sports organisations. Here's what it's all about. 🧵 1/9

New CAST Briefing: “Denial and delay in UK advertising: The role of the trade bodies in #ClimateInaction”, authored by Dr Viki Harvey. 📣 Read the briefing: cast.ac.uk/wp-content/u... Key messages thread 🧵