With a nod to our @hypestudies.bsky.social meeting last week in Barcelona. Thanks Eryk.

Was amazing to have both @jackstilgoe.bsky.social and Christo join us for the @hypestudies.bsky.social conference!

@hypestudies.bsky.social is/was a conference with a difference. Non-hierarchical, welcoming and stimulating. After party at a cool little club, and many other (serious) memories. 🕺🏾 👨🏾‍💻 #FirstAndFifteenthOnTheRoad #uxmichaelco

Thank you @klingebeil.bsky.social for introducing me to HYPE: A Critical Field Guide. 🙌🏾 This will be a very useful pocket-sized reference as I begin to navigate @hypestudies.bsky.social johannesklingebiel.de/portfolio/a-...

Thank you to the Hype Studies group for bringing together such an eclectic group of scholars, practitioners, & artists at this conference! 🙌🏽 The critical experimental & non-hierarchical approach reminded me of Sarai :)

Lovely meeting you @sandeepmertia.bsky.social, thanks for joining us! 🙏 @hypestudies.bsky.social

📢 and who is looking for a job from December!

i wonder what they made of this at the @hypestudies.bsky.social conference last week

A few highlights from @hypestudies.bsky.social conference day 2! Thanks to all involved for another great day 🙏

Believe the hype. @hypestudies.bsky.social @danishanley.bsky.social @fasosmaastricht.bsky.social

Here was my first data point. The billionaires are relaxed about the AI bubble. They're owning the hype cycle. So how does hype studies respond? @hypestudies.bsky.social

So many insights springing out of our Hype Studies conference in Barcelona. One, from investigative journalist Christo Buschek: the news outfits currently winning are those that resisted the previous wave of online hype @hypestudies.bsky.social. Christo was one of the team behind this

Last day of @hypestudies.bsky.social conference. All sorts of cool stuff going on! ✨

And that's a wrap! @hypestudies.bsky.social conference over and out! 🫡Thank you so much to all the incredible people who attended. This is what academia can be 🫶

Thought provoking panel on Socio-ethical Dilemmas in Healthcare and Hype. Excellent presentations by Thomas Tsakalakis, Gili Yaron and Violet Petit-Steeghs, Sofie Kronberger, Albina Abzalova, and Roanne van Voorst, Ph.D. who also, masterfully, chaired the session.

So chuffed to get my hands on a physical copy of @klingebeil.bsky.social's beautiful "Hype: A Critical Field Guide" 💫 Since putting it together, Johannes has sent out over 700 copies 🔥 get yours here: johannesklingebiel.de/portfolio/a-...

Here we go, keynote time @hypestudies.bsky.social conference. Packed room here and around 50 people tuning in online! @gemmamilne.bsky.social rocking it, as per. 🔥🔥🔥

@hypestudies.bsky.social hitting the town!

Looks like an amazing conference organised by the @hypestudies.bsky.social crew in Barcelona. Great work from @danishanley.bsky.social @fasosmaastricht.bsky.social and many [email protected].

💮Keynote time💮 🔥Excited to close the first day of our conference with a talk by the amazing Gemma Milne on 'Hype and the Age of Badness'🔥 Opening by our Dani Shanley! @gemmamilne.bsky.social @danishanley.bsky.social

TODAY! 🤩 @gemmamilne.bsky.social

Fantastic panel today on 'AI Hype: Between Power and Resistance' with amazing contributions by Kat Fuller, @danmk.bsky.social, Tianqi Kou, Dana Calacci, Nasser Eledroos, and Jacek Mańko who also acted as stellar chair, debating power across multiple themes, from anti-trans hype to AGI!

Hosted by Ezequiel Soriano, greetings from our Shitpublishing Workshop! 'Nuff said.

A very special applause for our group's rising star Isa Luiten! Isa not only presented her amazing work on NewSpace and Hype from her forthcoming Thesis, but is also our tireless research assistant, keeping the Hype Studies group and conference in place. Thank you, Isa!

We are most honoured to host our book launch event for Neil Pollock and Robin Williams's deeply anticipated 'After Hype'!

Pulling up to @hypestudies.bsky.social at UOC Barcelona #uxmichaelco #TomorrowsEssaysBeingWrittenToday

I wish I was here;

We were really honoured to see a full room and so many online attendees at our conference's Opening session. Picture 4: what our audience is presently hyped about 😊😊

Suuuuuper HYPED!

Final preparations for our conference! 🎩 We are tremendously excited to welcome all participants in-person and online tomorrow for the first conference on Hype Studies! The time has come 😊😊 Wishing safe travels to all those who are joining us from afar!

Please join some amazing researchers for a discussion of their research into the roles metaphors play in shaping perceptions: Exploring metaphors of AI: visualisations, narratives, and perceptions Online @hypestudies.bsky.social 10th Sept 2025 at 2pm-3pm CEST hypestudies.org/conference/c...

What is deep hype? 🕳️ This week at @hypestudies.bsky.social Conference I'll present a paper where I define deep hype as a "long-term dynamic that projects civilisational transformation through uncertain futures, making its promises unverifiable in the present" arxiv.org/pdf/2508.19749

Preparations are almost complete. The countdown is on! aaaand there's still time to join us online. Register via hypestudies.org/conference/c...

So excited to introduce @gemmamilne.bsky.social on Weds ☺️ Registration details 👇

@hypestudies.bsky.social conference starts tomorrow, choo choo! I'm very excited to share our preprint with @cianooo.bsky.social and Joshua Moon: "Can buzzwords create infrastructures? Reflecting on the Water-Energy-Food Nexus approach" . zenodo.org/records/1699...

Btw I have a small stack with me for the @hypestudies.bsky.social conference in Barcelona. If you want one and you see me—let me know!

Join the Keynote Talk at the Conference on Hype Studies with Gemma Milne! 📅 September 10, 2025 🕓 17:00 – 18:30 (Barcelona time) The attendance is free, but prior registration is required via the following link:

Join us at the hybrid keynote at the @hypestudies.bsky.social Conference by Gemma Milne, author of "Smoke & Mirrors: How Hype Obscures the Future and How to See Past It" Wednesday 10Sept from 17 to 18:30 CEST. Free with previous registration: framaforms.org/dont-believe...

Very honoured to see the list of resources collected and curated by our team being already creatively utilised as part of such a great course. The team is envious of the students taking it!

Honoured.

Eleven Theses on Technological Hype as Capital by @velocitygravity.bsky.social‬ interregnum.ghost.io/eleven-these... via @hypestudies.bsky.social‬

The final programme and the abstract booklet for the @hypestudies.bsky.social Conference is out! Programme: hypestudies.org/media/pages/... Booklet hypestudies.org/media/pages/... Join us online at from 10-12/9 at hypestudies.org

We’re excited to share the final programme for the first Hype Studies Conference: (Don’t) Believe the Hype?! 📅 10–12 September 2025 📍 Universitat Oberta de Catalunya 🌐 Fully hybrid & free 👉 Full schedule: hypestudies.org/media/pages/... 👉 All speakers & abstracts: hypestudies.org/media/pages/...

I can strongly recommend diving into this reading list. More than honoured to see my work being in great company and that the resources collected and curated by the @hypestudies.bsky.social are already finding good homes.

Back on June 23rd I posted a .pdf of a piece on AI hype that I had written 37 years ago. Here it is transcribed in my blog, with some commentary on two of the things that I said in 1988 had been overhyped in 1949 and 1962. rodneybrooks.com/ai-great-exp...

I spoke with @histoftech.bsky.social about AI hype, how tools are used to amass power and reshape systems, expertise, and more! www.fastcompany.com/91384078/not...

The phantom of the AI bubble bust is back. Jascha Bareis and I wrote for @techpolicypress.bsky.social about how hype is a political force, benefitting some while harming others. Hype literacy and @hypestudies.bsky.social matters: we need to learn who creates it, why, and how it shapes our futures.

Stand by this: www.politico.com/newsletters/...

Our list of hype studies resources is now open to the public! hypestudies.org/resources