Mike
@mike.buffer.com
📤 208
📥 136
📝 302
Product marketing
@buffer.com
|| Always Be Zagging newsletter: abz.beehiiv.com
A gentle reminder to check on your pre-scheduled posts and pause your queue if necessary.
5 days ago
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Do product marketers over-index on launches? We obsess over them, yet they're only a small slice of go-to-market. Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.
10 days ago
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103.5 million social posts have been posted via Buffer this year so far. We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊 The top emoji appeared in more than 9 million posts. Can you guess which one it is?
11 days ago
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Great marketing is earned. You have to DO interesting, memorable things, consistently. You can't predict when you're going to own the moment, when you'll command attention. You can't summon it out of thin air.
26 days ago
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This is one of the more "controversial" new features in
@buffer.com
The Comment Score™️
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about 1 month ago
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reposted by
Mike
EconReporter
about 1 month ago
Oh!!! I can reply to comments on FB without stepping into FB!!!!!!!!!!!!
add a skeleton here at some point
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reposted by
Mike
Buffer
about 1 month ago
Creators who reply to comments on Bluesky see a 5% lift in engagement. Now you can manage all your comments in one place with Buffer! 🎉 Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect. 🔗 Learn more:
buffer.com/community
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Fun little Halloween treat in
@buffer.com
today! (We finally shipped Dark Mode - 352 user votes later!)
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about 2 months ago
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I switched from ChatGPT to Claude this week. Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI. OpenAI has repeatedly said one thing and done another. Anthropic has been mostly consistent in their messaging.
about 2 months ago
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Feature request/idea for LinkedIn 👇 An option to see someone's posts on LinkedIn before accepting their invitation to connect. I don't want to follow someone who is going degrade my feed experience.
2 months ago
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My work schedule is 6-7-10-3-8-9-4
2 months ago
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Off to that big productivity suite in the sky 🪦💔
3 months ago
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Cosy Library-Inspired Home Office in Cape Town, South Africa
www.makerstations.io/kirsti-cosy-...
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Cosy Library-Inspired Home Office in Cape Town, South Africa
”I wanted it to feel warm and cosy — like an old-fashioned library — but also be highly functional for all the recording I do.”
https://www.makerstations.io/kirsti-cosy-home-office/
3 months ago
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The main thing I’ve learned about burnout is that it doesn’t necessarily come from working long hours. Working long hours on something you care about can be the most energizing thing in the world.
3 months ago
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Finally some good news
3 months ago
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“Openness isn’t the risk. The real risk is in hiding.” – Unknown
3 months ago
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Recreating an iconic
@buffer.com
photo to celebrate to release of iOS 26! Read about the latest updates here:
buffer.com/resources/io...
3 months ago
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“Trust is built with consistency, but sustained with transparency.” – Lincoln Chafee
3 months ago
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“The single most important ingredient in the recipe for success is transparency between leaders and their teams.” – Patrick Lencioni
3 months ago
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“Secrecy is the enemy of efficiency, but transparency is the engine of progress.” – Unknown
3 months ago
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“Honesty and transparency make you vulnerable. Be honest and transparent anyway.” – Mother Teresa
3 months ago
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“In business, transparency is not an option; it’s a competitive advantage.” – Simon Mainwaring
3 months ago
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“Transparency breeds trust, and trust is the foundation of great business.” – Unknown
3 months ago
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I am convinced there are two types of people in this world.
3 months ago
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A beautiful articulation of why LLMs are not good at writing. Link:
www.theinterference.io/p/writing-is...
4 months ago
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Be so good they can’t ignore you. – Steve Martin
4 months ago
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Give them quality. That’s the best kind of advertising. – Milton Hershey
4 months ago
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Stop selling. Start helping. – Zig Ziglar
4 months ago
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The consumer is not a moron, she is your wife. – David Ogilvy
4 months ago
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Conversations are the new conversion. – Chris Brogan
4 months ago
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Social media is not a media. The key is to listen, engage, and build relationships. – David Alston
4 months ago
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The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself. – Peter Drucker
4 months ago
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Did I get this right?
4 months ago
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Your most unhappy customers are your greatest source of learning. – Bill Gates
4 months ago
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A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is. – Scott Cook
4 months ago
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The secret to getting ahead is getting started. – Mark Twain
4 months ago
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Advertising brings in customers, but word-of-mouth brings in the best customers. – Jonah Berger
4 months ago
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Brand is just a perception, and perception will match reality over time. – Elon Musk
4 months ago
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You can’t sell anything if you can’t tell anything. – Beth Comstock
4 months ago
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If content is king, then conversion is queen. – John Munsell
4 months ago
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Make your customer the hero of your story. – Ann Handley
4 months ago
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Social media is about the people! Not about your business. Provide for the people and the people will provide you. – Matt Goulart
4 months ago
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Marketing is really just about sharing your passion. – Michael Hyatt
4 months ago
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Be where the world is going. – Beth Comstock
4 months ago
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The best marketing doesn’t feel like marketing. – Tom Fishburne
4 months ago
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How I turned up to the
@buffer.com
monthly All Hands meeting (it was at 2am my time)
4 months ago
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Don’t optimize for conversions, optimize for conversations. – Dharmesh Shah
4 months ago
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Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis
4 months ago
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In a world of algorithms, hashtags, and followers, know the true importance of human connection.
4 months ago
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Build something 100 people love, not something 1 million people kind of like. – Brian Chesky
4 months ago
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