A gentle reminder to check on your pre-scheduled posts and pause your queue if necessary.

Do product marketers over-index on launches? We obsess over them, yet they're only a small slice of go-to-market. Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.

103.5 million social posts have been posted via Buffer this year so far. We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊 The top emoji appeared in more than 9 million posts. Can you guess which one it is?

Great marketing is earned. You have to DO interesting, memorable things, consistently. You can't predict when you're going to own the moment, when you'll command attention. You can't summon it out of thin air.

This is one of the more "controversial" new features in @buffer.com The Comment Score™️

Oh!!! I can reply to comments on FB without stepping into FB!!!!!!!!!!!!

Creators who reply to comments on Bluesky see a 5% lift in engagement. Now you can manage all your comments in one place with Buffer! 🎉 Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect. 🔗 Learn more: buffer.com/community

Fun little Halloween treat in @buffer.com today! (We finally shipped Dark Mode - 352 user votes later!)

I switched from ChatGPT to Claude this week. Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI. OpenAI has repeatedly said one thing and done another. Anthropic has been mostly consistent in their messaging.

Feature request/idea for LinkedIn 👇 An option to see someone's posts on LinkedIn before accepting their invitation to connect. I don't want to follow someone who is going degrade my feed experience.

My work schedule is 6-7-10-3-8-9-4

Off to that big productivity suite in the sky 🪦💔

Cosy Library-Inspired Home Office in Cape Town, South Africa www.makerstations.io/kirsti-cosy-...

The main thing I’ve learned about burnout is that it doesn’t necessarily come from working long hours. Working long hours on something you care about can be the most energizing thing in the world.

Finally some good news

“Openness isn’t the risk. The real risk is in hiding.” – Unknown

Recreating an iconic @buffer.com photo to celebrate to release of iOS 26! Read about the latest updates here: buffer.com/resources/io...

“Trust is built with consistency, but sustained with transparency.” – Lincoln Chafee

“The single most important ingredient in the recipe for success is transparency between leaders and their teams.” – Patrick Lencioni

“Secrecy is the enemy of efficiency, but transparency is the engine of progress.” – Unknown

“Honesty and transparency make you vulnerable. Be honest and transparent anyway.” – Mother Teresa

“In business, transparency is not an option; it’s a competitive advantage.” – Simon Mainwaring

“Transparency breeds trust, and trust is the foundation of great business.” – Unknown

I am convinced there are two types of people in this world.

A beautiful articulation of why LLMs are not good at writing. Link: www.theinterference.io/p/writing-is...

Be so good they can’t ignore you. – Steve Martin

Give them quality. That’s the best kind of advertising. – Milton Hershey

Stop selling. Start helping. – Zig Ziglar

The consumer is not a moron, she is your wife. – David Ogilvy

Conversations are the new conversion. – Chris Brogan

Social media is not a media. The key is to listen, engage, and build relationships. – David Alston

The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself. – Peter Drucker

Did I get this right?

Your most unhappy customers are your greatest source of learning. – Bill Gates

A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is. – Scott Cook

The secret to getting ahead is getting started. – Mark Twain

Advertising brings in customers, but word-of-mouth brings in the best customers. – Jonah Berger

Brand is just a perception, and perception will match reality over time. – Elon Musk

You can’t sell anything if you can’t tell anything. – Beth Comstock

If content is king, then conversion is queen. – John Munsell

Make your customer the hero of your story. – Ann Handley

Social media is about the people! Not about your business. Provide for the people and the people will provide you. – Matt Goulart

Marketing is really just about sharing your passion. – Michael Hyatt

Be where the world is going. – Beth Comstock

The best marketing doesn’t feel like marketing. – Tom Fishburne

How I turned up to the @buffer.com monthly All Hands meeting (it was at 2am my time)

Don’t optimize for conversions, optimize for conversations. – Dharmesh Shah

Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis

In a world of algorithms, hashtags, and followers, know the true importance of human connection.

Build something 100 people love, not something 1 million people kind of like. – Brian Chesky