Listening to how angry my son gets when Alexa tries to wake him up gives me hope of a rebellion against our eventual AI overlords.

Brackets city has been my new daily. Last couple of days have been beginner friendly if you want to try it out www.theatlantic.com/games/bracke... Rank: 🔮 (Puppet Master) 🎹 Total Keystrokes: 56 🎯 Minimum Required: 56 Total Score: 100.0 🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪

The kids are all back in school and I'm finally coming back up to breath. What's everyone been up to?

The #1 spot doesn’t matter if nobody clicks. Most rank tracking tools treat visibility like a scoreboard. You either “won” the SERP or you didn’t. But that mindset falls apart when AI Overviews and chats give people an answer without ever clicking anything. At Knowatoa, we think of rank-

We’ve spent years teaching site owners to block anything that isn’t Googlebot. Now? That mindset might be costing you visibility. Most AI crawlers like OpenAI, Perplexity, Anthropic behave a lot like traditional bots. They crawl your content to understand it and potentially cite it. Not to-

Everyone’s debating whether LLMs are “creative” or just remixing, but here’s the thing: what they’re remixing matters. The top sources cited by AI tools in June were Reddit, Wikipedia, YouTube, Google, and Yelp. That’s a pretty human-centered set of inputs: lived experience (Reddit), structured-

Google’s AI Overviews are changing the rules. You can rank #1 today, and tomorrow the same query is answered by an AIO with no mention of your brand, no traffic to your site, and no clue that anything changed. That’s why we added AI Overviews to Knowatoa. Not just to keep up, but to help teams-

Before this, tracking AI Overviews meant manually Googling questions and hoping you’d spot one in time. Now it’s something you can actually track. With Knowatoa’s AI Overviews, once you define the questions you care about, we’ll tell you: - when an AI Overview appears - whether your brand is cited

You don’t need to guess whether AI Overviews are cutting into your rankings. Knowatoa now flags when an Overview appears for your tracked queries, and whether your brand is mentioned in it, left out, or misrepresented entirely. That means less digging, fewer surprises, and faster decisions for-

By far, my favorite pattern of programming with an AI is the Ping Pong Pattern. I have it write several tests based on a description. I use that to TDD some methods, and boom, we're done.

Putting my money where my mouth is. 90% of the research I did for our new HVAC unit and mini split was done in ChatGPT. It was a blend of information and consideration questions. And this is why we spent so much time building out categorization in Knowatoa.

I've recently discovered Swedish Electric and have been listening to Little Dragon non stop. Anyone got other recommendations?

Going to fill in for Mike on the Twinning Strategy pod. You can see us live today at 3pm on YouTube or LinkedIn www.youtube.com/live/rSSnKRN... www.linkedin.com/events/episo...

Traveled back in time for spring break

Why does it sound like noise when my kids play it versus music when I play the same thing. Am I old now?

Trying to get more comfortable on the mic for my podcast tour. Thanks for hosting me @brendanwb.bsky.social!

There's all this debate on whether AI generated code should be used or not. I look at it as another tool. I'm giving our junior marketer access to our backroom to retrieve some metrics for our weekly report. The report doesn't have to be 100% bug proof or elegant, it just has work.

One of the most essential skills you need to develop as a founder is to differentiate whether people are excited to work with you vs your product. With the former, it can give you false momentum and leave you wondering why people aren’t buying your product.

Had a great partner in the gift wrapping party game

I was taught about watering holes a decade ago by 30x500 via @amyhoy.bsky.social and @alexhillman.com. For freelancers, I used Reddit. For devs, I used Twitter, Bsky, and Conferences. LinkedIn and SEOs/agencies is a another level. My inbox is filled with 100s of convos.

Monthly occurrence of a one character update, causing me to wonder why something isn't working for a couple of days. I've have the unit tests for this all stubbed and mocked out. Maybe I should have reached for VCR.

Just updated this on the pricing page. It's not a feature in the traditional sense of the SaaS but our customers have been happy with it. We're in a shipping cycle so expect a number of new features in the next couple of days/weeks.

We ended up going with Close because a number of people we trust recommended them. Still using Apollo for enrichment.

It did not go well. I blame the other guy.

There's an argument of whether AI search will be the death of Google Search. Looking at my search behavior over the last 24 hours I see a several patterns: 1. Instant searches are still won by Google (images, spelling, who a person is)

Always admire the work of Corey. So much attention to detail.

Haven't had time to fill out my March Madness bracket and it's getting down to the wire. So I told ChatGPT everything I knew about winning basketball and had it use deep research to make the picks for me. Will report back in a couple of days to share how we did.

The good: I’ve been successfully pushing all mosquito tasks to the end of the day and getting more flow work done. The bad: I was so deep in the flow this morning I didn’t see any notifications and showed up 10 min late to a support call.

My auto indent wasn't working in Neovim this morning. Rather than yak shaving, I pointed ChatGPT's deep research to my public dotfiles to see if it could figure it out while I stayed in my flow. Basically delegating to a junior dev.

We've been advising people to focus on bottom of the funnel content. What does this actually mean?

In some of our Knowatoa meetings we’re hearing about Reddit posts impacting AI search results for their company. Even posts with very little upvotes and comments.

One of my favorite things about church is that it's a safe space to get in a good cry. Like, a thorough cry. I be in there bawling bro 😭 😂 Top tier tears. If you don't have a space to cry, I suggest you find one. Only other spot I can think of is a good concert.

8yo is home sick so we’ve been working on some math and logic while playing Daniel Benmerguri’s Dragonsweeper. We’re addicted.

outstanding little free game danielben.itch.io/dragonsweeper

I've seen a number of people advise "keep doing what you're doing" when optimizing for AI search versus SEO. The reality is you've got to do what you're doing and more. We're going to be talking about those tactics in today's workshop at 12 EST with @jessicamalnik.bsky.social

We're in the middle of rehearsal for our AI and Content Marketing Workshop for tomorrow. We started with 70 slides and are now trying to bring it down to 10-20 slides containing the most actionable pieces of information. Hope to see you guys there!

Want to stay ahead of AI-generated mediocrity? If you’re a founder, marketer, or writer, I’m co-hosting a no-BS, free online workshop this Wednesday with @buckbee.bsky.social. 🔗 Sign up to actually stand out without sounding like a bot. 😉 www.crowdcast.io/c/q7xxeuyy3l...

Shhh - it's not really publicized anywhere else, but during the workshop, we're also going to show for the first time some of the analysis of our massive SEO skills job research project (as a treat)

Me: I need to stack these two images on top of one another for a post. Marketing brain: let's just do this quickly with preview. *15 minutes full of failing and cursing* Dev brain: you could just use imagemagick Done Context switching is hard.

Amanda had a question on AI's impact on search and David recommended us. Marketing works y'all!

Are AIs going to take all the dev jobs? 1. Someone is still going to have to market and sell the product. 2. Someone is still going to have to tell the AI what to build. Another win for understanding your market up front rather than going into a cave to build a product.

I'm incredibly excited to announce that we've partnered with @fractaledmind.bsky.social to produce our first course on Ruby on Rails. Sponsored by @hatchbox.io and @honeybadger.io, High Leverage Rails is an in-depth video course on Rails + SQLite for beginners. Coming in February!

When you don’t make too big of a deal of a kid’s cooking experiment getting the fire department called. They continue to love cooking and eventually bring food to your office.

We are going to do another AI + SEO + Content marketing type workshop in a few weeks (with an awesome collaborator you will be hearing about shortly). Which of these images is best for the landing page. Trying hard to not have an "AI Bro" vibe.

These two really know their stuff. If you’re early stage SaaS ABs especially if you’re a technical solo founder, this is a must.

Oh and if you need a stronger testimonial, we’re already positive ROI on money spent in the gym based on the LinkedIn leads we generated last cohort.

Yes, Mike and I have been marketers for more than a decade. Yes, we've come up with crazy marketing plays such as Card Decks, Dev as marketing projects, and Lego Cars. But we still found use out of saasmarketinggym.com. Come join us in the gym. We're signed up for at least three more months.

I hate to say it guys but there is a significant difference in support cost and entitlement between our marketing and security products. You all know the answer.

That moment you’re jamming out and dancing to a song then you realize your video call window is still open behind you

Currently evaluating Close CRM, PersistIQ, and Attio.