It's coming: "We have to get ready for a Google traffic apocalypse where that traffic number is just going to drastically reduce because users will see less need to click through to search results." - @polemicdigital.com . Listen in at 28 minutes edgeofthewebradio.com/seo-podcast/...

Will AI Search Modes Destroy Web Traffic?: "My estimate is that if AI mode becomes the default search experience, traffic to the wider web, including news websites and all content based websites, will drop by half at the very least." @polemicdigital.com edgeofthewebradio.com/seo-podcast/...

EP740: The Importance of FAQs for SEO: "You should definitely have FAQs on your website because Google is using your website as the primary data source for the Google Business profile." - @darrenshaw.bsky.social edgeofthewebradio.com/news/news-fr...

These 3 tips for identifying fake/AI reviews come from Miriam Ellis's fascinating new interview with Curtis Boyd and Greg Sterling. Google "whitespark content hub" to learn how to regain the public's trust in the age of review fraud! #localseo #seo

EP737: @markwilliamscook.com "..the endpoint showed me was just how many classifiers Google has around queries. If a query has date intent, if it has local intent, if it's explicitly local, if it it had a commercial score, if it was a YMYL query, ...." edgeofthewebradio.com/interview/al...

EP738: @markwilliamscook.com "There was what appears to be a predicted click through rate in the SERP for every organic result. I believe what they have is a probability model based on the sites and predicting what click through rate they're going to get." edgeofthewebradio.com/interview/al...

EP735: EDGE Tool Series: @AlsoAsked w/@thetafferboy 🔍 Despite the hype around #SearchGPT and #ChatGPT, many users still turn to Google for validation. Will this change with more personalized search integrations? Get Mark's take from our recent episode! edgeofthewebradio.com/interview/al...

Had a huge lesson taught by Britney Muller about AI prompt engineering! Check it!

I can't emphasise this enough: If you sign up to @alsoasked.com during Black Friday on an annual account, you will *automatically get the Black Friday discount every single year* - it's literally the best 2 week window to sign up ⬇ alsoasked.com