One of the most important things you need to know about climate communication: Most people agree with climate science and that clean energy is good. The problem is that most people don't believe that most people are in alignment. In sociological literature this is called "pluralistic ignorance".

"What about China?" -> "What about Big Tech?"

Actually, it turns out fossil fuels are intermittent energy.

Adding to Tom Steyer discourse

If the nostalgia trend cycle continues at its current pace, at some point soon The Youths will bring back Millennial Reaction GIF culture and we will all have to just struggle with that.

Just saw one of the best Buy Nothing Group offers yet: Casket. Unused!

There's a cottage industry built around offering advice to young men for money, and and all of it is bad, what young men really need is to buy a cheap bicycle and bike tools so you can fix it and ride it 10-20 miles every day while listening to Moby Dick as an audiobook

Why is it so important to talk about how many people support climate action? "the strongest unique predictor of intention to take high-impact climate action is whether a person believes that other people are already taking that action" behavioralscientist.org/to-make-prog...

because he could not grasp the tormenting, mild image he saw in the fountain, plunged into it and was drowned

Read between the lines of reporting on OpenAI's ads program and things are not going well: - Prices lowered - Minimum spend reduced - Longer window to spend minimum commitments No one is beating down the door to pay for their key product www.marketingbrew.com/stories/2026...

Thomas Edsall asked me how much Trump's fossil fuel handouts, attacks on cheap-clean-power, and reckless wars are costing the American people. So I sat down and did the math. This year alone, it's on pace to be $1508 per household. That's not going to be popular. www.nytimes.com/2026/05/12/o...

Electrons need their own lobby, unburdened by molecules.

Short thread on why this is terrible political advice that Democrats should vigorously ignore. The author is continuing in the grand Dem-left tradition, starting with Al Gore, of writing a book about climate change then advising everyone to ignore the implications of what they wrote.

Just got my first ever pro-data center ad on YouTube. They don't seem to understand the problem they're facing AT ALL. Telling most Americans "Donald Trump wants to build AI data centers and AOC and Bernie doesn't" is just an ad for Bernie and AOC. www.youtube.com/watch?v=rhtx...

hero

The Trump Administration knows nothing about solar, batteries, electricity, or... most anything. Because they're paid by the fossil fuel industry not to. Watch Trump's Interior Secretary learn about batteries for the first time in a Congressional hearing:

I need one of these before the next Texas Legislative session. I can't tell you why. But please donate to my GoFundMe to buy one. You won't be disappointed. www.theverge.com/tech/929487/...

A reminder that the documented average reach of a post on Twitter is 0%. If you're reaching literally anyone, it's better than spending time turning your brain to mush on X dot com. buffer.com/resources/st...

This is an extremely weird policy mix. Taxing oil windfall profits is great... but then removing the gas tax incentivizes buying more gas, which gives the oil industry more profits?

The reason to talk about climate change is that it will cost every American born today $500,000 in lost earnings and economic damage, and disrupt the systems that make it possible to grow food, breathe clean air, and enjoy the wonder of nature.

W.H. Auden, it turns out, truly hated internal combustion engine cars.

Even if Texas was reducing emissions, it's not even an example of the success of the free market. Texas passed an early, ambitious, well-run Renewable Portfolio Standard in 1999! The clean energy industry in Texas wouldn't exist without government regulation creating demand for their product!

Cursed to scream this into the void forever but: this is an absurd comparison and tells you absolutely nothing at all about whether aggressive deregulation and The Free Market results in a lot of clean energy @ramez.bsky.social should 1,000% know better than to say something like this A short 🧵

Fossil fuel companies are astroturfing a lot of content about solar being bad for farms - see an example below. As a result there's been an uptick in earnest but misguided 'parking lots not farms' posts. Solar is great for farmers. It provides steady, diverse income and works well with many crops.

While US elites have spent the last 4 years navel-gazing about AI - an unpopular tool with marginal utility - the rest of the world has pulled off a genuine technological revolution and eliminated the need to burn fossil fuels for electricity. The implications for US leadership can't be overstated.

This robot installs 80 panels/hour. One every 45 sec. 1,920/day ≈ 0.0008 GW/day per line. Sounds small. It’s not. Scale this across thousands of lines and #solar becomes manufacturing, not construction. 👉 10,000 lines = 8 GW/day. That’s HOW China is winning the energy game.

People are very bad at predicting what other people want when it comes to climate change and clean energy. Most people want rapid buildout of clean power, now. There is an durable super-majority of Americans that want climate action. Somehow this is not accepted as reality by people in power.

Ignore the liberals who say that the Democrats should support fossil fuels to be popular. They are wrong. According to the latest Yale data, majorities support generating renewable energy on public land. MAJORITIES OPPOSE DRILLING AND MINING FOR FOSSIL FUELS on public land.

The number of trend pieces I read about AI that start with the words "Like it or not, AI [shopping/ads/writing/images/videos] are coming" is really startling.

The number 1 trending newsletter in 'History' on Substack is ancient aliens conspiracy slop substack.com/@drheatherlynn

James Talarico is a proud and prominent Presbyterian. Let's see what the Presbyterian church's take on fossil fuels might be! Oops. The best candidate is the one who aligns their values with their policies best. Being a well-rehearsed phony is a path to failure. www.cbsnews.com/news/presbyt...

If Texans want a party that will bend state government to the purpose of protecting the fossil fuel industry, I promise they already have that option.

That's what bugs me about what Talarico is doing. He's playing on that field of archetypes & vibes, invoking fossil fuels as traditional & manly & reliable, because he thinks clean energy loses that vibes contest. But Dems should be trying to move energy *off* that playing field.

All I'm asking is for our politicians to inhabit reality as it exists today and not the reality carefully constructed by fossil fuel PR and their reactionary friends in elite circles.

What's so disappointing about Talarico's capitulation here is that it's SO EASY to imagine a deeply Texan, populist approach to this issue. "Oil and gas CEOs are making record profits this year. I'm not worried about them - they'll be fine. I am worried about the Texas we're leaving to our kids..."

Tarrytown / East Austin / South Congress

Corpus Christi is about to run out of water during a historic drought. The oil and gas refineries in the city are still using 30 million gallons a day. While they make the drought worse.

The Google Ad Monopoly trial was one of the more consequential overlooked stories of last year. Google paid ad agencies hundreds of millions in secret kickbacks to steer brands away from publishers. They run algorithms to undercut publishers who do try to play with Google. 100% mafia behavior.

when we mourn le guin, we mourn one of our greatest writers & thinkers. but we also mourn one of our all-time greatest haters

The reason Big Oil is pushing so hard to get blanket legal immunity from Congress is that they are criminals who have profited from many crimes, and do not wish to be held accountable.

About last night’s scrambling from gun fire at White House reporters dinner .. Rep Jamie Raskin (D-MD) makes a critical point on CNN: “This is happening in schools across the country.. the kids have no resources to process their trauma”

If you want to upset a Millennial tell them this came out 25 years ago www.youtube.com/watch?v=qTet...

I've been reading The Looming Tower about the origins of al Qaeda and learned the core of the group was almost all underemployed engineers stuck on the margins of corrupt, oligarchic societies. In fact, that's the core of most violent extremist movements. Anyways. www.newsweek.com/all-tech-gia...

Solar has the reverse of the climate coverup problem, where no one can believe that oil companies could do something so evil. Solar is so good and so transformative, I sometimes feel silly explaining it, and people have a hard time believing it.

Oh my God, the solar industry's statement responding to a judge's ruling against the Trump administration on federal permitting. They are still groveling like wimps, begging MAGA to understand that solar is actually "key to meeting the Trump Administration’s goals."

Gas prices going back up again. Imagine how many electric cars Tesla would be selling right now if it wasn't run by Elon Musk.

The political elite have responded devotedly to fossil fuel propaganda that Americans no longer care about climate change. Actually, American concern about climate change is near record highs. Pluralistic ignorance, in action: news.gallup.com/poll/708050/...

Few people have missed the boat on the climate transition as badly as US automakers. Every move they've made has been wrong, and now they're doomed. We should study the brains of their CEOs, for posterity.

Absolutely absurd that in the year 2026 there is no solar panel emoji OR wind turbine emoji

The pullback of climate funders from the US is going to be a long-term strategic disaster.