I love this Rumi quote. So here’s my SEO remix: “Beyond white hat and black hat, there’s the SEO that actually works. I’ll meet you there” 😅

State of SEO right now

Most people are still debating SEO vs GEO. We know search journeys aren’t linear anymore, and funnel models don’t really fit. I wrote about Brand-Led SEO - building a brand people search for by name, getting into AI answers, and measuring market presence (not just rankings).

Monty Mathur (@montymathur.bsky.social) explains that SEO’s key principles of relevance, authority, and user experience are fundamental, making user experience increasingly more important. maj.to/41VgFuJ

Monty Mathur (@montymathur.bsky.social) strongly recommends sticking to SEO fundamentals and first principles instead of chasing trends because, essentially, the core SEO elements have stayed the same for 20 years. maj.to/41VgFuJ

Is it just me, or does anyone else think that 410 is the most underutilised status code in SEO?

Buying books and reading them are two separate hobbies. IFYKYK.

My gym was a fish market in early January. Now it’s back to normal. The resolution crowd is vanishing. What a relief. 😅

Driving at night on an empty road feels like being the main character.

Escaped to Nainital (a beautiful hill station) for a quick weekend recharge.

Hello World!👋

Joining Pam for the third hour will be Anthony Barone, Adelina Bordea, @annabravington.bsky.social, @sarafdez.bsky.social, Nitin Manchanda, @montymathur.bsky.social, Ulrika Viberg, Andreas Voniatis, @whitworthseo.bsky.social (cont...)