Let's talk about Claude vs. OpenAI. Stick with me... Say you've used a landscaping company, Green Mowers, for years, & they do great work. Suddenly, a new tech product is introduced to your neighborhood. It's a tool called Green Machine that mows the lawn quietly when you sleep.

☎️ What's everyone talking about? Big Buffer reveal tomorrow, Feb 10. 👀

"A dream job. A doubled following. Industry relationships. Brand deals. None of these outcomes required going viral. They came from showing up consistently, sharing real perspectives, & treating social media like the community space it actually is." - @tamilore, @buffer

Quick lesson from my own messy workflow. 😅 I was replying to comments in two different places. It felt fine until it wasn’t. Unanswered but answered comments. Constant second-guessing. Mild chaos. 🔁 A comment score dropping into the red was my wake-up call. Full tomato on the face moment. 🍅

Nearly 30% of our team has been at Buffer for 10 years. 🤯 That’s rare in tech—and it’s taught us a lot about how you celebrate longevity without losing the care that made it special in the first place. 🧵

Spotted some new thumbnails on @buffer’s YouTube channel today 👀 The super-bun aside, this marks the beginning of a new set of updated tutorials—clearer, more current, and built with real customer needs in mind. Customer education matters to us... a lot, and this is our latest investment.

Anyone else need groovy, focus-promoting tunes to get into work mode? I’ve been really enjoying @itsmekirsti's take on productivity music + virtual coworking—desk setup, gentle movement, Pomodoro sessions, all of it. Super calming and motivating. Excited to see more, Kirsti ✨ buff.ly/yPSZLU9

For my 10-year anniversary at @Buffer, I created a series of 5 LinkedIn posts to share my thoughts. I can see series posting being a way to support my goal of publishing more consistently on social media this year. Have you tried this? Maybe we can cross-share our experiences.🤞

Is 2025 really never coming back? 🤯 If we have to leave it behind, we might as well commemorate it by celebrating @buffer.bsky.social Customer Advocacy team's year-end stats. This team is highly tenured and super hardworking. I'm excited to share this graphic with you. Does anything stand out?

Quick tip: If you want to keep someone on their toes, schedule a call with them and *don't* invite them to it. 🙈 It makes for an entertaining DM where I send a random Zoom link that she doesn't know how to receive, and ultimately (after a little scare), it makes for a good laugh. 🤭

I love this clever, seasonal newsletter table of contents from @ynabofficial.bsky.social. Well done, Marketing team. 👏 You've won my Christmas-loving heart!

As I promised on Monday, today is a Buffer LAUNCH DAY! 🚀 Getting posts out to your followers is only the first step. Now it's easy to avoid Posty Ghosty behavior, because Buffer pulls your comments into one place. I'd love to hear your first impressions! ⬇️

A calmer way to keep up with your community?! The next chapter of engagement begins November 12, with Buffer. Stay tuned! 💛

Rumor has it that if you use em dashes (—) and emojis ☀️ 🦎 ❗ , people might think your post was created via AI. Cue the overthinking!

Lights on, lights off, lights on, lights off. Our little 🎃 light switch will be available through Halloween. Go play! #darkmode

Hey hey! 👋 I’m Kelly, a Senior Customer Advocate at Buffer 💖 If you’ve ever searched our Help Center for answers, there’s a good chance you’ve seen something I’ve worked on! We’ve been busy this year making things clearer, friendlier, and more helpful. Want to see what we’ve been up to in 2025? 👇

Could you be the next Engineering Manager at buffer.com.bsky.social? ✨ Remote, fully distributed team 📆 4-day workweek 💰 $173,700–$202,300 USD + equity 🤝 Hands-on leadership, high-trust culture 🔗 If that sounds like you or someone you know, apply here: buff.ly/ZrYYyOI

Those who beach 🌊 together bond together 🤝, and because of that, they can build together👷. Bonding with your team outside of focused worktime can be critical to building trust, opening pockets of vulnerability, and aligning as humans. See you at our next one? 👉 buff.ly/v8YUfEX

I get asked about @buffer.bsky.social Customer Advocate hiring all of the time... well... WE'RE HIRING! 🎉 Here’s a quick look at the role: 🌎 Remote, 4-day workweek 💰Salary range: $75,764 - $110,919 ⏱️ Hiring specifically in PST, MST, or HST time zones 🔗 Apply here: buff.ly/4jH2LSA

So....... At @buffer , we just shipped the ·B I G G E S T· update (ever!) to our iOS app. It’s faster, smarter, and even works on Apple Watch. buff.ly/yIDpRUl #iOSRelease

I was chatting with our customers in @helpscout.bsky.social & finished the last email, only to be greeted by a cool snail dude! It inspired me to click on the link all about Help Scout's latest experiment, the Delight Labs. I was intrigued, so I kept reading... buff.ly/wtjsFQG (🧵1/3)

This is remote work for ya! 💻 In the last month plus during summer break for the kids, I’ve worked from a kid's tennis match, the pool, @guitarcenter, the dog park, the barn, and… the dentist! I'm utterly blessed to call myself a #remoteworker ( 😉 @buffer.com!)

🎙️ I’m creating new educational video content for @buffer.com, and today the phrase “Buffer dashboard” broke me. My mouth decided “Dush” was close enough. Enjoy this dramatic reenactment of a professional unraveling. 🤣

I had to give you a sneak peek of what I'm seeing from my end from @buffer. Something.is.coming. 📰

❓ What do Gary Vaynerchuk, Brené Brown, Jay Shetty, & Emma Chamberlain have in common? 👉 When they started, none of them had significant credentials in the field that most people currently follow them for. 🔹 Lesson: You have to be a certified expert before you’re allowed to speak up.

See that bottom number? We ticked over $22.6M ARR *during* our @buffer All Hands call. We hit one big milestone at the Retreat, and we hit this one while in our All Hands. I guess there's something to this collaboration thing. 😉

Wait... #OliverStarkk from Hulu's 9-1-1 series is British?! He totally fooled me!

$22,384,596 may seem like a random number, but it's oh so meaningful for us at @buffer. This number marks the transition from ARR recovery, which is essentially a continual look backward at our previous all-time high, to a bright and beautiful launch forward into *everything* that is to come.

When you use both ChatGPT and talk-to-text for everything, sometimes "should I" translates as something else (%&*^#!), producing a very different result than expected. 🤣 Good on ChatGPT for just rolling with it!

It takes a village to make a Buffer Retreat successful. Here’s the other crew we rely on…

Enjoying an end-of-school-year outing with my daughter. Thanks for the grand candy selection, @rocketfizz!

I think “Love you” is what pushed her into a dead sprint at the end.

Reason # 1,264,874,095 remote work adds to the quality life.

The @kempinksi in Belek, Turkey, was breathtaking. The hotel generously upgraded a number of our rooms to suites, and the company divvied them up to those who have been at the company the longest. I’m honored to have been working for Buffer for 9.5 years now. Cheers! 🥂

It’s always bittersweet to leave after a @buffer.com Retreat. 🫚☕️ >> It’s sad to leave one another! 🍭🍬 >> We have so much to take home & ruminate on, including lovely memories. So, let’s gently close the door on the Türkiye Retreat & open the door to the rest of the year!

1 cat, 2 cat, 3 cat, 4; cat on the table and cat at the door. These are the cats of Kempinski Hotel The Dome. 🐈 They've sparked joy in the @Buffer team sporadically throughout our stay. Isn't it funny how something fleeting like a rolly-polly kitty passing by can brighten your day?

When you’re working in-person for the first time in a year and an incident happens. 💥 The team is literally putting their heads together today!

I always forget my hat and sunglasses when I take the car my husband usually drives. 🧢 🕶️ Luckily, I found these gas station goodies in the bottom of the center console. They’ll do! Now for a hat… Maybe the bike helmet in the back?

Working full-time, fostering relationships, taking care of a home, tending to self-care, volunteering... these things are enough for most of us. And for others, they stretch further into serving their communities (and beyond) with a side hustle. 💃 Care to be inspired? 👉 buff.ly/bzO3Chz

Health seems to come more to the forefront as we become more "seasoned" (at least for me!) ❤️ A lower RHR = longer lifespan and a normal RHR is between 60-100 beats per minute (bpm) for most adults. Do you know your resting heart rate? 👉 buff.ly/N46icZ7

After two years in the red, 2024 was @buffer 's first year back to profitability! 🖤 Read up on the insights from Joel Gascoigne, Co-Founder and CEO, about our journey to profitability! 👉 https://buffer.com/resources/2024-profit-share/

One thing I'd like to achieve in 2025 is to use the Cricut I bought during Black Friday 2023 (yeah, you read that right) to make something I can list on Etsy, eBay, or Marketplace. See those ornaments? I bought those in 2023 to do something with. 😆🙈 Have advice? I'm all ears!👂

❓ If a "streak" counter was added to everything in life (minus all of the basics) what do you think you'd have the longest streak for? I'm one of those people who is SO motivated by gamification (hello, https://bsky.app/profile/duolingoverde.bsky.social , brain.fm, and now https://bsky.app/profi…

The @buffer.com Creator Camp is back! 🥳 ❓What is it? Daily post prompts and a community of supporters (including our own marketing team!) working alongside you as you build a personal brand and create a habit of posting consistently. Join on Discord 👉 https://buff.ly/4ae5xff

When working remotely, pets benefit! 😆 I'd love to see a pic of your remote-work pet!

Tell me without telling me that it's going to be a great day (minus the poor hygenist who's sick!)... I've heard some people say that cancelations are their love language. Can you resonate with that?

Last Buffer’s monthly All Hands of 2024! I love the balance between... * having fun and laughs in the chat* 🥳 with * celebrating awesome results* 📈 & * critically examining the way ahead* 🕵️‍♀️ Do you have these types of calls at your company? Do they feel similar?

I'm grateful to work for this company and a CEO who cares so much about our customers, our craft, and our people. ⚡️ It's a quick read that will add a little skip to your step.

Bluesky video scheduling is here! 🎉 ➡️ Schedule videos up to 60 seconds long ➡️ Up to 50mb in size ➡️ mp4 and mov file types ➡️ Cross-post to all your favorite platforms Bonus: you can now schedule GIFs too!

In Buffer's August Shareholder Update, Our CEO Joel shared some of our latest features and financial results. Want to peek in? 👉 https://buff.ly/3ZKId5g