Journalists...always banging on about being sent badly targeted stuff aren't they? www.theatlantic.com/politics/arc...

We're doing a big spring clear out of partially complete freelancer profiles - they currently can't be matched to client briefs. If you started to complete yours then got distracted, please go in and get editing to be matched to client searches. Tips on how here prcavalry.com/blog/winning...

Our Twitter/X account will be deleted permanently later today.

If you haven't entered you really should. If you've get questions or concerns about entering then ping Nigel @prcavalry.bsky.social Rod Cartwright chair of the judges @rodcartwright.bsky.social or me as I'm an enthusiast supporter of the awards and one of the judges.

For those who like to stare a deadline right in the face, today is the final cut off to enter The Independent Impact 50 Awards. 23:59 and the doors are locked. www.theimpact50.com

If you're a UK freelancer, now is a great time to submit your entry for The Independent Impact 50 Awards. Sponsored by 72Point & supported by @provokemedia.com @prca-hq.bsky.social & @cipr.co.uk It's your chance to shine www.theimpact50.com Entries close soon

Last new project for a freelancer slipped in under the wire earlier today and all freelancers paid. Don't let that stop you posting new briefs in the next few days, the algorithm never sleeps. Happy Christmas to all who celebrate and a relaxing break if that's not your thing.

Freelancers and indys, have you submitted your entry for the Independent Impact 50 awards yet? Sponsored by 72Point and supported by @cipr.co.uk @prca-hq.bsky.social and @provokemedia.com We're shining on a light on the brilliance of indpendents. Enter by 10th Jan www.theimpact50.com

Interesting piece on Bluesky's ambitions www.politicshome.com/news/article...

A very smart piece by Helen Lewis.👇 "We have to let go of the notion that “mainstream media” is a category reserved only for journalists guided by a professional code of ethics, a mission of public service, and an aspiration toward objectivity or at least fairness."

The Gregg Wallace scandal reveals the exposure of freelancers to increased risk. We encourage PR freelancers to contribute to the CIISA consultation and we will be asking @cipr.co.uk and @prca-hq.bsky.social to open dialogue with CIISA to embrace the PR sector prcavalry.com/blog/protect...

There are so many talented, senior comms people doing their own thing now and making a difference for clients, so @provokemedia.com is v happy to support the Independent Impact 50, celebrating the best freelance PR pros in the UK. Entry deets here: www.provokemedia.com/latest/artic...

➡We are proud to support 'The Independent Impact 50,' a new awards programme celebrating the achievements of the PR industry’s independent practitioners. Founders: @rodcartwright.bsky.social ght.bsky.social and @prcavalry.bsky.social. Find out more: newsroom.prca.org.uk/pressrelease...

A great initiative here from two very fine fellows, @prcavalry.bsky.social’s Nigel Sarbutts and @rodcartwright.bsky.social. Always great to support freelancers too with awards. Even better to pay their invoices on time.

Love this. An award scheme shining a light on the many brilliant freelance PR people in the UK. Enter by midnight 10th Jan. Bravo @rodcartwright.bsky.social and @prcavalry.bsky.social 👏 Write up here by @sparklypinchy.bsky.social: www.provokemedia.com/latest/artic...

If you’re one of the millions of users who are new to Bluesky, you may find this blog useful. 🦋

Right, last post wanging on about Starter Packs - 5 more spots left in Part 2 then that's your fill. Who wants in that isn't yet in either? 300 cool PRy people to get you started on here. Reposts appreciated. Part 1: go.bsky.app/ApcbKjA Part 2: bsky.app/starter-pack...

Nigel Sarbutts of @prcavalry.bsky.social fame is benchmarking #FreelancePR rates. This research can help prevent a race to the bottom and guide client budgets. His questions will take you mere minutes to answer forms.office.com/pages/respon...

This is excellent, and much needed.

What a fine collection....

Makes you realise Twitter really was left field when it landed bsky.app/profile/sara...

Traffic from Bluesky's @bsky.app to @theguardian.com is already 2x that of Threads In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but🧵

Your starter pack for all the current UK MPs on Bluesky so far ✅

Near Manchester a week today? The @prca-hq.bsky.social North West Christmas quiz and drinks is where you want to be. Tickets: www.tickettailor.com/events/prcan...

As PR Measurement Month nears its close, thoughts on the challenges revealed by data on client's desires to change agency remuneration prcavalry.com/blog/pr-meas...

We are embarrassed to admit being a bit remiss in activating Bluesky and discovered all these frankly gorgeous people had been hitting the follow button and getting radio silence in return. That changes now.

An explanation for PR freelancers of how to secure more work via The PR Cavalry platform prcavalry.com/blog/winning...

Well, here we are. Ready to serve.