Can we live forever… and honestly, do we even want to? Worth a watch if you care about aging well, not just aging longer. www.youtube.com/watch?v=NeYU...

Cindy Gallop’s been fighting porn for 17 years—taking on Silicon Valley and culture itself to make real-world sex education normal again. We talked about her mission, her battles, and her next big move: Make Love Not Porn Academy. www.youtube.com/watch?v=e9v3...

Women outspent men in the art market last year—and in doing so, they changed what (and who) gets seen. It’s not just a Basel story. It’s a culture-power story. My latest: why women’s wallets are the new gatekeepers of taste... populationnext.substack.com/p/women-are-...

I'm calling it The Great Uncoupling. For the first time in a century, people — not companies — are the ones being recruited to cities. Tulsa’s $10,000 bet on remote workers is paying off: $4.31 in return for every dollar spent. populationnext.substack.com/p/the-great-...

MIT Press is publishing The Geography of Prosperity—a data-rich look at which U.S. cities will actually thrive amid climate change, automation, and population decline. Deep thanks to Gita Devi Manaktala, Bridget Matzie, Jaymes Cloninger + Motivf, and to every subscriber + listener. More soon.

Gen X is running out of runway, but there's still time to fix their retirement woes. With Kerry Hannon & Janna Herron. www.youtube.com/watch?v=3uqB...

A proposed $100k H-1B fee won’t dent Big Tech—but it could choke startups, labs, and mid-market firms. Fewer visas → more offshoring → pricier everything. In a low-growth America (zero pop growth by 2031), talent is the throttle. Adding locks while others open doors is how you get passed.

Authoritarian vs democratic doesn’t decide birth rates. China (~1.0) is collapsing. France (1.6) and the U.S. (1.6) aren’t far behind. The truth: babies follow costs, not constitutions. Housing, childcare, work-life balance. Fix those—or watch fertility keep falling.

The new status symbol is a big family. populationnext.substack.com/p/the-luxury...

This H1-B saga is the latest affront to U.S. growth. Not only does it help speed up our demographic decline — now projected as early as 2031 — but it will likely cause our economy to contract. Efficiencies will be found using automation and AI, but people buy products and services, not machines.

Demographics are driving nations to the right.

Silence is one of today’s greatest (and rarest) luxuries.

Americans are on the move, seeking new communities that offer greater affordability and social protection. Some places, like the Italian island of Sardinia, are welcoming them with open arms, and hoping they will help turn around decades of demographic decline.

Multigenerational living is rapidly reshaping the U.S. housing market as families across generations move in together to address rising housing costs, caregiving needs, and cultural preferences. populationnext.substack.com/p/a-new-amer...

What if American businesses were missing the largest untapped market in the history of the world? www.youtube.com/watch?v=MVgX...

How do we sustain our food supply when people, the very foundation of agriculture, are disappearing? populationnext.substack.com/p/the-silent...

Cash bonuses won’t fix a birth rate problem. Financial incentives may look like a solution on paper. But decades of global data say otherwise. Check out Population Next on Apple Podcasts, Spotify, and YouTube.

📡 The Trump administration's halted sharing data and intelligence, which has impacted hunger worldwide and forced humanitarian organizations to adopt new strategies to serve vulnerable populations.

“The people largely left behind are lower-income or elderly on fixed incomes ... inland communities will likely have a strong tax base, while those on the coasts could see their fortunes dwindle ... places that need public services will struggle to provide them.” www.forbes.com/sites/jennif...

Dr. Angela Jackson's book, The Win-Win Workplace, argues that meaningful employee investment is not only ethical but also economically essential. newrulesmedia.substack.com/p/the-win-wi...

It’s a beautiful day in Miami to talk about the future!

🏠 Housing is the new generational battleground: Boomers staying put, mortgage-free; Millennials priced out. Homeownership costs surge while older owners renovate rather than move. #housing #realestate #millennials www.yahoo.com/news/boomers...

Ukraine's population crisis threatens to reduce its population significantly, with experts estimating that only about 30% of refugees may return, potentially leaving the country with barely 30 million people by 2030. www.politico.eu/article/ukra...

Thoughtful architecture can help bridge societal divisions, combat climate change, and build inclusive, sustainable communities. Design can reshape cities, reduce isolation, and address the intertwined crises of affordability, environmental impact, and social fragmentation.

Day 1 interview with @bradleyschurman.bsky.social for The Tie-in Podcast at SXSW. Climate migration is happening; we dive into the demographic dynamics, risk and opportunity. Stay tuned for this episode. You won't want to miss it. #ClimateInfluence

Affordable housing could be the key to having more babies www.businessinsider.com/getting-mort....

Immigration gave Spain a birth rate bump www.newsweek.com/spain-birth-....

Natalist Nation open.substack.com/pub/newrules...

Trump’s return to the presidency brings a shift to DC. Resistance has quieted, and the city is being reshaped—civil service policies are evolving, debates over D.C.’s Home Rule are heating up, and an influx of wealth is deepening inequality. newrulesmedia.substack.com/p/power-shif...

Students in Milan hung an effigy of Elon Musk in Piazalle Loreto today. That’s the same place where Mussolini was killed.

This year's World Economic Forum tackles big challenges from climate adaptation to Trump’s return. Rising global grievances, inequality, and polarization demand bold leadership. newrulesmedia.substack.com/p/hot-takes

It turns out that our dependence on wood construction is steeped in history. www.tiktok.com/t/ZT2JwjTqM/

Think the prospect of the U.S. buying Greenland sounds weird? Think again.

Have we seen peak McDonald’s in America? It’s an intriguing question, given the prevalence of the restaurant across the U.S.

The future is gray and incredibly bright

I want to be an old Italian man when I grow up.

Italy faces a demographic reckoning, with rural communities being impacted the most. Some governments and businesses are stepping in to reverse the tide of aging and depopulation with mixed results. newrulesmedia.substack.com/p/no-childre...

Looking for some guidance in the new year? Here are our predictions for 2025 open.substack.com/pub/newrules...

Working longer tends to lead to greater physical and financial health outcomes, and of course, better overall longevity. Is it for everyone? Certainly not, but stories like these are compelling. www.theguardian.com/world/2024/d...

According to Bloomberg, Arlington, Virginia, which is just across the Potomac River from Washington, D.C., may be the safest place in America. Here's why. www.tiktok.com/@bloombergop...

Welcome to “Dead Week.” Here are the rules.

Check out our curated media list to get you through "dead week" and into next year. open.substack.com/pub/newrules...

There are so many cool stories this week. Check out our weekly Navigator and subscribe for free. open.substack.com/pub/newrules...

The assassination of the UnitedHealthcare CEO reveals a nation boiling over with anger at corporate greed and inequality newrulesmedia.substack.com/p/the-adjuster

The Asian Art Museum of San Francisco acquired four sculptures looted from Thailand in the 1960s. Instead of making a quiet repatriation, they're using the process to invite discussion of what a museum is for and how it can be used by communities: exhibitions.asianart.org/exhibitions/...

Nice to see @guardianheather.bsky.social back on the economics beat, even if the news itself is not great. www.theguardian.com/business/202...

Unidentified drones and other mysterious airborne objects are fueling a new age of UFO mania — and renewed public demands for government transparency newrulesmedia.substack.com/p/game-of-dr...

"As I age, I feel like I become more and more distant from the current world, and I think that's very scary. So, whenever young people want to work with me, I'm grateful and I do it." TAKASHI MURAKAMI