Simone Busetti (@busetti.bsky.social)

Seeing is believing: Information does not impact polluting behaviour, unless you can see it Air pollution is a worldwide challenge. Despite the serious environmental and health effects, pollution can go unnoticed until very dangerous levels are reached. Rita Abdel Sater, Mathieu Perona, Elise Huillery and Coralie Chevallier use a novel and safe method to make pollution more visible, and demonstrate that personalised feedback can change household behaviours. The Great Smog of London: when pollution became impossible to ignore… https://bppblog.com/2025/04/30/personalised-feedback-indoor-air-pollution/