The World (@theworld.org)

In the US, sales of certain nicotine pouches are soaring. The small white pouches — Swedish cousins of chewing tobacco and dip but without the tobacco leaf — are everywhere on TikTok, flaunted by young creators who pop them under their lips, review flavors and talk about the buzz.

loading . . .

‘The Swedish Experience’: Tobacco companies want snus to be an alternative to smoking, as young people drive sales - The World from PRX In the US, sales of certain nicotine pouches are soaring. The small white pouches — Swedish cousins of chewing tobacco and dip but without the tobacco leaf — are everywhere on TikTok, flaunted by youn... https://theworld.org/stories/2025/12/29/the-swedish-experience-tobacco-companies-want-snus-to-be-an-alternative-to-smoking-as-young-people-drive-sales